Podcast terbaik Marketing Espresso (2024)

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L'Intelligenza Artificiale ci sostituirà tutti? 🤖 | Weekly Insights 27:49

3d ago27:49

27:49

In questa puntata delle Weekly Insights, spin-off delle Weekly News, parliamo di Intelligenza Artificiale. Qual è l’evoluzione che sta subendo? Quali sono le questioni da affrontare? Lo abbiamo approfondito con Matteo Aliotta, CEO di LTV. 💻📖 Tool e letture a tema AI - link utili Tool Claude Funziona molto bene per creare pezzi di codice, applicazio…

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If you have next to no marketing in place - what is the number 1 starting point? 8:07

3d ago8:07

8:07

The full question gifted to me for this episode was: "If you have next to no marketing in place, of all the places to start, what is the number 1 starting point" Well... I think given my background you can assume that I am going to answer this with "a well-thought-out strategy." However hear me out, I am going to give you actionable pointers as to …

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Greatest Hits: How To Move To Mexico Whilst Growing A Thriving UK Agency, With Tom Hardy Of Manifesto Studios 40:56

1d ago40:56

40:56

Send us a text We're thrilled to bring you one another of our most loved episodes! Joined by Tom Hardy, the founder and creative director at Manifesto Studios. Manifesto, at nine years old, is a Brand & Communications Accelerator, a consultancy and design studio specializing in working with challenger brands. Their impressive clients include Samsun…

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Amazon dice stop allo smart working🧑‍💻 Tupperware verso il fallimento📉 25:09

5d ago25:09

25:09

Che cos’è successo questa settimana? Tupperware, azienda di contenitori per alimenti, verso il fallimento Amazon dice stop allo smart working TikTok avrà una nuova sezione PayPal fa un refresh della sua brand identity Courtney Summer Myers ha fatto esplodere LinkedIn con un pizzico di creatività Da stagista a CEO. Il nuovo CEO di Nike, Elliot Hill,…

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Exploring Women's Leadership Archetypes with Ros Cardinal 30:31

5d ago30:31

30:31

Don't believe women lead differently than men? Think again... Today I have Ros on the show and she has spent years researching the different ways women lead and how to nurture those ways to make better leadership teams, but more than that increase your profits! We're going deep on how the Industrial Revolution changed the way we work... and not for…

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What is marketing, what is sales? 7:21

10d ago7:21

7:21

Ahhh yes the age-old debate and constant battle between sales and marketing continues. But this time I really want to dive into what actually is marketing vs what is sales (and why they HAVE to work together.) I am highlighting the importance of integrating marketing and sales efforts, particularly in engaging potential customers and moving them th…

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Emily in Paris con una campagna OOH a Roma 🏛️ L'endorsment di Taylor Swift fa impazzire i numeri social 🔥 23:15

12d ago23:15

23:15

Che cos’è successo questa settimana? KFC e Attack on Titan Taylor Swift VS Trump Katy Perry e il QR Code L'OOH di Emily in Paris a Roma Instagram e il feed verticale The Weekend e il video musicale girato con Iphone 16 Pro Approfondisci le news di questa settimana ⁠⁠Qui⁠⁠ 👈e facci sapere qual è la tua news preferita sotto al nostro ⁠⁠Post⁠⁠ su Inst…

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Responsible AI with Zora Artis 23:29

12d ago23:29

23:29

In this episode, I am welcoming back Zora Artis, an expert in alignment, communication, and brand strategy. We're discussing the responsible and effective integration of AI in business, focusing on its potential to enhance alignment with organizational goals. Zora is sharing her insights from her experience, including her collaboration work with ot…

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Greatest Hits: Part 2: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association 30:04

13d ago30:04

30:04

Send us a text Welcome to part 2 of one of my most loved episodes to record to date. Tune in to hear Deborah Dawton and I discuss how design business leaders can bridge the gap between agency - client, and the importance of proving ROI as a powerful tool in business development. We also dive into the evolving landscape of design, unpack what the fu…

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How to build your email list 7:54

17d ago7:54

7:54

I get asked this question a lot, because I think everyone is aware of the importance of moving people into your email list to help deepen the relationship. So how do you grow your email list? I cannot emphasise enough the importance of offering high-value content and nurturing relationships with your audience. In this episode I am talking lead magn…

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Ferrero lancia la Nutella vegana 🌱 Mina e Balenciaga per una collab. da urlo 🤝 19:48

19d ago19:48

19:48

Che cos’è successo questa settimana? Ferrero ha lanciato la Nutella Vegana Nuovo aggiornamento di Instagram: i Reel di prova Mina e Balenciaga: che collaborazione! Alfa Romeo invita gli automobilisti a non lavare le proprie auto Jagermeister sigla una partnership creativa con Pantone e raddoppia i colori del brand. Approfondisci le news di questa s…

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Business books with Susan Dean 24:19

19d ago24:19

24:19

Ever thought about writing a book? Then you should probably listen to this episode. I've got Susan Dean back and she is sharing the story of starting her publishing company and why she wanted to work with great minds to share their story in written form. We're discussing the importance of writing a book, not just for entrepreneurs but for anyone wi…

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Greatest Hits: Jason Gibb, Co-Founder Of Bread & Jam 46:51

15d ago46:51

46:51

Send us a text A top-rated episode from 2021 that I still get messages about from listeners to this day! Jason Gibb, the co-founder of Bread & Jam and I discuss what food and drink brands need at various stages of growth, why many brands fail within the first year, and how agencies can connect with clients through Bread & Jam Workshops, available f…

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What if you don't have main character syndrome? 10:11

24d ago10:11

10:11

It is so common for business owners to hear "you have to be the face of your business" and honestly I meet a lot of business owners who really aren't comfortable with it... So what if you don't want to be the main character? Today I am discussing the concept of 'main character syndrome' and its implications for marketing and branding. I'm chatting …

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Paralimpiadi su TikTok ironizzano sulla disabilità 🏊 La borsa di Ikea diventa un cuscino 🛏️ 25:46

26d ago25:46

25:46

Che cos’è successo questa settimana? Le Paralimpiadi ironizzano sulla disabilità degli atleti La borsa blu di IKEA diventa un cuscino Sono finiti i cetrioli in Islanda a causa di un Tiktoker Boom di richieste per la reunion degli Oasis Heinz lancia la carbonara in lattina La UEFA fa una campagna di reverse marketing Approfondisci le news di questa …

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It's all design! With Tara Ladd 26:25

26d ago26:25

26:25

I'm so excited to have Tara Ladd back with me today! We're chatting all things the importance of design thinking and its impact on branding. We're also discussing how creativity and innovation play a pivotal role in business success, the importance of aligning marketing strategies with company culture, and how first impressions and perception can s…

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Greatest Hits: Part 1: Navigate Your Agency Growth Pains Faster, With Deborah Dawton, Chief Executive At The Design Business Association 38:32

22d ago38:32

38:32

Send us a text I'm excited to re-release one of my personal favorite episodes to record, presented as part 1 of a special two-part series inside the Kaffeen Espresso Greatest Hits. In this episode, Deborah Dawton, Chief Executive at the DBA, joins me to delve into the most common challenges to agency growth and how to navigate the business side of …

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How is AI going to change marketing? 18:26

1M ago18:26

18:26

If you follow me on socials you'll be aware that I've been very vocal about AI and how it should and shouldn't be used in your marketing and content creation. And I love that you've asked me this question. 'How is AI going to change marketing?' So lets chat about the polarising effects of AI, like everything there is light and shade. Yep I am going…

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Wizz Air lancia viaggi illimitati ✈️ Nike annuncia la partnership con Lego 🤝 23:41

1M ago23:41

23:41

Che cos’è successo questa settimana? 🏍️Harley Davidson dice stop al woke! Non saranno più seguiti programmi di diversità, equità e inclusione. 🤳Su Instagram ora puoi pubblicare caroselli da 20 foto o video 💆‍♀️Dove lancia la campagna "Beauty Never Gets Old", mettendo al centro persone della sua storica community. L'obiettivo? Celebrare la bellezza …

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Leaning into leadership with Maree McPherson 28:55

1M ago28:55

28:55

When you think about leadership what comes to mind? Believe it or not, in some aspect of your life you are a leader... Today I have the wonderful Maree McPherson back to talk to us about the concept of 'leaning into leadership.' Maree is going to talk about the importance of connection, curiosity, and captivation in effective leadership and Maree p…

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What's the difference between a strategist and a marketer? 11:21

1M ago11:21

11:21

In this episode I am answering another one of your burning questions! So what is the difference between a marketer and a strategist - this is quite the question! So I am breaking it down by highlighting the different roles and specialised skill sets that exist within marketing, and how to find the right person for you, or how to identify what you m…

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What it takes to have a podcast 16:51

1M ago16:51

16:51

In this special 300th episode of Marketing Espresso, I am taking you down memory lane and reflecting on my podcast journey since launching in July 2021. I'm going to offer some practical advice on starting a podcast, highlighting as always the importance of consistency and passion. I also want to share the realities of podcasting as a marketing too…

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Greatest Hits: Ben Vear, Commercial Director At Minor Figures 45:12

1M ago45:12

45:12

Send us a text We're excited to republish one of our favourite episodes on the Kaffeen Espresso podcast. In this episode, Ben Vear, Commercial Director at Minor Figures discusses the nuances of ambiguous creative assets, the challenges of rapid global scaling, and the journey to becoming a carbon-neutral brand. Tune in for valuable insights into ho…

1
Meet Bob 5:50

1M ago5:50

5:50

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
JFDI 5:51

2M ago5:51

5:51

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
What's working in finding clients for a service based business in the current economic climate? 11:41

2M ago11:41

11:41

In this episode I am answering another one of your burning questions! There's no sugar coating that the economic climate right now is a bit.... sh*t. However, that doesn't mean there aren't ways to find clients, it's really just about being really innovative with your marketing! (And often going back to basics!) In this episode I am going to echo m…

1
Am I Going To Learn Anything New? 5:29

2M ago5:29

5:29

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
How This Design Studio Got A 1600% ROI 7:16

2M ago7:16

7:16

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
3 key processes you need in your biz with Nicole Smith 20:49

2M ago20:49

20:49

In this episode I have the incredible Nicole Smith back to talk all things PROCESS! Don't tune out, your business needs this! Why? Because when we sort out our key processes we can significantly ease pressure on operations and be more efficient! Nicole is sharing her expertise on the four key phases of process implementation; Discovery, Design, Cre…

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Are You Among the 80% of Agencies with Under £5K for New Business? 8:09

2M ago8:09

8:09

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
What Your Peers Are Thinking Right Now 7:41

2M ago7:41

7:41

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
Living In Fear Of Referrals Drying Up 6:02

2M ago6:02

6:02

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
Win Clients Consistently Summer Sale Is Here 🥳 7:57

2M ago7:57

7:57

Send us a text Win Clients Consistently summer sale is here! Head to www.kaffeen.club/wcc for £500 off the usual price between 8th - 16th August 2024 >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE << >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New …

1
What does lead generation mean if you’ve got an e-commerce business vs a service based business? 8:27

2M ago8:27

8:27

How do lead generation strategies differ for e-commerce stores versus service-based businesses? Another great listener question! So let me dissect the unique challenges and approaches for both business models. There is no denying that e-commerce demands a different strategy compared to the personalised, trust-building journey often required in serv…

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Your personal finance village with Jacqui Clarke 22:33

2M ago22:33

22:33

If you think your business and personal life are two very separate things... Jacqui and I are going to challenge you in this episode. We're talking about the key people you need in your finance village both personally and in business to keep you on track and make sure you hit the financial goals you're setting for yourself. Somewhere in the middle …

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Greatest Hits: How To Approach Clients With Anna Corbett Of Organix 28:24

2M ago28:24

28:24

Send us a text This top-rated episode resonated with so many listeners, we're thrilled to share it again and reach as many people as possible. Currently overseeing the portfolio at Organix Brands, Anna has an impressive background working with household names such as Twinings, Ovaltine, Billington’s sugar, Allinson flour, Silver Spoon, Barclays, Ba…

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Is email marketing still important in this noisy space? 13:06

2M ago13:06

13:06

Another week another great question from a listener! And short answer, YES email marketing is still SO important! I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there? Why do we have this attitude towards email and not socials? Yet atleast with email marketing WE …

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Kamala Harris sbarca su TikTok 📲 Dyson presenta le sue nuove cuffie 🎧 23:22

2M ago23:22

23:22

Che cos’è successo questa settimana?• ACE sceglie l’isola di Procida per la sua nuova campagna di guerilla marketing • Adidas punta sull'empatia per la nuova campagna delle Olimpiadi • Dyson presenta le sue nuove cuffie Dyson OnTrac • Kamala Harris sbarca su TikTok e ottiene oltre 1 milione di follower in poche ore • Thasup punta sulla gamification…

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The Power of Storytelling in Marketing with Charlotte Lane 21:36

2M ago21:36

21:36

One of the common things I come up against with business owners is this dislike of sharing stories, whether they be professional or personal. Yet, as humans the easiest way to connect with fellow humans is... through story! Don't believe me? Charlotte Lane is joining me in this episode to talk about the power of our stories and how story telling co…

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Greatest Hits: How To Work With Tech Start Ups, With Natasha Lytton, Head Of Brand At Seedcamp 45:25

2M ago45:25

45:25

Send us a text Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn’ but struggle with breaking into that space. This is why I was particularly excited to chat with Natasha Lytton, the Head of Brand and Marketing at Seedcamp, Europe’s leading seed fund. Seedcamp has provided initial funding to over 360 star…

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How do you get out of the tactics and into strategic action? 6:29

2M ago6:29

6:29

I think there are common misconceptions about the word "strategy" and what this actually means for your business, or how it works & whether it is worth it... I think it is because often Strategies have been seen as 3-5 year plans that just sit on the shelf collect dust, rather than living the breathing things that guide the business... In this epis…

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Nike e la nuova campagna delle Olimpiadi. Il Time fa scuola con le sue copertine ✨ 24:24

2M ago24:24

24:24

Che cos’è successo questa settimana? • Nike lancia la campagna "Winning isn't for everyone" per le Olimpiadi 🏅 • Decathlon e KitKat con i loro real time sul crash informatico • Heinz e i cosplay di Deadpool e Wolverine 👀 • Cynar Spritz diventa partner ufficiale del Venezia calcio ⚽️ • Nuovo aggiornamento su IG per post e reel • BONUS: Le copertine …

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The power of mindset with Asthaar Kool 34:15

2M ago34:15

34:15

I don't often go into Mindset on the podcast, but when Asthaar pitched to me her take on mindset and business I was on board! Today is really just a great old chat about how business requires a different more resilient kind of mindset than we need in other aspects of our life. We're going to chat through the highs and lows, and everything in betwee…

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Interview: How Booking 85% Of Your Yearly Clients In Just 3 Months Feels With Hunter Ruthven 1:00:17

2M ago1:00:17

1:00:17

Send us a text In this episode we're joined by a former client of Kaffeen and marketing expert, Hunter Ruthven. Hunter is a former business journalist who created and led a number of B2B media titles designed to support small and medium-sized business leaders tackle the key challenges of the day. He then spent six years at Be the Business, a charit…

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Why are people so confused about the idea of funnels? 10:31

2M ago10:31

10:31

What the hell is a sales funnel? A Marketing Funnel? A Lead Funnel? Yep another question from you my incredible listeners, this one was: Why are so many people confused about sales funnels? Well I am going to dive into what a funnel is, the different stages of a sales funnel, including awareness, interest, evaluation, and action. The importance of …

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Coca-Cola e le nuove lattine per le Olimpiadi 🏅 19:30

2M ago19:30

19:30

Che cos’è successo questa settimana? Coca-Cola e le nuove lattine per le Olimpiadi 2024 Ikea lancia una campagna dedicata al sonno 😴 Stella Artois offre da bere a Wimbledon in caso di pioggia 🌧️ Lego naviga la Senna su un battello brandizzato Mulino Bianco è il marchio più scelto tra gli italiani 🫶🏻 Approfondisci le news di questa settimana qui👉⁠ht…

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Reducing Pressure on New Business 10:24

2M ago10:24

10:24

Send us a text In this brief episode, I want to share some insights from a recent conversation I had about current market conditions and some of the key factors that are contributing to some businesses doing well right now, while others are struggling. I highlight the importance of visibility and having a clear stance on issues and how these traits…

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Navigating the Financial Landscape of Your Business with Justine McLean 18:36

3M ago18:36

18:36

What happens if you dodge the numbers in your business? Well I have Justine McLean joining me in this episode and we are going to dive into why regardless of whether you're a "numbers person" or not, it pays to care about the numbers. Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mast…

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Spotify e la sintomatologia della hit estiva 🕺 | Weekly Insights 19:34

3M ago19:34

19:34

👉 Clicca qui per vedere la puntata su YouTube 👈 I tormentoni estivi, si sa, lasciano il segno 🪩. Tanto che la letteratura scientifica li ha definiti "earworm" (letteralmente "tarlo dell'orecchio"), per spiegare quella sensazione di un ritmo che non riesce ad andare via dal cervello. Come sia possibile, però, la scienza ancora non se l'è spiegato. E…

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How do you use social media to fill your lead generation funnel and do it consistently? 9:36

3M ago9:36

9:36

Another solo episode, another listener question tackled! So how do you create consistent lead generation through social media? I am going to tackle this question by making you think about your ideal clients purchasing behaviour... Discover why it's crucial to choose the right platform—whether it’s LinkedIn, Instagram, Facebook, TikTok, or Pinterest…

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