Player FM - Internet Radio Done Right
254 subscribers
Checked 3h ago
Ditambah eight tahun yang lalu
Kandungan disediakan oleh SpokenLayer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SpokenLayer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Player FM - Aplikasi Podcast
Pergi ke luar talian dengan aplikasi Player FM !
Pergi ke luar talian dengan aplikasi Player FM !
Podcast Berbaloi untuk Didengar
DITAJA
T
The Agile Brand with Greg Kihlström®
![The Agile Brand with Greg Kihlström® podcast artwork](https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/32.jpg 32w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/64.jpg 64w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/128.jpg 128w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/256.jpg 256w, https://cdn.player.fm/images/25641206/series/oilf68jgHPTH2oAn/512.jpg 512w)
![The Agile Brand with Greg Kihlström® podcast artwork](/static/images/64pixel.png)
1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
IGN Game Reviews
Tandakan semua sebagai (belum) dimainkan
Manage series 1321926
Kandungan disediakan oleh SpokenLayer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SpokenLayer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Reviews for the hottest games of the year from IGN.
…
continue reading
1352 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 1321926
Kandungan disediakan oleh SpokenLayer. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SpokenLayer atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Reviews for the hottest games of the year from IGN.
…
continue reading
1352 episod
Semua episod
×A thing of booty. Learn more about your ad choices. Visit podcastchoices.com/adchoices
A perfectly competent RPG that showcases Obsidian’s writing and worldbuilding chops, but has little else to distinguish itself. Learn more about your ad choices. Visit podcastchoices.com/adchoices
A more personal story that doesn’t move the needle in the overall Calvard saga much. Learn more about your ad choices. Visit podcastchoices.com/adchoices
A cutesy island romp that was better off as a mobile game. Learn more about your ad choices. Visit podcastchoices.com/adchoices
An action-packed medieval saga fit for a Hollywood blockbuster. Learn more about your ad choices. Visit podcastchoices.com/adchoices
New crew missions and a revamped stress system propel this sequel to success. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Definitive? No. Excellent? Yes. Back in Black? Definitely. Learn more about your ad choices. Visit podcastchoices.com/adchoices
A stealth game that nails its style but can't break free of its bugs. Learn more about your ad choices. Visit podcastchoices.com/adchoices
It doesn't land every shot it takes, but it lands enough to be an impressive action RPG. Learn more about your ad choices. Visit podcastchoices.com/adchoices
A new beginning that gets off to a masterful start. Learn more about your ad choices. Visit podcastchoices.com/adchoices
An unsettling picture of who we can be in our worst moments. Learn more about your ad choices. Visit podcastchoices.com/adchoices
After a very bumpy take-off, Microsoft Flight Simulator 2024 has hit a smooth cruising altitude. Learn more about your ad choices. Visit podcastchoices.com/adchoices
It may be familiar, but a generous roster and exciting modes make it undeniably fun. Learn more about your ad choices. Visit podcastchoices.com/adchoices
This beat 'em up nails the look and feel of both Power Rangers and its arcade game inspirations. Learn more about your ad choices. Visit podcastchoices.com/adchoices
An irresistible global treasure hunt, and far and away the best Indy story this century. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Selamat datang ke Player FM
Player FM mengimbas laman-laman web bagi podcast berkualiti tinggi untuk anda nikmati sekarang. Ia merupakan aplikasi podcast terbaik dan berfungsi untuk Android, iPhone, dan web. Daftar untuk melaraskan langganan merentasi peranti.