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Kandungan disediakan oleh David Maister. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh David Maister atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
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Managing, Strategy, Business: David Maister Live videocast
Tandakan semua sebagai (belum) dimainkan
Manage series 1129294
Kandungan disediakan oleh David Maister. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh David Maister atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Leading global consultant, business author, and former Harvard Business School professor David Maister presents a videocast of highlights from his speaking engagements covering his four main topic areas: Strategy, Management, Client Relations, and Careers.
…
continue reading
25 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 1129294
Kandungan disediakan oleh David Maister. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh David Maister atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
Leading global consultant, business author, and former Harvard Business School professor David Maister presents a videocast of highlights from his speaking engagements covering his four main topic areas: Strategy, Management, Client Relations, and Careers.
…
continue reading
25 episod
Semua episod
×We will close this series with a proverb that I use to conclude many of my seminars. It illustrates that what most businesses need, is not clarification on what is the right thing to do, but the courage to not give in to short term gratification.
A core element in my view of the world is that everything we want must be given to us by another human being. So weather it is about getting our staff to cooperate with us, or to get clients to entrust us with business, our main task is to make other people, want to give us what we want. We must learn how to earn relationships. The following video, taken from my personal life, shows a remarkable effective way, of pulling this off.…
In this video clip we're going to look at the issue of energy, excitement, and ambition in a different way and talk about the different states of drive that you and I might experience at different stages of our career.
A core proposition in my way of thinking about business development is that you will have more success if you're trying to market things that turn you on for clients that you are truly interested in. Now this is simple to say, but it appears that it is not the case with the way that many professionals actually come to market. Listen to the following presentation and reactions.…
In this video clip, we explore how you can win business from a non-client who is looking around and talking to many providers. So this is the situation that may be described as a beauty parade or a competitive bid or a request for proposal. We analyze it by using a direct experience of my own.
In the marketing of professional services, you can come across in one of two ways to the buyer. You are either interested in them, or you are interested in their cash. We will show why the former is the key to successful business marketing.
One of the biggest ways that professionals and professional firms can improve their marketing effectiveness is to think through and make sure that they are actually putting their marketing efforts in places which yield the highest return. This is actually not commonly the case. Most firms say that they believe that marketing to existing clients is the best source of new revenue. But when you add up all of the non-billable hours that are spent on marketing you often get surprised that a very high majority of it is diverted to chasing new clients. In this clip, we examine all of the places that marketing efforts can go. We make some very clear recommendations about where the priorities are.…
We all say we want relationships and we want to be good at romance, but we have not all thought through the actions and behaviors that a Necessary to create those things. In this video clip, we begin to explore the necessary skills.
In thinking about business development, there are two basic mindsets that must be distinguished. On the one hand, you could focus on trying to win each transaction, transaction by transaction. Somewhat rudely, I call this the mindset of going for the quick hit, or the one-night stand. The other way of coming to market is trying to build relationships. Trying to get good at romance, where you're trying to persuade potential clients to enter into a long-term relationship with you. The key point is that we must understand that whilst either can be made to work, there is a crucial difference between being good at one-night stands and being good at romance.…
The key to all marketing, selling, client service, and client relations questions is actually not about how do you market, or how do you sell. The thing that we need to understand is, "How do clients buy?" And what follows is my attempt to explain that perspective at a recent lawyers conference.
The key to giving your clients a great client experience is to understand what it feels like to be a client. In the following clip, we explore exactly that, by drawing on our common experience of being the patient of a doctor.
In this video clip, we're going to explore another example of how you go about investing in a relationship in order to get involved in more of the transactions in business that your client has, otherwise known as cross-selling or expanding a relationship. We will explore the tactics that work with a particular emphasizes on how you invest in the relationship.…
In the following video we will make the case that, if the employees of an organization are to raise their performance, then logically what is required is that the managers must first be better at performing their role and that, in order to make this happen, the managers must be prepared to be accountable for their performance. In the video, you'll see one idea put forward about how managerial accountability for performing the managerial role could be installed inside an organization.…
In this clip we dig into the parallels between being an effective manager in the workplace and being an effective change agent within your family. How do you learn how to deal with different family members and bring about harmony and joint action in a family situation? And where does that match what you have to do at work?…
In business, performance appraisal or even out and out criticism supplants skillful use of language and careful presentation of issues and solutions. We will examine a story of exemplary language skills and note the various applications in business life.
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