For female-identifying business owners ready to scale their nontraditional service-based or brick-and-mortar businesses to six figures and beyond. Specifically, Leslie supports business owners who are struggling to find their place on social media, or even in networking events due to the nature of their business. Ideal for owners and leaders of tattoo shops, permanent makeup studios, cannabis businesses, movement studios, sex toy shops, and other industries too often left out of the leadersh ...
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EP: 102 Non-Compete Are Done! How to protect Your Biz
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🎙️ Dive into the latest episode of our podcast as we tackle a burning question for small business owners: How do you safeguard your intellectual property in the wake of the government's ban on non-compete agreements? Join me as I share the invaluable advice my attorney shared with me three years ago when we revamped our employee agreements. All hop…
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EP 101: I've been accused of Being a Cult Leader
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On today's closing episode of Pleasurable Profits, host Leslie Lyons reflects on the year 2023 and shares insights from her upcoming soulful planning workshop. Leslie discusses the importance of reflecting on the past year to identify lessons and areas for growth in the future. She shares her unique approach to goal setting, emphasizing desire-led …
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EP 100-Ouija Boards and Dark Arts: My Quest for Power and Control
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Welcome to Pleasurable Profits, the podcast where we empower owners and leaders of unconventional businesses to redefine success on their own terms. I'm your host, Leslie Lyons, an embodied leadership and sales coach. Today's episode is a special Halloween edition, where we delve into a personal journey that combines the mystical and the business w…
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EP 99- Breaking the Taboo: Why Successful Women Need to Reevaluate Their Intimate Partnership-Business Balance"
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In this episode, titled "Relationship Series: Desire to Be Cared For," we will be diving into a topic that may be considered risky but is important for women who desire long-term relationships. As we approach the holiday season, it's essential to address the potential strains that can arise in relationships, especially around money and unrealistic …
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EP 98- Unleashing Your Spiritual Power: The Hidden Key to Entrepreneurial Success
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Welcome back to Pleasurable Profits, the podcast that dives deep into the unconventional facets of entrepreneurship. I'm your host, Leslie Lyons, and today's episode is all about the spiritual facet of being a thriving entrepreneur. Get ready to explore our inner sense of purpose, our connection to something greater than ourselves, and the search f…
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Ep 97- Mastering Your Mental Facet: Harnessing the Magic of Your Thoughts for Profitable Leadership
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In today’s episode, we are diving into a fascinating topic: the mental facet. In our exploration of holistic leadership, we have previously covered the physical and energetic facets. Now, it's time to unlock the power of our minds and understand how our thoughts and intelligence play a crucial role in our ability to lead and navigate the complexiti…
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EP 96- Boosting Personal Capacity: Exploring the Energetic Facet for Leadership Success
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In today's episode of Pleasurable Profits, we are continuing our conversation on increasing our personal capacity to lead effectively during challenging times. Last week, we explored the physical facet of our being, and this time, we are diving into the energetic facet. Now, I know some of you may be skeptical or unfamiliar with this concept, but I…
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Ep 95- Powering Your Profits By Increasing Your Personal Capacity
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In today's episode, "Powering Your Profits By Increasing Your Personal Capacity" we are delving into the concept of personal capacity and how it impacts our businesses. Our host, Leslie Lyons, begins by sharing an anecdote about her recent visit to her esthetician, who had made significant changes to her business model in response to the economic d…
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EP 94- It's Gonna Get Worse Before It Gets Better
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Welcome back to Pleasurable Profits, where you and I, journey together, exploring the trials, the tribulations, and the sweet victories of running a thriving business. Now, today's episode, oh, it's called "It's gonna get worse before it gets better," and we're going to wade into waters that many of you know all too well. We're talking about those …
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Ep 93-Your Deepest Breath: How to Move Forward
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How long can you hold your breath? On this week's podcast episode, "The Deepest Breath: How to move forward" we draw inspiration from the awe-inspiring Netflix documentary. Watching this team of fearless AF divers on their quest to conquer the ocean's abyss, motivated me to record this episode. Running a small business can feel like a massive ocean…
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EP 92- It's Gonna Be Rockyyy....
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Hey there, beautiful souls! Welcome to today's super exciting episode titled "It's gonna be rockyyy!" Today, I want us to dive deep into something important: recognizing those markers in the economy and our own business. It's all about anticipating shifts and making the necessary adjustments, 'cause let me tell you, ignoring those markers can lead …
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EP 91-Motivating Employees When You Can't Pay Them What They Want
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In this episode, I tackle the challenge of keeping employees when you can't meet their salary expectations. I share insights on defining appropriate pay based on revenue metrics (around 20-30% of total revenue) and reveal secrets to motivate and retain talent without relying on money. The focus is on fostering a strong connection between a business…
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Dealing with Dummies: Microagressions and other BS
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Today's episode is all about dealing with dummies. Yep, those frustrating encounters that make us question if common sense is really all that common. In our conversation today, I had a real eye-opening moment as I chatted with someone who experienced a microaggression at work. This woman had a brilliant initiative to present, but a male colleague s…
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Live Coaching: Learn How Your Boundaries Impact Your Leadership Skills
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Think you don’t have what it takes to be a leader? Or just can’t see yourself as an effective one? Welcome to Corinne’s world. She has owned her movement studio for 11 years and is a pioneer for this industry in her neck of the woods (and a self-admitted gypsy). But ever since becoming an “accidental entrepreneur,” she’s missed the part about being…
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Live Coaching: Should I Buy a Franchise?
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What if someone could just hand you the keys to a successful business? You’d think making money as an entrepreneur would be so much easier that way. In fact, that’s the key idea (and advantage) of buying a franchise. You see one on the street corners off of practically every interstate exit in America. The golden arches of McDonald’s are famous aro…
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How to Protect Your Team From Themselves
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Almost 50% of people who quit their jobs leave due to burnout. It’s no surprise why. From the retail and fast food industries to front desks at office suites, employees can easily get overwhelmed with all the responsibilities and to-dos of the job that seem to add up daily. And while sometimes employers can expect their employees to do too much, ot…
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How to Turn Difficult Conversations Into Growth Opportunities
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Have you been having rich, deep, grace-filled conversations with your team members? You’ve heard a lot about firing people on this podcast lately. But sometimes you don’t need to terminate someone’s employment when you think you do. So let’s turn the tide a little bit. Let’s talk about how to develop your team through conversations that possibly pr…
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How to Let Go of the Leadership Guilt When You Fire Someone
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Has the thought of firing an employee ever left you sleepless at night? You’re wracked with guilt and thinking about the family they have to feed or the bills they have to pay. So you hem and haw and agonize over it, wanting to put it off or avoid it completely. But you also know that not letting go of the employee will continue to be a burden on y…
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3 Ways to Motivate Your Team To Step Up So That You Can Step Away
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You didn’t go to corporate leadership school to learn how to lead in business. You were left to learn for yourself on the mean streets how to become a leader because, as a small business owner, you had to. You also didn’t start your business just so it could become a job you own. You wanted the time and freedom you thought it’d provide you. In orde…
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How to Learn to Trust Your Team Again
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Somebody done did you dirty. You’ve had instructors, employees, previous clients, or whoever who behaved unscrupulously, and now you’ve got the scars (and the PTSD) to prove it. Thanks to their deep pockets, corporate businesses have ways of dealing with former employees who cross certain lines. As a small business owner, however, you might let thi…
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3 Steps to Free Yourself from the Day-to-Day Operations In Your Studio or Shop
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Have things gotten too overwhelming in your business? When you first start your business, you have certain plans in mind. Usually, those plans involve things like replacing your salary or gaining the freedom to spend more time doing what you want with people you love. Having a team of dozens of people to manage in your business is probably not one …
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One Shift to Calm Anxiety: Using EFT Tapping to Free Yourself From Your Business
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You know how a dog can get anxious when they see their human leaving the house? Yeah, you might be like that with your business except instead of you being left behind, you’re the one stepping away... And when you do, you worry about who’s gonna take care of this and supervise that while you’re gone. Did someone stock up the bathrooms with enough t…
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Boundaries for Bosses: How to Overcome Your Overwhelm With Strong Boundaries for Your Staff
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If you’re feeling overwhelmed in your business, what do you think is really responsible for it? You’ve built up your business to make the kind of money you want it to make. But you’re always working the business and have no real free time to yourself, so that life you’ve envisioned still seems like a vision out of reach. Nine times out of 10, the r…
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How to Give Verbal Warnings BEFORE You’re Forced to Fire Someone
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Does the thought of firing someone fill you with trepidation? When faced with terminating an employee, you probably think, “Why can’t they just use common sense and get it right? I shouldn’t be having to have this conversation!” But this difficult discussion doesn’t always have to end in a termination. Giving verbal warnings to employees is a pre-f…
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How to Fire Someone Without Stripping Them of Their Dignity
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Sometimes you just reach the end of your rope. Many women stepping into leadership roles have a hard time with difficult conversations, like job terminations. They’re afraid of hurt feelings or making a soon-to-be-former employee feel small in the process. But there comes a time when you, as a CEO, just have to let someone go. You’ve given them mul…
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CEO Lessons from Rihanna’s Super Bowl Half-Time Show
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This year’s Super Bowl had something to teach us as entrepreneurs. Now, maybe you’re not into sports and didn’t even watch the game. But in this case, it’s not the game itself that deserves the spotlight. Super Bowl LVII’s half-time show performer Rihanna served up a masterclass for entrepreneurs. (I’m not talking about the quick moment she plugged…
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How to Run Team Meetings That Inspire Your Employees
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Things have changed about the way people work in the last few years. Lots of people have refused to go back to working in the office, and time-wasting team meetings are a big reason why. Those team meetings did nothing but inspire them to walk out. In this episode, I discuss different types of meetings and reveal key pieces you need for them to ins…
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Why a “Me Manual” Is a Must-Have for Your Business
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You know yourself better than anyone. And at some point, you’ve probably wished your team knew you like the back of their hand, too. Well, there is a way for them to know how you operate, and it doesn’t require mind-reading abilities. Instead, this is where the “Me Manual” comes in. What in the world is the “Me Manual”? It resembles something you’v…
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Rest, Relax, and Reset With a CEO Retreat: Our Tulum Retreat Recap
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I’m fresh off the plane from my latest retreat. Over the last five years, I’ve done a couple of these for female small business owners. During the retreats, we talk about sales, marketing, and planning. This year, though, I went international! We were in Tulum, Mexico, stayed in an absolutely gorgeous house, and enjoyed relaxation to the hilt. In t…
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Do You Want to Be Popular or Paid As an Entrepreneur?
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On the way home from my annual retreat, I was reminded of something I always ask my clients: Would you rather be popular--like Instagram famous--or do you want to make real money? What’s your actual goal when it comes to marketing your business? Sure, it’d be nice to have both. But I know which one I’d rather get, and in this episode, I share my re…
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The Right and Wrong Way of Infusing Cash Into Your Business
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None of us are gonna say no to more money, right? And if your business grows to the point where you need to bring on employees, you’ll need money to do it. With that extra help comes additional expenses like taxes, so what can you do to increase the money flow when you need it? In this episode, I want to talk about how to strategically infuse more …
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Are You Punting On Pleasure? The Connection Between Sex and Your Business
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Hide the little ones for this episode! Put your earbuds on because like that classic 90s Salt-N-Pepa song, today I’m talking about sex, baby. I want to eradicate the shame around sex and how it ties into your business and how you show up in it. If you didn’t know about this already... well, you’re about to find out! 2:15 - Painting a picture of how…
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Don’t Do Your Business Dirty! Selling Success Without the Icky Factor
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What does it look like to “sell dirty”? Now, I’m not talking about dirty dancing while you sell. This isn’t about sexing up your sales process. I’m talking about the energy behind how you show up for sales. In this episode, I discuss the difference between dirty selling and call clean selling and how the latter address any hesitancy you have about …
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How Should You Deal With Outrage Culture as a Small, Local Business?
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Thinking about today’s episode took me back to 2020. It was a hell of a time for brick-and-mortar businesses, in a bad way! You couldn’t say anything about that lockdown period without somebody being mean and nasty about it. Now, for those who’ve been in business awhile, dealing with outrage culture is nothing new. But it can be dangerous for you a…
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What Is a Non-Traditional CEO? Signs of an Edgy or Taboo Business Enterprise
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Hey boss, it’s 2023! And since we’re starting off fresh, I think it’s an appropriate time for me to kick things off this year by explaining what a non-traditional CEO is. Not everyone knows what one is or whether they fall into that category. So in this episode, I cover who this podcast is for and what you can expect over our time together this yea…
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Why You Should Embrace Embodied Goal Setting Over Traditional Goal Setting
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I used to do traditional goal-setting for my business around this time of year. Some years, I’d reach my milestones and in others, I’d come up short in the first quarter. Three years ago, I discovered a new way of goal setting that literally turned things on their head. In this episode, I talk about embodied goal setting and how it’s different from…
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Beware of Falling Into the Entrepreneurial Loneliness Trap
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I used to isolate myself during this time of year. Instead of spending Christmas with family and loved ones, I’d work through the holidays in pursuit of business success, and it just served as a reminder of the lack of relationships in my life. That loneliness as an entrepreneur is something that many may fall into. In this episode, I talk about ho…
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How Christianity and Stoicism Influence My Approach to Business
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I’m not an easy person to peg. I’m too conservative for many of those into the woo-woo and too woo for some devout Christians. I don’t give advice as a coach, but as a mentor, I share personal wisdom that comes from my worldview. In this episode, I talk about the two primary schools of thought I adhere to in life (Christianity and stoicism) and dis…
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Enneagram Unleashed: How to Use the Enneagram To Lead and Sell
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Better leadership helps you build a better team. Then that team helps you build a better organization, which leads to a better level of customer service, which leads to profit! You can use the power of the Enneagram to help you become a better leader. In this episode, I talk about why I use it as a self-development tool for myself and how I use it …
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Running on Reserves? Why Rest Is a Business Necessity, Not a Reward
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I didn’t always see rest as something I needed. I used to believe I had to earn it. But what does it mean to rest? And how do you know when it’s the right time to rest in your business? In this episode, I talk about the importance of resting and how to balance it with hustle. 1:34 - What camels and too many entrepreneurs tend to have in common 3:36…
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The Pervasive Myth About Women Who Rise to the Top In Business
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I love talking about courage, but I have my non-courageous moments too. We all do. But there’s something that can rob a lot of women of their confidence in the corporate world and other workspaces. Today, I discuss what that is, where it comes from, and how you can address it. 4:08 - How this conversation about courage came up 5:24 - What it often …
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The Entrepreneurial Energetic Tool That Helped Change the State of My Business
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Want to make better business decisions? Calming down your nervous system and getting into a more euphoric state will get you into that space. There’s a specific tool I use in the entrepreneurial energetic section of my four-part business framework that helps with this too. So today, I talk about what that tool is and how to use it. 4:58 - Why I cha…
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Why You Shouldn’t Equate Your Business Competence With Confidence
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Do you have all the degrees, certifications, specializations, expertise, yada yada yada in your industry and feel you deserve the BIG bucks for it? Reality check: nobody but you cares how many degrees or certifications you’ve racked up, including your potential clients. You have to give them a reason to care to work with you regardless, and that’s …
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Why Non-Traditional CEOs Need to Go Through Leadership Rehab
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It’s time for a leadership chat. Without leadership, you can’t sell sh*t! But many of us non-traditional CEOs don’t have leadership experience from a corporate job. We learned it through the school of hard knocks, and that can have some consequences. In this episode, I talk about what leadership is, what it requires of you, and how you can set abou…
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Why You Should Stop Calling Your Employees Your Family
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Short episodes like this one are designed to really give you something to think about. And today, I want to drop a little leadership nugget on you. Do you think of your employees as like your family? In this episode, I reveal a couple of reasons why you should pump the brakes on that and think again. 3:24 - My reaction when I hear people refer to t…
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Entrepreneurial Energetics and How You Can Use It to Increase Sales
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The expression, “It’s not what you say; It’s how you say it” is so true in sales! The energy you bring into a sales call or conversation can make or break the deal. In this episode, I define what I call entrepreneurial energetics--your energy as it relates to selling--and the methods you can use to improve yours and increase sales. 4:39 - What entr…
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How Being Labeled Ugly Didn’t Stop Me From Selling
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A story popped into my head recently that relates to selling with confidence. And it ties back into what I always like to talk about on this show: what prevents women from showing up and making the money they deserve? In this episode, I reveal something I discovered about the hiring process before I went into sales, how it momentarily paralyzed me …
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The Unique Problem That Non-Traditional CEOs Face When Hiring
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Entrepreneurs who run businesses like pole dance studios or own tattoo shops face unique challenges that other, more traditional CEOs don’t have to deal with. One of those challenges--hiring people--can cost you time and money in many ways if you’re not more careful and deliberate. In this episode, I talk about how you can hire the right folks that…
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Why You Won’t “Think” Your Way to Confidence
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Are you trying to think yourself into being more confident? Women talk to me often about how they’re trying to increase their confidence. They’re mainly trying to do it from a mental perspective. While that has merit, I don’t believe that’s the true way to do it. In this episode, I talk a little about confidence and a tip you can use in the moments…
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Why Being “Nice” Will Keep You Broke
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“Nice guys finish last.” You’ve heard that saying, right? While it might be cynical, there’s some truth to it... and it doesn’t just apply to guys. Gals suffer from it even more so, and it touches on something I’ve come up against when working with women entrepreneurs in my coaching business . In this episode, I talk about being bound by niceness a…
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