[Ep 11] Characteristics of a HIGH performing STR

Superhost Unveiled

Why do some properties crush others? With the number of homes on the short term rental market, they can't all tie for first. What makes some stand out above the rest?

We analyzed our 20 active properties to see which ones were outperforming the others and why using occupancy rate and the price per night.

What do our top homes have in common? You'd be surprised actually. There isn't one key feature that sets them apart from the rest, except, their uniqueness. From location to dynamic architecture to hot tubs, these unique qualities help properties outperform their peers.

Exceptional photos that are unique and eye-catching help them stand out in the search. Of course, numerous 5-star reviews help too, but our other homes get those.

So you may be wondering, how can I set myself apart if my home is cookie-cutter?

Think about how you can niche down and stand out in search. For example, key features like allowing pets or having a hot-tub are filters in Airbnb search which can help you stand out. Having a game-room or a movie-theater room can also help!

It's important to know your listing inside and out. Your listing title matters. Consider using key-words that your ideal guests would use to search like "Close to ski mountain" or "close to tax-free shopping". Remember to update your title from time to time as well, especially if it's unique to the season.

Staying active every day on the platform is also essential. If you don't have time to do that yourself, using pricing software can help. Regardless, you should be familiar with your occupancy rate, night rate, the average number of guests, and when they are booking. All of these stats can be found on the dashboard of your property management software if you have one, or on the dashboard of the platform, you list on.

Take advantage of special promotions too. Airbnb often has promotions for the slow season that can help you boost in the search. Airbnb also promotes properties that utilize these listings to their email list. Free marketing, that you don't want to miss.

Keep in mind that the more bookings you get, the more reviews you get, and the more your property is boosted in the search. It's all connected and the algorithm rewards success. If your occupancy is low, consider lowering your nightly rate.

In the end, it important to know your analytics. If something is not working try something else and keep trying until you get it right. It can be as easy as a simple word swap in your title or something more strategic like pricing. A short term rental is a business, whether it feels like it or not, so you need to treat it like it.