The Modern Marketer podcast

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The State of Social Media: What’s Dominating and What’s Declining 6:52

8 weeks ago6:52

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6:52

As we turn to 2025, understanding social media trends is crucial for businesses and marketers aiming to reach the right audience on the right platforms. The latest data from Pew Research provides valuable insights into how social media is evolving, highlighting some shifts in user preferences.

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The Problems of Running Your Own Digital Marketing 8:09

15 weeks ago8:09

8:09

The importance of a strong online presence for hospitality brands cannot be overstated. From attracting new guests to building long-term relationships with repeat customers, digital marketing is crucial for success. However, many hospitality brands face the dilemma of whether to handle their digital marketing in-house or outsource it to professionals. While taking on the task yourself might seem cost-effective, it’s essential to weigh the potential challenges. In this episode, we’ll explore the common problems hospitality brands encounter when running their own digital marketing and why it may not always be the best solution.…

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Comparing the Cost of Hiring a Digital Marketing Agency vs. Going Solo in Hospitality Marketing 7:36

19 weeks ago7:36

7:36

In today's competitive hospitality industry, effective digital marketing is crucial for driving bookings, enhancing guest satisfaction, and maintaining a strong online presence. But as a hospitality brand, how do you decide whether to handle your digital marketing in-house or hire a specialized agency? This guide will help you understand the costs associated with both options, allowing you to make an informed decision.…

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The Benefits of Partnering with a Marketing Agency for Your Hospitality Business 7:57

25 weeks ago7:57

7:57

In the fast-paced world of hospitality, where guest satisfaction and operational efficiency are paramount, time is your most valuable asset. Running a hotel, resort, or any other hospitality business involves a multitude of tasks that extend far beyond simply providing a room or a meal. Marketing your business effectively is one of those crucial tasks—but it's also one that can consume a lot of time and resources. This is where partnering with a marketing agency that specializes in the hospitality industry can make all the difference.…

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Top 10 Questions to Ask Before Partnering with a Hospitality Marketing Agency 9:42

25 weeks ago9:42

9:42

As a hospitality business—whether you’re a hotel, restaurant, bar, or transportation company—partnering with an outside marketing agency can be a game-changer for your brand. It can boost your visibility, drive more bookings, and free up your time to focus on providing top-notch service to your guests. But before diving into a partnership, it's essential to have a clear understanding of what to expect. Here are the top 10 questions you should ask before working with an outside marketing agency.…

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What Is a Hospitality Marketing Agency? 12:31

27 weeks ago12:31

12:31

In today’s episode, we’re exploring a vital topic for anyone involved in the hotel industry: the role and impact of a hospitality marketing agency. Whether you’re a seasoned hotelier or just starting out, understanding how these agencies can elevate your online presence and drive more direct bookings is essential. So, grab a cup of coffee, settle in, and let’s dive into the world of hospitality marketing.…

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How Hotels Can Use Word of Mouth to Their Advantage 7:47

28 weeks ago7:47

7:47

Word of mouth remains a powerful influence on consumer decisions, especially in the hospitality industry. Despite misconceptions, businesses can exert some control over this phenomenon. Consumers tend to choose your brand over others when they perceive it as popular among their peers. Additionally, prioritizing the satisfaction of existing customers can turn them into brand ambassadors, spreading positive word of mouth. Let's delve deeper into the concept of word of mouth and its significance in the hospitality sector.…

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Overcoming the Fear of Letting Go: How to Successfully Partner with a Marketing Agency for Your Hospitality Brand 6:40

29 weeks ago6:40

6:40

As a hospitality brand, you've poured time, energy, and passion into building your business. Your marketing efforts have been a direct reflection of your brand’s voice and identity. So, the thought of handing over the reins to an outside marketing agency can be daunting. You might worry that an external partner won't truly understand your brand or that you'll lose control over the direction of your marketing strategy. But hiring an outside marketing agency doesn’t mean losing control of your brand’s voice or strategy. Instead, it’s about gaining a team of experts who can elevate your marketing efforts and bring fresh perspectives that can drive growth.…

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Using Hotel Rewards Programs to Drive Bookings 7:46

41 weeks ago7:46

7:46

In the fiercely competitive hospitality industry, hotels are constantly seeking innovative ways to attract guests and drive bookings. One strategy that has proven to be both effective and mutually beneficial is the implementation of hotel rewards programs. These programs offer a plethora of advantages for both guests and hoteliers, creating a win-win scenario. In this episode, we’ll delve into the numerous benefits of using hotel rewards programs to drive bookings.…

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Responding to Customer Reviews in the Hospitality Industry 10:51

48 weeks ago10:51

10:51

In the ever-evolving landscape of the hospitality industry, where customer satisfaction is paramount, the significance of online reviews cannot be overstated. Whether positive or negative, customer reviews play a crucial role in shaping the reputation of hotels, restaurants, and other hospitality establishments. In this episode, we go over one aspect that often gets overlooked, the importance of responding to every review, a practice that can profoundly influence customer perception and loyalty.…

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Sun, Fun, and Occupancy: Strategies for Summer Hotel Success 8:07

49 weeks ago8:07

8:07

Seasons have long been known to influence travel patterns, with the ebb and flow of travelers directly impacting hotel occupancy rates. From avoiding extreme weather conditions to seeking specific destinations based on seasonal preferences, travelers' decisions play a crucial role in shaping the hospitality landscape. In this episode, we'll explore eight strategies tailored to make your establishment stand out amidst the summer rush.…

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Marketing Your Restaurant on Instagram 11:43

50 weeks ago11:43

11:43

Food holds a significant position in the lives of individuals, encompassing cherished culinary delights, preferred dining establishments, and vibrant locales for savoring drinks and social interactions. The quest for delectable experiences ranks high among people's priorities, motivating them to share their culinary journeys, style choices, and preferred dining destinations. Instagram capitalizes on the capabilities of smartphone technology, serving as a platform that encourages its members to share their visual narratives through photos and short videos. In this episode, I'll go over some tips and tactics on how you can market your restaurant on Instagram.…

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Mastering the Art of Hotel Newsletter Marketing 14:55

51 weeks ago14:55

14:55

In the vast sea of newsletters, I subscribe to many but engage with only a select few. The common culprits behind my disinterest are newsletters that are either irrelevant or, worse, downright boring. I don't mean to sound rude, but if your newsletter isn't capturing my attention, it's time to reevaluate your approach. The same holds for hotels diving into email marketing efforts. Many put in hours of effort but see minimal results. Fear not, for there are solutions, and mastering the art of hotel newsletter marketing is not as daunting as it may seem.…

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Connecting in Orlando - Insights on Traveler Relationships with Guest Crystal Morrell 20:52

51 weeks ago20:52

20:52

On this episode of the Marketing Hospitality podcast, I’m joined by Crystal Morrell, a sales executive for Marriott International here in Orlando Florida at the Sheraton Lake Buena Vista property. We discuss her new role in Orlando after recently celebrating her one-year anniversary with this property and the role connections play in hospitality in the massive travel market of Orlando, Florida, **Sheraton Lake Buena Vista and Marriot Hotel are registered trademarks of Marriott International. The views and comments expressed by the host and guest do not reflect those of Marriott International.…

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The Psychology Behind Successful Hotel Marketing 5:47

1 year ago5:47

5:47

The hospitality industry thrives on human interaction, and every touchpoint, from guest interactions at the front desk to crafting compelling marketing messages, is a testament to the deep connection between hotels and their guests. In this intricate dance of communication and service, psychology emerges as a silent yet powerful partner, influencing guests' minds and behaviors. In this episode, we'll delve into the indispensable role psychology plays in hotel marketing, exploring how it shapes effective strategies and elevates the overall guest experience.…

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