Podcast terbaik Marketing Strategies Show (2024)

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Podcast guesting: here's how to secure more [Practical Snacks mini-series] 9:43

7d ago9:43

9:43

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each…

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Episode 51: Pricing your Offers, What the MRR World Got Wrong, & How to Increase your Revenue 30:32

3d ago30:32

30:32

Pricing your offers is an art and it can either draw in your ideal clients or push them away. Learn how to price your offers and increase your revenue with a strategic offer suite in this episode of The Ashly Locklin Show. Here’s a preview of what you’ll learn in this episode: What to consider when pricing your offers What the Master Resell Rights …

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Email marketing tips to boost your business bottom line [Practical Snacks mini-series] 9:17

18d ago9:17

9:17

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table. This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing. Practical Sn…

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Episode 50: Increase Cash Flow with These Digital Offers & Manifest More Money like an Olympian 43:38

19d ago43:38

43:38

Creating a strategic offer suite is key when scaling your income. Learn the 5 different digital offers you can create to increase your cash flow plus what we learned from the Olympics in terms of manifesting & succeeding in this episode of The Ashly Locklin Show. Here’s a preview of what you’ll learn in this episode: What the Olympics taught us abo…

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SEO basics to keep your content rank on Google [Practical Snacks mini-series] 8:48

25d ago8:48

8:48

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google. This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank. Practical Snacks is a spe…

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How to optimise your website home page [Practical Snacks mini-series] 10:15

1M ago10:15

10:15

First impressions count. Being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing. This episode of practical snacks gives you small tweaks that you can make now to make sure your website home page captures the attention of visitors …

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Introducing ‘The Practical Snacks’ marketing mini-series 2:29

1M ago2:29

2:29

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The mini-series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen so you don’t miss out. And do share with others who you think wil…

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Episode 49: What’s Really Happening When You Aren’t Seeing Success in Your Business & How to Change It: Mindset, Manifestation, and Strategy 27:59

1M ago27:59

27:59

Are you putting in the work? Doing all the things? Following all the “hacks” but still not seeing the results you desire? This episode will help you navigate the highs and lows of entrepreneurship, manifest what you want, and most importantly, become the person capable of achieving your biggest goals. Join us as we break down practical steps to sca…

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Episode 48: Increase Sales with these 3 Simple Strategies 27:56

2M ago27:56

27:56

Ready to have buyers holding their phones, ready to jump on your offers as soon as your email hits their inboxes? New offers, old offers, and everything in between? Unlock 3 simple strategies to increase sales in this episode of The Ashly Locklin Show. Here’s a preview of what you’ll learn in this episode: What your offer & movie releases have in c…

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Finding the right marketing approach as a small architecture practice, Jon Clayton 41:27

2M ago41:27

41:27

Today’s special episode is part I of a podcast crossover episode. So, I’m interviewing Jon Clayton, who hosts the Architecture Business Club podcast. And then he interviewed me for Part II of the crossover over on his podcast that you can listen to here In Jon’s interview for part 1 he talked about: The evolution of digital marketing and how he’s a…

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Ep 70: What one marketing tip would you give to a practice starting out today? - 4th birthday special 11:30

2M ago11:30

11:30

Today's episode is a celebration of The Built Environment Marketing Show's 4th birthday this week. This episode is one where I've invited people to answer the question: "What one tip would you give to a practice starting out today?". And you'll hear responses across three main themes. Thanks so much to those who took part. Julia Nicholls Rob Fiehn …

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38. Actions in your content that are attracting unideal clients 9:29

2M ago9:29

9:29

Episode Summary: In this episode, we discuss why it's crucial to stop taking advice and feedback from your worst clients. Many entrepreneurs fall into the trap of letting non-ideal clients shape their content and business decisions. I share real-life examples and actionable insights on how to stay aligned with your best-fit clients and ensure your …

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37. Unconventional Money Shifts That Creates Unapologetic Wealth with Natalie Bullen 1:19:39

3M ago1:19:39

1:19:39

In this episode, guest, Natalie Bullen, founder and creator of Unapologetic Wealth, dives deep into the unconventional money mindset shifts that empower entrepreneurs to create unapologetic wealth. Natalie discusses how she helps people charge more, sell better, and faster to their dream clients, predominantly on Facebook. The conversation highligh…

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36. Marketing Through Astrology - Behind The Scenes Series - Heather 41:17

3M ago41:17

41:17

In this episode, Rachel Olstad and I (Ashley Mae Fernandez) are doing another behind the scenes series of Astrology and Strategy. In this episode, we look at Heather's chart and riff on how she can use her chart to attract her ideal client and create content that speaks directly to them. As always, if you enjoyed this episode, please leave a review…

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35. Client Highlight - Knowing Your Marketing Energy with Jake Anderson 30:45

3M ago30:45

30:45

On this episode, I have my good friend, client and fellow Libra Rising, Jake Anderson talking all about his Marketing Energy through his Astrology & HD chart. We break down his Leo moon, Aries Sun and Cancer MC and how that sets him up to be perfect for podcasts, email marketing and more behind the scenes work for his clients. If you've been wonder…

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34. How To Find Your Ideal Client Using Your Astrology Chart 22:10

3M ago22:10

22:10

Can your astrology chart tell you your ideal client? I'm saying YES! Join me, Ashley Mae Fernandez, as I dive into my strategy for finding your ideal client using your astrology chart. In this episode I share the aspects I have looked at with my clients as well as combining the astrology with the strategy of content marketing. I also created a reso…

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33. When You Feel Like People Don't Care About Your Content 24:02

4M ago24:02

24:02

In today's episode, Ashley is diving into a topic that many entrepreneurs who depend on organic content to make them sales have faced: the feeling that our audience doesn't care about what we're writing or creating. Key Topics: The Struggle of Feeling Unrecognized And What To DO About it The Traditional Marketing Advice that is probably self sabota…

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EP 69: Event business development and networking tips with Karen Willey 19:34

4M ago19:34

19:34

This episode is an interview from last year with Karen Willey from Always Thinking about BD and networking at events. As it's UKREiiF next week this is a timely one for us all to brush up our skills before the property world descends on Leeds. Enjoy. About the show The Built Environment Marketing Show is hosted by marketing consultant and content c…

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Episode 47: Big Sister Business Advice - The Truths Most Won’t Tell You 37:29

4M ago37:29

37:29

I’ve been in business for 9 years and have learned a LOT about what it actually takes to build a million dollar business online. I reveal the truths that most won’t tell you and share what you should actually focus on to find long-term success. Hear exactly what I would tell you if we had coffee together in this episode of The Ashly Locklin Show. H…

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32. What Does Astrology Say About Your Business - Behind The Scenes With Whitney 34:46

4M ago34:46

34:46

In this episode hosts Ashley Mae Fernandez and Rachel Olstad dissect the astrology and human design charts of their guest, Whitney. They predict and analyze Whitney's strong Scorpio energy, Gemini rising, and intercepted signs which reveal her intelligence, depth, and knowledge. The hosts discuss Whitney's potential to shape-shift and provoke trans…

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EP 68: Are you ready to make it happen? A marketing mastermind but not as you know it.... 11:14

4M ago11:14

11:14

This episode is specifically for UK based small practices, consultants and sole founders, so if you're a regular listener and that doesn't sound like you, feel free to skip it. The Built Environment Marketing Show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. This episode is taken from a live launch last week that I did with Nik…

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31. Niching To The Now with Tracy Brinkman 48:05

4M ago48:05

48:05

In this episode, Ashley sits down with Tracy Brinkman (host of the Dark Horse Entrepreneur, to challenge traditional marketing when it comes to the concept of "niching." Rather than doing all the ICA work and market research, Ashley and Tracy talk about how niching changes and no one person is the same. This episode goes deep into unconventional me…

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30. Heart Behind Wild Words 25:14

4M ago25:14

25:14

In this episode I give myself permission to do it differently. I hit record and talked from the heart all about why I do what I do and introduce my new program, Wild Words. RESOURCES Yeah, I'm making stink about this because I have put ALL my resources in one place - yay efficiency! From hypnotherapy tracks, guides and masterclasses, OR anything I …

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How to make sure you get the most value out of industry events? 11:46

4M ago11:46

11:46

There are so many construction industry shows coming up in the next few months, so if you're wondering how you can turn your event attendance into a networking and opportunities juggernaut, then you're in luck. This episode shares how to maximise your return before, during and after events. About the show The Built Environment Marketing Show is hos…

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29. What Does Astrology Say About You? - Behind The Scenes Series - Jen 21:06

4M ago21:06

21:06

We are back for another astrology/ HD breakdown! On this episode, Ashley & Rachel breakdown A Libra rising, Gemini moon, Pisces sun with intercepted houses in the 10th house (Jen). We talk about the shadow side of Leo in the 10th house, what needs to be a main focus and how she can use her superpower creative energy to do something quiet unusual! R…

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28. Are You Believing This Marketing Lie? 49:58

4M ago49:58

49:58

There is one phrase in the marketing world that is widely known that might actually be working against you. In this episode, Ashley breaks down the subconscious downfalls of believing this statement and how it is keeping you from creating content that attracts your ideal clients. In this episode, Ashley breaks down the following: The stages of clie…

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Episode 46: Revealing it All: The Actual Truth of MRR 53:24

4M ago53:24

53:24

Episode 46: Revealing it All: The Actual Truth of MRR Are you seeing “MRR” everywhere? Are you wondering what it is? If it’s a scam? If it’s worth it? Why some people are bashing it? How it works? And if people are actually making money? Learn all about MRR (the good, the bad, & everything in between) in this episode of The Ashly Locklin Show. Here…

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27. What Does Astrology Say About Your Business? - Behind The Scenes Series - Shaleen 28:13

5M ago28:13

28:13

We're back for another astrology and Human Design chart break down. In this episode, Ashley & Rachel dive into Shaleen's birth chart looking at certain aspects and how she can use them in her business, content and marketing. In this episode, Ashley & Rachel break down: Personal Strengths and Challenges: Showing you that astrology charts can unveil …

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26. Money Beliefs That Sabotage Your Business with Rebeca Lima 57:12

5M ago57:12

57:12

Episode Summary: In this episode, Ashley Mae & Rebeca Lima tackle common money mindset hurdles, digging into childhood influences and societal conditioning. From "I'm not good with money" beliefs to gender role stereotypes, they unravel the roots of financial struggles and offer practical tips for a mindset shift towards abundance in your business.…

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25. What To Look For In Your Astrology Chart To Show You Your Best Work - Behind The Scenes Series- Liz 54:17

5M ago54:17

54:17

Ever wondered what astrology says about you as a business owner? Or how to create marketing using your astrology chart? In this episode, Ashley and guest, Rachel Olstad break down an astrology chart of Midlife Queen, Elizabeth Svatek to show how she was in complete alignment with the work she is doing in the world! RESOURCES Yeah, I'm making a stin…

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Getting prepared for UKREiiF 2024 with Dean McCauley-Bove and Nathan Spencer 22:54

5M ago22:54

22:54

This episode of The Built Environment Marketing Show isn't hosted by Ayo Abbas. It is a recent interview by Dean McCauley-Bove for Build-Up, a networking community for built environment marcomms pros. It's an interview with Nathan Spencer, Director, UKREiiF talking about how to make the most of the show taking place in Leeds from 21 - 24 May 2024. …

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24. Using Astrology To Create Unforgettable Marketing - Behind The Scenes Series - Mike 37:52

5M ago37:52

37:52

Ever wondered what astrology says about you as a business owner? Or how to create marketing using your astrology chart? In this episode, Ashley and guest, Rachel Olstad break down an astrology chart of Creative Director at Inner Wealth Global Mike Kitko to show different aspects on messaging and marketing that show up in the stars. RESOURCES Yeah, …

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23. Why people like your content but don't buy - part 5 21:11

5M ago21:11

21:11

In this episode, Ashley Mae talks about the last part of her Voldemort method, a way to make content that really connects with your ideal customers without them even realizing it. She explains how important it is to not just inspire people with your content, but to also make it really relevant to their lives right now. She uses examples to show how…

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22. Why people like your content but don't buy - part 4 28:40

5M ago28:40

28:40

In this episode, Ashley Mae discusses "aha moments" in coaching and content creation. She explains how she helps her clients understand their subconscious beliefs and shift their perspectives. By sharing real stories and hypothetical scenarios, Ashley Mae shows how to reframe limiting beliefs and find new solutions. Using a simple formula, she guid…

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Successful marketing starts with messaging, targeting and positioning 8:21

5M ago8:21

8:21

This year I've been working with small businesses and solo founders and the discussions centre on overcoming a particular challenge or problem. I'm a firm believer that most marketing challenges can be solved by looking at your messaging, targeting and positioning. So this short solo episode is dedicated to that. Feel free to email ayo@abbasmarketi…

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21. Why people like your content but don't buy - part 3 21:23

5M ago21:23

21:23

Title: The Voldemort Method: Part 3 - Content and Perspective Angles Description: In this episode, we discuss part 3 of the Voldemort series and why people like your content but don't buy. You'll learn practical tips to create engaging content and stand out in your niche. Discover how to add your unique perspective to your content, understand the i…

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20. Why people like your content but don't buy - part 2 31:05

6M ago31:05

31:05

In this episode, we're continuing our exploration of the Voldemort method, a unique approach to creating compelling content that resonates with your audience. Today, we'll focus on the second element: Approach. Approach in Marketing: What is Approach? Approach is how you differentiate yourself and your message in the market. It's your unique method…

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19. Why people like your content but don't buy - part 1 27:08

6M ago27:08

27:08

You are consistent with creating content and constantly getting "This is SO good" on your posts but when it comes to people actually buying -- it's pretty slim. Join me, Ashley Mae, as I dive into my signature "Voldemort Method" showing you the 5 things to infuse in your content and messaging to get people to like and BUY. RESOURCES Yeah, I'm makin…

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Finding your voice to spark change with Professor Sadie Morgan 37:53

6M ago37:53

37:53

Hello and welcome to this special episode of The Built Environment Marketing Show. My guest today is Professor Sadie Morgan OBE, co-founder from dRMM among many other things. March is shaping up as a month that shines a spotlight on women so it seems apt that the theme for this interview is finding your voice. In this episode Sadie shares: - How sh…

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18. Procrastination & Overcommitment As An Advantage with Spencer Burnett 46:50

6M ago46:50

46:50

Spencer Burnett is a serial entrepreneur who started his first legitimate business at the age of 17 but had the itch for entrepreneurship at the age of 8. He specializes in deconstructing the psychology of the minds and the functionality in humans so they can use systems in order for them to scale their business. I am excited to have him on the sho…

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17 - How to Add More You Into Your Marketing 41:56

6M ago41:56

41:56

In this episode, Ashley dives into what it is important to infuse more of you into your brand messaging (and it's not to be more authentic!) and the one mindset shift that will allow you to do so. Ashley then dives into a personal example of her Aquarius moon, north node and Venus in her 5th house of creativity and self expression to show how using…

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16. Unintentionally Speaking To Your Worst Clients 37:37

7M ago37:37

37:37

Join Ashley Mae as she talks about why it is important to infuse your unique personality in your content and how it will always connect more deeply your audience and attract potential clients effortlessly. Additionally, how you use the role of astrology and human design in understanding and leveraging one's unique traits for effective messaging. Ke…

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The hidden features of LinkedIn: How to power-up your content’s impact with Stacey Meadwell and Ayo Abbas 41:09

7M ago41:09

41:09

Is your built environment firm making the most out of LinkedIn? It's the social platform for business and has so many hidden features that you may not know exist. The latest episode of The Built Environment Marketing show hosted by me Ayo Abbas is taken from a LinkedIn Live event that I did last week with property writer Stacey Meadwell. LinkedIn h…

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15. Doing The Dark Work With Anthony Trucks 58:14

7M ago58:14

58:14

Join Ashley as she interviews former NFL Athlete, American Ninja Warrior on NBC, international speaker, host of the Aww Shift podcast, author of the “Identity Shift” book and her personal coach, Anthony Trucks. In this episode Anthony breaks down the behind the scenes on what it takes to succeed in a very unique and inspiring way. Topics include ma…

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14. How your messaging is unclear 34:51

7M ago34:51

34:51

Introduction: The episode delves into the nuances of effective messaging, exploring the gap between what you intend to communicate and how your ideal clients interpret your message. Section 1: Messaging Intention vs. Interpretation Understanding the subtle differences between your messaging intentions and your ideal client's interpretations is cruc…

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Introducing AI: get smarter with your built environment marketing 37:49

7M ago37:49

37:49

2023 was the year where AI dominated the news with the introduction of ChatGPT from OpenAI and also became mainstream a tad overwhelming. So for the first 2024 season episode of The Built Environment Marketing Show, I'm joined by Amy Walters and Jessica Barrett to give built environment firms a quick intro to AI so you can get on and get started. I…

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