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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
BIZBITES - small business tips& tricks
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Manage series 2398987
Kandungan disediakan oleh BizReflections. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BizReflections atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
the official business podcast Channel of BizReflections.ca
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30 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 2398987
Kandungan disediakan oleh BizReflections. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh BizReflections atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
the official business podcast Channel of BizReflections.ca
…
continue reading
30 episod
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This podcast briefly explains the steps that may be taken by a tax filer and his or her authorized representative to reply to a CRA inquiry letter to make sure that the reply looks professional, and it is supported by the relevant evidence. By Baqar Bhatti LLB, CPA, CMA, CGMA | CEO & Owner of Panacea at Zenith | 289-952-3494 | pazca2017@gmail.com | www.pazca.com…
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This podcast provides an overview of the importance of strategic planning for small businesses in a post-pandemic business environment to ensure survival and growth. By Baqar Bhatti LLB, CPA, CMA, CGMA | CEO & Owner of Panacea at Zenith | 289-952-3494 | pazca2017@gmail.com | www.pazca.com
It is definitely a must to stay abreast with what is happening in the techie world, however, if operating the business does not require this new app or that new tool then it is definitely not a wise business decision to get it... By Grace Nasralla, Business Blogger | e-presence Consultants Inc. (founders of BizReflections, The small business blog) | info@e-presence.ca | www.e-presence.ca .…
What truly have differentiated businesses that are meeting their monthly revenue from businesses that are struggling to survive is innovation in remodelling the business to meet customer needs in a pandemic that really hit the business community hard. Here are 4 tips to guide a business to innovatively remodel its offerings. By Grace Nasralla, Business Blogger | e-presence Consultants Inc. (founders of BizReflections, The small business blog) | info@e-presence.ca | www.e-presence.ca .…
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As an OSBN® initiative to highlight entrepreneurship, we decided to start interviewing entrepreneurs from different industries. This is our first episode and we are starting with Dale Stoneman of LegalShield. Dale Stoneman | dstoneman@bell.net
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