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I'm Haydn Williams and I write about grooming and fragrance for titles such as Grazia and blog as 'You smell great! What is it?' In each episode I will talk with a guest about their life, their work, their grooming regime, their bathroom cabinet essentials - and what they really think about the person staring back at them in the mirror. Find me on Instagram @maninthemirrorpod Hosted on Acast. See acast.com/privacy for more information.
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Hi and thanks for checking out episode 2 of the new series. This one is a very freewheeling conversation that took place on a narrow boat (the ‘Disco Volante’) near King’s Cross, London. The Disco Volante is a floating lab and the spiritual home of new fragrance brand Vallense. I sat down with founder Will Borrell and discussed the brand, the debut…
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It’s the first episode of season 8, so ‘welcome back’ if you’re a regular listener and ‘hello’ if this is your first time! I recorded this episode in late August at Harrods, the world famous department store in London. I had the opportunity to host an event there with one of my favourite brands, Jusbox and to introduce their new fragrance ’54’ to p…
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It’s the final episode of season 7 and I’m ending with a guest I’ve wanted to get on the podcast for a long while. Adam Hurly is an American journalist (now based in Portugal) who writes about grooming, fragrance and lifestyle. As a grooming writer you will have seen Adan’s bylines in GQ, Robb Report, Forbes, to name but a few. He’s about to embark…
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My guest this week is Nick Buckley, the Co-founder and Commercial Director at fragrance & beauty distribution company, Phoenix Beauty. Sales & distribution is a key part of the industry and a company like Phoenix Beauty acts as the bridge between the brands, the retailers and us as the end-consumers. Much of the work goes on behind the scenes, but …
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Thanks for joining me for the ‘Man in the Mirror’ podcast. My guest this week Arnaud Poulain, the Founder and Artistic Director of French fragrance brand Les Eaux Primordiales. I recently spent the morning with Arnaud, firstly listening to him being interviewed by my journalist friend Suzy Nightingale at Harrods and then the two of us got to spend …
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Thanks for checking out the latest ‘Man in the Mirror’ podcast. My guest this week is Graham Clarke, the CEO of British barbershop brand Murdock London. I met Graham a few months back and had such an interesting conversation with him that I thought I need to get him on the show! If you’re a regular listener, you’ll know I’m a huge fan of the brand …
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Thanks for checking out this episode of ‘Man in the Mirror’ podcast. My guest this week is self-styled ‘perfume author’ Jonathan Ward, who is founder of his eponymous brand, well known for exquisite home fragrance and now fine fragrance too. I first got a Jonathan Ward ‘Kartushya’ candle a few years ago and now and I think it’s still one of the bes…
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Welcome to episode 3 of the latest season of ‘Man in the Mirror.’ My guest this week is creative, designer, entrepreneur and founder of anatomē, Brendan Murdock. anatomē are a wellness brand and a contemporary take on the apothecary. The formulations and products support sleep, gut health, and emotional wellbeing and attempt to bring balance to mod…
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Thanks for listening to episode 2 of the new series! My guest this week is Austin Mutti-Mewse, the brand manager at the oldest barbershop in the world, Truefitt & Hill. The brand has served monarchs, prime ministers, military leaders and the great and the good for over 200 years. They are now based in the St James area of central London. Truefitt &…
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Welcome back to Season 7! Something a bit different to kick things off - I recorded this first episode in front of an audience of fragrance lovers at the world famous Liberty department store, London in June 2024. I was lucky enough to get some time with world renowned perfumer Pierre Negrin, the man behind Black Orchid for Tom Ford, many fragrance…
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My guest this week is, err, me! I thought as an ‘end of term’ episode I could tell you a bit more about me - and some of the products I’ve been enjoying recently. Rather than talk to myself, which might be weird, I remembered that I’m married to an ex-radio DJ, so I enlisted the help of my wife Ali to turn the tables and pose the questions for one …
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My guest this week is Alex Oprey, who is the Marketing and E-Commerce Director at British fragrance brand Miller Harris. Alex lifts the lid on the creative process once the actual perfume is made. We speak about the task of bringing the product to life and inspiring customers to find out more - and then ultimately purchase! It’s quite a challenge, …
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My guest this week on ‘Man in the Mirror’ is Carlos Huber, who is the fragrance developer and founder of fragrance brand Arquiste. I met Carlos earlier this year when he hosted an event with Fiole and I knew I needed to get him on the podcast to find out more about the brand - and the man himself! Arquiste is the result of the inquisitive and thoug…
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My guest this week on ‘Man in the Mirror’ is Tajinder Hayer (Taj), the founder and editor of print & digital luxury mens fashion magazine, ‘The Rakish Gent’. I’ve always loved reading the magazine. Taj has a clear sense of his audience and he super-serves them with beautifully shot fashion, grooming and lifestyle content. Taj has South-Asian herita…
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Thanks for joining me for episode 4 in season 6 of ‘Man in the Mirror.’ My guest this week is Vesa Kalho, the Head of Beauty Buying for UK department store group, Fenwick. Vesa is originally from Finland, but moved to the UK over 20 years ago and had a long career at Harrods, working his way up through various retail & buying roles before his curre…
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Thanks for joining me for this third episode in season 6 of 'Man In The Mirror.' My guest this week is Nick Gilbert. Nick, along with his colleague Pia Long, is the co-founder of Boujee Bougies, a UK based fine fragrance and candle brand and the pair also run Olfiction - a fragrance consultancy. During the podcast we discussed Nick’s background in …
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Welcome back to episode 2 in the new season. It was my huge pleasure to chat to men’s stylist & image consultant Phill Tarling recently. Phill styles celebrities such as Ben Shephard, but he also offers image consultancy, styling and wardrobe edits to anyone who wants to be empowered by the clothes they wear. We all know how feeling good about our …
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I’m back with season 6! Sorry it’s slightly later than planned - it took longer than anticipated to schedule guests for this season and then life got in the way! Anyway - we’re kicking off with someone I’ve been wanting to talk to for a long time. It’s Steven Gontarski, who is the manager of the Scent Bar niche/indie fragrance store in L.A. - and a…
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My guest on the podcast this week is Thibaud Crivelli, the founder of Maison Crivelli - a fragrance brand for modern-day explorers. The brand is (only) five years old, but is already making massive waves with perfumes such as Oud Maracujá, Iris Malikhân and Santal Volcanique, to name but three. Maison Crivelli is a contemporary brand with a pared-b…
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My guest on the podcast this week is Chris Wyatt, the V.P. Global Education for Jo Malone London. I sat down with Chris at the Jo Malone London Townhouse to talk about the brand, his role as an educator around the world, his favourite products - and what he thinks about the man that looks back at him in the mirror. Huge thanks to Chris and the whol…
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My guest on the podcast this week is Vicken Arslanian, the ‘re-founder’ of Commodity, a modern U.S. fragrance brand. Commodity focus on clean, contemporary design, names that instantly make sense (!) and a simple, jargon-free way to understand the projection of your scent. You may well have seen the brand online or in store and their fragrances suc…
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My guest on the podcast this week is Miles Wood-Smith, the Creative Director (and Master Barber) at London barber brand, Murdock. I’ve been visiting Murdock barber shops for the last ten years or so, so it was a real thrill to get to chat to Miles and hear more about the brand from his perspective. Murdock built a range of quality barber shops and …
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My guest on the podcast this week is Jan Vilhelm Ahlgren, who, along with his wife Stina, is the co-founder of the brand BIBBI Parfum. Jan is a Swedish national, who is now lives in Paris with his Stina and their two young daughters. Eagle-eyed (eared?!) fragrance lovers may spot within his name another part of his CV. Jan was the founder of Vilhel…
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My guest on the podcast this week is Henry Wesson, one of the co-founders of zero-waste personal care brand Brother Earth. The brand set out to create a range of plastic-free, high quality bathroom products that fit the needs of active men. There’s a conditioning shampoo bar, a face and body bar - both of which come in an ‘indestructible tin’. Perf…
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My guest on the podcast this week is Harry Aaronson who, along with his father Denis, is the co-founder of men’s skincare brand Heath. Heath are all about fuss-free products with natural ingredients made in England. They see skincare as part of ‘wellness’ and they’re a brand that aim to serve the urban man with great quality products at a reasonabl…
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Welcome back! My guest on the first episode of Season 5 is Nicola Pozzani. Nicola is a perfumer, educator and is the Creative Director of luxury Italian fragrance house, The Merchant of Venice. The brand has a flagship store in Venice and also a Perfume Museum in Palazzo Mocenigo in the city. Nicola was a fascinating and delightful man to chat to -…
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Welcome to the last episode of the current series! My guest on the podcast this week is Christopher Chong, Brand & Artistic Director of British fragrance house, Thameen London. Christopher has recently introduced the first two of a trilogy of perfumes he’s called the ‘Britologne Collection’ - 'Fanfare' and 'Bohemian Infusion.' Both are inspired by …
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My guest on the podcast this week is founder of BDK Parfums, David Benedek. David made time to chat to me while he was in London launching his brand new fragrance Vanille Leather at Harrods. It’s the first time he has worked with master perfumer Dominique Ropion and it’s a beautiful skin-illuminating grown-up scent. David founded the French fragran…
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My guest on the podcast this week is Sid Baveja, the founder & CEO of online grooming, wellness and self-care retailer Humanery.com (a portmanteau of ‘human’ and ‘apothecary’.) I’d long been an admirer (and shopper) and even wrote a blog post for them last year. Humanery stocked brands that were not easily available in physical retail and successfu…
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My guest this week is Peter Williams, the Founder & Chairman of Aubin & Wills. It was fascinating to move my focus onto men’s fashion and retail and to talk to a true trailblazer. Peter founded Jack Wills in 1999 and then (the first incarnation of) Aubin & Wills 9 years later. Aubin & Wills was a ‘big brother/sister’ brand to Jack Wills, with a mor…
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My guest this week is Daniel Marks, the co-founder of ‘Father & Son Day’ - a charity set up to support The Royal Marsden Cancer Charity. Daniel had testicular cancer as a younger man, was treated at The Royal Marsden and thankfully he recovered. His father also had cancer and survived. ‘Father & Son Day’ is about raising awareness of male cancers a…
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My guest this week is Ashley Ogawa Clarke, who is a fashion, skincare and lifestyle journalist based in Tokyo. Ashley is a former Deputy Editor at Mr Porter and writes for titles such as Vogue, GQ, Wall Street Journal and Condé Nast Traveller. I’ve always really enjoyed reading Ashley’s work and I knew he would have some great skincare & grooming c…
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My guest this week is Dan Williams, who is the MD of public relations company Profile PR. Dan works on accounts across fragrance, home, watches, jewellery and lifestyle. I’ve known Dan for a few years and thought it would be interesting and illuminating to discuss what the role of PR entails now. Traditionally PRs were the gate-keepers between bran…
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Raphael Babalola is one of the co-founders of TMPL Skincare, along with Adam Hutchinson. I became aware of the duo and the brand when I saw them pitching on ‘Dragons’ Den’ earlier this year on BBC1 here in the UK. They gave such a brilliant pitch and (spoiler alert!) deservedly got investment from entrepreneur Steven Bartlett. TMPL, as the brand de…
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James Dashwood Chase is the ‘skincare farmer’ and founder of men’s natural skincare brand, ‘Baz & Co’. The ‘Baz’ is short for the hero ingredient basil, which is grown indoors in vertical farms and uses 95% less water than traditional farms. It can also be grown year round without chemicals and pesticides. The 3 step body wash, cleanser/exfoliator …
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John Molloy is the co-founder of French luxury fragrance house Memo Paris, along with his wife Clara, who is Creative Director. He mentioned the following key bathroom essential items during our chat: Jack Black - Beard Oil https://www.getjackblack.uk/three-for-the-beard-gift-set.aspx Sisley - Skincare https://www.sisley-paris.com/en-GB/skincare/ S…
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This week I had the pleasure of chatting to singer, content creator, model and presenter, Josh Cuthbert. He found fame over a decade ago on the U.K ‘X Factor’ show with band 'Union J.' They went on to have chart success and toured the world, but being catapulted to stardom and dealing with the machinations and the fallout of the music industry defi…
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This week it's another face to face episode, recorded in London’s Marylebone with co-founder and CEO of UK barber chain Ruffians, Andrew Cannon. Andrew identified a gap in the market 11 years ago and wanted to create a traditional barber shop but make it all about consistency, premium quality and above all, great customer service. Ruffians started …
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Welcome back to ‘Man in the Mirror’. This week I went into Central London to meet Dimitri Weber, the charming Founder and Creative Director of Australian fragrance brand ‘Goldfield & Banks’. Dimitri had a long, illustrious career in fragrance in Europe (he’s French/Belgian) but decided to go to Australia and create the first fine fragrance brand th…
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Welcome back to ‘Man in the Mirror.’ This week I’ve been in conversation with Rod Buchanan at his home studio/apartment in North London. Rod is a fitness coach, PT and the founder of hugely successful online coaching platform ‘Bod by Rod’ - which utilises his own adapted version of Barre workouts. Rod is also a brain-tumour survivor and he speaks v…
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Hi and welcome back to the new season of ‘Man in the Mirror!’ This week I’ve been in conversation with Bittu Kaushal, who, along with his wife Anita, is the co-founder of Mauli Rituals. It’s a holistic beauty brand that takes the best of Indian Ayurveda and blends it with a British sensibility. Mauli Rituals products are all naturally derived and t…
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Hi, welcome back to a brand new season - and we’re starting with the brilliant Jake Xu, co-founder of Shakeup Cosmetics. Shakeup are a UK based skincare and makeup brand for men. It’s an area I’ve been wanting to cover on the podcast for a while. There’s much to discuss in terms of 21st century masculinity, how the landscape has changed over the la…
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This week’s guest on Man In The Mirror (can we call it a ‘season finale’ please?!) is Richard E. Grant . Richard is an Oscar-nominated actor, author, documentary maker and owner (with his daughter Olivia) of the Jack Perfume brand. Richard took some time to chat to me from his home in London. We talked about the creation of the Jack Perfume brand, …
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This week’s guest on ep. 8 of 'Man In The Mirror' is Patrick Kidd - the co-founder and Director of Design & Innovation at Patricks Products. It’s his name on the premium hair, skin and grooming products and he has a fascinating story to tell - from electrician to salon owner to global brand owner! Patricks is stocked in many of the leading departme…
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It’s episode 7 of the current season and this week it was a huge privilege to talk to David Seth Moltz. David is the co-founder of Brooklyn-based fragrance brand D.S. & Durga, along with his wife Kavi (he’s ‘D.S.’ and Kavi is ‘Durga’.) It’s the first time I’ve talked to a perfumer on the podcast and David was absolutely fascinating. He is clearly s…
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Welcome to episode 6 of Man in the Mirror, season 2. This was the first time I ventured out of my own home studio to meet the guests in person. I loved it - and it was so great to chat to the wonderful duo of Ed Currie & Andy Coxon from AKT London. (So sorry about the background noise in the members club!) AKT is a deodorant balm brand that over th…
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Hi, and welcome along to episode 5 of Man in the Mirror, season 2. I recently spent some time chatting to Laurent Delafon & Chris Yu, the co-founders of niche fragrance house Ostens. They have both worked in the fragrance industry for over 20 years and decided to launch their own brand a few years ago. Ostens is a celebration of the finest raw mate…
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Hi and welcome along to episode 4. In this one I chat to Remi Akande, a really inspiring content creator from the North West of England (Manchester) In our chat Remi talked me through his bathroom essentials: Grooming: Braun - Series 7 shaver https://uk.braun.com/en-gb/male-grooming/shavers-for-men/series-7 Remington https://uk.remington-europe.com…
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Hi and welcome along! In this episode I chat with Ryan Hall, who is Chief Creative Officer of niche fragrance subscription brand HOOHAA. HOOHAA are all about stripping away the nonsense from how fragrance is described and marketed - and they have a simple, smart 3 strand niche subscription model, that Ryan tells me more about in the pod. Ryan also …
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Welcome to the second episode of season 2. In this one I chat with Gregor Jaspers, the founder of premium men’s skincare brand ‘The Grey’. It’s a brand that’s making waves worldwide with its range of highly effective products and clean, modern monochrome aesthetic. Gregor talked about the following products: The Grey - Charcoal Cleanser https://the…
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