Are your online ads not delivering the results you expected? Your landing pages might hold the answer. In this episode of Online Marketing For Doctors TV and Podcast, we explore how small tweaks to your landing pages could lead to significant improvements in conversions. 🎯 Here’s What You’ll Discover: The crucial role landing pages play in your cli…

Is your plastic surgery clinic struggling to attract attention on social media? In today’s competitive market, standing out isn’t just an option—it’s essential. In this episode of Online Marketing For Doctors TV, we’re sharing expert strategies to help your clinic shine online. From crafting the perfect bio to creating content that resonates with y…

Google’s March Core Update has reshaped the SEO world, and medical clinics are uniquely positioned to benefit from this change. But how can you take advantage of it? In this episode of Online Marketing For Doctors TV and Podcast, we explore: What the Core Update is all about Why the new E-E-A-T framework matters for medical websites Actionable step…

One of the first questions we get from new clients is: "How long will it take until I see results?" While they know how critical SEO and digital marketing are to their long-term success, it can be daunting not knowing how much time or budget it’ll require. In this week’s podcast, we discuss the timelines you can expect before seeing results and sha…

🚀 Thinking about launching a medical clinic in 2025? The marketing landscape is changing rapidly, and staying ahead means embracing modern strategies. In this podcast, we’ll explore: ✅ AI chatbots to improve patient communication. ✅ Automation tools to streamline lead generation. ✅ Website features that every clinic needs to attract patients. 💡 You…

Patient testimonials are your clinic’s secret weapon for building trust, generating leads, and supporting your SEO efforts. In this episode of OMD TV, we dive deep into the importance of reviews in medical marketing and how they can transform your clinic’s reputation and visibility. Here’s what you’ll learn in this podcast: Why testimonials and rev…

Think short-form videos like Instagram Reels, TikTok, and YouTube Shorts are just trends? Think again. These bite-sized videos are reshaping how clinics connect with patients and build their brands. In this episode, we reveal: 1️⃣ The biggest advantage short-form video has for clinics. 2️⃣ Why it’s easier than you think to start using them. 3️⃣ Cre…

In today’s fast-paced world, an effective digital marketing strategy is crucial for clinics to thrive. Yet, many practices fall into costly pitfalls that hinder growth and patient acquisition. In this episode of Online Marketing For Doctors TV and Podcast, we reveal: 1️⃣ The top six medical marketing mistakes to avoid. 2️⃣ How to create a clear gro…

Are you losing patients to overseas clinics in Turkey, India, or Thailand? 🌍 The hair transplant industry is more competitive than ever, and standing out isn’t just about price. Your clinic has unique value—but how do you showcase it? In this episode, we’re diving into the 5 best digital marketing strategies for hair transplant clinics to help you:…

Is your hair transplant clinic struggling to convert website visitors into patients? The issue might not be your services but the absence of a sales funnel. A well-structured sales funnel is crucial for capturing and converting patient leads, serving as the foundation of an effective digital marketing strategy for cosmetic clinics. In this video, w…

Feeling stuck in a sea of healthcare competitors? The truth is, building a profitable practice today isn’t what it used to be. Patients demand more, costs are rising, and your website alone won’t make the cut anymore. So, what’s the solution? It’s time to work smarter, not harder. In this video, you’ll uncover the 6 best ways to market yourself in …

Most marketing plans don't fail due to intent or communication philosophy; they fail in execution. Even with a clear message, without a sales funnel, your clinic may not achieve exponential growth. Visitors might assume you can't solve their problems and seek help elsewhere. A sales funnel is essential for capturing and converting patient leads. Re…

Let me ask you this—does your clinic’s website feel more like an online brochure than a patient-generating machine? If you’re not seeing enough leads from your website, something needs to change. In this video, we uncover the 7 key reasons your website isn’t performing as it should. From overlooked design flaws to messaging mistakes, we’ll show you…

Let’s be honest—there’s nothing more frustrating than seeing a prospective patient ghost you after a consultation. You’ve done the hard work, had the conversation, and expected the next step to be a booking. But instead… silence. If this keeps happening in your clinic, it’s time to figure out why and do something about it. In this video, we’ll expl…

Struggling to make sense of your digital marketing results? If you're unsure whether your campaigns are driving real results for your medical practice, you're not alone. In this episode of OMD TV and Podcast, we simplify the process of measuring digital marketing effectiveness. Discover practical tips and tools to: - Track website traffic and under…

Tired of running Facebook and Instagram ads that don’t deliver quality leads? Feeling like you’re just throwing money at campaigns without seeing the results you need? Here’s the hard truth: most social media ads fail—not because they’re a bad idea, but because they’re not executed properly. In this episode, we’ll reveal: ✔️ The top reasons your ad…

What if the biggest opportunity to grow your medical practice is hiding in plain sight? 🚀 Every day, prospective patients search online for solutions your clinic offers. But without the right strategies, they may never find you. In this episode, we’ll reveal: 👉 How SEO puts your practice in front of the right patients. 👉 5 unmissable benefits of SE…

Feeling drained as a clinic owner? In this episode, we’re revealing 9 essential disciplines to help you: Allocate energy where it matters most. Avoid burnout. Boost productivity and focus. These insights are drawn from the EOS Life framework, used by leaders worldwide to align vision, achieve goals, and stay energised. What You’ll Gain: Learn to th…

Business is a numbers game. It is essential to know your numbers so that you can maintain focus and have visibility on what is going on in your clinic. So are your numbers up to date? If you know your numbers, you will know where you are at in your business. In our latest OMD TV and Podcast episode, we dive deep into the transformative power of num…

Do you know the numbers driving your practice’s success? 📊 Many business owners overlook this – until it’s too late. Not tracking your key business metrics can lead to: - Decisions based on incomplete data. - Undetected profit leaks in your processes. - Missed warning signs of fraud or financial errors. In this week’s episode, “4 Numbers You Need t…

I’m assuming you have read the book 'Rich Dad Poor Dad'?  I had the opportunity to read this wonderful book during my early teenage years, and it played a significant role in shaping my career direction later in life.     In this podcast “Are You A Rich Doctor or A Poor Doctor”, we will determine which quadrant of the Cash Flow Quadrant, mentioned …

Have you ever wondered “What are the qualities that well running practices have?” In this podcast, we’ll take a closer look at 8 of the most common traits that well running practices utilise for building a successful and thriving practice. Having these good business qualities, will not only provide you with a foundation for growth and success, but …

Remember those moments when your patients were blown away with the results that you got for them? They thanked you, asked if you could do more to help them, and they referred you to their colleagues and friends. Why not get that feeling more often? It’s totally possible. This is something absolutely critical that you need to fully integrate into yo…

Have you wondered what you can use AI technology for your practices? The use of AI technology in medical marketing can provide medical practitioners like you with the tools to provide personalised and efficient care to your patients. In our latest podcast episode, "5 Ways That Medical Practitioners Can Use AI Technology In Medical Marketing" , we e…

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumers. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way clinics present their products, services and communicate with their patients or clients als…

A patient coordinator with the right character, mindset and skills is truly a game changer for practices. They can take your practice revenues from “just enough to pay the bills” to a windfall every month because they know how to book procedures! This position cannot be taken lightly. You may think anyone can step in to do the job of a coordinator,…

Hello and happy new year!! Welcome Online Marketing For Doctors TV and Podcast show the place to be to grow and scale your practice. This episode marks a special milestone of OMD TV and Podcast show, we reached 100th episode today. We started the show in 2018 and I have the vision to make the show the go to place for clinics to learn about the best…

Here’s an interesting medical marketing trend that will definitely impact your business in 2023… "There will be no more silver bullets. Everyone will have to optimize for marginal gains." In the past, you could pick one or two main marketing channels (your silver bullets) and live off of them to deliver you the required number of patient leads that…

If the last few years have taught us anything, it’s that we never really know what’s around the corner. But, we’re a brave crew at OMD so we’re going to make some predictions anyway. That’s because we’re not stabbing in the dark. We’ve been listening, watching, observing and testing many different marketing strategies. We know what worked last year…

I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in the US. I started out sharing a room with another student, living in a tiny old house with 8 other students, with no heater and just one bathroom to share. …

re you unhappy with the small number of doctors referring to your practice? Or, • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start? • Are you unhappy about the quality of referrals doctors are sending you? • Are these referrals inconsistent, sometimes slow and often non-exis…

As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients. Prospective patients can’t “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for. That’s a big reason it’s so difficult for them to …

As we look forward to a post-Covid year in marketing, I know the competition will be fierce as there are many consumers’ behaviour changes over the last 2 years and also with the upcoming strong comeback of medical tourism. Whether you are looking for ways to refresh your existing strategy or on the hunt for entirely new ways to reach your audience…

The goal of every practice is to be able to count on revenues coming in consistently and reliably without the financial roller coaster and restless nights, but the majority of the practices are having a hard time doing it. But did you know that there is an easy way to predict them? So how do you make it happen? In this podcast, I’m showing you How …

Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA.   In this special OMD TV guest interview episode, Mr Galo Palacio – Practice Manager of Night Lite Pediatrics discussed “ How To Manage & Scale A Multiple Location Pract…

Would you like to charge twice as much as your competitors with the same amount of patients? In order to do that you need to attract Affluent Patients.  This would allow you to either double your revenues with the same amount of patients or work less for the same amount of revenues. And what does it mean to you in terms of time, money, and energy s…

Sometimes common mistakes doctors and surgeons make in their practice are often overlooked. However, they affect your bottom line more than you realize.  Mistakes in easy, day-to-day tasks can lead to confusion, chaos, and frustration throughout your office. That impacts your medical practice in a huge way.  It’s easy to miss what’s not working whe…

I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin. As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “fo…

Have you ever questioned yourself?   How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty?     If you think about expanding to multiple locations and have the vision to be the Starbucks of your sector, check out the 3 things you need to…

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity.     How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice.    In this podcast, I’m showing you th…

Whether you like it or not, sales or new patient generation is a vital part of running a practice as nothing happens until a transaction occurs. If you notice the busiest practices aren’t necessarily the ones that have more experience or skills than you do, they just know how to market themselves better. McDonalds is not the one that sells the tast…

This morning, I read an article on Forbes magazine and saw these interesting stats… “Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a…

Last week, we had the opportunity to be one of the sponsors of the 43rd annual ASAPS (Australasia Society of Aesthetic Plastic Surgeons) conference and I myself managed to attend all the presentations and training for practice to improve the new patient conversion rate and interestingly everyone was talking about the ONE THING. In this podcast, I’m…

Getting patient reviews is one of the key challenges in improving a medical clinics’ online reputation and increasing new patient conversion rates.     While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experi…

Recently, I had the special privilege of interviewing a doctor who has been running one of the biggest vasectomy centres in Australia for a number of years now, with operations in most major cities in Australia.   In this special OMD TV guest interview episode, Dr. Geoff Cashion, founder and surgeon of Vasectomy Australia discussed about “How To Su…

This week, we’d like to bring to you an interesting interview with our special guest who managed to successfully grow one of the biggest medical centres in New South Wales. In this special OMD TV guest interview episode, Mr Suraj Gandha, managing director of Broadmeadow Medical Centre discussed “Three Ways to Grow Your Medical Practice in a Scalabl…

I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you”   – this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it. …

Are you ready to stop worrying about the ups and downs of new patient bookings and tired of going through these? Gaps in your schedule Inconsistent flow of new patient bookings Wasted time on non-serious enquiries Relying on referrals Prospects ghosting on you Seeing our colleagues getting busier than ever! In this podcast, I’m showing you the 7 St…

I created a video called An Uphill Battle – It’s Coming, Are You Ready?  when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs.    It has been over a year since the pandemic began, and I want to make this …

I’ve been asking myself a question lately. If you only had one hour this week to work on the marketing plan for your practice, what can I advise you?    In this video, I’m showing you the simple 5-step to create an effective, simple marketing plan that can generate new patient enquiries as soon as you launch it.  You can develop a plan and get your…