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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
State of the World from NPR
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Kandungan disediakan oleh NPR. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh NPR atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Immerse yourself in the most compelling and consequential stories from around the globe. The world is changing in big ways every day. State of the World from NPR takes you where the news is happening — and explains why it matters. With bureaus spanning the globe, NPR reporters bring you facts and context from the ground so you can cut through the noise of disinformation. NPR's State of the World, a human perspective on global stories in just a few minutes, every weekday. State of the World was previously State of Ukraine. You'll continue to hear Ukraine coverage here, along with other international stories.
Support NPR's reporting by subscribing to State of the World+ and unlock sponsor-free listening. Learn more at plus.npr.org/stateoftheworld
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Support NPR's reporting by subscribing to State of the World+ and unlock sponsor-free listening. Learn more at plus.npr.org/stateoftheworld
892 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 3322607
Kandungan disediakan oleh NPR. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh NPR atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Immerse yourself in the most compelling and consequential stories from around the globe. The world is changing in big ways every day. State of the World from NPR takes you where the news is happening — and explains why it matters. With bureaus spanning the globe, NPR reporters bring you facts and context from the ground so you can cut through the noise of disinformation. NPR's State of the World, a human perspective on global stories in just a few minutes, every weekday. State of the World was previously State of Ukraine. You'll continue to hear Ukraine coverage here, along with other international stories.
Support NPR's reporting by subscribing to State of the World+ and unlock sponsor-free listening. Learn more at plus.npr.org/stateoftheworld
…
continue reading
Support NPR's reporting by subscribing to State of the World+ and unlock sponsor-free listening. Learn more at plus.npr.org/stateoftheworld
892 episod
Semua episod
×Germany's economy boomed as the world underwent globalization. But since then, too little investment, too much bureaucracy and a nearby war in Ukraine has cause Europe's largest economy to stagnate. The issue has played a big role in the upcoming German election. Our Berlin correspondent tells takes us to a German factory. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
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State of the World from NPR
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Ireland considers becoming the first western country to ban trade with Israeli settlements in the Occupied Palestinian Territories. The move is controversial, but Ireland has a history of leading the way with effective boycotts. We hear about the past and present of Irish activism. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
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State of the World from NPR
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1 Peace Talks with Russia; Mexican Street Sweeper Becomes a Star 11:40
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Members of the Trump Administration will meet with counterparts from Russia this week to discuss a possible peace deal with Ukraine. Notably, the Ukrainians are absent from these talks. Other European nations are also not invited, even though as a whole Europe gives Ukraine more aid money than the United States. We get updates from three NPR reporters covering various parts of the story. And we meet a street sweeper in Mexico with a golden voice who became an overnight pop star. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Syria is reinventing itself following a 14-year bloody civil war and the rapid crumbling of the regime of Bashar Al-Assad regime in December. As NPR's Emily Feng travelled the country reporting on the new Syria, she kept seeing one man's face on flags, posters and vehicles everywhere she went. So, she decided to find out more about him. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Giving a bouquet of flowers to your beloved is a classic Valentine's Day gesture of love. But as we hear from our correspondent in Colombia, growing those flowers comes at a steep environmental cost. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
President Trump had separate phone calls with the leaders of Russia and Ukraine on the same day. Following the calls, Trump posted on social media that both leaders want peace and he said that he wanted negotiations on ending the war between Russia and Ukraine to begin immediately. We hear about what this could mean from NPR's White House correspondent. We also hear about how the U.S. relationship with NATO is expected to change under Trump. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
President Trump has made clear his desire for the U.S. to take Greenland saying the territory is vital to U.S. economic security. Greenland is an autonomous territory of U.S. ally Denmark. And as we hear, Danes have had a variety of reactions to Trumps words. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
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State of the World from NPR
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1 What USAID Cuts Look Like Overseas 11:58
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The Trump administration is dismantling the United States Agency for International Development, USAID. They had been doing humanitarian work in more than 100 countries. We hear from NPR correspondents around the world about what the agency had been doing on the ground and what it's elimination could mean. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
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State of the World from NPR
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The musical diva of the Arab world is commemorated in Paris. And tariff threats have Prosecco lovers stocking up. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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State of the World from NPR
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West Bank residents react to President Trump's plan for the U.S. to take ownership of the Palestinian enclave of Gaza and relocate nearly 2 million people from there. And Gaza's police were hit hard by Israel in the war against Hamas, but the force is back providing law and order after a ceasefire in the conflict. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
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State of the World from NPR
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U.S. Secretary of State Marco Rubio makes his inaugural international trip to Central America. In Colombia, fighting erupts between rival guerilla factions, displacing tens of thousands. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
A US-Canada trade war is averted for now, but Canada is roiling from Trump's remarks. In China, Lunar New Year celebrations were already subdued from economic concerns even before new U.S. tariffs and Beijing's retaliatory response. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Netanyahu's visit to the White House makes him the first world leader to meet President Trump since the inauguration. Their meeting occurs as the future of Gaza, the wider Middle East, and Netanyahu himself are hanging in the balance. You can also find all our reporting on this conflict at npr.org/mideastupdates Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Rebel forces continue to claim more Congolese territory coveted for its rich mineral resources. In Myanmar, former leader and Nobel laureate Aung San Suu Kyi remains jailed and the country is mired in a brutal civil war. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
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State of the World from NPR
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9 out of ten cars sold in Norway are EV's. Government incentives and a commitment to charging stations have made Norway a world leader in electric vehicle use. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy
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