Wedding pros... you've just found your weekly dose of why. Get ready to grow your business with intention, one episode at a time. Each week, we explore the strategies and techniques that build a profitable wedding industry business with purpose.
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Are you a wedding pro ready to ’crush it’ in life and business? Each week on the Event: Crushed podcast, we’ll be chatting about all things wedding industry, entrepreneurship, and how to take our businesses to the next level with practical advice and real life stories from someone who has been in it for over a decade, along with expert guests! Host Becky Hart has owned her PNW wedding + event planning company Event Crush since 2012, has bought and sold a rental business, and leads one of the ...
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Are you a wedding business owner that wants to grow your business for success? You are in the right place as you tune into the UK's leading Wedding Industry podcast. If you want to take your creative passion and turn it into a successful, profitable business doing what you love, you are in the right place. In the Wedding Pros who are ready to grow Podcast wedding business consultant and speaker Becca Pountney will share her expert tips and practical advice to help you find success. In this p ...
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Tune in for education for wedding pros, featuring vendors in the DC/MD/VA area. Hosted by Abigail Coale of Abidoodle Productions.
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In this series, 'The Business of Weddings', I'll be chatting to loads of wedding pros and industry heavyweights to get their insights on the wedding industry. Whether you're a videographer, entertainer or florist, there'll plenty of advice, tips and motivation to help take your business to the next level.
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Step into She Creates Business, a Podcast for Wedding Pros, your go-to guide in the vibrant world of wedding entrepreneurship, created and hosted by Kinsey Roberts since 2016. She Creates Business is a pivotal tool in shaping and refining the art and science of thriving in the wedding industry. This podcast is a treasure trove of actionable insights, covering everything from marketing finesse to growth tactics, branding ideas, and the technical know-how of being a wedding pro. | You'll get b ...
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159 | Your Back Pocket Guide to Attending Wedding MBA This Year (Or Any Live Event!)
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Are you headed to Wedding MBA this year? Or maybe you’re just curious about making the most out of any big conference? You’re in the right place because in this episode, I’m diving into my favorite strategies for making the most of attending Wedding MBA this year. Because let’s be real, Wedding MBA is BIG. With over 200 exhibits and 160 presentatio…
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Understanding the South Asian Wedding market - with Anshika Arora
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Today I am chatting with founder of Eternity and South Asian Wedding specialist Anshika Arora. In this episode we talk about the opportunities that lie in the South Asian Wedding market, how to set your business apart and how to embrace and understand different cultures and their wedding traditions. Check out Eternity Use discount code Becca10 Find…
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Ep. 28: The 5 Pillars of a Successful Website with Emily Foster Creative
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In this conversation, Emily of Emily Foster Creative discusses her journey into the wedding industry and the importance of having a functional and beautiful website for wedding professionals. She outlines the five pillars of a successful website: brand strategy, design, copywriting, content, and SEO, emphasizing how each pillar interconnects to cre…
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158 | Two Stages Of The Sales Cycle Most Wedding Pros Are Getting Wrong (And How To Fix It)
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If you're a wedding pro looking to increase your bookings and take control of your wedding sales process, then this episode is a must-listen. Today, I’m diving into two key stages of the sales cycle that I guarantee are costing you money right now. And trust me, mastering these steps can make a huge difference in growing your business. On this epis…
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Writing a wedding business book - the full behind the scenes
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Tomorrow my book is officially published and it has been quite the journey to get there. In today's episode I take you behind the scenes of the rollercoaster ride that has been getting this book out into the world, and I even read some extracts to wet your appetite. Done is better than perfect is available to order now: https://beccapountney.com/bo…
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157 | The Biggest Red Flags Wedding Pros Miss That Lead To Nightmare Clients
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In this episode, I’m diving into all the red flags wedding pros miss that pop up during the sales process and consultations. Trust me, we’ve all been there—those little gut feelings that tell you something might not be right, but sometimes we ignore them in order to make the sale, right? Not anymore! I’m here to help you recognize these warning sig…
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Ep. 27: Buyer Beware: The Do's and Don'ts of Wedding Industry Education
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In this week's solo episode, Becky discusses her personal experience with wedding industry education as a consumer and what she has learned along the way as someone who has invested a decent amount of money into conferences, workshops, courses, masterminds, and more. She shares some of her favorite resources and educational opportunities for weddin…
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156 | Behind The Brand: The Making Of Jayne Heir Events
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Welcome to the first episode of our new series, Behind the Brand! I’m diving into the stories behind some of the most iconic and rising wedding industry brands to uncover what makes them stand out. In each episode, I’ll chat with wedding pros who have built successful, recognizable brands, and we’ll explore the strategies, challenges, and key decis…
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155 | Breaking Down The Most Misunderstood Marketing Strategy In The Wedding Industry
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What's the most misunderstood marketing strategy in the wedding industry? SEO! So many wedding pros get SEO wrong - or avoid it all together because it feels hard. I want you to know that you're SLEEPING on this marketing strategy, and my guest today, Erin Ollila, agrees! If you’ve ever felt overwhelmed by local SEO for wedding pros or are just uns…
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Ep. 26: Embracing Authenticity on Instagram with Mimi of Wilder Social
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This week, Becky and Mimi of Wilder Social discuss the intricacies of social media for wedding professionals and the importance of being authentic and how this helps our online presence. Mimi shares her journey into the wedding industry, the challenges wedding pros are facing with the Instagram algorithm, and the importance of genuine engagement. W…
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154 | Trusting Your Gut To Make Decisions In Your Wedding Business
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In this short and sweet episode of The Power in Purpose podcast, I’m diving into a topic that’s been coming up a lot lately in my mastermind, Wedding Pro Insiders—trusting your gut when making business decisions. We all know how overwhelming it can be to sift through the countless opinions and strategies thrown at us daily, and it’s easy to feel lo…
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Why you should say goodbye to email newsletters
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One thing that makes me sigh is when your website says 'sign up to our email newsletter'. Today I am going to share with you why this strategy doesn't work, and how to give your email marketing a revamp. We are going to look at email marketing strategies that work, and how you can implement them in your wedding business. Follow me on Instagram Time…
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Meeting of the Wedding Minds - Live from London
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Today's episode is a special one as it was recorded LIVE from the Biltmore Hotel in Mayfair. The first ever live edition of the podcast was a panel discussion titles 'meeting of the wedding minds. Our host for the evening was Alison Hargreaves, founder of Guides for Brides and joining me on the panel were two renowned Wedding Industry educators fro…
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153 | Your Biggest Questions Answered - A Candid AMA Episode On Life, Business, and of course Skincare!
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In this special episode of The Power in Purpose podcast, we're celebrating six amazing years! I'm taking a break from the usual business advice to answer your most burning questions in a candid Ask Me Anything (AMA) session. From skincare tips and my journey into wedding planning to advice on building wedding businesses you can eventually sell, not…
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Ep. 25: Navigating Public Relations for Wedding Pros with Meghan Ely
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In this week's episode, Becky interviews Meghan Ely, a PR expert for wedding professionals, discussing the importance of public relations in the wedding industry. They explore common misconceptions about PR, the benefits of getting published, and various opportunities available for wedding pros to enhance their visibility. Meghan shares practical s…
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152 | Don't Crash & Burn - How I Want You To Prepare For Off Season
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Today, we’re talking about how to make the most of the off-season in your wedding business without totally crashing and burning. Whether you’re winding down for the winter or your off-season hits later in the year, I’m bringing real and actionable tips to help you get through it feeling refreshed and ready to go. On this episode of The Power in Pur…
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The AI Revolutionising the Wedding Industry with Bailey Readings
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Today I'm chatting with Bailey Readings, a young entrepreneur and AI expert. He shares his remarkable journey from starting a cookie cutter business at just 14 years old to launching Automated Flow, a company that leverages AI to streamline business processes. We talk about the way AI is evolving, the power of chat bots and how you can start embrac…
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151 | Why Your Website Needs a Facelift: What My New Site Taught Me About Staying Current
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My new website is live!! In this episode, I’m sharing a behind-the-scenes look at my brand-new website redesign and why your website might need a refresh too! Over a weekend (and an extra day), I gave my website for wedding pros a much-needed facelift using a Tonic Site Shop template (use code CANDICE for 15% off - btw). If you’ve ever wondered whe…
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Ep. 24: Juggling Work, Life, & Family with Radhika of Rad Occasions
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In this conversation, Becky Hart and Radhika Graham explore the complexities of work-life balance in the wedding industry. Radhika shares her journey from a full-time job to running her own wedding planning business, emphasizing the importance of setting boundaries, asking for help, and prioritizing self-care. They discuss the challenges faced by w…
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150 | Peek BTS of My Quarterly Planning Process (What You Need to Do the Prepare for The Final Quarter)
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Are you tired of setting big goals only to find yourself scrambling at the end of the year to accomplish all the things that you said you were going to do? What if you could make real progress in just 90 days, specifically the last 90 days of the year? In this episode, I'm sharing why quarterly planning is key to making real progress in your busine…
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What to do when you are shortlisted for a wedding award - Damian Bailey pt 2
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I'm back for part two of my conversation with Damian Bailey, founder of The Wedding Industry Awards. In this episode we discuss how to make the most of the awards process from the moment you are shortlisted through to the awards night itself. If you missed part 1 you can listen to it here. Find out more about The Wedding Industry Awards Timestamps …
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149 | Do Luxury Clients Buy From Ads? How one High-End Stationer Cracked The Code
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In this episode, we’re getting deep into running ads to attract luxury wedding clients! Do luxury clients buy from ads? I wasn't sure. Our guest, Elisabeth Stuckey, is a high-end stationer who went from being a high school teacher to building a multi-six-figure stationery business working just 16-20 hours a week (yes, you read that right!). She’s h…
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Ep. 23: Optimizing Your Website for Sales Success with Hannah of Made with Boldness
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This week, Becky Hart and Hannah Davis sit down to discuss the intricacies of designing effective websites for wedding professionals. They explore the benefits of using Showit, the importance of blogging and SEO, and the key components that make a wedding pro website successful. Hannah shares common mistakes to avoid, when to consider a rebrand, an…
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148 | Surviving Survival Mode: How To Make It Through A Tough Wedding Season
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September marks the tail end of wedding season, and if you're like most of the women I know, you're probably running on fumes. You're exhausted, you're overwhelmed, and everything feels like it’s on the back burner. Sound familiar? Today, I'm sharing all about embracing survival mode without guilt, especially after a tough wedding season. Instead o…
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Is your wedding business truly accessible? With Lisa Heywood
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When was the last time you reflected on how accessible your wedding business is? In today's episode I am chatting with Ceilidh caller Lisa Heywood about how she's ensuring her wedding business is making strides to being truly accessible to all. In today's episode Lisa shares her insights and challenges us all to think more about what we are doing t…
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147 | Is Your Marketing Lacking? It Might Be The Stories You're Telling With Guest Akua Konadu
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Is your marketing feeling flat? It might be because you're not telling enough stories—or not telling them effectively. On today’s episode, I sit down with Akua Konadu, a storytelling strategist, educator, and multi-passionate entrepreneur. Akua is the founder of two successful businesses and the host of the Independent Business Podcast sponsored by…
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Ep. 22: Network like a (Wedding) Pro
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This week we are diving DEEP into all things networking for wedding pros! Do you love networking? Hate it? Avoid it at all costs? Whatever the case, this episode is for you! Listen in on my presentation from the Book More Weddings Summit where I break down the benefits of networking, my best tips and tricks, and most importantly how to set yourself…
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Turning a farm into a wedding venue with Stefania Bennett
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When Stef married a farmer she didn't realise that owning a wedding venue would be on the cards. Having held her own wedding on the farm, she realised there was a huge opportunity to open up the farm to more couples. Now Stef runs a successful wedding venue and today she shares her story. We talk about the highs and lows of running a venue, the imp…
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146 | Are Your Ideal Clients Changing? Do They Not Exist Anymore? Here’s How to Keep Up With Amanda Shuman
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In the wedding industry, we talk about ideal wedding clients a lot. But here's the thing: I think your ideal clients are CHANGING and in fact, I think that your ideal client may not even exist anymore. In this episode, Amanda Shuman of Carry Love Designs and I dive into the ever-evolving concept of ideal clients in the wedding industry. We talk abo…
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Ep. 21: Demystifying SEO for Wedding Pros with Adrienna of Ava & the Bee
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On this week's episode, Becky sits down with Adrienna McDermott of Ava & The Bee to chat all things SEO for wedding pros. Adrienna breaks down SEO, why it's essential for wedding pro success, and what we can be doing today to increase our chances of ranking higher on Google for our desired keywords. She reminds us that SEO is a long game and that w…
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Behind the scenes of the Wedding Industry Awards with Damian Bailey
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Today I am taking you behind the scenes of TWIA (aka as the Wedding Industry Awards) with the founder Damian Bailey. As a wedding photographer himself he has set up the most successful wedding awards in the UK. Today I ask him the questions you all want to know the answers to, so you can decide if entering the awards is for you. Entries close on Mo…
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145 | The Biggest Reason Why You’re Not Standing Out In The Luxury Market With Emily Foster
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Are you struggling to stand out in the luxury market? Or worse, are you accidentally cheapening your branding? Today, I’m joined by Emily Foster, an award-winning brand and website designer who works with wedding pros just like you. If you’ve ever found yourself wondering why your brand isn’t standing out in the luxury market, or you want to learn …
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6 things I have learnt over the summer break!
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It's September and I am back and today I am talking about 6 things I have learnt over the summer break! From outsourcing to being honest, I share what's been going on in my world for the last 6 weeks and the lessons you can implement into your wedding business! Join the Members Lounge Discover the Wedding Pro Agency Time stamps: Introduction to Sum…
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144 | Is Your Brand Looking Blah? 5 Signs Your Brand Is Looking Stale (And It Might Be Time For A Rebrand)
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Is your branding looking blah? Or worse, could your brand actually be turning off potential clients? Maybe you're wondering if you need to do a little update this winter or if you need to burn it all down and start fresh. Branding is usually on the top of everyone's mind at this stage of the wedding season and at this stage of the year. Today, I wa…
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Ep. 20: Should the Luxury Market be the End Goal for Every Wedding Professional?
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In this short solo episode, Becky discusses the obsession the wedding industry seems to have with the luxury market, and she questions whether it should be the ultimate goal for every wedding pro to serve luxury clientele. Becky emphasizes that luxury does not always equal success, and that it is very possible to run a successful wedding business w…
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How to stop holding yourself back with Barbara Nixon
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Today is the final part of our summer series, where I have been sharing content that is usually reserved for my wedding pro members. Today we hear from Barbara Nixon as she shares her tips and advice on how to stop holding yourself back! Find out more about Barbara Want to join the Wedding Pro Members Lounge? Click here. Want to meet other likemind…
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143 | Are You Using Instagram WRONG? An Alternative Instagram Strategy That Changes Everything
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As you prepare for engagement season, I think it's time that we talk about what role Instagram should play in your overall marketing strategy for this year. In this episode, I'm presenting to you an alternative Instagram strategy for wedding pros because I think a lot of wedding pros are actually using Instagram WRONG. So if you've been feeling bur…
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Ep. 19: Growing a Team for 6-Figure Success with Jess Aiken of the Planner's Perspective
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Have you ever thought about growing a team, but were too scared to trust someone else with this business that you've built from the ground up? This week's episode is for you! Learn how to avoid burnout by taking the leap to scale your biz, with Jess Aiken of the Planner's Perspective and Wedding Company of Williamsburg. Jess shares her journey in t…
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How to convert digital wedding enquiries with Alan Berg
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It's summer 2024 and over the month of August I am sharing training usually reserved for my members only! Today I am sharing one of my post popular videos - a training session all about how to convert digital wedding enquiries with Alan Berg. I love his straight forward, simple attitude and I think you will too. This is one of two training sessions…
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142 | If You Want To Make Six Figures You Need This Marketing Plan
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If you want a six-figure business in the wedding industry, then you need a six-figure marketing strategy. But what does the six-figure marketing strategy actually look like? And how can you create a marketing strategy and stick to it? On this episode of The Power in Purpose Podcast: [00:00]: Introduction [07:11]: Aligning Your Marketing Plan with Y…
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Ep. 18: What Energy are You Bringing to the Wedding Day?
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In this episode, Becky shares a recent wedding day experience and her main takeaways from it, which came down to staying calm when things didn't go as planned and having a positive energy on a wedding day despite the circumstances! She also discusses handling things behind the scenes as much as possible and not bringing situation to couples unless …
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Protecting your wedding business online - with Paul Newton
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With almost every aspect of your wedding business now happening online, it's more important than ever to protect your business from scammers. In today's episode from the members lounge archive you will hear from Paul Newton - Wedding Magician, Speaker and author of Mental Theft. He walks you through some of the common scams, and how to ensure you s…
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Ep. 17: Getting Ghosted? Why It's Happening & What You Can Do About It
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In this week's solo episode, Becky sits down to chat about all things ghosting in the wedding industry. What is it, why is it happening, and what can we do about it!? She also discusses how ghosting isn't strictly happening from couple to vendor, it's also happening from vendor to couple AND from vendor to vendor! Ghosting isn't going away any time…
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How to plan a styled shoot with Natalie Stevenson
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Over the month of August I am digging into the archives of the Wedding Pro Members Lounge to bring you some great training that has previously been for members only! This week you will here a great session from wedding photographer Natalie Stevenson all about how she transformed her own business with styled photo shoots. Click here to follow Natali…
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141 | Launch Your List Series: You Have An Email List... Now What? 11 Tips To Grow Your Email List!
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In this final episode of the Launch Your List series, I'm sharing 11 tips to grow your email list. We've talked a lot about email marketing strategies and how to create a lead magnet, but now? It's time to actually get people to sign up for your list. And the best part? There's a good chance that you're already doing a lot of these things. It's rea…
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Ep. 16: Marketing Plans Made Simple with Heidi of Evolve Your Wedding Business
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Heidi Thompson, founder of Evolve Your Wedding Business, joins Becky on the podcast to share her expertise on marketing plans in the wedding industry. Heidi breaks down the five key components of creating a marketing plan: setting goals, defining your ideal client, getting clear on your messaging, the how/strategy, and evaluation/review. Learn how …
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How to brand your wedding business like Air BnB - Summer series pt 1
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This August I'm letting you behind the curtains to see inside the Wedding Pro Members Lounge, my private members club for wedding business owners. Every month we have an amazing guest expert training, so I have been digging into the members lounge archives to share some of the training's with you. Today you will here from branding expert Danny Matt…
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140 | Launch Your List Series: Building Your Quiz Funnel In The Help Of AI
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What are the steps that you need to take to build your quiz funnel? At this point in our email marketing series, we've talked about the psychology of quiz lead magnets and the types of quizzes that wedding pros can create. But today, we're diving into the actual step-by-step process of creating a quiz funnel. And the good news is? It's not as hard …
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Ep. 15: Lifehacks to Increase Productivity for Wedding Pros
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In this solo episode, Becky shares five life hacks for productivity and success in both personal and professional life for wedding pros. Becky's Lifehacks for Increased Productivity: Learn to wake up early! Go to bed sooner (leave the binge watching Netflix behind and swap it with a productive morning routine) Use a meal planning app like eMeals pa…
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Sometimes good things DO come for FREE - with Heidi Thompson
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Today I'm chatting with author, wedding coach and marketing strategist Heidi Thompson. We talk about how the marketing landscape is changing and what couples expectation is in 2024 vs a few years ago. We also discuss her upcoming FREE Book more weddings summit and I ask her the awkward questions you don't want to. Click to get your FREE summit tick…
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