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Kandungan disediakan oleh Columbia University School of Professional Studies. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Columbia University School of Professional Studies atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Columbia University School of Professional Studies
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Manage series 1368180
Kandungan disediakan oleh Columbia University School of Professional Studies. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Columbia University School of Professional Studies atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Columbia University School of Professional Studies advances knowledge with purpose to move careers, communities, and markets forward. Our mission is to provide a rigorous education, informed by rapidly evolving global market needs, that supports the academic and professional aspirations of our student community. Our vision is to become the premier destination for professional education by generating interdisciplinary thought leadership, developing innovative pedagogy, and advancing globally competitive academic solutions for ambitious agents of change and impact.
…
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30 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 1368180
Kandungan disediakan oleh Columbia University School of Professional Studies. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh Columbia University School of Professional Studies atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Columbia University School of Professional Studies advances knowledge with purpose to move careers, communities, and markets forward. Our mission is to provide a rigorous education, informed by rapidly evolving global market needs, that supports the academic and professional aspirations of our student community. Our vision is to become the premier destination for professional education by generating interdisciplinary thought leadership, developing innovative pedagogy, and advancing globally competitive academic solutions for ambitious agents of change and impact.
…
continue reading
30 episod
सभी एपिसोड
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1 Rising to the Top: Lessons in Leadership -Joseph Quaderer, Quaderer Media Group 21:52
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Rising to the Top speaks with Joseph Quaderer, the CEO and Editor-In-Chief of Quaderer Media Group. Joseph is a graduate of The University of Notre Dame (BA in finance), New York University Stern School of Business (MBA in finance and strategy), and Columbia University (MS in journalism). After spending 17 years as a banker on Wall Street, he left finance to pursue his passion for storytelling.…
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1 Rising to the Top: Lessons in Leadership - Kiran Bhujle 28:12
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Rising to the Top speaks with Kiran Bjujle, the Global Managing Director at SVAM International. Kiran oversees SVAM’s Security Advisory Group, which encompasses various areas such as cybersecurity consulting, proactive risk management, digital identity, cyber defense, response and remediation services, and managed security services, catering to all industries. With over 25 years of experience, Kiran is a senior technology risk executive who has helped numerous organizations manage their technology risks and transformation programs.…
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1 Rising to the Top: Lessons in Leadership - Ethan Brown, Beyond Meat 30:14
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Rising to the Top speaks with Ethan Brown, the Founder and Chief Executive Officer of Beyond Meat, a company dedicated to building meat directly from plants. Ethan gained an appreciation for agriculture and the natural world from his father, a professor, conservationist, and hobby farmer. Ethan holds an MBA from Columbia University and an MPP from the University of Maryland. He is on the board of the American Cancer Society’s CEO’s Against Cancer (LA Chapter) to support their mission to end cancer and address cancer disparities across Los Angeles as well as a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.…
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1 Rising to the Top: Lessons in Leadership - Gwen Lighter, GoAero 16:16
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Gwen Lighter is the CEO and founder of GoAERO. Supported by NASA, Boeing, and a variety of aerospace and public safety partners, GoAERO is catalyzing the creation of Emergency Response Flyers – safe, autonomy enabled devices that can rescue people and perform critical response missions in the face of natural disasters, medical emergencies, humanitarian crises, and more. GoAERO is offering $2+ Million in prizes to the best creators, thinkers, and inventors to build these devices and unlock a new era of rescue response and disaster relief. Since 2017, Gwen has also served as CEO of GoFly where she has led a network of over 3,600 innovators from 103 countries creating a multitude of personal flying devices, including jet packs, flying motorcycles, and human-carrying drones. Gwen has a bachelor’s degree from Brown University and a JD from Harvard Law School.…
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1 Rising to the Top: Lessons in Leadership - Jay Francis, Disney 33:51
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Rising to the Top speaks with Jay Francis from The Walt Disney Company. Jay is Vice President, Current and Development, Disney Television Animation (TVA). He recently joined BaR Productions as the creative executive partnering with Executive Producers Bruce Smith and Ralph Farquhar, the creative team behind The Proud Family: Louder and Prouder. Jay identifies, develops, and produces authentic and culturally relevant stories for both animated and live action series and movies.…
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1 Rising to the Top: Lessons in Leadership - Soo Jin Kim, content creator 35:33
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Soo-Jin Kim worked at a Wall Street firm during 9/11. She worked at a credit card company during the credit crisis. She was making a living from large indoor gatherings when the Covid19 hit. Her career zig-zags have taught her that theres only one skill critical to Rising to the Top: knowing how to continuously reinvent yourself to evolve. We sat down with Soo-Jin, an alum of the Columbia Business School, to discuss how her career has evolved by following her passions and led her to her current work as a content creator.…
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1 Rising to the Top: Lessons in Leadership - Hsing Hsing Li 25:25
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In this conversation with Columbia University alum Hsing-Hsing Li, we discuss the importance of empathy in leadership and learning from colleagues. Hsing Hising also discusses her role working with AI. Rising to the Top wants to hear from YOU! Fill out our podcast survey below and let us know what you like about the show and whom you want to hear on the next episode: tinyurl.com/RisingToTheTopSurvey.…
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1 Rising to the Top: Lessons in Leadership - Sam Krueger 21:02
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Rising to the Top wants to hear from YOU! Fill out our podcast survey below and let us know what you like about the show and whom you want to hear on the next episode: http://tinyurl.com/RisingToTheTopSurvey
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1 Rising to the Top: Lessons in Leadership - Eric Nehrlich, Google & Too Many Trees 29:04
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Rising to the Top: Lessons in Leadership - Eric Nehrlich, Google & Too Many Trees by Columbia University School of Professional Studies
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1 Rising to the Top: Lessons in Leadership - Brandon Mikolaski, GSTV 32:40
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Rising to the Top: Lessons in Leadership - Brandon Mikolaski, GSTV by Columbia University School of Professional Studies
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1 Rising to the Top: Lessons in Leadership - Sheila Sarem, Project Basta 30:20
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Rising to the Top: Lessons in Leadership - Sheila Sarem, Project Basta by Columbia University School of Professional Studies
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1 Rising to the Top: Lessons in Leadership - Steve Safier 17:42
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Rising to the Top: Lessons in Leadership - Steve Safier by Columbia University School of Professional Studies
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1 Rising to the Top: Lessons in Leadership - Jennifer Goez, Morgan Stanley 33:28
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Rising to the Top: Lessons in Leadership - Jennifer Goez, Morgan Stanley by Columbia University School of Professional Studies
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1 Rising to the Top: Lessons in Leadership - Sean Brecker, Headspace Health 31:53
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Rising to the Top: Lessons in Leadership - Sean Brecker, Headspace Health by Columbia University School of Professional Studies
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1 Rising to the Top: Lessons in Leadership - Jarrett Krosoczka 23:22
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Rising to the Top: Lessons in Leadership - Jarrett Krosoczka by Columbia University School of Professional Studies
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