Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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1 Andrianna Natsoulas: Don't Cage Our Oceans 40:50
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Disukai“That's taxpayer’s money that is going to support research and development and pilot projects to develop a food system that is based on environmental destruction and greed and disregard for animals, fish, and any of the other marine mammals that might be around it.” - Andrianna Natsoulas Andrianna Natsoulas is the campaign director for Don't Cage Our Oceans, an organization that exists to keep our oceans free from industrial fish farms. Offshore finfish farming is the mass cultivation of finfish in marine waters, in underwater or floating net pens, pods, and cages. Offshore finfish farms are factory farms that harm public health, the environment, and local communities and economies that rely on the ocean and its resources. Don’t Cage Our Oceans are a coalition of diverse organizations working together to stop the development of offshore finfish farming in the United States through federal law, policies, and coalition building. And, although it is not yet happening, right now the US Administration and Congress are promoting this kind of farming, which would be nothing short of disastrous for the oceans, the planet and the people and animals who live here. dontcageouroceans.org…
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Kandungan disediakan oleh Herb Anderson. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Herb Anderson atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Kandungan disediakan oleh Herb Anderson. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Herb Anderson atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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1 Optimizing Dealership Performance: Leveraging KPIs for Effective Advertising 18:53
18:53 Main Kemudian Main Kemudian Senarai Suka Disukai18:53
Main Kemudian Main Kemudian Senarai Suka DisukaiWelcome to the Dealer Talk Podcast, where we dive deep into strategies for optimizing your dealership's performance. In today's episode, we'll discuss the crucial role of Key Performance Indicators (KPIs) in guiding your advertising efforts and driving success in your dealership's partnerships with vendors. It's essential to inspect what you expect! To effectively track progress and make informed decisions, it's crucial to align your KPIs with the actual value exchange between your dealership and vendors. Without this alignment, pulling the right levers to drive advertising success becomes nearly impossible. We'll explore the importance of selecting the right KPIs that accurately reflect the dynamics of your dealership's relationships with vendors. These metrics serve as your compass, guiding your advertising strategies toward optimal outcomes. Discover how to leverage your chosen KPIs to take actionable steps in refining your advertising approach. By monitoring and analyzing these metrics, you empower your dealership to make data-driven decisions that yield tangible results. Interested in accessing the sheets we use to track KPIs effectively? Reach out to us directly at 702.526.0900 to learn more about our approach and gain access to valuable resources. Whether you're seeking the right vendor mix or eager to explore innovative solutions, we're here to help. Get in touch to discover new opportunities at no charge or take advantage of exclusive volume discounts. Be among the first dealers to pilot our groundbreaking software, #VinOracle! Visit our website at vinoracle.io to sign up today and revolutionize your dealership's operations. Thank you for tuning in to this episode of the Dealer Talk Podcast. Remember, by aligning your KPIs with the true value exchange between your dealership and vendors, you can unlock the full potential of your advertising efforts. Stay tuned for more insights and strategies to optimize your dealership's performance!…
If you want to leverage my own personal vendor and advertising strategy for 2024 to help you sell more cars, then tune-in to this episode to learn how I would set up your digital advertising and what vendor partners I would choose in the process. If you want to take advantage of my volume discount and FREE trials for any of the vendors discussed in this episode call / text (prefered) me directly at 702.526.0900 Learn more about our services here: https://dealertalk.io Do you want to join a FREE trial to learn about our VinOracle product? Then visit us today here: https://vinoracle.io/…
1 Sell More Cars With this Campaign 10:11
10:11 Main Kemudian Main Kemudian Senarai Suka Disukai10:11
Main Kemudian Main Kemudian Senarai Suka DisukaiDiscover this episode's ultimate car sales strategy, guaranteed to boost your sales every time! Follow these steps closely and witness a surge in car sales. Harnessing the power of your DMS and CRM data is crucial, especially when combined with the trust established by your service advisors with your customers. This synergy ensures increased sales and strategic trades for the precise inventory you require. Tune in now and unlock the secrets to sales success! 🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 📱 DealerTalk Partner Program In partnership with: Frikintech Foureyes.io Free Trial Covideo RunMyLease Lead Generation Simple Recon - DealerTalk Subscribe to our YouTube channel: @dealertalk Follow us on Apple Podcasts: Dealer Talk Podcast Please send us a voice message on Spotify: Dealer Talk Voice Messages Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.…
In this episode, I delve into the world of digital retailing in the automotive industry and debunk the misconceptions surrounding its role. Contrary to popular belief, digital retailing isn't intended to replace the traditional car-buying experience exemplified by companies like Carvana. Instead, it is a complementary tool designed to enhance customer convenience and streamline the process. 🌐- Stephen Wade Website : https://stephenwade.com/ 🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 📱 DealerTalk Partner Program In partnership with: Frikintech Foureyes.io Free Trial Covideo RunMyLease Lead Generation Simple Recon - DealerTalk Highlights: 00:00 Introduction. 01:36 What Digital Retailing Was Meant to Be 04:30 What process have you created for digital retailing? 6:55 Not having the proper process for digital retailing perpetuates the stigma in our industry. 8:27 Customer Use of DR Tool: Potential Pitfalls 10:46 My Digital Retail strategy Subscribe to our YouTube channel: @dealertalk Follow us on Apple Podcasts: Dealer Talk Podcast Please send us a voice message on Spotify: Dealer Talk Voice Messages Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.…
1 Do You Have the Right Vendor Mix? 20:18
20:18 Main Kemudian Main Kemudian Senarai Suka Disukai20:18
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode of the Dealer Talk Podcast, we delve into the elusive realm of marketing attribution. Numerous companies tout their 'secret weapon' for tracking vendor performance, so it's easy to get lost in a sea of promises. But are these methods genuinely effective? Host Herb Anderson shares insights from years of experience, revealing a stark reality: traditional tracking methods often fail to capture the complete purchase journey. Tune in to this enlightening episode of Dealer Talk Podcast to discover the untapped potential of marketing attribution and revolutionize your dealership's tracking practices. Don't be fooled by empty promises—embrace the path to accurate vendor attribution today! Connect with me directly: ✍️- Google Dealer Guidebook - How Many Customers Will Fill Out a Form (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf 📊- My Reporting (leads): https://www.dropbox.com/scl/fi/mzht70fan1yiubk749b21/Leads-View-1.png?rlkey=i66vg713mgx66judayfbjgh5i&dl=0 📈- My Report (views): https://www.dropbox.com/scl/fi/m3c802riwl4cw2ns91ty1/Views-2.png?rlkey=82e570jikbcbba4nzuatgkre0&dl=0 🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 📱 DealerTalk Partner Program In partnership with: Frikintech Foureyes.io Free Trial Covideo RunMyLease Lead Generation Simple Recon - DealerTalk Highlights: 00:00 Introduction. 01:26 Our industry prioritizes leads. 04.21 How many vendor portals do dealerships use daily? 5:55 Dealerships should prioritize hiring someone to filter information effectively. 7:30 Is Clarivoy effective? 11:06 My attribution strategy. Subscribe to our YouTube channel: @dealertalk Follow us on Apple Podcasts: Dealer Talk Podcast Please send us a voice message on Spotify: Dealer Talk Voice Messages Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.…
Welcome to the Dealer Talk Podcast, where we delve into the essence of marketing and unravel its mysteries. In this episode, we ask the fundamental question: What is marketing? For many, marketing is the quintessential "how" – the strategic roadmap guiding us to influence consumer behavior. It's about understanding the intricate dance between businesses and their target audience. Yet, in our exploration, we've noticed a curious trend: the proliferation of subsets like promotion, advertising, and more, often overshadowing the essence of proper marketing. Join us as we uncover the misconceptions surrounding marketing and its subsets. We believe that real marketing transcends mere tactics; it's about intentionality. It's about crafting a narrative that not only shields us against the tides of innovation and competition but also ensures our perpetual relevance in the minds of consumers. Tune in as we navigate the marketing labyrinth, seeking clarity amidst the chaos. It's time to redefine our perceptions and embrace the power of intentional marketing. Connect with me directly: 🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 📱 DealerTalk Partner Program In partnership with: Frikintech Foureyes.io Free Trial Covideo RunMyLease Lead Generation Simple Recon - DealerTalk Highlights: 00:00 Intro to the episode 0:35 What is marketing? 02:00 Digital traffic continues to grow, but conversion is down 4:00 Being Intentional about Marketing 07:00 We must resume promotions to incentivize buyer transactions. 8:20 4 P's of marketing Subscribe to our YouTube channel: @dealertalk Follow us on Apple Podcasts: Dealer Talk Podcast Please send us a voice message on Spotify: Dealer Talk Voice Messages Support our podcast: Dealer Talk Support Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.…
This episode delves into a critical aspect of online dealership success: customer experience. Despite investing heavily in driving traffic to our websites, many dealerships overlook the importance of ensuring a seamless journey for visitors once they arrive. Join me as we explore the significance of optimizing your SRP (Search Results Page) and VDP (Vehicle Description Page) CTAs (Calls to Action) and discuss practical strategies to maximize user engagement and conversion rates. Connect with me directly: ✍️- Google Dealer Guide Report (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf 🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 🖺- Photo guide: https://www.dropbox.com/scl/fi/t3willog6g8ikvw7ki2in/Best-Practice-Custom-Photos.pdf?rlkey=s6uajwznqckva5wjhoqbzsnw2&dl=0 🥚- Crazy Egg Link: https://www.crazyegg.com/ 📱 DealerTalk Partner Program In partnership with: Frikintech Foureyes.io Free Trial Covideo RunMyLease Lead Generation Simple Recon - DealerTalk Highlights: 00:00 Introduction 02:30 Reasons consumers buy a car 04:30 Here is an excellent test to check your website experience 7:00 Heat map your website to learn what customers are doing 11:11 If customers do not build out forms, why is our website built for that 11:38 My CTA strategy Subscribe to our YouTube channel: @dealertalk Follow us on Apple Podcasts: Dealer Talk Podcast Please send us a voice message on Spotify: Dealer Talk Voice Messages Support our podcast: Dealer Talk Support Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.…
Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers' interest and amplify visibility on search engine result pages. SEM operates on a pay-to-play basis, unlike Search Engine Optimization (SEO), which gradually ascents and strategically aims for higher organic rankings over time. Think of SEO as the marathon, diligently laying the groundwork for future visibility and credibility, while SEM represents the sprint designed for immediate visibility and results. Understanding this distinction is vital for our clients. SEO sets the stage for long-term success, while SEM provides the necessary boost for instant visibility. As consumers embark on their purchasing journey or seek vehicle service options, platforms like Google, Bing, and Yahoo become pivotal in their decision-making process. For trusted partnerships to enhance your dealership's success, explore our extensive experience and exclusive volume discounts by visiting our website. Click the link below to learn more: Connect with me directly: ✍️- SEM Article: https://dealertalk.io/search-engine-marketing-is-it-dead-or-evolving/ 🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b 🌐- Website: https://dealertalk.io/ 📱- Cell phone: 702.526.0900 📱 DealerTalk Partner Program In partnership with: Frikintech Foureyes.io Free Trial Covideo RunMyLease Lead Generation Simple Recon - DealerTalk Highlights : 00:00 Introduction. 02:30 How do I want these new short episodes to be 05.00 What is Performance Max (P-max) 7:00 Why vehicle listing ads are doing better than traditional search ads 10:30 Make sure you are running P-Max campaigns fully, not just VAs 11:15 My SEM startegy Subscribe to our YouTube channel: @dealertalk Follow us on Apple Podcasts: Dealer Talk Podcast Please send us a voice message on Spotify: Dealer Talk Voice Messages Support our podcast: Dealer Talk Support Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.…
1 🎙️ The Power of Tesla Ownership: Beyond Electric Vehicles 46:57
46:57 Main Kemudian Main Kemudian Senarai Suka Disukai46:57
Main Kemudian Main Kemudian Senarai Suka DisukaiIn this episode, hosts Herb Anderson and Zack explore the unparalleled allure of Tesla ownership, transcending the mere realm of electric vehicles. They unravel the captivating narrative behind Tesla's meteoric rise in the automotive industry, attributing its success not solely to electric propulsion but to a revolutionary ownership experience. From seamless software updates to unparalleled customer service, Tesla has redefined the essence of car ownership, setting a new standard for consumer expectations. Join Herb and Zack as they dissect the essence of Tesla's allure, delving into how its distinctive ownership experience has inspired entrepreneurial ventures and disrupted traditional car dealership models. Through insightful discussions, they extract invaluable lessons for the automotive industry, providing a roadmap for dealerships to adapt, innovate, and thrive in an ever-evolving market landscape. Connect with Zack: 📞Mobile - 909.682.2416 🎩LinkedIn - linkedin.com/in/zackscriven 🌐Website - https://www.electricmobiledetailing.com/ 📧Email - zackscriven@gmail.com 📹YouTube - youtube.com/c/zackscriven If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe... 🎥 Covideo - https://www.covideo.com/codirect/?utm... 📱 RunMyLease - https://www.runmylease.com/lead-gener... 🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 02:50 The ownership experience 09:00 Different range considerations 14:13 You can't just add an EV to an ICE vehicle! That is not why Tesla wins 27:36 The maintenance side of the Tesla vehicles 32:56 Why dealers should leverage the used potential of Tesla's 42:00 Why Tesla should advertise and how that presents opportunities for car dealerships 45:31 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support…
1 Decoding Digital Retailing: Navigating the Present and Future of Online Car Sales 58:38
58:38 Main Kemudian Main Kemudian Senarai Suka Disukai58:38
Main Kemudian Main Kemudian Senarai Suka DisukaiEmbark on a riveting journey as I team up with Kerri Wise of Autofi to unravel the mysteries surrounding digital retailing. We unravel its evolution since the seismic shift spurred by the pandemic, charting its trajectory into the future. Yet, amidst its undeniable potential, why do dealers hesitate to make Digital Retail the ultimate call-to-action experience on their websites? Tune in as we probe deep into the psyche of automotive retail, exploring the enigmatic dynamics that shape its landscape. Stay tuned until the end for an exclusive offer straight from Kerri herself! As we unravel the mysteries of digital retailing, you won't want to miss this unique opportunity. Connect with Kerri 👒LinkedIn - linkedin.com/in/kerriwise 📧Email - kwise@autofi.io If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe... 🎥 Covideo - https://www.covideo.com/codirect/?utm... 📱 RunMyLease - https://www.runmylease.com/lead-gener... 🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 04:43 What trends do you see in the industry? 15:21 The price objection 22:00 How Autofi ensures dealers get approvals! 27:26 Leads are the laziest way to measure performance 30:10 How to use Digital Retail to create a moat around our dealer 43:00 The Apple Store experience 56:27 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support…
1 Automotive Dealers: Are We Ready to Compete with Amazon and Hyundai? 41:35
41:35 Main Kemudian Main Kemudian Senarai Suka Disukai41:35
Main Kemudian Main Kemudian Senarai Suka DisukaiWelcome to the Dealer Talk podcast, where insightful conversations unfold on the cutting edge of automotive retail. In today's episode, Curt and Herb dive deep into the dynamic world of e-commerce and its transformative impact on automotive retail. Join us as we dissect the latest developments, including the groundbreaking partnership between Hyundai and Amazon, set to revolutionize how vehicles are bought and sold. With Amazon slated to sell Hyundais directly on their platform starting in 2024, the automotive industry is at a crossroads, demanding dealerships to embrace e-commerce strategies like never before. Curt and Herb share their expert insights on the implications of this partnership and its ripple effects across the automotive retail landscape. From navigating new consumer behaviors to seizing opportunities for innovation, we explore how dealerships can leverage e-commerce to stay competitive in this rapidly evolving market. Don't miss out on this compelling discussion that promises to reshape your perspective on the future of automotive retail. Tune in now to discover what lies ahead and how you can thrive in the age of e-commerce. Connect with Curt 📞Mobile - 716.720.2788 🎩LinkedIn - linkedin.com/in/curtanderson-b2b 🌐Website - https://b2btail.com/ 📧 Email - curt@b2btail.com Link to the book recommendation referenced in the show: https://www.amazon.com/Stop-Being-Best-Kept-Secret/dp/173497530X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe... 🎥 Covideo - https://www.covideo.com/codirect/?utm... 📱 RunMyLease - https://www.runmylease.com/lead-gener... 🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 05:00 Why the market is pulling into the direct-to-consumer 11:00 What will the Hyundai / Amazon experience be like? 18:00 How to out-teach the competition? 25:30 There has been no disruption to the auto retail space 33:10 Why should customers trust us to buy their vehicle online 37:00 There is no in-person Amazon experience 39:39 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support…
1 Why Customers Should Choose Your Business: Unlocking Digital Marketing Secrets 31:24
31:24 Main Kemudian Main Kemudian Senarai Suka Disukai31:24
Main Kemudian Main Kemudian Senarai Suka DisukaiWelcome to Dealer Talk Podcast, where you're getting an unfiltered piece of my mind today! Join me as we delve into the ever-evolving automotive industry and dissect some critical shifts that demand our attention. In this episode, I address a pressing concern: the industry's overwhelming embrace of digital solutions at the expense of traditional avenues. Are we losing sight of the crucial balance between digital and conventional marketing strategies? I argue that a compelling marketing mix demands a holistic approach that captures consumer mindshare long before they even consider purchasing a vehicle. What's particularly intriguing is the recognition of this need by major players like Google and Microsoft. Through groundbreaking initiatives such as Pmax and Microsoft Garage, these tech giants are reshaping the landscape, offering digital solutions that empower dealers to engage consumers preemptively. But here's the question: Are we veering off course by abandoning traditional methods altogether? Join me as we explore the nuances of this debate. Do you share my concerns or believe I'm missing the mark entirely? Tune in to this episode of Dealer Talk for a thought-provoking discussion that challenges the status quo and invites you to share your insights. Let's navigate the shifting tides of automotive marketing together! Connect with Herb 📞Mobile - 702.526.0900 🎩 LinkedIn - linkedin.com/in/herb-r-anderson-mba🎙-503546b 🌐Website- https://dealertalk.io/ 📧Email - Herbert.anderson@dtvms.net 🎙️Podcast - https://podcasts.apple.com/ca/podcast/dealer-talk/id1425674535 If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe... 🎥 Covideo - https://www.covideo.com/codirect/?utm... 📱 RunMyLease - https://www.runmylease.com/lead-gener... 🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 03:00 The current transformation 10:00 Why your digital experience needs to match your in-store 15:00 Why has TESLA been successful without the need to advertise (in the traditional sense) 25:52 Why we need to earn mindshare from consumers 27:00 The Power of word of mouth advertising Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support…
1 Traditional Marketing Secrets for Dealership Success 53:19
53:19 Main Kemudian Main Kemudian Senarai Suka Disukai53:19
Main Kemudian Main Kemudian Senarai Suka DisukaiTune in as Tim and Herb dissect why traditional methods are still incredibly potent despite the allure of digital avenues. They unravel insights, strategies, and actionable ideas you can seamlessly integrate into your dealership today. This episode is not just a conversation—it's a blueprint for success. Don't miss the opportunity to revolutionize your dealership's marketing approach. Listen to the entire episode for practical strategies and ideas that promise to amplify your dealership's profitability in the ever-evolving automotive landscape. Stay tuned, and get ready to unlock the secrets to traditional marketing success! Connect with Tim 🎩LinkedIn - linkedin.com/in/troweactual 🌐 Website - https://www.theoohinsider.com/ 📧 Email - timothy.n.rowe@gmail.com 🎙️Podcast - https://podcasts.apple.com/us/podcast/ooh-insider/id1483489943 Link to the episode we referenced in the show: https://www.theoohinsider.com/in-the-pit-podcast/ If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe... 🎥 Covideo - https://www.covideo.com/codirect/?utm... 📱 RunMyLease - https://www.runmylease.com/lead-gener... 🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 05:00 Why podcasting can help you learn and grow? 15:00 Why 10% of your digital budget is going to bot traffic 25:00 Dealers are missing the boat by not doing brand marketing 35:52 Is the attribution we seek in digital mediums accurate? 36: 00 Creating investment confidence 44:00 Branding is the long-term play 50:22 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support…
1 The Key to Revolutionizing the Automotive Moving Industry 51:08
51:08 Main Kemudian Main Kemudian Senarai Suka Disukai51:08
Main Kemudian Main Kemudian Senarai Suka DisukaiWelcome to Dealer Talk Podcast! In this episode, we delve into the dynamic world of transportation within the automotive space with none other than Trent Broberg, CEO of Acertus. Join us as we explore the current landscape and how dealers can strategically leverage innovative solutions like Acertus to gain a competitive edge in 2024 and beyond. From discussing the transformative impact of electric vehicles to the revolutionary potential of driverless technology, Trent and our host take you on a journey into the future of transportation. Discover key insights, trends, and actionable strategies to shape dealers' navigation of the evolving automotive industry. But that's not all! Stay tuned until the end of the episode for a special offer directly from Trent himself. Whether you're a dealer, an enthusiast, or simply curious about the future of mobility, this episode is packed with valuable insights you won't want to miss. Tune in now and accelerate your understanding of transportation in the automotive space! Connect with Trent 🎩 LinkedIn - linkedin.com/in/trentbroberg 🌐Website - https://acertusdelivers.com/ If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe... 🎥 Covideo - https://www.covideo.com/codirect/?utm... 📱 RunMyLease - https://www.runmylease.com/lead-gener... 🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 03:00 Who is Acertus 10:36 Leveraging digital auctions by having the right partner 20:00 Using tech to target the right customer with an offer 32:00 Will the younger generation want to own vehicles? 37:10 The value of audience selection with Microsoft 42:00 Will we be able to sell cars before they hit the lot? 50:04 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support…
1 The Key to Customer Satisfaction: Answering the Price Question 59:49
59:49 Main Kemudian Main Kemudian Senarai Suka Disukai59:49
Main Kemudian Main Kemudian Senarai Suka DisukaiJoin Shawn, known as "The BDC Alchemist," and Herb as they delve into the controversial theory surrounding the true essence of BDC (Business Development Center) departments. Are BDCs in the automotive space genuinely cultivating business or merely elevated call centers? Explore, from Shawn's perspective, the pivotal role of coaching as a crucial ingredient for success. Uncover how many opportunities lie concealed within the areas of deficiencies, often unbeknownst to decision-makers in car dealerships. This discussion promises to challenge preconceptions and shed light on the transformative potential of a well-crafted BDC strategy in the automotive industry. Connect with Shawn 📞Mobile - 514.799.7996 🎩LinkedIn - linkedin.com/in/shawn-armorer-b6200a46 🌐Website - https://bdcalchemy.com/ 📧Emil - jshon77@hotmail.com If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe... 🎥 Covideo - https://www.covideo.com/codirect/?utm... 📱 RunMyLease - https://www.runmylease.com/lead-gener... 🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 04:00 Why the focus should be on adding value. 16:00 What is a business case for your BDC? 18:00 What is Herb's definition of a BDC 27:00 Why inbound a constraint on your BDC department 32:10 What is the definition of a BDC 42:00 Are you providing training for your BDC agents and managers? 58:36 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support…
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