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Kandungan disediakan oleh SHEA. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SHEA atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
SHEA Podcasts
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Kandungan disediakan oleh SHEA. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SHEA atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Society for Healthcare Epidemiology of America (SHEA) Leading through science
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171 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 1335196
Kandungan disediakan oleh SHEA. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SHEA atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
The Society for Healthcare Epidemiology of America (SHEA) Leading through science
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SHEA Podcasts
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1 How Antimicrobial Stewardship Can Impact Sustainability 26:44
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In this episode of The SHEA Podcast, host Dr. Leila Hojat is joined by Dr. Pretti Jaggi and Dr. Emily Spivak to explore the growing intersection of antimicrobial stewardship and sustainability in healthcare. The discussion highlights how stewardship programs can reduce the environmental impact of antibiotic production and use, particularly by addressing pharmaceutical waste. The guests share insights into how optimizing antibiotic use promotes more efficient resource utilization, contributing to a broader sustainability agenda. They emphasize the alignment of combating antibiotic resistance with the goals of sustainable healthcare, underscoring the long-term benefits of this synergy. Interdisciplinary approaches, blending antimicrobial stewardship with environmental science and public health, are highlighted as promising solutions to infectious disease management. The conversation also delves into future innovations in stewardship practices, including advancements in technology and collaboration, which are expected to drive significant progress in sustainable healthcare.…
In this episode of The SHEA Podcast, Past President Dr. Tom Talbot sits down with SHEA’s 2025 President, Dr. David J. Weber, to discuss his inspiring journey in the field of infection prevention and control. Together, they discuss Dr. Weber’s background, his career path, and the experiences that shaped him as a leader. Dr. Weber also shares his perspective on balancing a demanding career, volunteer commitments to SHEA, and personal responsibilities. Finally, he outlines his vision for SHEA during his presidential year, focusing on fostering inclusivity, advancing the implementation of effective practices, and promoting the dissemination of evidence-based scientific knowledge to improve healthcare outcomes.…
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1 Prevention Collaboratives: Hospitals and Health Departments Working Together, Part One 25:39
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In this episode of The SHEA Podcast, Dr. Maroya Walters moderates an engaging discussion on the Colorado Antimicrobial Stewardship Endeavor (CASE), a collaborative between the Colorado Department of Public Health and Environment and Children’s Hospital Colorado. CASE supports hospitals across Colorado in implementing the CDC’s Core Elements of Hospital Antibiotic Stewardship Programs to combat antimicrobial resistance. Guests include Dr. Lauren Biehle, Antimicrobial Stewardship Pharmacy Lead; Dr. Michael Bozzella, Pediatric Infectious Diseases Physician; and Dr. Joana Dimo, Pediatric Infectious Diseases Fellow. They share how CASE has grown from 17 hospitals in 2021 to 42 hospitals today, offering mentorship, workshops, and evidence-based tools like the Firstline app and CARE PATH adherence tools. Key topics include CASE’s origins in a statewide needs assessment, the roles of public health departments and hospitals in driving stewardship, and initiatives supporting rural and critical access hospitals through the CASE Collective. The team highlights the collaborative’s measurable impact on antibiotic use and patient outcomes and shares plans to expand their reach to underserved populations. The episode concludes with practical advice for hospital epidemiologists and public health professionals looking to develop similar collaboratives. Interested in learning more? Go to: https://cdphe.colorado.gov/antimicrobial-stewardship-endeavor-case…
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1 SHEA Journal Club Spotlight: Key Studies on Antibiotic Therapy & Asymptomatic Bacteriuria 20:23
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In this episode of The SHEA Podcast, SHEA Journal Club Chair and moderator Hannah Imlay is joined by guests Jennifer Cihlar and David Cluck to discuss two of the most impactful articles reviewed by the journal club this year. The first article, "Bacteremia From a Presumed Urinary Source in Hospitalized Adults With Asymptomatic Bacteriuria" by Advani SD, Ratz D, Horowitz JK, et al., examines the clinical implications of asymptomatic bacteriuria in hospitalized adults. The second article, "Identifying Effective Durations of Antibiotic Therapy for the Treatment of Carbapenem-resistant Enterobacterales Bloodstream Infections: A Multicenter Observational Study" by Soto CL, Hsu AJ, Lee JH, et al., explores optimal antibiotic treatment durations for these challenging infections. Join us for an in-depth discussion on the findings and clinical impacts of these studies.…
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1 The SHEA Podcast | SHEA & ASM on The Ramifications of Testing – Why Dx Stewardship is Critical 45:59
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This episode of The SHEA Podcast is joint collaboration with The American Society for Microbiology (ASM). Today’s moderator, Dr. Francesca Lee, interviews Dr. Laura Filkins from ASM and Dr. Dan Morgan from SHEA. Listen as our guests discuss how the overuse or misuse of diagnostic tests impacts patient care and the potential ramifications in a healthcare setting, as well as common challenges or misconceptions surrounding diagnostic testing, and how diagnostic stewardship can reduce healthcare costs, improve patient outcomes and preventing potential harm associated with unnecessary testing.…
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1 Follow-Up Blood Cultures: When Should We Do It? 26:36
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This is Ep. 2 of SHEA's two-part series, Impact of Blood Culture Practices on Antibiotic Stewardship & HAI Surveillance & Management. This episode focuses on the controversy surrounding follow-up blood cultures after initial bacteremia episodes. The frequency of obtaining blood cultures and their role in scenarios like leukocytosis and fevers will be explored. Speakers: Joshua Thaden, MD, PhD Rachel Wattier, MD, MHS Moderator: Hana Winders, PharmD, BCIDP…
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This is Ep. 1 of SHEA's two-part series, Impact of Blood Culture Practices on Antibiotic Stewardship & HAI Surveillance & Management. Speakers discuss effective preventive measures for reducing healthcare-onset bacteremia rates. Speakers: Mark Rupp, MD Anna Sick-Samuels, MD, MPH Moderator: Patricia Pichilingue-Reto, MD, FAAP, AAHIVS…
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1 The SHEA Podcast | Existing Public Health Infrastructure for HAI/AR 30:01
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On today’s episode of The SHEA Podcast, Dr. Jorge Salinas is joined by Joseph Perz and Melissa Cumming for a conversation on the existing public health infrastructure for addressing healthcare associated infections and antimicrobial resistance. Listen as they discuss public health’s role in healthcare, specific to communicable diseases, as well as how public health programs interact with partners—such as healthcare systems, professional associations, or quality improvement organizations and how to create effective partnerships.…
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1 Preventing Transmission at the Port-of-Entry: Risk Reduction Practices in the ED 33:13
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This is the final episode of SHEA's three-part series, Developments in Transmission-based Precautions. This discussion focuses on the common workflows in the ED and the limitations associated with infection prevention practices when compared to other settings. Speakers will address opportunities to improve infection prevention identified during the pandemic, as well as screening of patients, use of personal protective equipment (PPE), and pathogen versus syndrome-based transmission-based precautions. Speakers: John Townes, MD Anna Quay Yaffee, MD, MPH Moderator: Chad Nix, MSc, CIC…
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1 The SHEA Podcast | Taking Action: Identify & Address Disparities in Your IP Program 16:07
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Today’s episode of the The SHEA Podcast features a discussion between Dr. Amie John and Dr. Caitlin McGrath. Tune as and listen to their discussion on Dr. McGrath’s work on novel strategies to ensure equity in HAI prevention and the use of existing HAI surveillance systems to identify and mitigate inequities. They discuss where to start, how to get buy in from stakeholders, key metrics to be considered when evaluating the effectiveness of infection prevention efforts, and more.…
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1 Infection Prevention for Patients with CP-CRE & Other Multi-Drug Resistant Gram-Negative Rods 24:36
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This is Ep. 2 of the Developments in Transmission-Based Precautions Series. The speakers will elucidate carbapenemase-producing carbapenem-resistant Enterobacterales and classifications utilized for multi-drug resistant gram-negative rods, along with their epidemiology. They will address challenges associated with identifying these organisms, recommended precautions for patients colonized or infected, and effective communication regarding their presence, including enhancements to screening methods. Speakers: Charlesnika T. Evans, PhD, MPH Christopher Pfeiffer, MD, MHS Moderator: Chad Nix, MSc, CIC…
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1 Preventing Respiratory Virus Infections in Patients with Neutropenia & Those Undergoing HSCT 24:29
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This is Ep. 1 of SHEA's three-part series, Developments in Transmission-based Precautions. This episode focuses on preventing respiratory virus infections in patients with neutropenia or those undergoing hematopoietic stem cell transplantation. We’ll explore characteristics of the patient population or local epidemiological trends that might warrant additional precautions and our speakers will provide a synopsis of the recommendations or data used to substantiate such measures. Speakers: Mini Kamboj, MD Lynne Strasfeld, MD Moderator: Chad Nix, MSc, CIC…
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1 Antibiotic Treatment at End of Life: When Is It Appropriate & How Do We Discuss It? 22:17
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This is Ep. 2 of SHEA's two-part series, Infection Prevention & Antibiotic Stewardship at End of Life. This episode explores the role of antibiotic treatment in the end-of-life setting with a focus on balancing the role in maintaining comfort and relieving symptoms with the concern for adverse effects, excessive or futile use, and contribution to the development of antibiotic resistance. Speakers: Jon P. Furuno, PhD Susan L. Mitchell, MD, MPH Moderator: Haley Pritchard, MD, MS…
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1 Infection Prevention at End of Life: Should Our Approach Be Different? 16:49
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This is Ep. 1 of SHEA's two-part series, Infection Prevention & Antibiotic Stewardship at End of Life. This episode focuses on the risks and benefits of IP policies in the acute care setting - such as isolation requirements and visitor restrictions - and how they might (or might not) be adapted at end-of-life. Speakers: Rupak Datta, MD, MPH, PhD Melissa Wachterman, MD, MSc, MPH Moderator: Lindsey Gottlieb, MD…
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1 The SHEA Podcast | Vancomycin & Antimicrobial Stewardship Programs: Two Perspectives 26:33
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Today’s episode of The SHEA Podcast discusses vancomycin and how antimicrobial stewardship programs should address its use. Our moderator is Mackenzie Keintz and our guests are Rebekah Moehring and Kimberly Claeys, two experts on the topic that represent the physician and pharmacy perspective of ASP programs. Listen as they discuss why vancomycin is a target for antimicrobial stewardship programs, strategies to target vancomycin use and safety, available alternatives, how to work with over prescribers, and lessons learned from our guests experiences targeting vancomycin use at their institution.…
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