Podcast terbaik Arizona Public Media (2024)

1
Navigating Ownership Transitions: Behind the Scenes of a PR Firm Buyout 29:19

13d ago29:19

29:19

Abbie Fink, the new sole owner of HMA Public Relations, shares her journey of transitioning from vice president to president and the challenges she faced during this significant change. Abbie and Adrian discuss the intricacies of business ownership, including the emotional and financial aspects of Abbie buying out her business partner, Scott Hanson…

1
Thoughts on Content Strategy and Thought Leadership as We Pause the Podcast 27:20

2y ago27:20

27:20

How do you communicate your best ideas and strategies to your audience? What are the possibilities and potential pitfalls of "thought leadership"? How do you know when you've accomplished the goals of your content strategy or marketing campaigns? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the 83 podcast episodes they've recorded…

1
In The House With ... Jackie Yoder of Wilde Wealth Management 25:03

2y ago25:03

25:03

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jackie Yoder, COO of Wilde Wealth Management. Jackie Yoder joined Wilde Wealth Management in March of 2020. As Chief Operating Officer, she leverages her excellent leadership and teamwork skills in order to ensure that objectives are completed to the highest standard. Jackie brings with …

1
In The House With ... Melanie Green of Fish & Richardson 29:44

2+ y ago29:44

29:44

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Melanie Green about law firm marketing and communications. Melanie Green loves working with lawyers and building teams to support them. She currently serves as the chief marketing and business development officer at Fish & Richardson, a premier intellectual property and litigation law fi…

1
In The House With ... Samantha Gulick of Harrah’s Ak-Chin Casino 25:28

2+ y ago25:28

25:28

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah’s Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with Caesars Entertainment in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She …

1
How to React to Controversial Topics 34:08

2+ y ago34:08

34:08

When the whole world seems to be taking sides and voicing opinions on controversial issues, should your organization stay silent? Topics like abortion, gun legislation, or climate change may not be a "PR issue" for your company, but does that mean silence is an appropriate option? In this episode, Abbie Fink and Dr. Adrian McIntyre talk about when …

1
Accountability Earns Trust and Influence 25:46

2+ y ago25:46

25:46

Does your team trust you to follow through? A Harvard Business Review study found that 58% of employees would trust a stranger more than their boss. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the difference between accountability and authority and share some thoughts about the importance of trust in the workplace. If you enjoyed…

1
Is It Worth It To Ask for Online Reviews? 26:45

2+ y ago26:45

26:45

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the state of online reviews from the perspective of both customers and business owners – the value of feedback, the information we can glean from the reviews, and more importantly, what the business owner can and should do with that information. Read Abbie Fink's blog post for this episode…

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In The House With ... Laurie Munn of Mercy Care 36:40

2+ y ago36:40

36:40

Abbie Fink and Dr. Adrian McIntyre chat with Laurie Munn, Senior Director of Strategy and Business Development at Mercy Care, a not-for-profit health plan serving AHCCCS members throughout Arizona. Mercy Care provides access to health care services for families, children, seniors, and people with physical and developmental/cognitive disabilities. L…

1
Collaboration, Best Practices are Benefits of the PRGN Network 29:27

2+ y ago29:27

29:27

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the benefits of the Public Relations Global Network, which celebrates its 30th anniversary this year. Read Abbie Fink's blog post for this episode: "Collaboration, Best Practices Are Benefits of the PRGN Network" If you enjoyed this episode, you might also like the PRGN Presents podcast, h…

1
Communications Remains Front and Center in the Workplace 33:44

2+ y ago33:44

33:44

The "new normal" of remote and hybrid workplaces has created many challenges and opportunities. Abbie Fink and Dr. Adrian McIntyre discuss how these changes are affecting both internal and external communicators. Read Abbie Fink's blog post for this episode: "Communications Remains Front and Center in the Workplace." If you enjoyed this episode, yo…

1
Have We Ever Compromised Our Integrity? 32:32

2+ y ago32:32

32:32

What is integrity in public relations? What happens when your client has done wrong -- do you still work with them? What makes a good client, and what reasons are there NOT to take on a client? How do you navigate a crisis situation while maintaining your ethical standards? Read Abbie Fink's blog post for this episode: "Have We Ever Compromised Our…

1
Architects Aren’t Just for Buildings: Reputation Management in a Digital World 39:48

2+ y ago39:48

39:48

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation. Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building…

1
Can You Be Trusted? 30:22

2+ y ago30:22

30:22

Across the globe, distrust is on the rise. People's confidence in governments, the media, and NGOs is falling, while their trust in businesses continues to grow. In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the latest research on trust and what the public wants from executives and other business leaders. If you enjoyed this episode, …

1
Growing Your Brand on Instagram in 2022 23:34

2+ y ago23:34

23:34

When Instagram was purchased by Facebook for one billion dollars in 2012, the world's collective jaw dropped to the floor. Traditional business analysts couldn't imagine that a relatively young company with only 13 employees, who's sole product was a a picture sharing app, could be that valuable. Fast forward ten years and Instagram is, for many in…

1
Growing Your Brand on Twitter in 2022 29:36

2+ y ago29:36

29:36

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Twitter as a platform for business communication and how brands can engage in 2022. Read Abbie Fink's blog post for this episode: "Grow Your Brand on Twitter" If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring con…

1
Growing Your Brand on Facebook in 2022 30:14

3y ago30:14

30:14

In this episode of Copper State of Mind, Abbie Fink and Dr. Adrian McIntyre talk about business communication on Facebook and whether the platform is still relevant in 2022. Read Abbie Fink's blog post for this episode: "How to Grow Your Brand on Facebook" If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie F…

1
Growing Your Brand on LinkedIn in 2022 29:28

3y ago29:28

29:28

LinkedIn continues to gain importance as the primary social network for business professionals. New features and content types are being added on a regular basis, and the overall "tone" of the platform has shifted toward a mix of personal and professional content. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the evolution of Linke…

1
Digital Trends for the New Year 32:27

3y ago32:27

32:27

As the digital landscape becomes even more entrenched in our daily lives, companies and brands, both large and small, must continue to adapt to the online behavior of their audiences, clients, and customers. In this episode, Abbie and Adrian talk about digital trends that are continuing into 2022. Read Abbie Fink's blog post for this episode: "Tren…

1
PR Predictions for 2022 34:07

3y ago34:07

34:07

One thing we know about the future is that it's unpredictable. But here we are with some predictions about issues that will continue to impact our lives and work in 2022, as well as the public relations and media-related implications of these trends. Read the full article for more insights from members of the Public Relations Global Network: https:…

1
How You Communicate with Employees Is a Key Factor In Your Success 26:29

3y ago26:29

26:29

How does your organization define success? Better than average profits? Support of local nonprofits? Great customer feedback? The best way to achieve any of these or other ways you measure success is to ensure your employees are as committed to the success of your organization as you and the other leaders are. No one will be as strong of a brand ad…

1
How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors 34:23

3y ago34:23

34:23

For many companies, Q4 means strategic planning and budgeting for the upcoming year. It's the perfect time to consider contracting with a public relations firm to develop and implement public relations and marketing programs for your organization. Whether big or small, for profit or not-for-profit, outside consulting services can be a valuable asse…

1
The Value of Visual Storytelling with Paul M Bowers 41:54

3y ago41:54

41:54

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about visual storytelling with Paul M Bowers. They discuss the nature of the relationship between the creative and the agency, choosing a creative person who is invested in the success of the agency as well as their own gig, and building an ongoing understanding over time. They also talk abou…

1
Should Your Organization Invest in Starting a Podcast? 31:22

3y ago31:22

31:22

Given the rising popularity of podcasting, should your organization start a podcast? Is that even the right question? In this episode, Abbie Fink and Dr. Adrian McIntyre help executives and their teams to think this through, because the right podcast strategy for YOU might not be the obvious one. (Most "how to start a podcast" advice is for indie c…

1
How Professional Communicators Can Help Executives with Conversations about Diversity & Inclusion, Disinformation, and Civility 46:26

3y ago46:26

46:26

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Michelle Olson, APR, chair of the Public Relations Society of America, the nation's leading professional organization serving the communications community. With nearly 30,000 members, PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong…

1
Are Your Employees Empowered to Represent Your Brand Effectively? 24:04

3y ago24:04

24:04

The phrase "brand ambassador" has become something of a buzzword these days, and who better to represent your brand than the people who work for you? In theory, it's a great concept. But in practice, many business leaders struggle with finding high-quality employees and training them to be effective brand advocates. In this episode, Abbie Fink and …

1
Back to Business Networking? Our Thoughts on Attending In-Person Events 28:16

3y ago28:16

28:16

After 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere. But many questions remain. In this episode, Abbie Fink and Dr. Adrian McIntyre share…

1
Creativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and Communications 34:18

3y ago34:18

34:18

What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the…

1
Social Media Strategy, Policies, and Pitfalls from the PR Agency Point-of-View 33:26

3y ago33:26

33:26

It's important to keep your messaging and social media marketing consistent with your brand values and company goals. But how do you do this in a world where every employee, customer, client, and vendor is active on their own social media accounts? What social media policies should your organization have in place in 2021, when the lines between per…

1
The Olympic Games Remind Us All to Be Our Best 18:58

3+ y ago18:58

18:58

The Olympic Games are not just international sporting events. They have become a platform for discussions about branding, sponsorship, sportsmanship, politics, nationalism, and many other important topics. In this episode, Abbie Fink and Dr. Adrian McIntyre share their thoughts on the Olympics and the lessons we can all learn about teamwork, mental…

1
Media Literacy and the Value of Skepticism with Ilana Lowery of Common Sense Media 32:51

3+ y ago32:51

32:51

Common sense is increasingly uncommon. And when it comes to the media, there’s a lot of common nonsense that circulates all too easily, making it harder and harder for ordinary, well-intentioned folks to find reliable sources of accurate information about the issues we face today. “Media literacy” is more important – and more elusive – than ever. I…

1
What is “News Literacy” in This Age of “Fake News”? 26:16

3+ y ago26:16

26:16

It's more important than ever to become "news literate" and to develop the critical thinking skills needed to evaluate the sources of our information. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about news literacy, "fake news," and the responsibility we all have to be smart, active consumers of news and information. Read Abbie Fink's …

1
How to Apologize (and Why It's So Hard to Do Well) 24:03

3+ y ago24:03

24:03

Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to…

1
Why Executives Should Give Their Communications Team a Seat at the Table 29:30

3+ y ago29:30

29:30

When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that? In this episode, Ab…

1
Social Media: Blessing or Curse for Corporate Communications? 24:29

3+ y ago24:29

24:29

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021. Someone posed the question the other day—are you really a business if you don’t engage on social media? Good question. Social media connects us with the world at large. Social media can repla…

1
How to Build Relationships with Journalists and Media Outlets in Arizona 31:10

3+ y ago31:10

31:10

We’ve all heard that it’s not what you know, it’s who you know. But when it comes to the media, especially in today’s contentious political climate, it’s hard to know who to know and even who to trust … let alone how to get them to trust you. In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why it's important to build relationships wi…

1
Does Influencer Marketing Make Traditional PR & Marketing Communications Obsolete? 30:52

3+ y ago30:52

30:52

Is "influencer marketing" new? Do influencers make traditional public relations and marketing communications obsolete? These are questions Abbie Fink and Dr. Adrian McIntyre discuss in today's episode. Merriam-Webster defines influence as "the power or capacity of causing an effect in indirect or intangible ways." In marketing, the use of "influenc…

1
Community Relations: Giving Back is Good Business 30:38

3+ y ago30:38

30:38

Giving back to the community is good for business. Whether through cash contributions, board or volunteer service, businesses that make a commitment to community will reap the benefits. Beyond the buzzwords like CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance), community relations is an essential part of public r…

1
What can CEOs learn from Biden's first press conference? 21:51

3+ y ago21:51

21:51

Whether you are President of the United States or the president of a small business, managing media relations and fielding questions from journalists requires careful planning, preparation, and practice. There are tried and true communication tips and techniques everyone can use whether you are being interviewed by the media, addressing your invest…

1
From Media to PR: The Personal Journeys of Scott Hanson & Abbie Fink with HMA Public Relations (2019) 37:47

3+ y ago37:47

37:47

HMA Public Relations is a full-service marketing communications and public relations agency. Founded in 1980, they are the oldest continuously operating PR firm in Arizona and celebrated their 40th year in 2020. HMA Public Relations’ capabilities are not limited to any industry, nor bound by geographic boundaries. In addition to their headquarters …

1
Trailer: Copper State of Mind 5:44

3+ y ago5:44

5:44

COMING SOON: Copper State of Mind is a new podcast for Arizona executives and directors of marketing and communications who want to increase the effectiveness of their public relations and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing c…

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