Question Everything podcast

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Exile

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Episode 21: The Heiress Who Helped End School Segregation 35:10

17 days ago35:10

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35:10

Hilde Mosse comes from one of the wealthiest families in Berlin and stands to inherit an enormous fortune. But she longs for something more meaningful than the luxurious lifestyle her family provides. So Hilde decides to pursue her dream of becoming a doctor. As the Nazis take power in Germany and the Mosse family is forced to flee, Dr. Hilde Mosse lands in New York having nearly lost everything.. She finds her calling treating the mental health of Black youth – and the symptoms of a racist system. In addition to photographs, school records, and correspondence spanning Hilde Mosse’s entire lifetime, the Mosse Family Collection in the LBI Archives includes the diaries she kept between 1928 and 1934, from the ages of 16-22. Hilde’s papers are just part of the extensive holdings related to the Mosse Family at LBI. Learn more at lbi.org/hilde . Exile is a production of the Leo Baeck Institute, New York and Antica Productions. It’s narrated by Mandy Patinkin. This episode was written by Lauren Armstrong-Carter. Our executive producers are Laura Regehr, Rami Tzabar, Stuart Coxe, and Bernie Blum. Our producer is Emily Morantz. Research and translation by Isabella Kempf. Voice acting by Hannah Gelman. Sound design and audio mix by Philip Wilson. Theme music by Oliver Wickham. Please consider supporting the work of the Leo Baeck Institute with a tax-deductible contribution by visiting lbi.org/exile2025 . The entire team at Antica Productions and Leo Baeck Institute is deeply saddened by the passing of our Executive Producer, Bernie Blum. We would not have been able to tell these stories without Bernie's generous support. Bernie was also President Emeritus of LBI and Exile would not exist without his energetic and visionary leadership. We extend our condolences to his entire family. May his memory be a blessing. This episode of Exile is made possible in part by a grant from the Conference on Jewish Material Claims Against Germany, which is supported by the German Federal Ministry of Finance and the Foundation Remembrance, Responsibility and Future.…

Question Everything

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Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, Chief Development Officer and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.

25 episod

#Business #Marketing #Ashley Walters

Question Everything

updated 17 days ago

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25 episod

#Business #Marketing #Ashley Walters

Semua episod

Question Everything

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The CMO-agency strategy guide with Christine Olivas, CEO @ No Single Individual 35:31

17 days ago35:31

35:31

Christine Olivas has changed the way many agencies think about strategy. Since 2021, her business No Single Individual emphasizes that strategy is no small deal, providing a team of strategists to “team-lance” for agencies and their client projects. She and her team have worked with dozens of agencies – racking up experience working with hundreds of clients. Must-hear moments from this episode include: why CMO-agency teamwork is essential for a good brief, what goes into an effective strategy presentation, and how to turn your agency ownership dreams into reality. What you’ll learn in this episode: Why improv is the secret ingredient for an effective brief Why the presentation is just as important as the brief When it’s appropriate to break the template When to sprint and when to walk for a strategic process What defines “good strategy” Advice for aspiring women agency owners How an American Idol audition made Christine a better leader Resources: Learn more about No Single Individual on their website Connect with Christine on LinkedIn…

Question Everything

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Feedback, friendship, and creative philosophy with Curiosity Leadership 42:20

6 weeks ago42:20

42:20

Curiosity owners share their learnings, friendship, and journey after six years of leading an independent creative agency. Question Everything host Ashley Walters sits down with fellow owners President Trey Harness and Chief Creative Officer Jeff Warman. Besides being long-time partners, they’re also long-time friends – and in this episode – they share the most defining moments from their six years of ownership. Plus, they give a sneak peek at what we’re cooking up for 2025. Must-hear moments from this episode include: feedback that changed the trajectory of their careers, why Curiosity views special creative as “Art in Overalls,” and what Curiosity is bringing to the table in 2025 – including a brand new office space. What you’ll learn in this episode: The incredible Curiosity origin story Impactful feedback that will propel anyone forward in their career Why Curiosity decided to buy and design a new office space The most meaningful ways all three have leaned in as owners What the Shelf Theory is and where Curiosity sits Jeff’s creative philosophy: Art in Overalls Moments where Curiosity’s culture went above and beyond What the industry can expect from Curiosity in 2025 Resources: See more of what Curiosity is about on our website Connect with Jeff on LinkedIn Connect with Trey on LinkedIn Connect with Ashley on LinkedIn…

Question Everything

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How CMOs can repair a broken agency relationship with Dan Jeffries, CEO @ Jeffries Consulting 37:32

11 weeks ago37:32

37:32

Dan Jeffries shares how agency and client relationships can get off track and how to get the chemistry back. Dan Jeffries is a seasoned consultant who has worked with some of the most recognizable brands in the world, including Samsung, PetSmart, Capital One, Sonic, and AutoZone. His consulting firm doesn’t stop at matching CMOs with agencies, he offers a comprehensive agency management program to maintain top-notch performance throughout the client-agency relationship. Must-hear moments from this episode include: How CMOs can repair broken client-agency relationships, why the pitch will never fully be ditched, and how to end a client-agency relationship with grace. What you'll learn in this episode: How CMOs can repair a broken client-agency relationship The number one reason why clients and agencies butt heads Why agencies should never rewrite their own brief The difference between agency compensation models Dan’s POV on the ditch the pitch movement How clients can be better clients How an agency can end a client relationship with grace Resources: Learn more about Dan and Jeffries Consulting on his website Connect with Dan on LinkedIn…

Question Everything

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Why CMOs should pay attention to indie agencies with Doug Zanger, Founder @ Indie Agency News 38:54

16 weeks ago38:54

38:54

Doug Zanger unpacks why the industry is in its indie agency era and the power of asking great questions. Doug Zanger, or Uncle Advertising, as he likes to call himself, is the founder of Indie Agency News: A global platform for independent agencies to connect, collaborate, and promote their best work. Before founding Indie Agency News, Zanger was a student of the industry, cutting his teeth at Adweek, The Martin Agency, Nike, and more – helping him develop the underrated skill of asking better questions to uncover better insights. Must-hear moments from this episode include: why CMOs should pay attention to independent agencies, stumping Oprah with a killer question, and some of the best ads from indies in 2024. What you will learn in this episode: Why the best creative work is coming from independent agencies The power of asking great questions The power of a light-up question How to embody a top CMO’s voice The Indie Agency News sister agency program What the next generation can teach the industry about marketing Some of the best independent agency campaigns from 2024 What goes into the perfect VO read Resources: Indie Agency News site Indie Agency News Top 40 list Alzheimer’s Research UK “Change The Ending” Dude Wipes “Drop Your Drawers” Manscaped “The Boys”…

Question Everything

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Why the accurate representation of women fuels business growth with Christine Guilfoyle, President @ SeeHer 47:05

20 weeks ago47:05

47:05

Christine Guilfoyle reveals the power of the SHEconomy and how brands can be a force for growth, good, and girls. President of SeeHer Christine Guilfoyle believes if you see her, you can be her. But how do you convince CMOs that the accurate representation of women in marketing and media isn’t just a moral decision, but a savvy business decision? By creating SeeHer’s Gender Equality Measure (GEM) tool: the first data-driven methodology for identifying gender bias in media to deliver insights that grow businesses and help push the industry forward. Must-hear moments from this episode include how CMOs can tap into the SHEconomy, how brands can be a force for growth and good, and why your brand’s next big move should be supporting women in sports. What you will learn in this episode: The SHEconomy and how marketers are tapping into it Why Marc Pritchard says “Brands must be a force for growth and a force for good.” The power of GEM, how SeeHer measures it, and what CMOs can learn Behind-the-scenes of the SeeHer Award at the Critics Choice Awards The Taylor Swift effect on the NFL How women sports has grown in popularity The brands doing the best job representing women accurately Resources: Read our top 5 takeaways from this episode here Learn more about SeeHer Connect with Christine on LinkedIn See Curiosity’s work for SeeHer on Instagram P&G “Train like an olympian smell like you didn’t” Dove “ Real women redefine beauty ”…

Question Everything

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Strengthening your brand and building loyalty with Lisa Martinelli, VP of Marketing @ Stop & Shop 35:51

24 weeks ago35:51

35:51

Lisa Martinelli discusses retail marketing strategies and how to build brand loyalty. Listen to this podcast with Lisa. Stop & Shop’s Vice President of marketing Lisa Martinelli gives advice on how CMOs can strengthen their brand. Lisa’s experience supporting marketing operations for CVS and Stop & Shop makes her very well-versed in marketing strategies for major retailers. Retail marketing is less common than marketing for a consumer good or service, however, there are many strategic parallels. Must-hear moments from this episode include the two secrets to big marketing moves, why tension is the strategic ingredient to writing a good brief, and why you need to live your brand purpose. This podcast is a mini masterclass on brand building. What you will learn in this episode with Lisa: Brands that are bold and first to market make it Why it’s important to be purpose-led How a brand can get on a major grocer's shelf How innovative technology can improve customer experience What a review is like from a CMO’s perspective Why one of the most important audiences for a brand is its employees What brand loyalty looks like and how to build it The impact of a viral TikTok on a business How to live your brand purpose How a CMO evaluates strategy The benefits of an in-house content studio Resources: Watch the viral Stop & Shop TikTok Connect with Lisa on LinkedIn Learn more about Stop and Shop…

Question Everything

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Leveraging your network and living your positioning with Simone and Rachel, Co-founders @ NBZ 47:32

29 weeks ago47:32

47:32

Simone and Rachel discuss best practices for agencies to gain new business. Listen to this podcast with Simone and Rachel. NBZ Co-founders Simone Mandel and Rachel Segall compare agency matchmaking to setting a friend up on a blind date. They tell us about their process with brands looking to work with agencies that will approach their brief with modern solutions. These two are working with the unusual suspects to secure long-term relationships with clients. Simone brings 18 years of experience driving new business for agencies Ogilvy, VMLYR, and Futurebrand. Rachel is a master brand builder – helping launch iconic brands like Seedlip AND leading global accounts for Colgate, Intel, and General Mills in her 15-year career. Safe to say they know a thing or two about the industry. In today's episode, they drop some knowledge on effective agency branding, how to build a pipeline without cold calling, and how to win with CMOs who choose project-based work. What you will learn in this episode with Simone Mandel & Rachel Segall: How agency branding can fill your pipeline Why showing up as yourself is vital for a successful pitch How to activate your network What happens in the exclusive NBZ Slack Channel How modern technology is changing the BD space How to have an engaging meeting in the shortest amount of time How an agency can find its superpower Why there are fewer AOR gigs and more project-based work in the industry Resources: Read our top 5 takeaways from this episode here Learn more about NBZ by visiting their website Connect with Simone Mandel on Linkedin Connect with Rachel Segall on Linkedin Checkout Waldo a new AI tool that is helping BD…

Question Everything

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Ditching the pitch and agency matchmaking with Pete Carter, Founder & CEO @ Creative Haystack 53:21

34 weeks ago53:21

53:21

Pete Carter shares his top P&G marketing campaigns and what catches a CMO's attention. Listen to this podcast with Pete Carter. If you have pitch fatigue, you’re not alone. This week, we’re sitting down with one of the original “ditch the pitch” advocates, Pete Carter of Creative Haystack. With an impressive 41-year tenure at P&G, Pete knows all about memorable marketing campaigns and what really catches the attention of a CMO. For over four decades, Pete had a role in creating some of the most iconic campaigns of all time and reshaped how P&G thinks about its relationships with agencies. Today, we talk about gems like the heart-warming Pampers "Peace on Earth" spot and the Pantene "Strong is Beautiful" anthem that made the Top 3 best Super Bowl ads...without even airing nationally. After we unpack P&G’s best moments, Pete shares his battle-tested wisdom for CMOs and marketers. He emphasizes nailing your brand positioning before anything else, the importance of finding agency partners who are a culture fit, and why he believes agencies need to “ditch the pitch” — which is easier said than done. Pete Carter gives great advice for agencies and CMOs on how to work better together to create impactful campaigns with staying power—from perfecting selling lines to bringing impressive case studies to brands that really show them what you’re capable of. What you will learn in this episode with Pete Carter: How to last more than 18 months as a CMO How P&G accidentally earned Super Bowl coverage The best work P&G has ever created, according to Pete Carter Why agencies and brands should consider ditching the pitch The best and worst elevator pitches Pete has seen Why CMOs should consider implementing a fixed and flow process How to write a selling line that sticks with people for years Resources: Read our top 5 takeaways from this episode here Learn more about Pete Carter by visiting his website Email: Pete@CreativeHaystack.com LinkedIn: https://www.linkedin.com/in/pete-carter-9509404/ Watch the Tide Talking Stain Super Bowl ad Watch the Pantene Super Bowl ad Watch the Pampers Peace on Earth Commercial Read this interview with Pete Carter on advertising FMCGs…

Question Everything

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How to embody courageous leadership with Todd Henry, author and Founder @ Daily Creative 46:20

38 weeks ago46:20

46:20

Author and Founder of Daily Creative Todd Henry, shares inspiration for marketing leaders and creative leadership. You’ll get inspiration, insights, and more from our conversation with Todd Henry the “arms dealer for the creative revolution.” Arms dealer for the creative revolution is a fitting title for Todd as he spent two decades researching the best practices talented people can undergo to get the most out of themselves. Lucky for us, we got a sliver of his extensive knowledge in this episode. You can find more of what he has to say on his podcast, the Daily Creative, or in the many books he has written. In this episode, Todd shares his how-to’s for several topics ranging from courageous leadership to curing imposter syndrome. Our conversation gives you the tools needed to navigate different conflicts in your career. You’ll take away important lessons like why it is better to lead by influence, not control, and how morning routines disrupt the status quo. Tune in. What you will learn in this episode is about capturing the attention of big brands as a small agency from Mercer Island Group: Why the future and the present belong to the curious The danger of wanting to always be liked vs being effective as a leader Why a lack of conflict is often a sign of a tremendous lack of health in an organization Why leading by fear is not sustainable in the long term How to lead teams by influence, not control The difference between self-awareness and imposter syndrome The key to overcoming imposter syndrome The two things talented people need from their leaders to avoid creative burnout Why managing teams and agencies through bounded autonomy sets you up for success How morning routines disrupt the status quo and carve out space for your life Todd’s journey from country singer to the creative leader he is today Resources: Find Todd’s newest book on what it takes to be an exceptional leader, The Brave Habit here Read Herding Tigers for more tips that’ll help those leading creatives Creatives can learn how to avoid burnout in Todd’s Accidental Creative book Listen to more of Todd’s thoughts on the Daily Creative podcast on Spotify A More Beautiful Question by Warren Burger Visit toddhenry.com to see more of his books and podcast Connect with Todd on LinkedIn…

Question Everything

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Building a legendary creative review board with Michelle Hillman, Chief Campaign Development Officer @ Ad Council 35:55

42 weeks ago35:55

35:55

What’s it like to be in charge of deploying some of the nation’s most important messages? Just ask Ad Council’s Chief Campaign Development Officer Michelle Hillman. She gives us insight into launching public service campaigns that tackle complex issues such as gun violence, the opioid crisis, and buzzed driving. Spoiler alert, it ain’t easy, but after working on it for 24 years with a stacked Creative Review Committee she makes it look like it is. In this episode, Michelle reveals how Ad Council uses emotional advertising to change behavior, how CMOs can build a world-class creative review committee, and tips for how to be a top-tier mentor. Here’s a quick recap of the convo: Why Michelle believes working at Ad Council is one of the best jobs in advertising The importance of immersive research when creating effective emotional advertising What grabs the attention of judges at the Effie Awards How Ad Council’s legendary creative review committee evaluates ideas How CMOs can build a creative review board to vet their ideas – including how to entice industry legends like Cindy Gallop, Susan Credle, and Margaret Johnson to sign on How Ad Council uses influencers and the importance of a trusted messenger strategy How Michelle creates separation between the tough issues she’s tackling at work and her home life What it’s like to work with the government on public service campaigns How to make it on Ad Council's trusted roster of agency partners The most challenging public issues to build awareness for and why What it takes to be a world-class mentor Plus, some rapid-fire questions that reveal whether Michelle prefers puppies or kittens Connect with Michelle on LinkedIn and find out more about Ad Council here . Catch our latest work with Ad Council and the NHTSA for “Buzzed Driving Prevention.” If you’d prefer to read the biggest takeaways from our conversation, catch the write-up here .…

Question Everything

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Leading an insurgent brand with Deeannah Seymour, CEO @ pH-D Feminine Health 45:28

47 weeks ago45:28

45:28

They say entrepreneurs are self-starters with high energy. We definitely felt that was true after chatting with the Co-Founder and CEO of pH-D Deeannah Seymour. Deeannah started pH-D, with the goal of creating affordable and convenient vaginal suppositories, that make women confident in their everyday lives. In this episode, Deennah tells us her story and mission for pH-D. We talk about destigmatizing feminine hygiene and what it’s like to be one of the few women CEOs in the category. On top of that, we touch on what it means to be an Insurgent Brand and how to leverage TikTok as a marketing tool. Here’s a quick recap of the convo: How to walk in and own the room – especially when you’re the only woman How conviction leads to courage and what that has looked like for pH-D Challenges that came with being the first brand to say the word “vagina” on TV The secret to getting and staying on the shelves of major retailers across North America Knowing when to take that leap of faith The miraculous experience of being a living organ donor and how it’s shaped Deeannah as a leader Seeing firsthand how pH-D has changed the lives of women across the nation What it means to make Bain and Company’s 2024 Insurgent Brand list How to leverage TikTok as a powerful marketing tool Plus, some rapid-fire questions that showed where Deeannah’s heart lies. Connect with Deeannah on LinkedIn and learn more about pH-D on their website If you’d prefer to read the biggest takeaways from our conversation, catch the write-up here . Articles Mentioned: Bain & Company’s 2024 Insurgent Brand List NSFW TikTok video…

Question Everything

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How small agencies can win big clients with Robin & Steve Boehler, Founders @ Mercer Island Group 52:08

51 weeks ago52:08

52:08

Consider this your all-access pass to advertising’s top agency/client matchmakers. We’re chatting with power couple Robin and Steve Boehler of Mercer Island Group, the West Coast's top consultancy firm helping both brands and agencies solve critical business and organizational challenges. In this episode, Robin and Steve reveal all the insider info behind the agency review process — from how to catch a marketer’s attention to what clients want to see in a pitch. They share tips on mastering the all-important "tissue session," the magic small agencies bring to a pitch, why chemistry and listening skills are make-or-break for agencies and so much more. Here’s a quick recap of the convo: What the agency landscape looks like in 2024 What an agency can do to get a CMO's attention Robin and Steve's perspective on DEI in the industry and what role it plays in agency matchmaking The magic smaller shops bring to the pitch that larger agencies should take note of Three things a CMO should consider when hiring a new agency Whether or not the awards an agency wins matters to CMOs How to master the tissue session When it is acceptable for agencies to pull out of a pitch Why agency pitch teams are not favorable for many clients Plus, some rapid-fire questions that’ll have you on the edge of your seat Connect with Robin and Steve on LinkedIn. Catch our favorite takeaways from this can't-miss episode here: https://www.curiosity.fun/thoughts/5-insider-strategies-from-agency-matchmakers-robin-and-steve-boehler Feast your eyes on Robin and Steve's tissue session strategies here .…

Question Everything

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Making the Ad Age A-List with Brian Bonilla, Senior Reporter @ Ad Age 46:56

1 year ago46:56

46:56

Who doesn’t love a good inside scoop? As a Senior Reporter for Ad Age, Brian Bonilla is not only a captivating writer but also a crystal ball for the industry. He’s written countless articles on topics ranging from agency mergers and acquisitions to top campaigns from the biggest brands. For Brian, the challenge isn’t a lack of industry tea to cover, it’s sifting through the mountain of emails vying for his attention. Today’s episode is our Super Bowl special. In preparation for the Big Game, we settled in for Brian’s hottest takes on upcoming Super Bowl spots, the do’s and don'ts when promoting your agency, DEI improvements in the industry, and how to make the Ad Age A-List. Here’s a quick recap of the convo: Why the most talked about Super Bowl spots will come from snack and sportsbook brands Three things agencies should know about when promoting themselves Spots that missed the mark at last year’s big game How are DEI efforts progressing in the industry and what’s left to do How the agency Highdive consistently produces spots that score big with audiences What Martin Scorsese will bring to the short-form content world with his advertising debut Why the Super Bowl may be losing relevance despite drawing a huge audience What it’s like to be in the room that decides who makes the Ad Age’s A-List Plus, some rapid-fire questions that’ll leave you breathless Connect with Brian on X (Twitter) or LinkedIn . If you’d prefer to read the biggest takeaways from our conversation, catch the write-up here. Articles mentioned: Meet the mayors of Drip City https://www.bkmag.com/2023/12/14/meet-the-mayors-of-drip-city/ How agencies are marketing themselves – and why it’s more important than ever https://adage.com/article/agency-news/how-agencies-are-marketing-themselves-and-why-its-more-important-ever/2532731 The Ad Age Super Bowl playbook: https://adage.com/events/2521696 What Gen Z Wants to See from Super Bowl Advertisers: https://adage.com/article/marketing-news-strategy/what-gen-z-wants-super-bowl-advertisers/2539226…

Question Everything

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The secret to excellent client-agency relationships with Grace Whitman, Senior Brand Director @ P&G 51:40

1 year ago51:40

51:40

Secret’s out – P&G Brand Director (and Curiosity bestie) Grace Whitman has been (lightly) grilled by the Question Everything gameboard. And yes, all your burning questions about working in those iconic towers have been answered. Grace serves as the Senior Brand Director for Secret – but we know her best from being the lead client on our Native No is our whoa work. Grace is known to be a master brief writer, data nerd, and an absolute blast on set. Before Secret, Grace got her start at P&G working in R&D for baby care. After earning her stripes in P&G Consumer Market Knowledge, Grace went on to lead Native’s retail launch efforts and left her stamp on Old Spice. Between astute marketing insights, prepare to catch some antics – including Grace’s choir career, her Yagoot FOMO, and her fascination with death. This is a can’t-miss episode. Why the best briefs often take 5 months to create – and the consequences of rushing the process. What P&G looks for in an agency and what totally turns them off. Why it pains your client to give executional feedback and how to avoid it. Why your brief should be like a contract that agencies and clients both sign. Why the most successful people are the ones who ask the questions everyone’s thinking. How small shifts in language can make a brief endlessly more inspiring. Why giving your agency internal political context can set them up for success. What DTC brands have to learn from legacy brands and vice versa. Why Cincinnati’s startup scene is one of the best. Connect with Grace on LinkedIn here . If you’d prefer to read the biggest takeaways from our conversation, catch the write-up here .…

Question Everything

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Fearless creative wins clients with Jameson Fleming, Managing Editor @ Adweek 35:54

1 year ago35:54

35:54

Extra, extra – Adweek’s Jameson Fleming has entered the chat. This news guru has held just about every role possible in the Adweek newsroom – now serving as Managing Editor of Marketing and Agencies. Our favorite thing about Jameson? His passion for agencies big and small makes him very accessible. Even to independent shops like ours. But it hasn’t always been all advertising for Jameson. Before getting his start in the industry, he earned his stripes in sports: covering a Super Bowl, Final Four, and the longest college hoops game in history – all before he was 24, NBD. You may even have a hard time keeping up with all his sports references in this episode. We sure did. On today’s episode, we unpack Jameson’s hottest takes on client-agency relationships, how to get on Adweek’s radar, industry talent, and the subtle art of creating edgy work without getting canceled. Here’s a quick recap of the convo: Why risky work is worth it – nobody talks about playing it safe. Why brands shouldn’t be shy about sharing their work with the press – your competitors already know what you’re up to. Mischief’s Greg Hahn on why building your agency’s brand is essential. Why talent retention involves mentoring young minority talent. Why striking a balance between remote and in-office work is essential for maintaining the productivity and creativity of a team. Why having kids makes you a more empathetic leader. Messaging masterclass: brands that nailed turning bad press into not-so-bad press. What holiday gifts actually get the press’s attention. Plus, the one person Jameson would drop everything to happy hour with. Connect with Jameson on X (Twitter) , LinkedIn , or shoot him an email . If you’d prefer to read the biggest takeaways from our conversation, catch the write-up here .…

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