Player FM - Internet Radio Done Right
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Another Mild Case Of Insanity explicit
Tandakan semua sebagai (belum) dimainkan
Manage series 1006083
Kandungan disediakan oleh SUPAH GEN!US. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SUPAH GEN!US atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
We all go a little mad sometimes. Like gravity, all it takes is a little push. Fall down the rabbit hole* into a mad, mad, mad, mad world of pure imagination where not all wander are lost. *Safety not guaranteed.
…
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7 episod
Tandakan semua sebagai (belum) dimainkan
Manage series 1006083
Kandungan disediakan oleh SUPAH GEN!US. Semua kandungan podcast termasuk episod, grafik dan perihalan podcast dimuat naik dan disediakan terus oleh SUPAH GEN!US atau rakan kongsi platform podcast mereka. Jika anda percaya seseorang menggunakan karya berhak cipta anda tanpa kebenaran anda, anda boleh mengikuti proses yang digariskan di sini https://ms.player.fm/legal.
We all go a little mad sometimes. Like gravity, all it takes is a little push. Fall down the rabbit hole* into a mad, mad, mad, mad world of pure imagination where not all wander are lost. *Safety not guaranteed.
…
continue reading
7 episod
Semua episod
×TBD / TBA https://ia601507.us.archive.org/27/items/ExcerptThisIsNPRFirstSessionStudio42/excerpt%20This%20Is%20NPR%20First%20Session%20Studio%2042.mp3
Two Zero One Seven. MMXVII. 2017. Progress is a process and more important than perfection. Respect your struggle, Know your hustle. https://ia601507.us.archive.org/27/items/ExcerptThisIsNPRFirstSessionStudio42/excerpt%20This%20Is%20NPR%20First%20Session%20Studio%2042.mp3
Finding your voice takes time. Everybody’s gotta start somewhere. Few years back, a quick dip into NPR’s historic studio 44 produced this raw, awkward gem. Stutters. Forced inflections. Contrived vocal pattern. Lots of wrong turns in there but also some smooth sailings. Theres always conversations about authenticity and destiny: who and what you should or could be. Respect your struggle. Trust the process. Be confident as a Work In Progress. https://ia601507.us.archive.org/27/items/ExcerptThisIsNPRFirstSessionStudio42/excerpt%20This%20Is%20NPR%20First%20Session%20Studio%2042.mp3…
Fell in too deep down the George R R. Martin epic fantasy rabbit hole. More of a chaotic tumble. fast and hard. At some point during the concussed delirium this recording started… and continued for 32 minutes. Then for some reason a clip was upload to the internet. and for some other reason posted for public listening. Raw. I regret nothing. …maybe some of it …or most of it. All of it. I regret ALL of it. https://ia601504.us.archive.org/29/items/LivingThatGameOfThronesLife/living%20that%20game%20of%20thrones%20life.m4a…
Urban livin’ ain’t easy. Being citizens of a densely populous metropolis has its pros and cons. Especially when in close proximity of a bunch of people scraping to get by just like you. Friends. Enemies. Family. Co-Workers. Every now and then I get a talking to about how to move, how to see and be seen, in the asphalt jungle. This is a slice of that. #YaBestMoveIs [audio https://ia601501.us.archive.org/24/items/StreetLifeMonologue/Street%20Life%20Monologue.mp3]…
Dallas surprises us with his best Cleveland Brown (from Seth McFarlane’s “Family Guy”) impression complete with accent and spin-off show theme song lyrics. Jackie is hilariously supportive BUT has some concerns… #ItsAllPerspective [audio https://ia601504.us.archive.org/19/items/DallasPeckJackieLentzClevelandShowThemeSongApril102012/DallasPeck_JackieLentz_ClevelandShowThemeSong_April10_2012.mp3]…
Disposable Razor Shape-ups. Chris declares himself THE BEST. Twilight is trash. Kristen Stewart makes baffling career choices. So does Daniel Radcliffe. (Don’t) talk about Fight Club aka the-greatest-Brad-Pitt-movie-ever. Additional general tomfoolery. ORIGINALLY RECORDED AS A VIDEO IN 2009. We were/are two young, ambitious, bored, opinionated, unfiltered maniacs… LISTENER DISCRETION IS ADVISED. https://ia601501.us.archive.org/14/items/FresherThanYou20150918Episode001RantsFromPOSO250B/Fresher%20Than%20You%202015_09_18_Episode001_Rants%20From%20POSO%20250B.mp3…
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