In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, speci ...
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Podcast by Hays Open Studio
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Marcelo Gomes, principal dancer for American Ballet Theater, and violinist Charles Yang talk with Juilliard President Joseph Polisi and Touchpress CEO Sam Aspinall. They demo the Juilliard Open Studios app, which offers unprecedented insight into the artistic process and a chance to witness leading professionals working with the next generation of outstanding performers.
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165. How Coaching Changed My Business and Life (Twice!) - Martina Flor
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Welcome to another inspiring episode of "Martina Flor's Open Studio."In today's Episode, Martina discusses the life-changing impact of coaching on her business and personal life. She highlights how coaching helped her balance her creative career and family life, understand her business finances, and set clear priorities. Whether you're a lettering …
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164. What a Successful Creative Business Looks Like - Martina Flor
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Welcome to another inspiring episode of "Martina Flor's Open Studio."In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on Oc…
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163. How To Attract Your Dream Clients - Martina Flor
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Welcome to another inspiring episode of "Martina Flor's Open Studio."In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on Oc…
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162. Mindsets You Need to Let Go of to Thrive with Your Creative Skills - Martina Flor
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Welcome to another inspiring episode of "Martina Flor's Open Studio." As creatives, we often carry self-limiting beliefs that hold us back from reaching our full potential. These thoughts, shaped by biases and insecurities, influence our actions and ultimately determine our success. In this episode of Martina Flor's Open Studio, we dive into the mi…
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161. MAKE IT – Turn Your Creative Skill into a Business & Thrive Doing What You Love
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“My new book, *Make It: Turn Your Creative Skill into a Business and Thrive Doing What You Love*, is officially out!! 🎉 And... 🥁🥁🥁 For the next 72 hours is available *for just 0.99 cents* ! 🤯🤯 Click here to get a copy: https://www.martinaflor.com/makeitThis episode is an edit from my recent Live Event "MAKE IT", presenting my newest book about turn…
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160. Advice I Would Give My Beginner Self #2 - Martina Flor
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Welcome to another inspiring episode of "Martina Flor's Open Studio."In this second part of our special series, Martina Flor shares more valuable advice she would give her beginner self. These insights are designed to help Latin artists, illustrators, and creatives navigate their creative business journey more smoothly.Stay updated on the launch of…
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159. Advice I Would Give My Beginner Self #1 - Martina Flor
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Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina reflects on her journey as a lettering artist and shares the crucial advice she would give her beginner self. She delves into the lessons learned, mistakes made, and the strategies that proved invaluable in her path to becoming an award-win…
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158. How to Leave Your 9 to 5 and Become a Full Time Commercial Artist - Martina Flor
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Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina shares practical insights and personal experiences on how to transition from a traditional 9 to 5 job to a successful freelance career as a lettering artist or creative professional. Martina discusses the necessary mindset shifts, the impor…
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157. 3 Ways Graphic Artists Can Get Gigs (Without Cold Outreach!) - Martina Flor
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Welcome to another episode of the Open Studio Podcast!In this episode of "Martina Flor's Open Studio," Martina explores three effective strategies for graphic artists to secure gigs without the stress of cold outreach. Drawing from her extensive experience as a freelancer and working with many creatives, Martina shares actionable insights to help y…
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156. Why More Lettering Artists and Illustrators are Going Freelance - Martina Flor
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In this episode of "Martina Flor's Open Studio," Martina dives into the growing trend of freelancing among lettering artists, illustrators, and creatives. She discusses the benefits and reasons behind this shift, backed by facts, figures, and her own experiences both as a freelancer and as someone who hires freelancers.Exciting news! Martina's upco…
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155. 10 Myths About Making a Living with Your Artwork
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Welcome to another episode of the Open Studio Podcast! In today's episode, 10 Myths About Making a Living with Your Artwork," I'm here to debunk common misconceptions and provide you with the insights you need to thrive as an artist. Whether you're a seasoned creative or just starting out, these myths can hold you back from achieving your dreams. L…
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154. Why This is the Best Time to Make Money with Your Art - Martina Flor
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Welcome to Martina Flor's Open Studio!In this insightful episode of Martina Flor's Open Studio, Martina Flor discusses why now is the best time for creatives to monetize their art. She shares her personal journey from Argentina to Berlin, overcoming numerous obstacles, and ultimately building a successful lettering design business. Martina emphasiz…
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153. The Dos and Don'ts of Building a Portfolio (plus Free Checklist) - Martina Flor
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Welcome to Martina Flor's Open Studio!In this episode, we explore the essential elements of creating a portfolio that stands out and helps you connect with the right clients. Whether you are just starting or looking to refine your existing portfolio, these tips will guide you towards showcasing your work effectively.This episode provides you with a…
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152. Sketching: The Secret Weapon for Successful Projects - Martina Flor
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Welcome back to Open Studio!In this episode, Martina Flor dives into the transformative power of incorporating sketches into the workflow of lettering artists and illustrators. Sharing personal anecdotes and professional insights, Martina highlights how sketches can save time, facilitate client feedback, and enhance the overall creative process. Sh…
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151. Crafting Your Unique Style: Tips for Lettering Artists and Illustrators - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor, @martinaflor, and in today's episode, I bring you Crafting Your Unique Style: Tips for Lettering Artists and Illustrators. I'll be sharing valuable tips and insights on how to develop your own unique style as a lettering artist or illustrator.To access the full show notes for this episode, click here: …
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150. Podcast with Donald Roos. The Don't Method, Time Management and much more
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In this week's episode of Open Studio, join us for an insightful discussion with Donald Roos, a trailblazer in the field of design. Donald shares invaluable strategies for designers on how to navigate distractions, master time management, and stay motivated in the face of challenges. From balancing creative projects to overcoming obstacles, Donald …
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149. 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you " 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator". I'll be sharing some advice on how to cultivate confidence and maintain discipline as a lettering artist or illustrator.To access the full show notes for this episode, click here: ht…
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147. How to Make Money with Lettering Design
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Make Money with Lettering Design".Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the …
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148. How to Cultivate a Success Mindset for Graphic Artists - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Cultivate a Success Mindset for Graphic Artists". I will talk about the techniques that I use to maintain my mindset and helped me to become a lettering artist.To access the full show notes for this episode, click here: https://martinaflor.com/po…
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146. Build a career in Lettering: all the deets about my program The Lettering Seminar
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Build a career in Lettering: all the deets about my program The Lettering Seminar".Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar c…
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145. Secrets to Success in Lettering Design - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Secrets to Success in Lettering Design".In today's episode, we introduce our once-in-a-year workshop, 'Mindset Mastery For Creatives,' aimed at helping you learn new expertise such as lettering and build a sustainable income or career with your skills. Ima…
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144. Mindset Mastery for Creatives - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i bring you "Mindset Mastery For Creatives".In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're passionate about e…
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143. How to Get Quick Cash Flow for Graphic Artists - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories.In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're pass…
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142. The Role of Talent in Your Success - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing the third episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode i'm bringing: "The Role of Talent in Your Success".This episode provides you with a free…
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141. Turning Passion into Profit: 3 Inspiring Creative Women Stories - Martina Flor
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Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i am going to tell you 3 Inspiring Creative Women Stories. In this episode we announce our once-in-a-year workshop series designed to help you learn a new expertise like lettering and create income or a career with your skills. One that allows you to do work you're pa…
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140. 2 Game-Changing Tactics to Accomplish Your Creative Goals - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing the second episode of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode I give you 2 Game-Changing Tactics to Accomplish Your Creative Goals.This episode provi…
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139. Powerful Advice I'd Give My Beginner Self - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today marks the beginning of an exciting series where I'll be sharing insights and strategies to help you navigate the journey of becoming a successful lettering artist.In today's episode i give you a Powerful Advice I'd Give My Beginner Self when i was beginning as a lettering artist.T…
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138. Podcast with Annie Atkins. From Graphic Design to Cinematic Artistry.
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In this episode of Open Studio, join me in welcoming Annie Atkins, a visionary graphic designer renowned for her work in the film industry. With credits on iconic films such as Wes Anderson’s The Grand Budapest Hotel and Steven Spielberg’s Bridge of Spies, Annie brings us behind the scenes into the captivating world of creating graphic props and se…
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137. Is formal education necessary or can I succeed as a self-taught lettering artist? - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the final episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is formal education necessary or can I succeed as…
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136. How do I find my unique style in lettering? - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the ninth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I find my unique style in lettering, and i…
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135. Podcast with Milenist from Calligraphy Masters - Martina Flor
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In this week's episode of Open Studio, we have the honor of hosting Milen, an innovative calligrapher and the visionary founder of Calligraphy Masters.Milenist, the creative force behind @CalligraphyMasters offers invaluable insights into the world of calligraphy, from its origins to its growth. Explore the secrets behind Milenist's artistic proces…
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134. Is the market oversaturated with lettering artists? - Martina Flor Open Studio
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the eighth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "Is the market oversaturated with lettering artis…
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133. How do I set pricing for my lettering services? - Martina Flor Open Studio
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the seventh episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How do I set pricing for my lettering services …
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132. Podcast with James Edmondson. The Art of Type Design, Finding Your Nich, and much more.
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In this week's episode of Open Studio, with the brilliant James Edmondson, a renowned type designer based in San Jose, California. James, the mastermind behind Ohno Type Co., shares invaluable insights into the world of type design, from its inception to its evolution into a profitable business venture. Discover the secrets behind James's creative …
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131. What is the importance of branding and marketing for a lettering artist? - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the sixth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "What is the importance of branding and marketing …
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130. How can I Build a Strong Portfolio & When to Start - Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the fifth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: "How can I build a strong portfolio?"This episode …
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129. How can I create income with my lettering work? - Martina Flor's Open Studio
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the fourth episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts.Today's question: "How can I create income with my lettering work?"T…
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128. How can I transition from learning lettering as a hobby to making it a career? - Martina Flor's Open Studio
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the third episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. Today's question: " How can I transition from learning lettering as …
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127. What are the essential tools and software for lettering and illustration? - by Martina Flor
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Welcome back to Open Studio!I'm Martina Flor @martinaflor, and today I'm bringing you the second episode of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts.This episode provides you with a free guide called “Lettering Succes…
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126. How do I start learning lettering as a complete beginner? – Martina Flor Open Studio
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Welcome back to Open Studio! I'm Martina Flor @martinaflor, and today marks the beginning of a special series where I'll be addressing your most pressing questions. While our focus is primarily on lettering, the insights shared are applicable to various graphic arts. This episode provides you with a free guide called “Lettering Success Secrets”.You…
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125. End-of-the-year Huddle with Stefan Kunz - Martina Flor's Open Studio
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Today, we're wrapping up the year with a special episode featuring the one-and-only Stefan Kunz. Remarkably, Stefan was the first guest on this podcast, and he’s back 125 episodes later.If you're not familiar with Stefan, he's not just a lettering artist but also an influencer and animator. Stefan has successfully navigated transitions and pivots i…
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124. Client Outreach at the End of the Years by Martina Flor
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We are in December, it's almost christmas, and I believe this is a perfect time to engage existing clients and collaborators and out the foot in the door for new ones. See full show notes at martinaflor.com/podcast
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123. How to Plan for a Kick-Ass Year - PART 2 - Martina Flor
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Welcome back to Open Studio! In Part 2 of "How to Plan for a Kick Ass Year," Martina Flor takes a deeper dive into the nitty-gritty of crafting a strategic plan. If you haven't checked out Part 1, check episode number 122 on your preferred podcast platform.See full show notes at martinaflor.com/podcast…
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122. How to Plan for a Kick-Ass Year - PART 1 - Martina Flor
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In this episode of Open Studio, join Martina Flor as she explores the art of planning for a kick-ass year. Discover why traditional goal-setting may not be the most effective approach and how Martina's system can transform your creative journey. See full show notes at martinaflor.com/podcast Download the Plan for a Kick-Ass Year Checklist at martin…
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121. Maximize Your Artwork's Earnings: The Power of Licensing by Martina Flor
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Welcome back to another episode of Open Studio with your host, Martina Flor. Today, we're unraveling the secrets to making money with your artwork without breaking a sweat. But before we dive in, let's explore a story that recently unfolded in my artistic journey.See full show notes at martinaflor.com/podcast…
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120. Turning Goals into Reality: My Year-Long Book Writing Saga by Martina Flor
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In this episode of Martina Flor's Open Studio, host Martina Flor shares a captivating journey of personal and creative growth. Reflecting on her decision to take a sabbatical and write a book, she reveals the challenges and triumphs along the way. This episode is an inspiring testament to the power of dedication and strategic planning.See full show…
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119. Mastering My Time: 3 Strategies That Transformed My Productivity – Martina Flor
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Welcome back to Open Studio! I'm Martina Flor, your host, and today we're diving into a critical topic, especially as we approach the year-end – getting things done. As artists and creatives, our passion often makes us want to immerse ourselves in our work day and night. However, the abundance of ideas can lead to attempting everything at once, mak…
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118. From Procrastination to Progress – 3 Easy Steps by Martina Flor
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In this episode of Martina Flor's Open Studio, host Martina Flor dives into a personal journey from procrastination to progress. She explores the common struggles of procrastination and shares her transformative decision to become a renowned lettering artist. Martina provides three simple steps for aspiring lettering artists and creatives to shift …
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117. The Goal-Setting Secret: The question you need to answer by Martina Flor
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In this episode of Martina Flor's Open Studio, host Martina Flor explores the importance of setting and achieving goals, especially as the year-end approaches. She delves into common challenges faced by individuals in their goal-setting journey and introduces a transformative question to help clarify aspirations.See full show notes at martinaflor.c…
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