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Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals. Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company. James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries. Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.
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ChatGPT has been the biggest game changer for Small Business looking for productivity improvements. There has been a lot of talk about what AI can and can't do and what you should and shouldn't do with AI. Last week I uploaded our P&L and Balance Sheet because I wanted to get some advice on how our company is going. I think this will be something t…
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This week we look at productivity tips for your Small Business. Inflation is running wild around the world and Governments are looking for the best solutions to bring it back under control. Increasing productivity is a great way to do this. It means higher profits, higher wages and businesses have more resources to reinvest and grow their businesse…
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Artificial Intelligence is going to be our Industrial Revolution. Already there are huge technical advances - and it is only really beginning. We detail the Top 10 AI tools that we are already using in our companies and how you can use them in your business. Have a listen to the podcast to find out how this will impact your small or medium-sized bu…
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What is AI? How will it affect your industry? How can you improve productivity? AI is going to be our generation's Industrial Revolution. The changes from this are going to be huge, so all small business owners need to understand the threats and more importantly the opportunities that come from AI. Have a listen to the podcast to find out how this …
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This week we look at the Message from Garcia, an article written in 1899. What was the message? Who carried it? Why him? Most importantly - how does this fit into your business? Finding someone who can take a message to Garcia, or more than one will make your life, as a business owner, a whole lot easier. We use the message to help us illustrate to…
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How can small business owners manage the impacts of inflation? We look at the impact inflation will have and offer some tips on how to best manage running a business in a high inflation economy. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.…
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Hiring today is a global issue for Small Businesses. We look at some of the strategies that successful small businesses are using to be able to hire the right people as well as getting the most out of the team you have. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Sma…
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What is the Great Resignation? How is it effecting Small and Medium Sized Businesses? What can you do to manage it? We discuss some of the facts and ideas to move forward in what is a very turbulent time for SMEs For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Busi…
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I am a huge fan of the Rockefeller Habits and Scaling Up books by Verne Harnish. We discuss how we are going on our journey of implementing them in Extreme Networks. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.…
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Firing employees is a really difficult process for everyone - the business owner or manager, and the employee. We discuss some of the mistakes we've made, how to avoid it, and if it absolutely has to be done, the process that we use. Obviously employment law differs around the world, so get legal advice first, but this process focuses on minimising…
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We discuss the Martech - Marketing Technology - that we use to run our marketing campaigns. Mostly free and easy to use, these are the tools you should be looking at to see if they fit into your marketing plan, so that it can achieve the goals set out by your business plan and personal plan. For Small Business IT Support visit our IT Company, Extre…
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We discuss free and easy to use marketing technology that small business owners need to at least know about, if not use, to market their businesses successully. For Small Business IT Support visit our IT Company, Extreme Networks. For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business. Let us know what you thought of the podcast on…
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This episode covers the latest ACSC Cyber Threat report. We marry this up with some real-life hackings that we have seen in local businesses and we cover how you can secure your business. Have a listen to the podcast and do some marketing to get those customers in. Let us know what you thought of the podcast on Linkedin or Facebook.…
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This special COVID 19 Podcast looks at Leadership, Runway and pivoting for small businesses in the face of COVID. Business has changed massively and runway is now key. Businesses need to cut expenses very quickly but they are also looking for new ways to grow their revenues as the business and consumer worlds are changed massively. To help you thro…
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This podcast looks at some of the tactics you can use to manage your business better with the Coronavirus / COVID 19. We look at suppliers, customers, your team and your cashflow with some ideas to help you get through it all. We have some tips that will definitely help with business continuity and cash flow for Small Businesses. Check out our show…
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I recently received a scary email involving my PORN BROWSING HABITS!?!? The email threatened me with everyone in my contacts getting a picture of me along with my browsing habits. WHAT SHOULD I DO? We break down what these email means and how they can start to generate emails that can be really scary and fool people into paying Bitcoin with these e…
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Firstly we looked at some of the equipment we use for doing our podcasts. We use the Audio-Technica ATR - 2100 USB. This is a great directional microphone that cuts down Mackie 802 VLZ4 - We use this mixer to be able to do a mix minus setup to be able to record Skype interviews. It is a little technical and I am no expert in it, but I tried softwar…
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It can be really difficult to understand how effective your podcast is going. Podcast statistics are a bit of an arcane art, and it is difficult to understand the relative difference in downloads between podcasts and also there are some great ways that you can find out which parts of your podcast resonate with your audience. We look at what you can…
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Steve Hui, the Points Whisperer, is the owner of I fly flat. We talk about what the tricks are to using points in your business to be able to fly business class. Business owners have a huge advantage when it comes to Frequent Flyer Points. We recently talked about "How to take a holiday as a business owner." I think it is really important to travel…
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Meeting effectiveness is a problem in businesses large and small so we tried a new approach to improve the productivity to come out of our meetings. We look at Slack. This is an awesome communications tool, which has a free plan (that is the plan we use). It helps decrease our huddle meeting time, provides an easy way to get information quickly and…
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Creating bespoke software for your small business has never been easier or cheaper than it is today and it can make a fundamental difference to the productivity and profitability of your business. We look at Google Analytics. Do you know how to use Google Analytics? It tells you some key metrics for your website. Most small business websites get ar…
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