Co-Founder of Claima and Former Nike Marketer, Bimma Williams interviews leading and emerging creatives and entrepreneurs of color about how they were able to build their own tables by turning their hobbies, side hustles, and ideas into thriving small businesses. From these stories, listeners will learn how to claim their dream careers by stepping into the world of entrepreneurship. Featuring Melody Ehsani, Jeff Staple, James Whitner and more. Follow Claima Stories and Bimma Williams (@bimma ...
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Claima Stories with Bimma


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EP 81: Essie Golden, Golden Confidence Blog + Founder of Thick Laces
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Growing up in foster care, early childhood was anything but ordinary for Essie. Transitioning from different homes until she was the age of 6, Essie was luckily adopted by a family that poured into her and was the first successful Black family she ever saw. Essie started to step into her confidence after attending a HBCU, but that high she was ridi…
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Claima Stories with Bimma


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EP 80: Daniel Buezo, Co-Founder of Kids of Immigrants
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Since he was a youngin, Daniel has always been about community and having the back of his homies and loved ones. When he was only 18, his sister unexpectedly passed away and it sent Daniel into a very dark place of rage. He started getting in trouble a lot and was even arrested for silly things like trespassing. After making a promise to himself to…
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Claima Stories with Bimma


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EP 79: Karleen Roy, Founder of The Vanity Group
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Being surrounded by Black Excellence in and outside of her home, Karleen grew up with the confidence that she could do whatever she put her mind to. Making her way to Howard and working in a myriad of jobs post-college, one thing always rang true...Karleen approached every opportunity with excitement and resourcefulness. This work ethic got her not…
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Claima Stories with Bimma


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EP 78: Terrence Low & Brandon Crump, Founders of Michael Lavelle Wines
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Hailing from Chi-town Terrence and Brandon dove immediately into the DC night scene when meeting at Howard University. Brandon found a knack with throwing parties and actually went on to hire his now business partner, Terrence to help him out. When both were finished with school, Brandon worked in hospitality and Terrence was going door to door as …
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Claima Stories with Bimma


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EP 77: Sandro Roco, Founder of Sanzo Sparkling Water
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Going to a predominantly white college, Sandro quickly learned that other peoples worlds weren't as colorful as where he grew up. The lack of representation combined with his Filipino upbringing made Sandro competitive and he initially jumped into traditional career fields. None, however, felt quite right until he fell into the world of entrepreneu…
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Claima Stories with Bimma


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EP 76: Sonja Rasula, Founder of Unique Markets
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A naturally curious person, Sonja has held many different careers before arriving to where she is today. From writing as an editor in tech to becoming an interior design expert on TLC's show Trading Spaces. When she found herself suddenly unemployed, Sonja used the unexpected break to dive headfirst into politics to help register voters during Obam…
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Claima Stories with Bimma


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EP 75: Maggi Simpkins, Jewelry Designer
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Growing up art wasn't just art, it was a way of life in the home Maggi grew up in. She loved to make things from candles to her own pants. Looking to escape Portland, Maggi enrolled in college in LA but dropped out shortly after. She started to work for a woman who had her own jewelry line. It was an eye opening experience for Maggi. Both good and …
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Claima Stories with Bimma


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EP 74: Heather White, Founder & CEO of TrillFit
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Feeling profoundly misunderstood during her adolescent years, Heather realized early in her career she had a knack for building community for the misfits. A job at Karmaloop brought Heather into the streetwear world, where she learned that work culture could be fun, but understanding work politics was just as important. She eventually moved on to w…
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Claima Stories with Bimma


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EP 73: Dapper Dan, Fashion Designer and Style Icon
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A self proclaimed, “underground designer” Dan’s journey began in 1980, when he started making bootleg versions of high-end designers for the streets. He’d even buy left behind equipment at auctions supplied by fashion manufacturers that moved overseas. Although Dan felt like he was fashion’s best kept secret, more affluent Black communities didn’t …
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Claima Stories with Bimma


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EP 72: Brittany Chavez, Founder of Shop Latinx
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Sick of the stale fluorescent lights of the corporate world, Brittany started to Uber and used that money to travel to Nicaragua and Guatemala where she gained a whole new perspective and love for her culture. When she returned to LA, targeted immigration policies were running rampant, her pride turned to anger and Brittany put her boots to the gro…
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Claima Stories with Bimma


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EP 71: Alex Hill, Home Chef and Food Blogger at Just Add Hot Sauce
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Originally drawn to baking, Alex's journey to becoming a Home Chef and Food Blogger started in her mom's kitchen where she felt most comfortable expressing both sides of her Black and Puerto Rican heritage. While she loved baking, her dslexia proved to make the precise measurements very difficult. Alex made the pivot to focus on savory cuisine and …
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Claima Stories with Bimma


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EP 70: Gavin Mathieu, Designer and Founder of Supervsn Studios
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From making t-shirts in his granny's kitchen to opening up the first black-owned streetwear shop on Fairfax in LA, Gavin knew early on that his connection to being creative ran deep. While that first shop, YOUth, eventually closed...Gavin started making hats and giving them out to people not worried about making money. The more hats Gavin gave out,…
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Claima Stories with Bimma


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EP 69: Peter Cho, Chef and Owner of Han Oak and Toki
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A job delivering groceries at the first Whole Foods location in NYC ignited Peter's curiosity in food. He eventually started to look into enrolling at culinary school which came with a hefty price tag. Heeding a friend's advice to skip school and learn on the job, Peter walked into The Spotted Pig and asked for just that. He started at the bottom a…
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Claima Stories with Bimma


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EP 68: Cristina Martinez, Contemporary Visual Artist
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On this week's episode, we sat down with Cristina Martinez (@sew_trill), a contemporary visual artist based in Seattle. Being an artist was something Cristina gravitated towards from early childhood - from watching Bob Ross on PBS to getting resourceful with art supplies (like using lasagna noodles as a canvas). It was during her young adult life t…
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Claima Stories with Bimma


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EP 67: Sevetri Wilson, Founder and CEO of Resilia
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A serial entrepreneur, Sevetri Wilson started her first business while attending Louisiana State University, a newsletter, using her community as a resource to help her get things going. After college, at the age of 22, she founded Solid Ground Innovations, a full service strategic communications and management firm. As a self-proclaimed bootstrapp…
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Claima Stories with Bimma


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EP 66: Ibrahim 'IB' Hamad, President and Co-Founder of Dreamville
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After moving around the world as a kid, IB quickly fell in love with hip hop and basketball when his family ultimately settled in Queens, NY. It was that love of basketball that would lead him to meet his best friend and business partner J.Cole. Hooping with Cole at St.John’s University, led to them building a bond that would lead to IB encouraging…
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Claima Stories with Bimma


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EP 65: Cheetie Kumar, Founder and Head Chef at Garland, KINGS and Neptune's Parlour
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With dreams of being a rockstar, Cheetie realized at a young age she didn’t quite fit in. Moving from India to the Bronx as a kid, Cheetie struggled to figure out what she wanted to do with her life. As she got older, two things really came into focus: Music and Food. While on the road touring as a guitarist Cheetie fell in love with Raleigh, and s…
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Claima Stories with Bimma


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EP 64: Julian Gaines, Fine Artist and Founder of JuWorkingOnProjects
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In searching for the thing he could truly call his own, Julian aka JuWorkingOnProjects, found that art was his calling. While working as a brand ambassador for Jordan Brand’s store in Chicago, Ju noticed an opportunity to create custom pieces of apparel that ultimately led to impressing artists like Teyana Taylor with his work. In a lot of Ju’s pai…
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Claima Stories with Bimma


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EP 63: Cydnie Smith McCarthy, Founder of Drink Mamey
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Inspired by the need to fight the racial disparity in the healthcare system after losing her father to a heart disease he wasn't aware of, Cydnie started educating herself on ways to boost immune systems and how to use food as part of preventative healthcare. With no true business motivations in mind, she started making juices for herself at home a…
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Claima Stories with Bimma


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EP 62: Trinidad James, Musician and Founder of DAD Socks and Hommework
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Hailing from an immigrant family, Trinidad realized early on that he was a hustler, selling everything from Pokemon cards to pictures of Super Sayains as a kid. But it was fashion and his unique personal style that would take him on a journey of owning his own store and eventually building a name for himself. Today, Trinidad James is the founder of…
José shares a story about creating meaningful, high quality dishes that are accessible to his community, all with a refreshing new look. That was José Leon, Owner of Kiss Pollos based in Phoenix, AZ. The Claima Stories with Bimma: Community Stories series is presented by 99designs by Vistaprint, as part of the 99 Days of Design initiative. Learn mo…
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Claima Stories with Bimma


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Jason Mayden shares story about designing at Nike and creating his own consultancy Trillicon Valley
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On today’s show, recorded at ComplexCon in Long Beach, California,we speak with former Nike designer, lecturer, and youth advocate Jason Mayden. Born on the Southside of Chicago, he almost died At the age of 7 due to a blood condition. While in the hospital he was inspired by comic book inventor and Batfamily member Lucius Fox, then deciding he wan…
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Claima Stories with Bimma


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Woodie White shares story about turning his passion for exploring into Oyster Holdings
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On today’s show, recorded live at ComplexCon in Long Beach, California, we speak with Woodie White, Founder of Oyster Holdings - a brand for everyday enthusiasts based in Los Angeles, CA. Woodie cut his teeth as a promoter, throwing parties and doing his fair share of street team activations. Former Nike Marketer, Bimma Williams interviews leading …
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Claima Stories with Bimma


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John Okevu Ojo II shares story about how his Nigerian heritage inspired his brand Little Africa
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On today's show, recorded live at ComplexCon in Long Beach, California, I speak with emerging designer John Okevu Ojo II of apparel brand Little Africa. Growing up in South Central, John grew up splitting time between his Black American mother and Nigerian father, oftentimes feeling as if he sat between two worlds. Former Nike Marketer, Bimma Willi…
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Claima Stories with Bimma


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John Okevu Ojo II - Owner of Little Africa
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John Okevu Ojo II shares story about researching the architecture behind some of his favorite brands Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim their dream ca…
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Claima Stories with Bimma


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Woodie White - Creator of Oyster Holdings
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Woodie White shares story about relating to the everyday enthusiast with Oyster Holdings Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim their dream careers. Featu…
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Claima Stories with Bimma


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Jason Mayden - CEO of Trillicon Valley
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Jason Mayden shares story about how growing up in Chicago strengthened his work ethic Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim their dream careers. Featurin…
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Claima Stories with Bimma


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Jewan Manuel shares story about creating space for Black & Brown creatives in the plant based foods market
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On today's show, recorded live at Claima Stories: Feast Portland edition, we speak with chef and entrepreneur Jewan Manuel, also known as Plant Based Papi. Growing up in Flint, Michigan Jewan witnessed black entrepreneurship first hand as his grandparents owned a grocery store that supported their community. Former Nike Marketer, Bimma Williams int…
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Claima Stories with Bimma


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Jewan Manuel - Chef & Owner of Plant Based Papi
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Jewan Manuel shares story about how women uplifted his passion for cooking About Claima Stories with Bimma: Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim their d…
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Claima Stories with Bimma


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Farah Jesani shares story about creating authentic One Stripe Chai inspired by her roots
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On today’s show, recorded live at Claima Stories: Feast Portland edition, we meet Farrah Jesani, owner of One Stripe Chai. Born and raised in Georgia, Farrah is first generation Indian-American in a family of entrepreneurs. Her dad owned an accounting firm, while her mother ran a cafe that their family owned. As she headed off to college, Farrah wa…
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Claima Stories with Bimma


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Community Stories : Kubé Ice Cream
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Kai shares a story about transforming and rebuilding community through sustainable plant based ice cream and restorative local food production practices, all with a vibrant fresh look. That was Kai Nortey, Owner of Kubé Ice Cream based in Oakland, CA. The Claima Stories with Bimma: Community Stories series is presented by 99designs by Vistaprint, a…
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Claima Stories with Bimma


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Farah Jesani - CEO & Co-Founder of One Stripe Chai
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Farah Jesani shares story about her parents encouraging an entrepreneurial path About Claima Stories with Bimma: Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim th…
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Claima Stories with Bimma


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Tiquette Bramlett shares story about creating a wine industry for black women and other people of color
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On today’s show, recorded live at Claima Stories: Feast Portland edition, we chat with Tiquette Bramlett, President at Vidon Vineyards, who is the first Black woman in the states hired to run a winery, but her journey starts growing up in the Bay area in an interracial family. Everyday was an adventure for her, especially when her family would hop …
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Claima Stories with Bimma


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Tiquette Bramlett - President of Vidon Vineyards
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Tiquette Bramlett shares story about becoming knowledgeable of wine through tastings. About Claima Stories with Bimma: Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to cl…
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Claima Stories with Bimma


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Megan Sanchez shares story about how her Grandmothers hustle influenced the creation of Güero
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On today's show, recorded live at Claima Stories: Feast Portland edition, I speak with Megan Sanchez, Chef and Co-Owner of Guero. Megan grew up admiring her grandmother, who was a hustler, moving to the States with 5 kids and working in restaurants. She never had a master plan, but she walked through every door opened for her. Eventually becoming a…
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Claima Stories with Bimma


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Megan Sanchez - Chef & Co-Owner of Güero
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Megan Sanchez shares story about being optimistic when starting a restaurant About Claima Stories with Bimma: Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim their…
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Claima Stories with Bimma


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Diane Lam shares story about learning about family and heritage through the food she creates
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On today’s show, recorded live at Claima Stories: Feast Portland edition, I sit with Chef Diane Lam, the creative force behind Prey + Tell, a Cambodian fried chicken spot in Portland, OR. Born and raised in LA. Diane was able to figure out parts of her confusing heritage by the food she ate, which gave her an understanding of her family history. Wh…
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Claima Stories with Bimma


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Diane Lam - Chef & Owner of Prey + Tell
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Diane Lam shares story about flipping her family heritage into culture hub restaurants Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim their dream careers. Featuri…
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Claima Stories with Bimma


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CJ McCollum shares story about creating a legacy from the hardwood to the vineyard
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On today's episode, we chat with entrepreneur, wine lover, and NBA star CJ McCollum as we talk about his venture into wine and creating McCollum Heritage '91. But CJ didn't grow up with a love of wine. In college, he was more of a hard liquor guy until his girlfriend (now wife) introduced him to a Merlot, which wasn't that great, but as he matured,…
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Claima Stories with Bimma


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CJ McCollum - Founder of McCollum Heritage ‘91
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CJ McCollum shares story about the origins of McCollum Heritage ‘91 About Claima Stories with Bimma: Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim their dream ca…
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Claima Stories with Bimma


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Ajay Bouri shares story about leaving Vegas nightlife to create Feature
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On today’s show, we talk to entrepreneur Ajay Bouri, owner of streetwear shop Feature. First generation Indian, Ajay grew up in Northern California. The child of a traditional arranged marriage that didn’t last, his mother divorced his father, but that didn’t stop her from building a life for Ajay and his brother. After, Ajay’s mom joined the Air F…
Ajay Bouri shares story about transitioning from nightlife to sneakers About Claima Stories with Bimma: Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim their dream…
Francesca shares a story about serving her community by making feel-good, plant based food more accessible, all under a refreshing new look. That was Francesca Chaney, Owner of Sol Sips based in Brooklyn, NY. The Claima Stories with Bimma: Community Stories series is presented by 99designs by Vistaprint, as part of the 99 Days of Design initiative.…
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Claima Stories with Bimma


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Tiffany Tanaka shares story about representing her culture through her food
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On today’s show, recorded in our mobile podcast studio storytella, I sit down with Tiffany Tanaka, of Petite Peso. A creative entrepreneur that’s Passionate about Creating businesses that are true to her experience, culture, and how she views the world. = Born and raised in Honolulu, Hawaii. Tiffany grew up watching her lawyer parents do things the…
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Claima Stories with Bimma


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Tiffany Tanaka - Owner of Petite Peso
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Tiffany Tanaka shares story about the importance of representing Filipino culture authentically through her food About Claima Stories with Bimma: Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, lis…
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Claima Stories with Bimma


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Community Stories: Operation Rally
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Francis shares a story about creating space for young creatives to overcome obstacles and reach new heights, all while sporting a new look. That was Francis Santos, Owner of Operation Rally based in Las Vegas. The Claima Stories with Bimma: Community Stories series is presented by 99designs by Vistaprint, as part of the 99 Days of Design initiative…
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Claima Stories with Bimma


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Keba Konte shares story about using his values on social justice to move coffee culture forward
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On today’s show, recorded in our mobile podcast studio STORYTELLA, I sit down with Keba Konte, Founder of Red Bay Coffee in Oakland, CA. Keba is someone who walks the walk and is committed to his vision of doing good in the world. Born and raised in San Francisco/Bay Area, he grew up in a creative household, with his photographer mother. Inspired b…
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Claima Stories with Bimma


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Keba Konte - Founder of Red Bay Coffee
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Keba Konte shares story about devoting his time to learning coffee roasting About Claima Stories with Bimma: Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim their …
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Claima Stories with Bimma


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Brenda shares story about creating a brand inspired by her Mexican roots
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On today’s show, recorded in our mobile podcast studio storytella, I sit down with Brenda Equihua, founder and creative director of Equihua, a brand inspired by her Mexican roots. Growing up in Santa Barbara, she was raised in a close-knit Mexican community, but that never stopped her from realizing the affluent white people in her area. Her entry …
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Claima Stories with Bimma


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Brenda Equihua - Owner & Creative Director of Equihua
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Brenda shares story about quitting her job in fashion About Claima Stories with Bimma: Former Nike Marketer, Bimma Williams interviews leading and emerging BIPOC creatives about how they were able to break into the notoriously guarded creative and sneaker industries. From these stories, listeners will learn how to claim their dream careers. Featuri…