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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Calvary Chapel Cape Cod Sandwich
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Content provided by Calvary Chapel Cape Cod. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Calvary Chapel Cape Cod or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Listen to the weekly Sunday morning messages shared at Calvary Chapel Cape Cod in Sandwich Massachusetts.
…
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280 episodes
Mark all (un)played …
Manage series 1452940
Content provided by Calvary Chapel Cape Cod. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Calvary Chapel Cape Cod or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Listen to the weekly Sunday morning messages shared at Calvary Chapel Cape Cod in Sandwich Massachusetts.
…
continue reading
280 episodes
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×In our exploration of Joshua 7, we uncover the profound consequences of disobedience and the importance of maintaining our covenant with God. The story of Achan's sin reminds us that our actions, even those we think are hidden, can have far-reaching effects on our community and our relationship with the Divine. We're challenged to consider: How often do we, like Achan, succumb to temptation and try to hide our transgressions? This narrative compels us to reflect on the nature of sin, its ripple effects, and the crucial need for repentance. As we delve into the concept of corporate responsibility, we're reminded that our faith journey isn't just individual—it's communal. The parallel drawn between Achan's theft and our potential to 'rob God' through withholding tithes and offerings invites us to examine our own faithfulness in stewardship. Ultimately, this passage urges us to align our lives with God's will, emphasizing the importance of integrity, obedience, and the courage to confront our shortcomings before it's too late.…
This sermon explores the conquest of Jericho in Joshua 6, addressing the challenging concept of divine judgment while emphasizing God's mercy and long-suffering nature. The pastor discusses how God's conquest differs from human warfare, highlighting the importance of trusting God even when His methods seem illogical. The sermon draws parallels between the fall of Jericho and spiritual concepts such as repentance, faith, and the ultimate conquest of sin through Jesus Christ. Key Points: God's conquest is different from human conquest, focusing on preparing Israel and the land for His presence The unusual method of conquering Jericho demonstrates the importance of trusting God even when His commands seem illogical God provides opportunities for repentance before judgment, as seen with Rahab's salvation The fall of Jericho serves as a warning to other Canaanite cities and demonstrates God's power The curse on rebuilding Jericho symbolizes the finality of God's judgment and the importance of timely repentance Jesus' death and resurrection provide the ultimate conquest over sin, offering salvation to those who trust in Him…
In this sermon on Joshua 5, we delve into the concept of God's conquest and its true meaning. Far from a mere military campaign, we discover that God's conquest is about cleansing the land for His holy presence. The passage reminds us that judgment is universal - for both the Israelites and the Canaanites - but God's mercy provides a covering. Just as the Passover lamb's blood protected the Israelites in Egypt, we see how this foreshadows Christ as our ultimate covering. This message challenges us to examine our own lives: Are we truly under God's covering? Are we living with the humility and faith like that of Abraham? As we reflect on Joshua's encounter with the commander of the Lord's army, we're reminded that God's ways are not about taking sides, but about His holiness and our response to it. This insight invites us to approach our own challenges with a renewed perspective, seeking God's presence rather than His favoritism.…
This sermon explores the significance of remembering God's interventions in history, focusing on the Israelites' crossing of the Jordan River under Joshua's leadership. It draws parallels between various biblical accounts of God's salvation through water, culminating in Jesus Christ's ultimate salvation from sin and death. The sermon emphasizes the importance of creating and maintaining "stones of remembrance" in our lives as testimonies to God's faithfulness and power.Key Points: The importance of remembering God's interventions in history The symbolism of stones as memorials throughout the Bible The pattern of salvation through water in biblical narratives The transition of leadership from Moses to Joshua The danger of following one's own desires rather than God's perfect will Believers as living stones and testimonies of God's work…
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1 Seeking and Waiting on the Lord:
A Call to Action Psalm 27 54:14
54:14
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