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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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×Sigue toda la actualidad del deporte extremeño: con los resultados, las entrevistas más emotivas, las mejores tertulias y los análisis de los equipos de la región.
Noticias de Cáceres, con los titulares de la jornada, los temas más importantes del día y la información de servicio con el tráfico y el tiempo
El informativo de la mañana en Extremadura con toda la actualidad del día, los temas más importantes de la jornada y la información de servicio con el tráfico y el tiempo
Magazine de ocio, actualidad y cultura de Cáceres, con Inmaculada Díaz
Cada mañana, las noticias de Extremadura desde primera hora. Además, los festivos, las emisoras de la Cadena SER en Extremadura te ofrecen el magazine regional con toda la actualidad, la cultura y el ocio de nuestra comunidad.
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1 Hoy por Hoy Matinal Cáceres 8.20 (19/02/2025) 10:00
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La actualidad de Cáceres desde primera hora de la mañana. Además, la información de servicio con el tiempo y el tráfico
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1 Hoy por Hoy Matinal Provincial Cáceres 7.20 (19/02/2025) 10:00
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La actualidad de la provincia de Cáceres desde primera hora de la mañana. Además, la información de servicio con el tiempo y el tráfico
Resumen de la actualidad de la jornada en Extremadura con los servicios informativos de la Cadena SER
Pulsamos la actualidad en la región a través de las emisoras de la Cadena SER en Extremadura: entrevistas, resumen de la jornada, las claves del dia...
Sigue toda la actualidad del deporte extremeño: con los resultados, las entrevistas más emotivas, las mejores tertulias y los análisis de los equipos de la región.
Noticias de Cáceres, con los titulares de la jornada, los temas más importantes del día y la información de servicio con el tráfico y el tiempo
El informativo de la mañana en Extremadura con toda la actualidad del día, los temas más importantes de la jornada y la información de servicio con el tráfico y el tiempo
Magazine de ocio, actualidad y cultura de Cáceres, con Inmaculada Díaz
Cada mañana, las noticias de Extremadura desde primera hora. Además, los festivos, las emisoras de la Cadena SER en Extremadura te ofrecen el magazine regional con toda la actualidad, la cultura y el ocio de nuestra comunidad.
![Artwork](/static/images/128pixel.png)
1 Hoy por Hoy Matinal Cáceres 8.20 (18/02/2025) 10:00
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La actualidad de Cáceres desde primera hora de la mañana. Además, la información de servicio con el tiempo y el tráfico
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