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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Maria Menounos, Heal Squad and Heal Squad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maria Menounos, Heal Squad and Heal Squad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back, fellow Holiday fanatics, escapists, and nostalgics! It's Season 3 of The Christmas Specials We Love Podcast! Join us in the walk-down memory lane as the CSWL multi-gen hosts break down all your favorite specials, shows, and movies and cover all aspects of Christmas past and present. Our two-part mission is one: to keep the spirit alive by preserving and promoting these great works. Part two of our mission is to lengthen the spirit of joy and giving that we have all come to know this time of year. At CSWL we do tons of work and research to prep for our shows, too. You can help support us and our mission by subscribing and giving us a 5-star review on Apple Podcast . Comments? Suggestions? Text us at 351-251-2511 Tawk Shawtly!
Content provided by Maria Menounos, Heal Squad and Heal Squad. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maria Menounos, Heal Squad and Heal Squad or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome back, fellow Holiday fanatics, escapists, and nostalgics! It's Season 3 of The Christmas Specials We Love Podcast! Join us in the walk-down memory lane as the CSWL multi-gen hosts break down all your favorite specials, shows, and movies and cover all aspects of Christmas past and present. Our two-part mission is one: to keep the spirit alive by preserving and promoting these great works. Part two of our mission is to lengthen the spirit of joy and giving that we have all come to know this time of year. At CSWL we do tons of work and research to prep for our shows, too. You can help support us and our mission by subscribing and giving us a 5-star review on Apple Podcast . Comments? Suggestions? Text us at 351-251-2511 Tawk Shawtly!
Christmas Eve Traditions Hey CSWL FANS! Merry Christmas Eve! We MADE IT! The CSWL 12 Days of Christmas! We talk all things Christmas Eve past and present, John Denver, why one celebrity hires Catholics and how late night AM Radio on Xmas Eve is go to for Holiday Insomniacs. Northeast folk and Hollywood execs who “don’t disagree.” What do Catholics and the Baby Bear's bed have in common and the true meaning of Boston Strong. Frosty’s airing removes the words 'Christopher Columbus'. How 20 miles away on Christmas Eves of the past seemed like a journey to Mars. Childhood bedrooms turning into sewing rooms, wrapped or unwrapped presents on Christmas morning, Covid changing Christmas and how a Kardashian’s Xmas differs from a Stallone Xmas. Should the Norwegian classic lefsa just be a side dish and people doing brunch on Christmas Day. As always, please give us a 5-star review on Apple. Text us your thoughts at 351 251 2511 and find us on Facebook . The holiday season HAS arrived! Talk Shawtly…
40 Beloved Christmas Specials of the 70s Part Two Hey CSWL FANS! We’re doing our best to save Christmas by diving into fan-shared Things Boomers Like: 40 Beloved Christmas Specials of the 70s. In part two, Lawernce Welk’s “too much cheesecake”, Marie Osmond’s hair, Byron Allen's Real People and more as we continue our 12 days of Christmas episode drop. Also, Frosty’s Winter Wonderland and Andy Griffith's A Face in the Crowd. And let’s settle it: Is Rhoda officially cooler than Mary Tyler Moore? How Kristi McNichol and Robbie Benson didn’t know how to add enough coal to the fire, and how DisneyWorld vs. Disneyland proves to be more 70s than 50s. How if someone is on TV long enough, they eventually 'get over.' Mimes, Iowa traffic reporters, the boys regular haircut and Christmas on Sesame Street. The three Jimmys : Baio, McNichol and Osmond. The only reason we still know the Pink Panther. Life behind the scenes on the set of Donnie and Marie Osmond. And how did Raggedy Ann and Andy’s Dog Arthur and Return of the Jedi somehow end up in the same category? Happy Days’ disappearing Chuck, and Pete Best? We wrap things up with a breakdown of why intramural sports might just hold the key to Bertrand Russell’s philosophy and why a mid-week Christmas is really the best. As always, please give us a 5-star review on Apple. Text us your thoughts at 351 251 2511 and find us on Facebook . The holiday season HAS arrived! Talk Shawtly…
40 Beloved Christmas Specials of the 70s Part One Hey CSWL FANS! We’re doing our best to save Christmas by diving into fan-shared Things Boomers Like: 40 Beloved Christmas Specials of the 70s. In part one we tackle the first 20. From Bob Hope’s holiday specials to Cher’s star power and Rich Little’s impressions. Funny how The Glenn Cambell Christmas special led us to discuss how comedy changed with disruptors like Woody Allen and David Letterman, why slapstick like pie-in-the-face humor might’ve always been overrated, and how subtitles can make things funnier. How did The Waltons seem like they were based on a real mountain family and their surprising connection to It’s A Wonderful Life ? Remember when a 50-mile trip was a journey? Are Christmas Angels suggesting you try ayahuasca? How Christmas variety shows of the 70s unveil insight into why Nancy Kerrigan’s story still matters, and why skipping Family Affair could land you a corner booth at “Victim Con,” Were the 70s just a big 60s hangover? Also, what’s the deal with whistling janitors, and could John Denver have taken a page from Billy Joel? How Captain Kangaroo’s appearance in a Christmas Special led to chats about random encounters with legends like George Burns or John Cleese? As always, please give us a 5-star review on Apple. Text us your thoughts at 351 251 2511 and find us on Facebook . The holiday season HAS arrived! Talk Shawtly…
Alt Christmas Movie Picks Part 2 Hey CSWL Fans! We’re back with Part 2 of the Alt Christmas Movie Picks. We’re diving into the genius of Will Ferrell and Ryan Reynolds, why a 100-year-old’s advice still hits hard, and how Christmas is the season to embrace love and connection. Dickens's own story of writing A Christmas Carol may be more moving than the story itself. We talk Spirited , The Man Who Invented Christmas , and the criminally underrated 29th Street. We’re breaking it all down, including how a certain Ghostbusters character channels big CSWL energy. Could all this vintage movie and TV talk spark a CSWL Summa Series? And what’s the deal with comparing it all to the 2004 Red Sox? As always, please give us a 5-star review on Apple. Text us your thoughts at 351 251 2511 , and let's keep the convo going on Facebook . Talk Shawtly…
Alt Christmas Movie Picks Part One Hey CSWL Fans! We’re diving into Part One of the must-see Alt Holiday Specials, and – we may have digressed-just a little. Just like "The Little Drummer Boy," we’re giving our all to save Christmas. Ever thought about what "Revenge of the Nerds" and *The Little Drummer Boy* have in common? Discover why "Fat Man" is your gateway to "Violent Night" and why the latter should be retitled to "Santa’s Last Stand.” Is there a love for all things *A Christmas Carol*? Bad Santa, Billy Bob Thornton and his unexpected link to “The Thorn Birds”. A look at the series Thirtysomething—and how today it would be titled Sixtysomething? As always, please give us a 5-star review on Apple. Text us your thoughts at 351 251 2511 and find us on Facebook . The holiday season HAS arrived! Talk Shawtly…
Rankin Bass Twas the Night Before Christmas Hey CSWL Fans! We're back with a semi-deep dive into the 1974 Rankin/Bass classic, 'Twas the Night Before Christmas , awarding it a solid 4½ Candy Canes. Is this special a counterpunch to Hanna-Barbera's The Thanksgiving That Almost Wasn't? What was this time period's obsession with mice and mice living in walls with archway openings in the baseboard? Does Albert the Mouse from this special mirror today's youth? Star Trek 's notion regarding intelligence without experience and two-dimensional thinking. Is this the most underrated soundtrack of all the Christmas specials? How this cartoon Santa may have cost the special half a candy cane in ratings. W hy Cobra Kai stands apart from Land of the Lost ? We further digress to reminisce about Jordan's Furniture in Waltham, MA, and their infamous Marshmallow couch—if you know, you know. We've also got a surprise appearance from Maria Menounos while introducing the concept of a 'Very Venmo' Christmas? As always, please leave us a 5-star review on Apple. Text us your thoughts at 351 251 2511 and join our community on Facebook . The holiday season is in full swing-Talk Shawtly…
Hey CSWL Fans! We're back covering Mr . Magoo’s Christmas Carol , giving it a solid 3½ Candy Canes. This 1962 classic was the first-ever animated Christmas special produced specifically for television as Mr. Magoo takes on the role of Ebenezer Scrooge, bringing his brilliance to the Dickens masterpiece. We discuss the brilliance of the writers, portraying Magoo as the star of a Broadway show. And all things “Magoo”: how funny the show really was, political incorrecttions that have muted the TV series today and how, even though he is oblivious, Magoo always wins! We talk Jim Backus, the voice of Mr. Magoo, and the beloved Mr. Howell of Gilligan’s Island. We also digress into some 'inside baseball', sharing insights on entertainment icons like Tina Louise, Rose Marie, and Mr. T. As always, we value your feedback. Please give us a 5-star review on Apple, text us your thoughts at 351 251 2511 and join our community on Facebook . The holiday season is in full swing! Talk Shawtly…
Christmas Happenings Chat Hey CSWL Fans! It's a CSWL 'Chat Edition' featuring hosts Kev and Anne. Kev shares his experience on Connecticut's famous Polar Express train ride. He also talks about Christmas outdoor decoration innovations - how Walmart inexpensive indoor trees can be used outdoors as well as the magic and history of Santa's actual home - in Finland! Back in Florida- Anne talks holiday boat shows and golf cart Christmas parades before diving into Kev’s Annual 'New Friends' Christmas Party and how it could be the tradition you're missing As always, please give us a 5-star review on Apple. Text us your thoughts at 351 251 2511 and find us on Facebook . The holiday season HAS arrived! Talk Shawtly…
Rankin Bass Rankings Being that the Rankin and Bass holiday specials are the reason we started the CSWL, we decided to take an episode to do some R and B Rankings, Superlatives, Favs and Not So Favs. Kev shares more 'inside baseball' with some behind the scenes gossip, and insight into why Santa Claus is Coming to Town is his own personal Dianetics plus Anne's fave R and B character that was her unlikely childhood crush. We go over top characters in order of greatness as well as the top specials too. If you love R and B specials, you won't want to miss this one. As always, please give us a 5-star review on Apple. Text us your thoughts at 351 251 2511 and find us on Facebook . The holiday season HAS arrived! Talk Shawtly…
Hey CSWL Fans! Its A Festivus for the Rest of Us, celebrating one of the most iconic moments in Seinfeld history. Inspired by Daniel O’Keefe and brought to life by Jerry Stiller’s unforgettable Frank Costanza, this offbeat holiday gave us feats of strength, airing of grievances, and the iconic Festivus pole. We explore behind-the-scenes insights, including its creation, the IP mystery, and how it became a global phenomenon. Plus, we tackle the big holiday question: Why does Love Actually still top seasonal watchlists? As always, we'd love to hear from you! Drop us a 5-star review on Apple, text us your thoughts at 351 251 2511 and join the conversation on Facebook . The Festivus pole is up-let's air some grievances! Talk Shawtly…
Happy Thanksgiving, CSWL Fans! This week, we’re diving into The Simpsons Season 2, Episode 7: Bart vs. Thanksgiving. This newly crowned classic earns a perfect 5 Candy Canes as we discuss the ep and what exactly makes The Simpsons timeless. We also share some fun reflections on Thanksgiving traditions and dish out kitchen advice—stick to the classics, no improvising! Plus, let’s revive words like “delight”, “splendid” and “grand” this season. As always, we'd love your support! Drop us 5-star review on Apple, text us at 351 251 2511 and join the community on Facebook . The season is in full swing- Talk Shawtly…
Black Friday means the Christmas season is officially here, CSWL Fans! This week, we’re diving into the iconic 2013 South Park Black Friday trilogy. These episodes are a masterclass in satire, weaving together Game of Thrones references, anime-inspired visuals, and a hilarious take on the madness of holiday shopping. We break down the biting commentary on consumer culture and eerily accurate predictions about today’s societal trends, We also douses why this 5 Candy Canes trilogy remains a holiday classic. As always, please leave us a 5-star review on Apple Podcast, let us know your thoughts-text us 351 251 2511 and join the community on Facebook . The holiday fun is in full swing- Talk Shawtly!…
The pre-season winds down, ending on Thanksgiving Day. And as always the CSWL pays respects to Turkey Day, this time covering the 1972 animated Hannah Barbera animated special: The Thanksgiving That Almost Wasn't. This 'non-classic' is a non-classic for a reason. Whether you have seen this special or not, you most likely do remember the Hannah Barbera cartoons of the 1960's, 1970's, and 1980's. That's all the viewing you need to appreciate this episode of CSWL. Besides covering some of the stereotypical beats employed by Hannah Barbera, we take a peek into why their low-budget style may have devolved from the days of the Flintstones as well as the climate of show business and Saturday morning cartoons at that time. And yes, the gang also breaks down the painful beats of this special. Just a few more to go before we hit the season! With just a few episodes left before the season officially begins, we’d love to hear your thoughts! Text us at 351-251-2511, leave us a 5-Star review on Apple Podcasts, and join the Christmas Specials We Love Facebook Group Talk Shawtly…
This is America Charlie Brown- Mayflower Voyagers Nothing says Thanksgiving TV Special like Charlie Brown! But this time, we’re not talking about A Charlie Brown Thanksgiving (check out previous CSWL seasons for that) . Instead, we’re diving into a lesser-known gem: This is America, Charlie Brown – The Mayflower Voyagers . In this educational special, the Peanuts gang joins the Pilgrims on their 1620 voyage to America, re-enacting key moments in history while blending entertainment with a touch of historical accuracy. But did it succeed? Was it true to the facts, or did it lean into political incorrectness? We break it all down as we explore whether this Peanuts adventure captures the Thanksgiving spirit. As the march toward the world’s greatest holiday continues, we hope this episode adds to your festive vibes! As always, please leave us a 5-star review on Apple Podcasts, text us your thoughts 351-251-2511 and be sure to join our community on Facebook page. We watched on Vimeo…
CSWL: Season Premiere! Yes, we are late this season. But yes, if anything can save Christmas, it's the Christmas Specials We Love podcast! Kev and Anne give us a preview of what specials and movies they hope to cover this season until they 'digress' The duo also covers Santa's Village in Jefferson, New Hampshire vs. Candy Cane Lane in Woodland Hills, CA. Vintage bubble lights and the messiness and flammability of real Christmas trees. Is there such a thing as Christmas Porn and would it call for 'pornaments.' The alleged real Bedford Falls and their diminishing annual celebration. The few locations left from 'It's a Wonderful Life.' Jim Backus as Mr. Magoo as Ebenezer Scrooge. The Christmas documentary that plays like a horror movie, featuring the greatest reality Christmas villain of all time. Why the holiday season has been extended over the passing decades and how the Rockefeller Center tree should be up by now. How Anne works harder doing research for this show than she ever did in college and how Kev's only true studies were watching TV. Text us your thoughts. Tis the season. Talk Shawtly. Comments? Suggestions? Text Us: 351-251-2511…
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