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Kandungan disediakan oleh CNBC's "The Business of Innovation". Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CNBC's "The Business of Innovation" atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
CNBC's "The Business of Innovation"
Tandakan semua sebagai (belum) dimainkan
Manage series 1263089
Kandungan disediakan oleh CNBC's "The Business of Innovation". Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CNBC's "The Business of Innovation" atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Podcast version of the CNBC show The Business of Innovation
…
continue reading
15 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 1263089
Kandungan disediakan oleh CNBC's "The Business of Innovation". Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh CNBC's "The Business of Innovation" atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Podcast version of the CNBC show The Business of Innovation
…
continue reading
15 episod
Semua episod
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CNBC's "The Business of Innovation"
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1 Business of Innovation - Season 3 - Episode 3 56:02
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Rethinking Work - Episode 3
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CNBC's "The Business of Innovation"
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1 Business of Innovation - Season 3 - Episode 2 56:08
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Redefining Healthcare - Episode 2
The Execution Plan - Episode 5
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CNBC's "The Business of Innovation"
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1 Business of Innovation - Season 3 - Episode 1 56:20
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Reshaping Cities - Episode 1
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CNBC's "The Business of Innovation"
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1 CNBC's The Business of Innovation - Season 2, Episode 5 56:44
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The Execution Plan - Episode 5
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CNBC's "The Business of Innovation"
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1 CNBC's The Business of Innovation - Season 2, Episode 4 56:39
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The Responsibility Revolution - Episode 4
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CNBC's "The Business of Innovation"
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1 CNBC's The Business of Innovation - Season 2, Episode 3 56:38
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Redefining Innovation - Episode 3
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CNBC's "The Business of Innovation"
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1 CNBC's The Business of Innovation - Season 2, Episode 2 56:44
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Innovate or Die - Episode 2
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CNBC's "The Business of Innovation"
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1 CNBC's The Business of Innovation - Season 2, Episode 1 56:43
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The Human Element - Episode 1
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CNBC's "The Business of Innovation"
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Welcome to the Business of Innovation
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CNBC's "The Business of Innovation"
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1 CNBC's The Business of Innovation Episode 5 55:23
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CNBC's The Business of Innovation Episode 5
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CNBC's "The Business of Innovation"
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1 CNBC's The Business of Innovation Episode 4 55:43
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CNBC's The Business of Innovation Episode 4
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CNBC's "The Business of Innovation"
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1 CNBC's The Business of Innovation Episode 3 55:43
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CNBC's The Business of Innovation Episode 3
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CNBC's "The Business of Innovation"
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1 CNBC's The Business of Innovation Episode 2 56:30
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CNBC's The Business of Innovation Episode 2
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CNBC's "The Business of Innovation"
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1 CNBC's The Business of Innovation Episode 1 55:42
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CNBC's The Business of Innovation Episode 1
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