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Go Beyond Fundraising: The Podcast for Nonprofits

Nonprofit Fundraising & Marketing Podcast by Pursuant

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Go Beyond Fundraising, a podcast brought to you by the Allgiance Group and Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at pursuant.com/gobeyondpodcast.
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What if the key to transforming your fundraising efforts lies in a technology many fear? In this Go Beyond Fundraising Podcast episode, we explore the bold new frontier of artificial intelligence (AI). Allegiance Group + Pursuant's Chief Strategy Officer, Trent Ricker, considers the nuanced role of artificial intelligence in enhancing human connect…
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Recent statistics show continued declines across all types of donors from 2022 to 2023 — except those who had given seven or more gifts, which increased. This growth highlights the significance of donor loyalty. In this Go Beyond Fundraising podcast episode, Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker discusses the value of fost…
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Determining the health of your organization can be tricky. The success of one campaign or a decrease in one certain metric isn’t enough to know whether your fundraising efforts are working. In this episode of the Go Beyond Fundraising podcast, we’re joined by Teena Wright, Annual Giving Director at Idaho Public Television, and Debbie Merlino, an Ex…
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The Fundraising Effectiveness Project’s latest Quarterly Fundraising Report™ is out, and we’re digging in! In this episode of Fundraising Today, VP of Client Strategy Kristin Priest breaks down the key findings that compare overall philanthropic giving trends in 2022 and 2023.  The report tracks macro trends in donors, dollars, and retention, then …
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Does your organization have a rich history that your donors love? The magic of digital archiving is that it makes historical artifacts available to anyone, anywhere. However, not everyone has the know-how or the technology to properly preserve their physical media for future generations or how to leverage it in fundraising communications. In this e…
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It’s hard to miss the fact that 2024 is an election year. The presidential race is dominating news cycles and social media, but what does it mean for your fundraising efforts? On this episode of the Go Beyond Fundraising podcast, we talk with Allegiance Group + Pursuant Chief Strategy Officer Trent Ricker about what nonprofits can expect.Organizati…
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What does it take to start and scale a nonprofit? Elana Frank is still learning, and she’s sharing her lessons in this episode of the Go Beyond Fundraising podcast. Frank is the founder and CEO of the Jewish Fertility Foundation, which provides financial assistance, support, and education to those struggling with infertility. In just nine years, th…
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The world is changing, and it’s time for nonprofits to change too — including their boards. To better fulfill your mission, your stakeholders and leaders should reflect the communities you serve. That’s why, on this episode of Fundraising Today and the Go Beyond Fundraising podcast, we’re exploring the principles behind DEIAB. Joining us are Christ…
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In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we explore how nonprofits can use Google Analytics 4 (GA4) to boost their fundraising efforts. Emil Isaakov, a data analyst with Allegiance Group + Pursuant, walks us through the significant changes that GA4 brings, such as event-based tracking and predictive metrics. Emil …
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Most nonprofits rely on volunteers, but managing this group can be tedious. In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with Albert Vasquez, Head of Sales and Operations for Rosterfy North America. Rosterfy is an end-to-end volunteer management and reporting tool that helps organizations onboard, engage, and …
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In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we talk with philanthropist and fundraising coach Lisa Greer. Author of the bestseller Fundraising Revolution, Greer is on a mission to save giving by helping nonprofits move away from the impersonal interactions and scripted outreach that have dominated the sector for so l…
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In this episode of Go Beyond Fundraising, we sit down with Mitch Stein. Mitch is the Head of Strategy at Chariot, a donor-advised fund (DAF) fundraising solution provider. We discuss the increasing popularity of DAFs as a giving vehicle; the challenges associated with anonymous DAF donations; and the barriers that prevent nonprofits from maximizing…
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The beginning of a new year is the perfect time to review your systems for marketing and fundraising. But as you evaluate your processes, it’s equally important — if not more — to also evaluate how you measure success and improvement in your programs. Of course, it takes more than just logging into Google Analytics. In this episode of Fundraising T…
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Two of the hottest topics in philanthropy are the declining number of donors and the impact of artificial intelligence (AI). In this episode of Fundraising Today and the Go Beyond Fundraising podcast, we bring these issues together in a stirring conversation with Nathan Chappell, author of The Generosity Crisis. As a founder of the Fundraising.AI c…
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Cheers to 2024! In our first Go Beyond Fundraising podcast of the new year, we’re reflecting on the giving trends that emerged in 2023 and how they may impact the landscape in the year ahead. Is there still some uncertainty in the air? Or will things level out? And what can your organization do now to set itself up for a strong performance? Allegia…
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Giving USA’s 2023 report on Charitable Giving, a cornerstone in tracking philanthropic trends, notably observed a 10.5% drop in giving year-over-year in 2022. While this data provides valuable insights, it's crucial to consider its alignment with the experiences of fundraising professionals and the true reflection of current giving trends. In this …
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In this episode of the Go Beyond Fundraising podcast, Pursuant CEO and President Trent Ricker talks with Tim Arnold, whose work in leadership and team development focuses on helping leaders unleash the power of both/and thinking in an either/or world. Tim’s latest book, Next-Level Teamwork: The 5 Tensions to Manage for High-Performance Teams, guide…
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Let’s start with some astounding numbers: More than half of all U.S. households own stock, and about 5 million stockholders have portfolios worth millions of dollars. For these individuals, a major gift such as $10,000 to a nonprofit would be a drop in the bucket. But this amounts to $50 billion of potential charitable giving from the top stockhold…
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In the highly competitive nonprofit world, your organization needs a way to show that you’re a high-performing charity in your sector. Similarly, it can be hard for donors to find nonprofits that align with their values. Charity Navigator stands as a unique solution for both. Charity Navigator is the nation’s largest not-for-profit rating organizat…
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You know your organization’s mission and likely have some successful programs. But when you step back and look at the big picture of what you want to achieve, are your programs moving the needle? Or is there a way you can make an even bigger impact, even if it means significant (and maybe scary) internal changes? On this Go Beyond Fundraising podca…
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More than 50 years ago, Robert Greenleaf broke ground with his concept of servant leadership. And while this idea is still relevant today, we believe it’s more than putting others first. In fact, author and self-proclaimed nonprofiteer Evan Wildstein says that by hyphenating the term, you become both — a servant and a leader. And that’s where the m…
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Steve Jobs famously wanted the iPhone design to be so simple that a child could use it just by picking it up. As a result, Apple set the standard for inclusive and accessible design. And in an age where our interactions grow more digital by the day, accessibility can’t be overlooked. In this episode of the Go Beyond Fundraising podcast, we’re talki…
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Membership organizations are an interesting segment of the nonprofit world — “Join our club, and you’ll get XYZ benefits.” We see this in the arts and culture realm, especially. Think museums, zoos, theaters, and other places that rely on philanthropy to operate and offer what’s called a “visitation membership.” These organizations often see suppor…
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Has this ever happened to you? Your nonprofit has a robust contact list, but general emails don’t seem to go anywhere. You wonder if there’s a better way to reach supporters, especially during critical giving seasons like the year-end campaign. You could benefit from creating targeted communications for different types of donors! By using the tools…
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When it comes to year-end campaigns, sometimes it’s hard to know how to integrate digital fundraising alongside direct mail. How often should you post about a year-end campaign on each of your social media platforms? Is it okay to send donors, potential donors, and lapsed donors an email and a direct mail ask in November and December? How does your…
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In this episode of our series, we explore the importance of donor relationships and stewardship in ensuring a successful year-end fundraising season. We share strategies for donor retention, expressing gratitude, and building long-term engagement. Discover how to create meaningful connections with your supporters and cultivate a loyal donor base th…
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In December, every nonprofit organization, including your own, sends out multiple communications each week, all in an effort to make year-end fundraising goals. It’s easy for organizations to get lost in a sea of sameness, especially at this time of year. That’s why this week’s episode of “Year-End Fundraising in July” is focused on helping you sta…
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In this episode, we kick off our series by highlighting the importance of data-driven planning for a successful year-end fundraising campaign. We explore how leveraging data can provide valuable insights and help you make informed decisions. Join us as we discuss the key metrics to analyze, such as donor demographics, giving patterns, and previous …
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The 2023 Giving USA Annual Report on Philanthropy is out! Taken at face value, the findings are a bit disheartening. But don’t get discouraged by the state of giving just yet. There are also myriad opportunities for you to set your nonprofit on the right course. In this episode of the Go Beyond Fundraising podcast, we’re joined by Matthew Mielcarek…
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Is artificial intelligence (AI) coming for your job? That’s the big question on everyone’s mind as tools like Chat GPT emerge and become more mainstream. But behind this fear lies the question you should actually be asking: How can this tool help me do my job better? In this Go Beyond Fundraising podcast episode, we talk with two GivingDNA tech exp…
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If you can only boost one program, make it monthly giving! The 2023 M+R Benchmarks report found that monthly giving increased by 11% in 2022, accounting for 28% of all online revenue. Don’t discount your sustaining donors — they’re the ones helping you meet your goals. In the latest Go Beyond Fundraising podcast episode, we’re sharing the latest ti…
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The Fundraising Effectiveness Project’s Annual Report findings were a bit of a surprise to most nonprofits. For the first time in years, the FEP found a decline in not only the number of donors, but also a decline in total dollars given in 2022. In this episode of GoBeyondFundraising, we chat with Pursuant SVP of analytics, Matthew Mielcarek to gle…
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What does a post-COVID-19 nonprofit look like? Smaller organizations are seeing their woes deepen as emergency aid from the government ends. Plus, staff shortages are increasing, thanks in part to widespread burnout. Don’t worry—it’s not all doom and gloom. Listen to the latest episode of the Go Beyond Fundraising podcast to learn how fundraisers c…
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Artificial intelligence (AI), automation, and other tech tools are emerging to (supposedly) make our lives easier. But at what cost? So many of our interactions occur over a digital channel that it can be easy to forget there is an actual person on the other end. Being human in our communications is what makes the difference to our donors. In this …
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Why all the fuss about Gen Z? This generation is primed to reshape the future of philanthropy through its values-led giving and social activism. In this episode of the Go Beyond Fundraising podcast, we’re previewing the new report, “The Nonprofit’s Guide to Engaging Gen Z.” Learn what motivates Gen Z to give so you can acquire and steward this key …
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In this episode, we catch up on what’s happening across the fundraising and marketing landscape as we talk through trends we're seeing. From taking a look at who 2022’s top donors were, to a new study that sheds light on donor behavior as we spring forward, and new limitations TikTok is implementing for minors, we dig into all these consumer trends…
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A January National Review article declared “Middle-Class Philanthropy Is Collapsing,” but is that really the case? The number of donors might be declining, but gift amounts are increasing. So, is it a decline in donors or of small-dollar donations? In this episode of the Go Beyond Fundraising Podcast, we’re taking a deeper look at this claim throug…
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According to the National Philanthropic Trust, total donor-advised fund (DAF) contributions grew 48.4% between 2020–2021, from $9.7 billion to a whopping $14.56 billion. Are DAFs part of your fundraising strategy? In this episode of the Go Beyond Fundraising Podcast, we talk with Vicky Kelberer of Vanguard Charitable about why DAFs are the fastest-…
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It’s hard to believe we’re already nearing the end of 2023’s first quarter! These first three months have been full of headlines nonprofit professionals should pay attention to. In this episode, we’ve invited Pursuant Insights Consultant Nicholas Hedenkamp to discuss the latest trends and biggest news in the fundraising world. Four topics have been…
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Are you aware that only 7% of a person's wealth is held in cash? That means the vast majority of their assets, like stocks, real estate, and artwork, are being overlooked by most nonprofits when it comes to fundraising.In this episode of our podcast, we're diving into the world of non-cash donations with fundraising expert Dawn Galasso from Pursuan…
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LinkedIn is no longer a platform solely for housing digital resumes and sharing job postings. In recent years, it has turned into a space to engage with more than 800 million users from over 200 countries, making it the ultimate networking tool any nonprofit should have in its brand awareness toolbox. In this episode, we chat with Taylor Shanklin, …
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Concierge service is no longer just an amenity hotels offer to elevate experiences for guests, now, it is something nonprofits can utilize to heighten the giving experience for their donors too. Kacey Crawford, vice president of digital strategy, and Kristin Priest, vice president of client strategy at Pursuant discuss how concierge giving can empo…
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The lines between responsibilities and budgets of the marketing and fundraising departments can often blur at nonprofits. Although each department brings important and unique assets to an organization, when they align and work together, they can create a more impactful experience for constituents. In this episode, Pursuant CEO, Trent Ricker spoke w…
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In this episode, we sat down for our monthly check-in with Pursuant Insights Consultant, Nicholas Hedenkamp, to get his insight into what’s happening in the fundraising and marketing landscape. With it being February, we set out to explore the top trends nonprofits may experience in 2023. Of the trends he sees coming, all have one thing in common–d…
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AI-created content has been a reality on the Internet for a while now, but when OpenAI’s ChatGPT launched in November 2022, it turned heads like no AI before. For the first time, content written by an AI actually surpassed the writing abilities of many humans, even if its accuracy sometimes missed the mark. ChatGPT goes beyond predictive texts to w…
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Can you double your ROI by allowing constituents to donate now and pay later? Adam Martel, Founder and CEO of Givzey, is betting his business that you can. Givzey enables nonprofits to offer flexible payment options with no hidden fees, interest, or credit checks. Donors can contribute to organizations and charities today, but instead of paying for…
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The fall of cryptocurrency exchange FTX has many nonprofits wondering whether accepting donations in the form of crypto is still a good idea. Just as many may be wondering what it all even means — FTX? SBF? Worry not. In this episode, we talk with Pat Duffy, co-founder of The Giving Block, a platform that makes it easy for crypto to be both donated…
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What tops your 2023 New Year’s Resolutions? For Pursuant CEO and President Trent Ricker, it’s bringing marketing and fundraising together. In this episode, we talk with Trent about how organizations can ease the tension between these two departments to better serve their constituents and drive stewardship. These teams are interdependent but often h…
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Why do people give? As nonprofit fundraisers and marketers, it’s a question you should try to understand if you want to be successful. Here’s another one that may at first seem unrelated: Why do people consume content? Often in our work, we create content, reformat it for a particular platform, blast it out with a scheduling tool, and check it off …
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On today’s episode, we’re diving into Classy’s fourth annual Why America Gives Report and talking through some of the data points that caught our eye. We’re also thrilled to be joined by Michelle Boggs, the executive nonprofit industry advisor at Classy, who has more than 15 years of experience in fund development, community partnerships, team and …
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