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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Generative AI 101
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Content provided by Emily Laird. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Laird or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Generative AI 101, your go-to podcast for learning the basics of generative artificial intelligence in easy-to-understand, bite-sized episodes. Join host Emily Laird, AI Integration Technologist and AI lecturer, to explore key concepts, applications, and ethical considerations, making AI accessible for everyone.
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122 episodes
Mark all (un)played …
Manage series 3578824
Content provided by Emily Laird. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Laird or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to Generative AI 101, your go-to podcast for learning the basics of generative artificial intelligence in easy-to-understand, bite-sized episodes. Join host Emily Laird, AI Integration Technologist and AI lecturer, to explore key concepts, applications, and ethical considerations, making AI accessible for everyone.
…
continue reading
122 episodes
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×Google’s Gemini 2.5 just set a new standard on Humanity’s Last Exam and flexed hard in the AI Fight Club, outpacing GPT-4.5 and Grok-3. It reasons, codes, remembers a million tokens of context, and handles text, audio, images, and video like it’s born for chaos. In this episode, we unpack why Gemini 2.5 isn’t just smart, it’s scary good. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about Gemini 2.5 than you did before! Connect with Emily Laird on LinkedIn…
Standardized tests are getting torched like marshmallows at a bonfire, and AI's top students are flunking the new final. In this episode, Emily unpacks Humanity’s Last Exam, a brutal, brain-bending test designed to humble even the cockiest language model. Forget multiple choice; we’re talking diagrams, logic puzzles, and cross-disciplinary chaos that left most AIs confidently clueless. Hear how this monster exam aims to reset the curve, why benchmark saturation is a real buzzkill, and what it says about how far AI has to go before it stops giving you medical advice with the swagger of a drunk Jeopardy contestant. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about Humanity's Last Exam than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

1 a16z Top Gen AI Consumer Apps Report: Big Money & Big Scams 6:49
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Mobile AI apps are raking in cash—or at least convincing you that your fern obsession is worth $20 a month. This episode dissects the Andreessen Horowitz Top Gen AI Apps report, revealing why popularity doesn’t equal profit (looking at you, TikTok editors) and why niche apps (hello, dictation and nutrition coaches) are the real hidden gems. We explore how ChatGPT dominates while its shameless clones play whack-a-mole in app stores. Who’s winning, who's grifting, and who's quietly printing money? Buckle up—AI is scaling faster than your ex stalking your Instagram, and the market is just getting started. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about the Andreessen Horowitz Top 100 Gen AI Consumer Apps report than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

1 a16z Top Gen AI Consumer Apps Report: The VibeCoder Revolution 6:32
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Forget dark-mode IDEs and midnight debugging crises—AI tools are ushering in a vibecoder revolution. This episode unpacks the surge in agentic IDEs like Cursor (think Jarvis meets Clippy, but actually helpful) and text-to-web platforms (just say, “Airbnb for iguanas,” and poof, it's live). From Bolt’s explosive growth to the surprising overlap between coders and no-code builders, we explore how AI is blurring the line between developers and dreamers. Whether you're coding hardcore or just vibing your next startup into existence, the future is here—and apparently, it's a vibe. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about the Andreessen Horowitz Top 100 Gen AI Consumer Apps report than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

1 a16z Top Gen AI Consumer Apps Report: Reverage of the Video Gen Models 6:52
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AI video generation isn't awkwardly fumbling anymore—it's making Hollywood sweat. This episode explores the meteoric rise of Gen AI video apps like Hailuo and Kling AI, exploring how specialization (think ultra-precise visuals and deepfake-level features) is reshaping content creation. OpenAI’s hyped release, Sora, faces fierce competition, and AI-powered video editing tools are transforming tedious tasks like captioning and clipping. But with powerful new models like Google's Veo 2 emerging—complete with impressive visuals and steep pricing—is AI video finally going mainstream, or still stuck behind a paywall? Either way, get ready: your next viral video might be AI-made. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about the Andreessen Horowitz Top 100 Gen AI Consumer Apps report than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

1 a16z Top Gen AI Consumer Apps Report: ChatGPT & Deepseek 8:29
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AI moves fast—one minute you're on top, the next, you're a footnote. In this episode of Generative AI 101, we break down the latest Andreessen Horowitz Top 100 Gen AI Consumer Apps report. Spoiler: ChatGPT is still king, but DeepSeek just crashed the party. We're taking the week to examine the report but this episode focuses on ChatGPT, the Kleenex of AI, and the new kid on the block, DeepSeek. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about the Andreessen Horowitz Top 100 Gen AI Consumer Apps report than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

1 Alibaba’s QwQ-32B-Preview: Qw... Q... the Future? 7:50
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Alibaba’s QwQ-32B-Preview is here, and it’s not just another chatbot—it’s an AI reasoning machine that can handle complex math, coding, and logic like a pro. And the best part? You don’t need a data center the size of a city to run it. In this episode, we break down why this model is a game-changer, how it stacks up against the competition, and whether it’s the budget-friendly AI powerhouse we’ve been waiting for. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about Alibaba’s QwQ-32B-Preview than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

Let's chat Meta's Llama 3.3 70B. This lean, mean AI machine can generate text, write code, and even produce synthetic data—all without needing a supercomputer the size of Texas. It’s faster, cheaper, and packed with innovations like Grouped-Query Attention (think AI on Red Bull). But what’s the catch? We break down its strengths, its limits (sorry, no Kardashian updates past 2023), and what it means for the future of AI. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about Llama 3.3 70B than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

1 Claude 3.7 Sonnet: The AI That Codes & Computes 9:12
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Claude 3.7 Sonnet isn’t just another AI—it’s Anthropic’s latest and smartest yet, balancing speed and deep reasoning like a human flipping between Twitter and a textbook. With a massive 200,000-token memory and sharper problem-solving, it’s a powerhouse for coding, research, and crunching complex data. But is it worth the price? And does it actually feel smarter? We break down the strengths, quirks, and real-world impact of Claude 3.7—plus, the one reason I finally caved and got a Claude Pro account. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about Claude 3.7 Sonnett than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

ChatGPT 4.5 isn’t your typical AI—it’s the Marlon Brando of chatbots, rebellious, intuitive, and full of surprises. In this episode, we break down what makes 4.5 tick, from its refined storytelling skills to its creative genius (and occasional logic stumbles). We’ll also talk about its real-world uses, price tag, and the ethical quirks that come with the territory. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about ChatGPT 4.5 than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

AI is growing faster than a teenager with a DoorDash addiction, rewriting history, babysitting America’s kids, and maybe taking your job… or part of it. Meanwhile, governments are scrambling to regulate it, cybercriminals are using AI to level up their scams, and data centers are devouring electricity like the first keg at a frat party. Ethics? Consequences? Who’s actually in control? We break down the chaos in this episode. Buckle up. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about AI ethics in February 2025 than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

1 February 2025 Recap: Industry Integration & Government Regulation 5:37
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AI isn’t just in Silicon Valley—it’s in your bank, your weather app, and maybe even deciding how much you’ll pay for groceries. Meanwhile, governments are scrambling to regulate it, but tech companies are speeding ahead. Also, AI is devouring electricity at an absurd rate, and the world’s biggest firms are scrambling to keep the lights on. Is AI the future, or just a really expensive power drain? Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about AI industry integration and government regulation in February 2025 than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

1 February 2025 Recap: AI, Lawsuits, and a $97 Billion Bid 6:16
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Corporate AI is a battlefield, and February 2025 was full of billion-dollar moves, legal battles, and rejected takeovers. Elon Musk tried (and failed) to buy OpenAI for a cool $97.4 billion, Meta is building humanoid robots that might soon judge your life choices, and AI startups with zero products are somehow raising billions. Meanwhile, copyright lawsuits are heating up, OpenAI is heading to college, and open-source AI is causing chaos on the global stage. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about corporate AI battles in February 2025 than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

February 2025 was wild. China launched an AI-powered space race, OpenAI decided to Marie Kondo its model lineup, and Microsoft unveiled a quantum processor that makes your MacBook look like a toaster. Meanwhile, Elon Musk dropped Grok 3—because, of course, he did—and AI just designed a glowing protein in days. Oh, and now you can generate full 3D video games from text prompts. The AI arms race is accelerating, and host Emily Laird is here to break it all down. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about AI breakthroughs in February 2025 than you did before! Connect with Emily Laird on LinkedIn…
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Generative AI 101

1 Grok & Roll: Musk’s AI War and the Fight for AGI 7:20
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Elon Musk isn’t just building another chatbot—he’s aiming for Artificial General Intelligence (AGI) that’s smarter than us (but ideally not homicidal... maybe). In this episode, host Emily Laird breaks down xAI’s big ambitions, its “maximally truth-seeking” AI Grok, and Musk’s ongoing beef with OpenAI. Is xAI the future of AI freedom, or just another tech billionaire’s grudge-fueled science project? We get into the details, the drama, and whether AI will one day be running your Tesla, writing your tweets, or just arguing with you online. Connect with Us: If you enjoyed this episode or have questions, reach out to Emily Laird on LinkedIn . Stay tuned for more insights into the evolving world of generative AI. And remember, you now know more about xAI than you did before! Connect with Emily Laird on LinkedIn…
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