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Kandungan disediakan oleh Jack Perkowski, Jack Perkowski: Founder, and Managing Partner of China based JFP Holdings.. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jack Perkowski, Jack Perkowski: Founder, and Managing Partner of China based JFP Holdings. atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Managing The Dragon: Demystifying China
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Kandungan disediakan oleh Jack Perkowski, Jack Perkowski: Founder, and Managing Partner of China based JFP Holdings.. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jack Perkowski, Jack Perkowski: Founder, and Managing Partner of China based JFP Holdings. atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.
…
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15 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 3352981
Kandungan disediakan oleh Jack Perkowski, Jack Perkowski: Founder, and Managing Partner of China based JFP Holdings.. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Jack Perkowski, Jack Perkowski: Founder, and Managing Partner of China based JFP Holdings. atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.
…
continue reading
15 episod
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Managing The Dragon: Demystifying China
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1 Doing Business In China: The Next Twenty Years 24:01
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In this podcast, Jack describes why companies need to stay engaged with China, despite the fact that the relationship between China and the United States, as well as China and the other major industrial countries in the world, are likely to be more frosty in the years ahead than they have been since China joined WTO in 2001. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 China's Phase One Trade Agreement With The United States 33:06
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In this podcast, Jack describes the contents of each of the eight chapters included in the Phase One Trade Agreement signed by China and the United States on January 15, 2020. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 Jack Perkowski Reviews His 2019 Predictions, And Discusses 2020 Predictions 31:26
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In this podcast, Jack Perkowski, Managing Partner, JFP Holdings, Ltd ., reviews---and grades-- his 2019 predictions, and discusses his predictions for 2020, a year that will be dominated by news of the coronavirus and ongoing trade negotiations with the United States. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 JFP Holdings: A Lightning Rod For New Ideas and Technologies 23:43
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Due to its long history in China, JFP Holdings acts as a lightning rod for new ideas and technologies from China and around the world. Jack discusses why he established JFP Holdings in 2009 when ASIMCO Technologies was sold. He also highlights three major projects that the firm is currently working on---an auto aftermarket project; the importing of electric trucks and vans into the United States; and the financing of a new company that uses methanol to power hydrogen fuel cell trucks. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 Welcome to the Managing The Dragon: Demystifying China Podcast 13:56
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In this introductory podcast, Jack talks about his book, Managing the Dragon,” describes ASIMCO Technologies, the Beijing based automotive components company that he founded in 1994; and discusses why he decided to leave Wall Street for the Great Wall in the early 1990’s. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 U.S.-China Trade War: It's Time For A Change In Strategy 21:19
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The June 29 Trade War truce lasted just over one month. While many factors are at work, Beijing's reluctance to put agreed upon changes into law appears to be a key sticking point. While a legalistic approach may work in the U.S., it's ineffective and a non-starter in China. If the U.S. wants a deal that actually works, it's time to change its negotiating strategy or change its negotiating team. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 Negotiating In China: 10 Rules for Success 21:50
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Based on 25 years of experience negotiating deals in China, Jack describes his "10 Rules For Success" in this podcast, referencing relevant aspects of the current trade negotiations between China and the United States. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 U.S.-China Trade War In Uncharted Waters 14:10
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While the Chinese negotiators may have underestimated Trump’s resolve to fundamentally change the Sino-U.S. relationship and use tariffs as a means to that end, the U.S. negotiating team may now be underestimating the difficulty of writing intellectual property rights (IPR) protections into Chinese law, underestimating Chinese resistance to interference by foreign powers in the internal workings of its government in the process. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 Why Auto Sales Collapsed in China 23:59
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For the first time in memory, auto sales declined in China last year. In this podcast, Jack and Doug Perkowski discuss the reasons why; the prognosis for the years ahead; and 2018 auto industry highlights, including China’s global leadership role in electric vehicles and heavy-duty trucks, as well as new opportunities in the country’s auto aftermarket. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 Five Predictions for 2019, the Year of the Pig 30:51
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In this podcast, Jack Perkowski, Founder and Managing Partner of JFP Holdings, Ltd. , provides his five China predictions for the Year of the Pig, including how the US-China Trade War gets resolved, and reviews the accuracy of his predictions for 2018 with Doug Perkowski. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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In this podcast, Jack Perkowski, Founder and Managing Partner of JFP Holdings, Ltd. , and Doug Perkowski discuss why Jack believes that trade talks between China and the United States are now moving the two countries to a successful resolution of the conflict, and why he predicts that the trade war will be history by mid-year. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 China’s Two Markets with Jack Perkowski 29:13
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In this podcast, Jack and Doug Perkowski discuss how China’s lower cost perspective, in combination with the way in which the country has developed economically over the past 40 years, has created two markets in the country---a purely local market that is characterized by low price and low technology and a foreign/local market that is characterized by high price and high technology. If you want to sell your products in China, this podcast is a must. Don't forget to subscribe. Referred to as Mr. China, Jack Perkowski, Founder and Managing Partner of JFP Holdings , is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 US-China Trade War: Update with Jack Perkowski 13:57
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Since our first podcast on the subject, the trade dispute between the United States and China has now blossomed into a full-blown Trade War. The Trump Administration has now imposed tariffs on $250 billion of goods from China; China has responded with tariffs on $110 billion of goods from the United States; and talks are at a standstill. In this podcast, Jack Perkowski, Managing Partner, JFP Holdings, Ltd. , discusses the status of the Trade War. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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Managing The Dragon: Demystifying China
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1 China's Different Cost Perspective with Jack Perkowski 17:29
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One of the most important lessons that Jack has learned in over 25 years in China is that the Chinese have a fundamentally different—and lower—cost perspective than someone from a developed economy like the United States. In this podcast, Jack discusses why this is the case and why this unique characteristic of the China market has important implications for doing business in the country. Don't forget to subscribe!…
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Managing The Dragon: Demystifying China
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1 US-China Trade War: Background with Jack Perkowski 19:53
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In this podcast, Jack Perkowski, Managing Partner, JFP Holdings, Ltd. , discusses the big story in China this year—the country’s trade war with the United States. Jack explains why the world’s two largest economies are now at odds over trade and also makes some predictions as to how the Trade War might turn out. Don't forget to subscribe! Referred to as Mr. China, Jack Perkowski is an expert on doing business in the country. After spending twenty years on Wall Street, Jack moved to Beijing in 1992 where he has been a pioneer in the development of China’s auto industry and in bringing private equity to the country. In this series of interviews and podcasts, Jack provides insights into ongoing developments in China and how they are impacting the global economy.…
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