Beyond the stories that we write just to *sell*, there are three fundamental reasons for the tales that we tell: to inspire a thought, course of action, or remember something by. And the trust, impact or legacy that those through your audience--or market or tribe--will provide. Hosted by professional writer, strategist and storytelling guide, Jarod Cerf, Here Be Tygers is a show for creatives and entrepreneurs alike about "taking life by the tale": from the ones that you'll write to all the rest that define where you want to arrive.