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Keeping up with marketing is tough—it’s always changing, and everyone’s got an opinion. How do you know what really works? The MARKETER podcast is on a mission to cut through the noise by sharing real-world stories and proven strategies from people who’ve actually been there. Tune in for honest conversations with successful marketers and business leaders as they share what’s driving results right now. If you’re tired of playing the guessing game in marketing, this is the podcast for you.
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REDEFINING THE NORM – Authentic Marketing Strategies for Law Firms
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Think of the most boring marketing job you could have. Was it marketing anything at a law firm? Had to be in your top five. You’re not alone, and this issue extends beyond the legal industry. Today, I’m joined by Jeff Nischwitz, Partner at Bochner Law Firm, and Ariel Tilayoff, Marketing Director at Demesmin and Dover Law Firm, to discuss how they’r…
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Creating a Digital Marketing Machine with Gordon Tredgold
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One man saved his company a staggering $350 million, only to face inexplicable challenges that sent him on a quest of strategic self-marketing. Today, I'm joined by Gordon Tredgold, whose journey is a testament to resilience and the power of building a strong online presence. Together, we recount the ups and downs of his incredible journey, which e…
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Creating and Maintaining Brand Consistency
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Unlock the secrets to branding that resonates across all platforms with our expert guest, marketing maestro Allison. She joins us to shed light on the intricacies of brand consistency and the necessity for every team member to become a zealous advocate for your brand. We’re talking pitfalls, solutions, and why brand guidelines are the unsung heroes…
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Special Edition: Pioneering the Circular Economy
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Step into the visionary world of Bob, the trailblazing president of Shapiro, as he unveils the remarkable transformation of a century-old metal recycling company into a beacon of sustainability and strategy. In our latest episode, we journey through the evolution of Shapiro, discovering the meticulous orchestration behind their three specialized di…
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Special Edition: TRANSFORMING ADVERSITY – The Entrepreneur Who Turned a Prison Sentence into a Life of Inspiration
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When life handed Jim Ray the harshest of sentences, he could have succumbed to despair. Instead, he chose transformation, a journey so powerful it's led him to guide others through the depths of their own adversities. Our latest episode welcomes this extraordinary entrepreneur and prison minister, detailing how he conquered dyslexia and a potential…
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Converting Clicks to Customers with Dave Greenley
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Embark on a transformative exploration of digital marketing success with the indomitable Dave Greenley, a seasoned veteran who pivoted from real estate prowess to mastering the digital marketing realm as a sought-after consultant and fractional CMO. This episode is a treasure trove of insights into the ever-evolving marketing funnels, where we unra…
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Going Viral by Design – Creating Buzzworthy Content that Converts
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Ever wondered how a dash of humor or a pinch of personality can transform a brand's social media presence into a viral sensation? Prepare to be enlightened as Sarah Lero, Michael Ashford, Travis Cranett, and Jennifer Topper join us to dissect the art of making brands relatable and memorable. From the sassy tweets of Wendy's to the delicate balance …
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AMPLIFYING INNOVATION – Unleashing AI's Power in Marketing and Content Creation
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Are you harnessing the full potential of AI in your marketing strategy? Step into a future where artificial intelligence isn't just an assistant but a game-changer in content creation and design. Alongside industry mavens Seth Wilson, Jillian Childs, and Kurt Thompson, we journey through the evolving landscape of marketing, where individual markete…
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MASTERING THE MARKET - Overcoming Business Challenges to Achieve Success in Marketing and Branding
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Do you ever wonder what it takes to be successful in the field of marketing and branding? Want to understand how to navigate challenges and form lasting relationships with clients? This riveting episode is just what you need. We do a deep dive into our company's recent accomplishments, including the signing of a new contract in the wellness industr…
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CRACKING THE CODE – How Brands Are Driving Real Social Media ROI
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With so many resources poured into social media, how do you know what's working, and how do you keep up with the latest trends? Join us for an educational discussion with our panel of marketing professionals as we explore maximizing social media ROI through proven frameworks. Discover how to set objectives, quantify impact, identify effective platf…
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