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Kandungan disediakan oleh Resonate (with Trent Griffith) and Trent Griffith. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Resonate (with Trent Griffith) and Trent Griffith atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
RESONATE 241 WHO DO YOU SAY I AM? - Christ Exalted Over Disaster, Demons, Disease & Death (Part 1)
Manage episode 263087943 series 1200642
Kandungan disediakan oleh Resonate (with Trent Griffith) and Trent Griffith. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Resonate (with Trent Griffith) and Trent Griffith atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
2020-05-30 WHO DO YOU SAY I AM? - Christ Exalted Over Disaster, Demons, Disease and Death (Part 1)
…
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280 episod
Manage episode 263087943 series 1200642
Kandungan disediakan oleh Resonate (with Trent Griffith) and Trent Griffith. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Resonate (with Trent Griffith) and Trent Griffith atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
2020-05-30 WHO DO YOU SAY I AM? - Christ Exalted Over Disaster, Demons, Disease and Death (Part 1)
…
continue reading
280 episod
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1 RESONATE 283 DIVINE DECONSTRUCTION - A Portrait of a Nominal Christian 45:34
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2021-03-20 DIVINE DECONSTRUCTION - A Portrait of a Nominal Christian
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1 RESONATE 282 DIVINE DECONSTRUCTION - Come Closer to the Cross (Part 2) 28:30
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2021-03-13 DIVINE DECONSTRUCTION - Come Closer to the Cross (Part 2)
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1 RESONATE 281 DIVINE DECONSTRUCTION - Come Closer to the Cross (Part 1) 28:30
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2021-03-06 DIVINE DECONSTRUCTION - Come Closer to the Cross (Part 1)
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1 RESONATE 280 DIVINE DECONSTRUCTION - Deconstructing My Fears About the Future (Part 2) 28:30
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2021-02-27 DIVINE DECONSTRUCTION - Deconstructing My Fears About the Future (Part 2)
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1 RESONATE 279 DIVINE DECONSTRUCTION - Deconstructing My Fears About the Future (Part 1) 28:30
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2021-02-20 DIVINE DECONSTRUCTION - Deconstructing My Fears About the Future (Part 1)
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1 RESONATE 278 DIVINE DECONSTRUCTION - Deconstructing My Excuses for Unbelief (Part 2) 28:30
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2021-02-13 DIVINE DECONSTRUCTION - Deconstructing My Excuses for Unbelief (Part 2)
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1 RESONATE 277 DIVINE DECONSTRUCTION - Deconstructing My Excuses for Unbelief (Part 1) 28:30
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2021-02-06 DIVINE DECONSTRUCTION - Deconstructing My Excuses for Unbelief (Part 1)
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1 RESONATE 276 DIVINE DECONSTRUCTION - Deconstructing My Divisive Spirit (Part 2) 28:30
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2021-01-30 DIVINE DECONSTRUCTION - Deconstructing My Divisive Spirit (Part 2)
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1 RESONATE 275 DIVINE DECONSTRUCTION - Deconstructing My Divisive Spirit (Part 1) 28:30
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2021-01-23 DIVINE DECONSTRUCTION - Deconstructing My Divisive Spirit (Part 1)
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1 RESONATE 274 DIVINE DECONSTRUCTION - Deconstructing My Control Issues 36:31
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2021-01-16 DIVINE DECONSTRUCTION - Deconstructing My Control Issues
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1 RESONATE 273 DIVINE DECONSTRUCTION - Deconstruction of Irresponsibility (Part 2) 28:30
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2021-01-09 DIVINE DECONSTRUCTION - Deconstruction of Irresponsibility (Part 2)
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1 RESONATE 272 DIVINE DECONSTRUCTION - Deconstruction of Irresponsibility (Part 1) 28:30
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021-01-02 DIVINE DECONSTRUCTION - Deconstruction of Irresponsibility (Part 1)
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1 RESONATE 271 DIVINE DECONSTRUCTION - Deconstructing a Crowded Heart 43:00
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2020-12-26 DIVINE DECONSTRUCTION - Deconstructing a Crowded Heart
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1 RESONATE 270 OUT OF THE CROWD - The Narrow Door Is Wide Open 39:58
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2020-12-19 OUT OF THE CROWD + INTO THE KINGDOM - The Narrow Door Is Wide Open
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1 RESONATE 269 OUT OF THE CROWD - God Is Always At Work 33:46
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2020-12-12 OUT OF THE CROWD + INTO THE KINGDOM - God Is Always At Work
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