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Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople who are looking to take their sales game to the next level. Join your host Bill Caskey, renowned sales coach and strategist, as he shares modern sales strategies and leadership tips that will help you grow your sales team and increase revenue for your business. Each week, Bill brings a variety of guest experts and shares real coaching scenarios from his work with sales teams, providing valuable ...
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Are you looking to elevate your business but feeling overwhelmed by all the advice out there? In this episode, Bill shares four foundational principles for achieving success. He discusses how your thinking shapes your actions, why your identity matters, the hidden ways we self-sabotage, and why you should architect your own destiny. These principle…
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In this episode, we explore the vital role of instincts in sales. Bill shares insights from a recent client's challenge and offers valuable advice on how to align and enhance your instincts. You'll discover why instincts are crucial for interpreting what others truly mean and how they impact your sales decisions. Bill will also give you some ways t…
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In this episode, Bill answers 3 questions from listeners of the podcast. He shares insights into how gratitude can enhance your sales approach by fostering genuine connections with clients. He also discusses his ongoing journey of digitizing his coaching business while preserving the personal touch he values. Bill concludes by exploring the impact …
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In this episode, Bill introduces a profound shift in perspective that can revolutionize the path to your future. Instead of the traditional focus on goal-setting and actions, Bill explores the importance of transforming your inner state of being. By being present, fearless, and helpful, you can naturally attract opportunities and manifest your aspi…
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In this episode, Bill takes you on a journey into the world of podcasting and its untapped potential for scaling leads. Say goodbye to traditional methods and hello to a direct avenue to your market. He breaks down the three podcast formats—solo, co-hosted, and guest—and guides you on equipment, recording, and editing. Discover how to create compel…
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In this episode, Bill sits down with Rhea Wessel, founder of the Institute for Thought Leadership and author of "Write Like a Thought Leader." They dive deep into the world of thought leadership and its critical role in the success of sales professionals, VPs of sales, and business owners. Rhea shares her expertise on externalizing knowledge, a pro…
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In this episode, Bill Caskey sits down with James Mayhew, a culture and execution consultant, to delve into the world of building strong organizational cultures and fostering employee alignment. James, known for his expertise in transforming companies' culture and enhancing employee engagement, shares his insights and experiences working with busin…
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In this episode, Bill he dives into the unexplored territory of beliefs. Just as stories define uniqueness, beliefs shape success. Bill uncovers the significance of examining your beliefs about potential and market value, sharing insights from his experience in mentoring high achievers. Discover the transformative potential of challenging and resha…
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In this episode, Bill sits down with his long-time friend and fellow sales trainer, Matt Nettleton, to discuss the latest trends in sales and the skills salespeople need to develop for the coming year. They share insights on messaging, prospecting strategies, and the importance of building rapport with potential clients. They also dive into the rol…
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In this episode, Bill shares five powerful strategies to create urgency and motivate your buyers during the sales process. Learn how to identify good prospects, be selective with your sales funnel, avoid common impediments, establish a well-defined sales process, and effectively communicate it to prospects. Elevate your sales game and close deals f…
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In this inspiring episode, Bill Caskey interviews the renowned author, speaker, and coach trainer, Andrea Waltz (https://twitter.com/GoforNo), who has revolutionized the way sales teams approach their work. Andrea shares her unique philosophy called "Go for No," which challenges conventional sales tactics and empowers salespeople to embrace rejecti…
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In this thought-provoking episode, Bill sits down with Dr. Dan Pallesen, a renowned wealth manager and psychologist, to dive deep into the concept of money scripts. Together, they explore the unconscious beliefs and behaviors that shape our financial lives, discussing the impact of early money messages and the powerful role they play in our wealth …
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Join Bill Caskey in the final episode of the five-part series on the Big Profit Amplifiers. As a CEO, founder, or CFO concerned about profit margins, learn how to leverage your sales department and team to improve profitability. Bill shares valuable insights accumulated over his 30-year career, focusing on instilling a premium mindset in your sales…
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Continuing his "Big Profit Amplifier" series, Bill shares three more powerful strategies to boost profitability in your business. He emphasizes the importance of conducting rigorous assessments for high-value, complex solutions. He also introduces the concept of expanding by penetrating existing clients. Rather than solely focusing on acquiring new…
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In this episode, Bill continues his series, "Big Profit Amplifiers." He shares three more powerful strategies to increase profitability in your company. Learn how to shift your sales team from sellers to guides, the importance of knowing your numbers, and how to build an irresistible message. Implement these strategies to amplify profit and achieve…
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In this episode of The Bill Caskey Podcast, Bill shares three more powerful strategies that CEOs, presidents, and VPs of sales can implement to enhance profitability. Continuing the "Big Profit Amplifiers" series, Bill emphasizes the importance of shifting from thinking about prospects to building an audience. He explains how understanding your aud…
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In this episode of The Bill Caskey Podcast, Bill introduces a brand new series focused on maximizing sales revenue and profitability for CEOs, VPs of Sales, and leaders in higher-level positions. These "Big Profit Amplifiers" will revolutionize your sales process and help you achieve remarkable results. Throughout the series, Bill will share 15 pow…
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In this episode, Bill dives into a critical issue faced by sales professionals and leaders alike: the challenge of reaching the right decision-makers within organizations. Bill shares five key reasons why salespeople struggle to connect with CEOs and strategies to overcome these obstacles. Whether you're a VP of Sales or a CEO, this episode will em…
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In this episode, Bill discusses the importance of having a checklist to build a personal brand. The episode emphasizes the importance of personal clarity, authenticity, and consistency in building a strong personal brand. Tune in for valuable insights and tips on personal brand building! To download the free document: "How to Build Your Personal Br…
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In this episode of The Bill Caskey Podcast, Bill dives into the importance of building your personal brand as a B2B sales professional. He addresses the resistance and misconceptions surrounding personal branding and encourages listeners to see it as a way of doing their customers a favor by making it easier for them to make decisions about doing b…
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In this episode, Bill discusses 10 beliefs that "million-dollar" sellers have that most people don't. These beliefs are centered around the core of how we think and approach our prospects and our role in the buyer-seller dance. He provides valuable insights and practical tips on cultivating these beliefs to transform your business and personal well…
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In this episode, Bill delves into the challenge of hiring the right marketing person for your company. He shares his insights on why most marketing people are not worth much to the company, and what to look for when hiring a marketing person who can actually generate results. Bill stresses the importance of the marketing funnel and the customer jou…
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In this episode, Bill reveals the importance of creating a safe and comfortable environment for prospects in the sales process. Bill discusses the concept of "okay, not okay" and how it relates to our basic human need to feel okay. He shares practical tips on how to make prospects feel okay, such as not interrupting them, being curious about their …
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In this podcast, Bill interviews leadership consultant Karl Bimshas, bimshasconsulting.com. They discuss the challenges that leaders face in today's world and strategies for effective leadership. Karl shares his background and experience in leadership and executive coaching, and they delve into topics such as communication, confidence, and imposter…
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In this episode, Bill shares valuable insights for territorial sales professionals who want to scale their business and learn how to generate customers more effectively. He tackles the question, "What would your business be worth if you were to sell your territory?" He also shares three important factors that sales professionals should consider in …
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