Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-econo ...
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Supercell's Squad Busters - The Definitive Deconstruction
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Phillip Black, Michail Katkoff, and guest analyst Matthew Emery deconstruct Supercell's 6th billion Dollar franchise just before it is launched to the global audience.To read the full deconstruction, go to:https://www.deconstructoroffun.com/blog/2024/5/26/squad-busters-supercell-hits-the-apex-or-spins-off-track --- Send in a voice message: https://…
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TWIG #283 Anime correction, Applovin speculations, Ad creative trends and Ubisoft’s xDefiant
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Anime corrections, baseless speculation about Applovin, Take-Two earnings, and the GTA 6 launch date window. We speculate on the reason for Squad Busters’ massive 40M pre-registrations. Phil can’t wait to talk xDefiant. Mishka cosplays Jen and covers ad creative. All that and more on today’s TWIG your hosts: Jen Donahoe, Eric Kress, Phillip Black a…
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Solopreneur Success: Balancing Work, Life, and Passion with Matej Lancaric
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Join seasoned UA and marketing consultant Matej Lančaric as he shares his decade-long journey from being an employee to running a global user acquisition consulting business. Discover his transition to solopreneurship, client management tips, and leveraging AI tools. Gain insights on balancing work, creativity, and family life alongside the importa…
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TWIG #282 Is Netflix Games in trouble? Xbox PR stumble 🤕
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The big topic of the episode is Netflix which struck a partnership with Roblox. What does this mean to Netflix Games? Hear our hypothesis. The crew has BIG debates about Eurovision, and Tencent's role is Supercell's turnaround as well as anime. Your hosts:Jen Donahoe, Michail Katkoff, Phillip Black, and Eric Kress Segments: 00.00 Shill & Banter 09:…
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The Shifting Landscape of the Gaming Industry in 2024 with Newzoo's Ben Porter
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In this episode of the Deconstructor of Fun podcast, host Mishka Katkoff engages with Ben Porter, NewZoo's Director of Consulting, to delve into the profound shifts within the gaming industry reflected in NewZoo's latest report. They explore a variety of pressing topics such as the industry trends post-COVID-19, console market dynamics, opportuniti…
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TWIG #281 Switch 2, Moon Active 💗 Spyke Games, Helldivers vs. PSN
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Players prevail with Helldivers 2 vs Sony PSN, Nintendo announces Switch 2 is coming before the end of Q125, Unity gets a new boss, Squadbusters racks up the pre-registrations, and Turkish Spyke Games goes to the Moon (Active). Hosts: Eric Kress, Jen Donahoe, Laura Taranto & Phillip Black --- Send in a voice message: https://podcasters.spotify.com/…
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Product Deep Dive #3: Legend of Mushroom, the fungal phenomenon
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Listen and watch (there are visuals!) as industry veterans Jen Donahoe, Laura Taranto and special guest Ken Landen deep dive into 'Legend of Mushroom,' the idle action mobile game that's taken players (and revenue) by storm. We'll break down the game's mechanics, exploring what made this game into the success it is today.Whether you're a seasoned p…
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Mastering Cozy Game Design with Spry Fox' CCO Daniel Cook
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Recently hitting the milestone of 30 years working in game design, Spry Fox Chief Creative Officer Daniel Cook has long been a leading voice in the game industry. To celebrate his long and distinguished career-spanning games like Realm of the Mad God, Triple Town, Alphabear, and Cozy Grove. MIA host Ethan Levy returns to the mic to talk to Dan abou…
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TWIG #280 Game Industry Reports Galore
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The prodigal son, Ethan Levy, makes his return to the podcast as the team discusses Newzoo’s latest PC and Console data as well as Liftoff’s 2024 Casual Gaming Apps Report. Hold tight for your weekly dose of news! Hosts: Jen Donahoe, Laura Taranto, Phillip Black & Ethan Levy --- Send in a voice message: https://podcasters.spotify.com/pod/show/decon…
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Secrets to Sustainable Success on Roblox with Andrew Rose, CPO at Voldex
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Andrew Rose, the Chief Product Officer of Voldex, shares his journey and experiences in the Roblox game development space. Voldex, a company that acquires and scales Roblox games, has seen success by applying traditional free-to-play game development strategies in the unique ecosystem of Roblox. --- Join our newsletter:https://www.deconstructoroffu…
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TWIG #279 Supercell's Squad Busters vs. Dream's Royal Kingdom
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Get ready for your weekly dose of unfiltered game industry news. In this episode, the crew discusses Supercell's and Dream's latest titles. We also talk about the history and future of celebrity collaborations within games. Your hosts: Jen Donahoe, Eric Kress, Laura Taranto & Phillip Black our partners: AppsFlyer, Xsolla, Heroic Labs & Data.ai --- …
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Township Deconstructed: The Secrets to Its Multi-Billion Strategy
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Product Deep Dives looks at Playrix's Township to deconstruct how this game went from a farming sim to a multi-billion dollar success. Join Laura Taranto and Jen Donahoe as they reap what this game has to offer! Make sure to watch with video, as we have data and insights you won't want to miss. --- Send in a voice message: https://podcasters.spotif…
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The Power of Gaming Branding: Real Insights from a Creative Agency
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In today’s mature mobile gaming market, the importance of building a brand, storytelling, and creating distinct brand identities is crucial for success. This podcast delves into the journey of revitalizing Futureplay’s Merge Gardens through an emphasis on strategic IP creation, branding improvements, and effective storytelling. Guest: Martin Mohr, …
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TWIG #278 The AAA Studio Model is Dead???
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Who are BIG gaming funds good for? Are the AAA game studios going to extinct? And why is Fallout such a damn good show? This and many more questions were mulled by the TWIG crew. Oh, and Eric Kress is back. That means that the profanities are flying once again. Your hosts: Eric Kress, Michail Katkoff, Jen Donahoe, and Phillip Black. Our partners: X…
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Inside Istanbul’s Newest Venture Fund, Laton Ventures
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Dive into the world of Istanbul's venture capital scene with Laton Venture's Görkem Türk. Together we explore essential topics like investment strategies prioritizing founding teams' quality, the evolving role of culture in startups, and future trends in gaming such as AI and socialization-focused experiences. Don't miss out on industry insights. S…
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Privacy vs. Ad Monetization with Google and Kwalee
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What is the impact of privacy updates on ad revenue and user acquisition strategies? In this episode, Google’s Ross Brockman and Kwalee’s John Wright discuss the need for adaptation, innovation, and the importance of leveraging first-party data for customized user experiences. The conversation reflects a balance between acknowledging challenges and…
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TWIG #277 Supercell goes Baby Shark and Kress goes missing
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Buckle up kids because this episode has barely any profanity. Kress is MIA while the team talks about Brawl Stars' Baby Shark collaboration and the state of the gaming market. Phil geeks out on inflation, Mishka talks about interest rates, Jen discusses toy lines and Laura is put on the spot to cover the latest layoffs news. --- Send in a voice mes…
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Kress's Corner #6 Matt Wyble, COO of Second Dinner, the creators of Marvel Snap
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Eric Kress sits down with Matt Wyble, COO of Second Dinner, to talk about Marvel Snap and what's next for Second Dinner. What does a studio do with $100M in the bank? The two spend some time talking about the state of Blizzard and the state of the industry. --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/mess…
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TWIG #276 Embracer makes their last divestment while Discord goes into adds
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The rowdy crew is back at it talking about Lilith's decision to skip soft launch, Embracer's selling of Gear Box, and the New York Times move into gaming. We also talk about Discord's ad business. Because when in doubt do advertising. Hosts: Michail Katkoff, Jen Donahoe, Eric Kress and Phillip Black--- Send in a voice message: https://podcasters.sp…
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An Executive Guide for The Backend Jungle
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This podcast serves as a valuable resource for non-technical executives seeking to enhance their understanding of backend services and make informed decisions to support the success of their games. The discussion focuses on the critical role of informed decision-making in selecting between proprietary builds and third-party solutions, navigating tr…
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TWIG #275 Hit or Miss: Call of Duty Warzone & Travel Town
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The team shares their GDC reflections, unveils how bankers work in gaming, and ravels in the Web3 bonanza. We also dive knee-deep into two titles: Activision's Call of Duty Warzone which launched last week to challenge Call of Duty Mobile. Moon Active's Travel Town, seems to be scaling without any breaks. Hosts: Laura Taranto, Erick Kress, Phillip …
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Building a Cross-Platform Franchise with Sola Saulenko, CMO of Pixonic
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Sola Saulenko, CMO of Pixonic, a MY.GAMES studio joins Mishka Katkoff to discuss the intricacies of building a successful game franchise. Together they explore topics such as the balance between organic growth and strategic planning, the evolution of games into franchises, the challenges of transitioning from a hit game to a franchise, and the impo…
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What's Right and Wrong About Game Economies with Machinations CEO Mihai Gheza
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Mihai Gheza is the CEO of Machinations, an economy simulation software. Recorded at Slush, we cover economy simulations, AI balance, and whether data scientists should become economy designers Machinations: https://machinations.io/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/deconstructoroffun/messageSupport this podcast: h…
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Signup to perhaps the best newsletter in the industry: www.deconstructoroffun.com/subscribe The whole crew got together for a fun on-site recording. The trash talk reaches Market Street levels as we discuss how bad San Francisco is, what in the hell is going on with Netflix Games, Turkish subsidies for game companies, and Supercell's latest PR salv…
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The Intricacies of Venture Capital Investments with Joakim Achren, F4 Fund
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Get on board with one of the best newsletters in the business:https://www.deconstructoroffun.com/subscribeJoakim is a seasoned entrepreneur (Next Games) turned venture capitalist (F4 Fund). In this conversation Joakim provides valuable insights into the intricacies of venture capital investments, emphasizing the importance of innovation, adaptabili…
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TWIG #273 Istanbul Recap, Embracer sells Saber, Epic's on iOS in EU
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The cast recaps the 3rd annual Think Games Istanbul Summit hosted by Google and Deconstructor of Fun. See the link below to register and watch the recorded sessions. The team tackles new news from Epic being allowed on iOS in the EU to Discord's new game SDK to the state of startups in Finland. Also, the cast appears on a data.ai state of mobile we…
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Industry Turmoil and Opportunities Ahead with Goldman Sachs and Lightspeed Venture Partners
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DoF Newsletter:https://www.deconstructoroffun.com/subscribeHemal Thakerhttps://www.linkedin.com/in/thakerhemal/Moritz Baier-Lentzhttps://www.linkedin.com/in/moritzbaierlentz/In this eye-opening podcast, industry insiders Hemal and Moritz provide candid insights into the current state of the gaming industry, discussing market challenges, the impact …
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Crucial Remote Work Strategies with Andy Duthie, Executive Producer at My.Games
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Join our newsletter: www.deconstructoroffun.com/subscribe Andy Duthie, Executive Producer of a soaring title HAWKED, joins the podcast to peel back the curtain on remote team management and offer his playbook on how to make remote work work and projects of all sizes and scopes. Andy Duthie: https://www.linkedin.com/in/andyduthie/ --- Send in a voic…
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TWIG #272 Is Apple Arcade Rotten? Unity's new transparency
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Jen, Kress, Laura, and Phil continue with the food puns analogies and decide if Apple Arcade is rotting after a mobilegamer.biz article. Also, the cast praises Unity for its newfound transparency, hits some of the Nintendo Direct Highlights (which aren't that high), keeps taking layoffs, and uncovers Playtika’s new strategy. Apply to join the Slack…
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Insights from Building (& Exiting) Three Companies with Paul Gouge, Founder of Fourth Star
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Join us in Istanbul: https://adsonair.withgoogle.com/events/think-games-istanbul-2024 Paul Gouge is one of the best founders in the industry. He has built three companies over the past two decades. These companies have not only made fantastic games but have also been acquired four times, with Playdemic, being bought first by Warner Brothers and the…
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TWIG #271 F*wad ads, Xbox nothing news, Eggcellent puns for Eggy Party
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The TWIG crew breaks down the Xbox news. The egg puns fly as the crew debates who wins the Eggy Party, Stumble Guys, Fall Guys battle. We feature our first-ever TWIG junior segment with a friend of the pod Henry Lowenfels and his sons Mickey (8) and Rocky (10), who don't mind ads in Roblox but call people who make ads in console games F*wads. Any c…
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How GGP & GDC support under-estimated groups and throws the best GDC parties
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Join Jen Donahoe TWIG co-host and Strategic Marketing Consultant at Beta Hat and JadeInferno and Gordon Bellemy, CEO of GGP (Gay Gaming Professionals), to hear how GGP supports underrepresented or, better phrased, under-estimated groups in the game industry. GDC2024 features a number of events that everyone can benefit from. Come join us! Find all …
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The Inner Works of a Game Publisher with John Wright, Kwalee’s Publishing Head
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Join us in Istanbul: https://adsonair.withgoogle.com/events/think-games-istanbul-2024 John Wright, VP of publishing at Kwalee joins the podcast to discuss publishing in 2024. The thing is, publishing on mobile is experiencing a bit of a renaissance. This is due to all the ever-restricting privacy changes and the decrease in available capital smalle…
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TWIG #270 The BIG Supercell Talk
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event links: GDC Marketing Brunch /GDC Tech Brunch When Supercell CEO Ilkka Paananen drops his annual blog post, the gaming folks around the world rush to read it. The TWIG crew is no different. Though we might be a tad mod critical… In this episode, we also discuss Disney’s investment in Epic. What are the implications of this deal? Why does Epic …
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Product Deep Dive: Whiteout Survival's $400M Loot
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Join Jen Donahoe and Laura Taranto in a cozy yet banter-filled deconstruction of Century Games' Whiteout Survival. You'll feel like you’re stepping into a meeting with product and marketing, figuring out how to make and market the next great game as we deconstruct winners.Have a game you want to see on Product Deep Dives? Contact us at info@deconst…
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TWIG #269 The Tremendous Yet Troubled State of Gaming
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Think Games Istanbul talks announced: https://adsonair.withgoogle.com/events/think-games-istanbul-2024 No matter how you look at it, we’re witnessing the inevitable demise of Xbox. All signs (read: leaks) are pointing to the fact that Microsoft’s foray into gaming is coming to an end. The crew analyses why this happened and what it will mean for bo…
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The Four Things a Founder Should Never Do, by Anton Krasnyy, former founder and CEO of Murka
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Join us in Istanbul! www.deconstructoroffun.com/istanbul “Never trust experts nor believe in business friendships. Never allow others to change your vision. And never underpay yourself.” Those are the 4 critical nevers that Anton Krasnyy once wrote on LinkedIn. Anton is a former founder, CEO, and Chairman of Murka, a social casino company originall…
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TWIG #268 Apple is "Hot Garbage" and Blizzard has a brand new boss...
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While it's not as crazy as the Unity Runtime fee fiasco, it's a close second as the cast reviews Apple's plans to address the EU's DMA rules. Kress eats it and admits that Zynga might have potential this year, with Match Factory showing promise. Blizzard picks a new president, and the cast weighs in on her resume, making recommendations and predict…
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PC and Console Gaming Predictions with Newzoo's Tom Wijman
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Newzoo's Lead Analyst, Tom Wijman, returns on the podcast to discuss gaming market predictions for consoles and PCs. You can access the full Newzoo report here: https://newzoo.com/games-market-reports-forecasts And check our previous episode here: www.deconstructoroffun.com/blog/2023/11/2/console-gamings-triple-threat --- Send in a voice message: h…
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TWIG #267 Apple vs. Epic / Palworld vs. Pokemon
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Sign up to Istanbul Gaming Summit By deciding not to hear the appeal of the Epic v. Apple case, the injection against Apple's anti-steering rules stands. This means that developers are now free to push US iOS players into web shops. But what doest that mean for the industry? And if this conversation doesn’t tickle your toes, the crew talks Palworld…
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6 x Operative Changes That Kept SciPlay Growing Despite the Market Headwinds
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Josh Wilson, CEO of Sciplay returns to the podcast to tell the story behind the company’s evolution over the last two years. SciPlay has grown every quarter despite the economic and privacy headwinds thanks to strategic initiatives discussed in this episode. We also talk about the accusations the company has made and why it has been itself acquired…
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TWIG #266 The State of Mobile and Monopoly Go’s anti-Profitability Claims
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Istanbul Gaming Summit pre-signup: https://rsvp.withgoogle.com/events/think-games-istanbul-i-google-x-deconstructor-of-fun The squad dips their spoons into the Monopoly Go drama by giving their take on the profitability of Scopely’s blockbuster. We discuss the real reason why NetEase and Activision have suddenly kissed and made up. Scratch our head…
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Elena Grigorian, CEO of MyGames - My First 100 Days as a CEO
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stanbul Gaming Summithttps://rsvp.withgoogle.com/events/think-games-istanbul-i-google-x-deconstructor-of-funElena Grigorian joins the podcast after recently taking over as the CEO of MyGames. In this podcast, we cover both business and personal topics starting with what a new CEO should accomplish in their first 100 days in the position and ending …
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TWIG #265 Unity continues to lay off while Netflix drops $1,000M on games
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2024 starts where 2023 ended - and that means layoffs. Unity slashes 1,800 jobs while Twitch fires every third person in the latest layoff rounds at these companies. In this episode, we announce the Golden Twig "winners", discuss Clash Mini, and continue to scratch our heads about Netflix Games. Thanks to the show's sponsors: Xsolla, AppsFlyer, Dat…
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Marketing Predictions 2024 with Eric Seufert
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Eric Seufert is a one-of-a-kind marketing expert. He has headed marketing at Rovio, Wooga, and N3TWORK. He has built Mobile Dev Memo into the leading site for marketing professionals. He became a venture capitalist after founding Heracles Capital. In this podcast, Eric Seufert returns back to the podcast to discuss predictions for mobile marketing.…
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TWIG #264 New China Regulations, Market Predictions and Sony Leaks
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Happy New Year, and welcome to the first podcast of 2024! After checking in on the holiday activities, the cast digs into the big news hitting the Chinese game industy. Kress makes predictions about how companies around the world will react to the proposed China game regulations (limiting daily spend, removing loot boxes, etc). Phil pulled out key …
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TWIG #263 The DoF Game Industry Awards
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Which company took the most damage in 2023? What was the most disappointing game of the year? Who had the worst layoffs what were some of our most inaccurate takes? Tune in to the realest awards show in the industry and hear our picks for each category on many more! --- Join us at PGC London >>> VIP Roundtables --- Send in a voice message: https://…
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AD APOCALYPSE 2024 with Felix Braberg, Ad Monetization Consultant
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In-app ads are either important or crucial depending on the genre of games you’re making. In this episode, I’m joined by Felix Braberg, a true ad monetization expert. Together we discuss the effect of privacy changes on ad monetization, practical ways for games to double their ad revenue, the efficacy of different ad formats, and the changes onset …
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The State of Play from Real-Time Payments to Web Shops
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Host Jen Donahoe sits down with Xsolla's Interim CEO and President, Chris Hewish, to get the juicy facts from Xsolla's State of Play Report. The insights apply to all platforms and regions, so be sure to listen in. They cover 4 key topics: - The rise of real-time payments - Alternative Payments - Web shops with new data from the top 100 companies -…
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TWIG #262 GOOGLE V. EPIC WON'T SAVE US 🧑⚖️ 📵
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With Miska downing soju faster than meat off a KBBQ grill, Eric and Jen lay down the law on Monopoly Go's UA numbers. Laura celebrates Apple's end-of-year awards, while Phil tells developers to hide yo' kids, hide yo' wife; Fortnite is coming for your genre. The crew talks about Epic's court victory that produced Tim Sweney's only natural smile to …
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