Think you’ve got SEO sussed? What if I told you some of the advice you’re swearing by is pure nonsense? In this episode, I’m tearing into the wild world of SEO myths that I keep hearing on discovery calls—stuff clients have been fed by other agencies or those loudmouth YouTube gurus. We’re talking 2025 realities here, and I’m stripping away the jargon to show you what actually gets your website climbing the ranks. From the old chestnut that more keywords mean better results, to the daft idea that SEO’s a one-and-done job, I’m calling time on these outdated tales. Better yet, I’m dishing out practical, no-fluff tips to sort your strategy—think quality over quantity and keeping Google happy without losing your mind. So, are you ready to cut through the noise and get your site where it deserves to be? Nauti Nerds is produced by Urban Podcasts .…

Scared of SEO? Don’t be. In this episode, I’m spilling three dead-simple tricks to boost your small business website—no big budget or agency required. Google My Business: Your local SEO sidekick—think of it like a neon sign screaming, “Hey, we’re open!” On-Page SEO: Pick one killer keyword per page—like “best bakery in London”—and weave it in smooth. Content That Slaps: Ditch the blah-blah-blah. Write stuff people actually want to read—AI can pitch in, but your vibe seals the deal. Start small, keep it real, and leave the competition wondering what hit ‘em. Nauti Nerds is produced by Urban Podcasts .…

Wondering if your business really needs a CRM? It’s a big question, and one that could totally transform the way you work. In this episode, I’m breaking down why CRM systems, like HubSpot, are absolute game-changers for small businesses – but are they the right fit for you? I’ll show you how a CRM can keep your sales team on track, organize your data, and turn customer interactions into smoother, more personalised experiences. We dive deep into how HubSpot tracks everything from leads to project delivery, and why it’s our top pick. Plus, I’ll give you a peek at other options like Zoho and Monday.com, and share when a CRM might not be the best move for your business. Whether you’re running a small business or looking to scale, this episode will help you figure out if a CRM is the secret weapon your business needs. Nauti Nerds is produced by Urban Podcasts .…

Stuck trying to choose between SEMrush and Ahrefs for your SEO strategy? You’re not alone! In this episode, I’m diving into a head-to-head showdown between these two powerhouse tools, breaking down everything you need to know to make the best choice for your business. First, we’ll explore SEMrush’s extensive features, from its seamless PPC data integration to its in-depth competitor analysis. If you’re looking for an all-around SEO tool, this one’s a heavy hitter. Then, we’ll take a closer look at Ahrefs, with its laser-focus on backlinks and more budget-friendly pricing. Whether you’re a small business owner or working with a larger agency, I’ll help you figure out which platform is the best fit for your unique needs. You’ll get the inside scoop on each tool’s strengths, weaknesses, and how they can take your SEO game to the next level. Nauti Nerds is produced by Urban Podcasts .…

How do you keep moving forward when things aren’t going as planned in your business? In this episode, I share my thoughts on the highs and lows of entrepreneurship, including the tough moments that make you question everything. I talk about dealing with slow months, personal life disruptions, and the reality of running a business. I share how not every month or quarter will be perfect, and that’s okay. With honest insights, I cover the pressures of being a business owner, why it’s important to stay grounded, and the strategies I’ve used to bounce back. Nauti Nerds is produced by Urban Podcasts .…

How can you make the most of your LinkedIn profile to boost your business and personal brand? In this episode, I share my top tips and strategies for optimising your LinkedIn presence, helping you build meaningful connections and increase leads. From crafting a compelling headline to optimising your bio, I share how you can stand out on LinkedIn. The episode highlights the importance of personalised content and why it’s crucial to maintain authenticity while connecting with potential clients or partners. You’ll also learn how recommendations can work in your favour, giving you social proof that enhances your credibility. Whether you’re new to LinkedIn or looking to maximise its potential, the episode covers actionable advice on building a profile that reflects your personality and expertise, all while avoiding the use of automation or gimmicks. Nauti Nerds is produced by Urban Podcasts .…

In this episode, I reflect on the highs and lows of 2024 and share what’s coming up fr Nautilus in the new year. From hiring an operations manager to expanding our services, I share the moves that have helped us grow, streamline, and set ourselves up for even more success in 2025. I also dive into the new initiatives we’ve launched, like our digital PR service, and how feedback from our clients has been a key part of refining what we do. With exciting plans in the pipeline, I share what lessons I’ve learned and how I’m focusing on work-life balance while scaling up. If you’re looking to get inspired and think about what your own business could achieve in 2025, I have you covered. Nauti Nerds is produced by Urban Podcasts .…

How can you build trust with your website visitors and turn them into loyal customers? In this episode, I dive into five essential strategies for increasing your website’s credibility and improving conversions. From securing your site with an SSL certificate to showcasing social proof, I explore the key elements that can make a significant difference in how your audience perceives your business online. I share practical tips on adding client testimonials, integrating social media feeds, and providing transparent privacy policies that instil confidence. You’ll also learn how to optimise your website’s appearance, ensuring it looks professional and trustworthy. Finally, I touch on the importance of having clear contact information and accessible communication channels to foster engagement and ease potential customers’ minds. Nauti Nerds is produced by Urban Podcasts .…

How can social media help improve your website’s performance and visibility? In this episode, I explore how integrating social media with your website can boost brand visibility, improve SEO, and strengthen your connection with your audience. I share simple tips like adding social media feeds to your website, including social share buttons on blog posts, and using live chat features like Facebook Messenger to enhance customer interaction. By merging your social media with your website, you create a more engaging experience for visitors, which helps increase your reach and builds credibility for your brand. Nauti Nerds is produced by Urban Podcasts .…

How do you choose the perfect domain name for your business, and why does it matter? In this episode, I share the essential aspects of selecting a domain name that works for your brand. From keeping it simple and relevant to incorporating SEO elements, I explain how a well-chosen domain name can enhance your marketing, build credibility, and make your business easier to find online. With insights into domain value, the potential for future business growth, and how to make the most of your domain name, this episode is a must-listen for anyone looking to build a strong online identity. Nauti Nerds is produced by Urban Podcasts .…

What common mistakes could be holding your website back, and how can you avoid them? In this episode, I share five key pitfalls in website management and share practical strategies to ensure a better user experience and stronger online presence. From tackling slow load times with tools like WP Rocket and Nitro Pack, to ensuring your site is mobile-optimised, I cover the essential steps to improve performance. I also explore the importance of clear calls to action, intuitive navigation, and the long-term commitment required for effective SEO. EXCLUSIVE: Get a sneak peek of our upcoming checklist, launching in early 2025, that provides simple strategies to optimise your website without professional SEO help. Nauti Nerds is produced by Urban Podcasts .…

Could Facebook groups be the secret to building communities and generating leads without breaking the bank? In this episode, I dive into how local businesses can leverage Facebook groups as a cost-effective way to boost engagement and increase visibility. After attending SEO Vibe Cyprus, I gained fresh insights on how businesses—from massage therapists to cleaners—are using Facebook groups to share targeted content and attract potential clients. Through a real-life case study, I share how a massage therapist has successfully used Facebook groups to share engaging posts, receive positive feedback, and drive client interest. I also explore how private groups can foster stronger connections with customers, offering everything from fitness tips to exclusive event access, and explain why businesses should consider this more personal approach to marketing. Nauti Nerds is produced by Urban Podcasts .…

How will the latest UK budget shape the future of business? In this episode, I break down the key points from the latest UK budget and examine the direct impact these changes could have on individuals and businesses. With my experience as a business owner, I explore the challenges posed by recent government decisions, especially for SMEs trying to navigate an already turbulent economic landscape. With national insurance contributions set to increase to 15% in April 2025, I highlight the financial strain this could impose on employers, potentially costing between £600 to £1,000 per employee each year. I also explore the potential new exit tax and the implications of ongoing hikes in corporation tax and capital gains tax. For entrepreneurs looking to sell their businesses, the proposed removal of Entrepreneur’s Relief adds another layer of complexity. In an increasingly uncertain environment, many business owners are exploring opportunities in places like Dubai and Cyprus, where tax structures are more favourable. I discuss what this “entrepreneurial exodus” could mean for the UK economy and argue that it’s time for government support that genuinely fosters growth. Note: I am not a financial adviser, and this episode is not intended as financial advice. For personalised guidance, please consult a professional adviser or business consultant. Nauti Nerds is produced and managed by Urban Podcasts .…

Is the UK education system truly preparing students for real life? In this episode, I take a critical look at the system's shortcomings, sharing my personal journey from traditional schooling to vocational education. Has the rigid, one-size-fits-all approach left room for creativity and individual growth? I explore the disconnect between academic learning and practical experience, reflecting on how a passion-driven environment transformed my academic performance. We also dive into the glaring absence of essential life skills like financial literacy, tax education, and entrepreneurship in the current curriculum. Could a reimagined system finally nurture creativity, innovation, and future entrepreneurs? Nauti Nerds is produced and managed by Urban Podcasts .…

What if your personal brand was the key to unlocking your career potential? In this episode, I share why building a strong personal brand is not just a luxury, but an essential asset for any entrepreneur or professional aiming for success. I kick off by examining how personal branding can transform your marketability, especially for founders, CEOs, and business leaders. Think of it as an extension of your company’s reputation, bringing you authority and recognition that both clients and employers find irresistible. You'll hear how a well-crafted online presence can make all the difference between you and your competition. From using social media effectively to getting featured in the press, this episode covers practical, actionable steps to build your brand and stand out. And it’s not just about likes and followers—it’s about showcasing your expertise, securing trust, and ultimately, gaining the edge in your industry. Nauti Nerds is produced and managed by Urban Podcasts .…