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Kandungan disediakan oleh The Wall Street Journal. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Wall Street Journal atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Kandungan disediakan oleh The Wall Street Journal. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Wall Street Journal atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The top business headlines from The Wall Street Journal, three times daily. Whether it’s the latest on overseas markets, economic news out of Washington or closing numbers from Wall Street, you'll be in the know in a flash.
…
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4870 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2428756
Kandungan disediakan oleh The Wall Street Journal. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh The Wall Street Journal atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The top business headlines from The Wall Street Journal, three times daily. Whether it’s the latest on overseas markets, economic news out of Washington or closing numbers from Wall Street, you'll be in the know in a flash.
…
continue reading
4870 episod
Semua episod
×All three majors U.S. indexes finished the week down, and declines in UnitedHealth stock weighed down the Dow Jones Industrial Average. Plus: Rivian shares fall after it forecasts a decline in sales for the year. And Novo Nordisk stock rises after the end of shortages in its blockbuster weight-loss drugs. Danny Lewis hosts. Sign up for the WSJ's free What's News newsletter . Learn more about your ad choices. Visit megaphone.fm/adchoices…
Plus: U.S. home sales fell nearly 5% in January, extending a housing-market slump. And the crypto exchange Coinbase says the SEC plans to drop a lawsuit that had sought to regulate the company as a stock exchange. Pierre Bienaimé reports. Sign up for the WSJ's free What's News newsletter . Learn more about your ad choices. Visit megaphone.fm/adchoices…
Plus: Egg companies ask U.S. regulators to greenlight a bird-flu vaccine. And, shares in Nissan Motor jump on a report that Japan plans to court Tesla for an investment in the carmaker. Luke Vargas hosts. Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices…
U.S. stocks fell after the country’s biggest retailer forecast weaker-than-expected sales for the year. Plus: Hasbro stock rallied after executives announced focus on brands like Monopoly and Dungeons & Dragons. And Palantir shares fall amid reports of proposed budget cuts at the U.S. Department of Defense. Danny Lewis hosts. Sign up for the WSJ's free What's News newsletter . Learn more about your ad choices. Visit megaphone.fm/adchoices…
Plus: Alibaba Group posts its fastest revenue growth since 2023. And Amazon gains creative control of the James Bond franchise. Pierre Bienaimé reports. Sign up for the WSJ's free What's News newsletter . Learn more about your ad choices. Visit megaphone.fm/adchoices
Plus: President Trump considers giving Americans 20% of the savings from DOGE’s cost-cutting efforts. And, in talks with Interpublic Group, X hinted at possible retribution from the Trump administration if ad spending on the social media platform didn’t increase. Luke Vargas hosts. Sign up for WSJ’s free What’s News newsletter . Learn more about your ad choices. Visit megaphone.fm/adchoices…
President Trump’s latest import tax threats weighed on overseas automakers. Plus: Nikola files for bankruptcy, with plans to shutter the company. Microsoft announces a new chip to power quantum computers. And Etsy shares sink after a disappointing earnings report. Danny Lewis hosts. Sign up for the WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Plus: Trump said he wants border spending, tax relief and spending cuts passed in one bill. And hydrogen-truck maker Nikola, once a darling of green investment, has filed for bankruptcy. Alex Ossola hosts. Bad Bets podcast Sign up for the WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Plus: HSBC plans a new share buyback and cost cuts. And, U.K. inflation reaches a ten-month high, further diverging from the Bank of England’s target. Kate Bullivant hosts. Sign up for WSJ’s free What’s News newsletter . Learn more about your ad choices. Visit megaphone.fm/adchoices
Rising speculation and frothy enthusiasm in the market is making some investors nervous about a correction. Plus, Nike stock rises after announcing a deal with Kim Kardashian’s SKIMS. And Intel shares jump after a WSJ report that Broadcom and TSMC are eyeing deals to break the chipmaker in two. Danny Lewis hosts. Sign up for the WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Plus: White House to no longer consider contractors’ DEI initiatives. And Hamas says it will release more hostages as Israel agrees to negotiate the end of the war in Gaza. Alex Ossola hosts. Sign up for the WSJ's free What's News newsletter . Learn more about your ad choices. Visit megaphone.fm/adchoices…
Plus: Southwest Airlines prepares to slash its corporate workforce, marking the first mass layoff in its 53-year history. And, the Reserve Bank of Australia joins a wave of global monetary easing. Kate Bullivant hosts. Sign up for WSJ’s free What’s News newsletter . Learn more about your ad choices. Visit megaphone.fm/adchoices…
Data from the U.S. Commerce Department showed a surprisingly steep pullback in retail sales for January. Plus: Roku shares rise after posting a narrower-than-expected quarterly loss. Airbnb stock advances after the rental company swings to a profit. And DraftKings gains after raising its revenue guidance. Danny Lewis hosts. Sign up for the WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Plus: GOP Freedom Caucus members secure deeper spending cuts. Judge orders Trump administration to lift a freeze on U.S. aid abroad. Russian drone sets fire to Chernobyl's containment shield. Zoe Kuhlkin hosts. Sign up for the WSJ's free What's News newsletter. Correction: Hamas said it would release the last civilian American-Israeli hostage held in Gaza; however, it continues to hold an American hostage who also is an Israeli soldier. An earlier version of this episode’s headline incorrectly said that Hamas planned to release the last American it holds. (Corrected Feb. 18) Learn more about your ad choices. Visit megaphone.fm/adchoices…
Plus: Apple and Google restore TikTok to their mobile app stores. And, Shein and Temu look for workarounds to keep selling to Americans. Luke Vargas hosts. Sign up for WSJ’s free What’s News newsletter . Learn more about your ad choices. Visit megaphone.fm/adchoices
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