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Kandungan disediakan oleh The Define Marketing Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Define Marketing Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Define Marketing Podcast
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Manage series 3590002
Kandungan disediakan oleh The Define Marketing Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Define Marketing Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Join hosts Martin and Tabitha Mills on The Define Marketing Podcast, where we dive deep into the world of marketing and website development tailored specifically for the Australian business market. Whether you're a small business owner, an entrepreneur, or a marketing professional, our podcast delivers actionable insights, expert interviews, and practical tips to help you navigate the ever-evolving digital landscape. From mastering WordPress web design and e-commerce strategies to optimizing your brand's online presence, Martin and Tabitha share their 25+ years of industry experience to empower you to achieve your business goals. Tune in and discover how to elevate your marketing game and build a stronger, more successful online presence!
12 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 3590002
Kandungan disediakan oleh The Define Marketing Podcast. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Define Marketing Podcast atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Join hosts Martin and Tabitha Mills on The Define Marketing Podcast, where we dive deep into the world of marketing and website development tailored specifically for the Australian business market. Whether you're a small business owner, an entrepreneur, or a marketing professional, our podcast delivers actionable insights, expert interviews, and practical tips to help you navigate the ever-evolving digital landscape. From mastering WordPress web design and e-commerce strategies to optimizing your brand's online presence, Martin and Tabitha share their 25+ years of industry experience to empower you to achieve your business goals. Tune in and discover how to elevate your marketing game and build a stronger, more successful online presence!
12 episod
Semua episod
×Send us a text Unlock the secrets to a high-performing website with Martin from Define Marketing, who shares his expert insights on transforming your online presence into a powerful business asset. Learn how a well-thought-out website strategy can align with your business goals, cater to your target audience, and give you an edge over your competitors. Martin walks us through the essentials of lead generation-focused design, emphasizing the importance of clear calls to action and user-friendly navigation that guide visitors toward taking the next step. Discover how selecting fast, high-quality local hosting not only enhances user experience but also boosts your SEO performance and security. With Martin's advice, you'll see why choosing a scalable development platform is crucial to accommodate your business's growth and evolving needs. Flexibility, customization, and community support are key factors in maintaining a dynamic and adaptable website. Martin rounds off this insightful discussion by underscoring the significance of regular updates to your site's content and platform, which not only keep your website fresh and engaging but also improve security, performance, and SEO. Don't miss this opportunity to learn how focusing on strategy, lead generation, hosting quality, platform scalability, and regular updates can elevate your website and drive your business forward.…
Send us a text Can the unpredictable nature of social media jeopardize your connection with your tribe? Join me, Tab from Define Marketing, as we tackle the pressing question: Do you truly own your content? In a world where social platforms can evolve or disappear overnight, it's vital to establish a strong marketing foundation. We’ll explore the invaluable role of maintaining your own website, where your ideas, solutions, and problem-solving prowess can find a permanent home. This episode offers insight into showcasing your expertise through case studies and preparing for an uncertain digital age. Listen as we address timeless strategies like building and nurturing an email marketing list, ensuring your audience remains informed and engaged no matter how social media changes. Discover how a well-structured website can be your steadfast ally, fostering community through forums and direct interactions. It's time to rethink and strengthen your connection with your audience beyond the ever-changing algorithms of social media. Ready to safeguard your content and future-proof your marketing strategy? Tune in for a conversation dedicated to securing the very foundation of your marketing efforts.…
Send us a text Can repurposing your content truly revolutionize your marketing strategy? This episode of the Define Marketing Podcast promises to reveal just how transformative content repurposing can be. Join Tabitha as she uncovers the secrets to extending the life of your content and reaching broader audiences by presenting it in various engaging formats. From transforming blog posts into captivating videos to creating shareable infographics from data-rich content, and even leveraging social media snippets to drive traffic back to your original work, this episode is a treasure trove of practical strategies that will maximize your content's value and appeal. Listen along as Tabitha delves into the power of content mapping to identify evergreen materials ripe for repurposing, ensuring your marketing efforts remain relevant and effective. Learn the importance of cross-promotion across different channels to expand your reach and foster audience engagement. And, don't miss out on how to gather valuable feedback and suggestions for future content, allowing you to experiment with new formats while saving time and engaging diverse audiences. Get ready to supercharge your marketing efforts with these insights and more on the Define Marketing Podcast!…
Send us a text Can video marketing really revolutionize your business and skyrocket your sales? Join Tabitha on the Define Marketing Podcast as she uncovers the transformative power of video content in your marketing strategy. From tutorials that position you as an industry expert, to behind-the-scenes looks that humanize your brand, and customer testimonials that serve as powerful social proof, this episode is packed with actionable insights. Learn how to create and promote various types of video content that not only engage but convert your audience. Tabitha emphasizes the importance of high production quality, teaching you how to ensure your videos are visually appealing and professionally edited to capture maximum attention. With tips on promoting your videos through social media, your website, and email marketing, this episode provides a comprehensive guide to leveraging the versatility of video marketing. Whether you're on camera or using product images with voiceovers, discover how to enhance engagement and drive conversions. Tune in for these valuable insights and elevate your marketing game to the next level!…
Send us a text Ever wondered how to create blog content that doesn't just fill space but drives real traffic and builds trust with your audience? Join Tabitha from the Define Marketing Podcast as she reveals the secrets to high-quality blogging that can revolutionize your marketing strategy. Discover how to use keyword research tools to pinpoint topics that truly matter to your audience and learn the art of structuring your posts for maximum readability and engagement. Tabitha delves into the concept of content pillars—four main areas that provide consistent value to your clients—and teaches you how to craft blog posts that answer pressing questions, address pain points, and offer insightful advice. We'll discuss practical techniques for boosting your SEO with well-crafted blog content and share tips on promoting your posts across multiple channels. Learn why it's crucial to focus on your audience's interests, avoid keyword stuffing, and consistently share your content on social media, newsletters, and even podcasts to expand your reach. Tune in to this episode for actionable tips from Define Marketing and start elevating your content game today!…
Send us a text Is your email marketing strategy feeling a bit stale? Unlock the secrets to revitalizing your campaigns with our latest episode of the Define Marketing Podcast! I'm your host, Tabitha, and today we're uncovering the must-know tips and advanced strategies that will transform your email marketing efforts. From building a high-quality, targeted email list using effective sign-up forms to mastering the art of engaging subject lines, we break down the essential elements that keep your audience hooked and your open rates soaring. But that's not all—get ready to dive into the power of segmentation and automation. We'll show you how to tailor your content for specific audience segments and utilize automation tools to send timely emails based on user behavior. Plus, learn the art of A-B testing to optimize every aspect of your emails, ensuring you're always one step ahead. Join us as we explore these insights and more, helping you elevate your email marketing game to new heights. Don't miss out on the chance to turn your emails into powerful engagement tools!…
Send us a text Ever wondered how a simple customer testimonial can transform your business? Learn how to harness the power of customer feedback and convert potential buyers into loyal clients. In this episode of Define Marketing Podcast, Tabitha unveils the secret sauce behind leveraging customer testimonials to build trust and credibility. From the magic of video testimonials to the art of handling negative feedback, you'll walk away with practical strategies that can elevate your brand's reputation. Discover the best ways to request and collect testimonials, whether through follow-up surveys or simple requests, and how to prominently showcase them on your website and social media platforms. Tabitha shares actionable insights on creating a dedicated testimonials page, featuring customer quotes, and engaging your audience through compelling customer stories. Learn why video testimonials can be more impactful than written ones and how to encourage your customers to share their experiences on camera. If you're looking to boost your brand’s credibility and keep your audience engaged, this episode is packed with tips that can help you stand out. Tune in for more marketing wisdom and stay ahead with Define Marketing's latest insights.…
Send us a text What if you could transform your social media strategy and build a loyal online community with just a few simple tweaks? Today on the Define Marketing Podcast, I'm Tabitha, and I'm thrilled to share my top tips for crafting social media content that truly connects with your audience. We'll unlock the secrets to knowing your audience inside-out and creating a diverse content mix that not only captures attention but also maintains it. From the power of high-quality visuals and engaging stories to the magic of live streams, learn how to keep your brand in the spotlight consistently. Interactive content is your key to boosting engagement and fostering a strong sense of community. Imagine creating polls, running contests, and asking questions that keep your followers coming back for more. We'll discuss the importance of planning and maintaining a consistent posting schedule with the help of a content calendar, ensuring your content is always on brand and impactful. Stay tuned for more insights from Define Marketing and learn how to take your social media presence to the next level!…
1 Unlocking the True Cost of Building Your Website: From DIY to Professional Development 13:12
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13:12Send us a text Ever wondered how much it really costs to build a website? Whether you're a budding blogger, a small business owner, or an entrepreneur aiming for a large-scale custom platform, this episode has the answers you need. Today, we dissect the myriad factors that influence the pricing of creating a website. From the DIY approach to hiring professional developers, we cover the cost spectrum of different types of websites, including personal blogs, e-commerce stores, and expansive custom projects. You’ll learn about essential components such as domain names, hosting options, and the design and development costs that can make or break your budget. Discover the critical functionalities that could significantly impact your wallet, like shopping carts for e-commerce sites and custom features for more complex endeavors. Struggling to decide on the right hosting provider or design approach? We've got you covered with insights into making informed financial decisions for your online presence. This episode is a must-listen for anyone looking to understand the true cost of building a website, complete with actionable advice to help you pick the best options for your specific needs. Listen in and empower yourself with the knowledge to make smart investments in your digital journey.…
Send us a text Can a well-optimized Google My Business (GMB) listing be the key to skyrocketing your local SEO? Join me, Tabitha, on the Divine Marketing Podcast as we explore this powerful tool. In this episode, you'll discover how completing all the essential information fields on your GMB profile—like your business name, address, phone number, website, and hours of operation—can make your business appear more professional and trustworthy. I'll explain the importance of adding high-quality images to make your profile more appealing and trustworthy to potential customers. Plus, learn how encouraging and managing positive reviews can build trust and influence customer decisions. But that's not all. I'll also share advanced strategies to take your GMB profile to the next level. Find out how posting regular updates about your business can keep your audience engaged and your profile active. Learn the benefits of using attributes to provide additional information, such as whether your business is wheelchair accessible or offers free Wi-Fi. And don't miss the insights on leveraging the Q&A feature to address common questions and reduce the number of inquiries you receive. By making your GMB profile complete, engaging, and regularly updated, you can enhance your local SEO and attract more customers. Tune in for these actionable tips and more from Divine Marketing!…
1 Boost Your Lead Generation with Effective Contact Forms and Lead Magnets 11:35
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11:35Send us a text Transform your WordPress website into a lead generation powerhouse! Ready to capture more leads and grow your business? This episode of the Define Marketing podcast promises to equip you with five actionable tips to optimize your contact forms, strategically place them for maximum visibility, and simplify the user experience. Whether your goal is to build your mailing list or invite potential clients to get in touch, we'll walk you through the essentials of creating clear calls to action and ensuring all-important privacy disclaimers are in place. But that's not all—we'll also delve into the art of crafting compelling lead magnets. Imagine offering an enticing eBook, white paper, or checklist that perfectly resonates with your target audience. If you're a personal trainer, picture a prep checklist that hooks new clients. Learn how to promote these valuable resources prominently across your site to skyrocket your conversion rates. Packed with practical insights, this episode is your guide to consistently attracting fresh leads and taking your WordPress site to the next level. Tune in and start executing these strategies today!…
Send us a text Discover the secret to skyrocketing your engagement and conversions with powerful calls to action! Join us on the Define Marketing Podcast as Tabitha shares invaluable insights into creating CTAs that not only catch your audience’s eye but also compel them to take meaningful steps toward engaging with your brand. Learn about the importance of action-oriented language, clarity, and strategic visual placement in crafting CTAs that truly stand out. In this episode, Tabitha walks us through practical examples like “download our free e-book” and “claim your discount now” to illustrate how effective CTAs can transform your marketing efforts. Whether you're looking to boost sign-ups, drive sales, or increase community engagement, these expert tips will help you refine your approach and see real results. Don't miss out on these essential strategies to enhance your CTAs and elevate your marketing game. Tune in and optimize your CTAs for maximum impact today!…
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