Do you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
…
continue reading
Shopify Masters is a business podcast powered by Shopify, featuring real stories of entrepreneurship, actionable marketing tips and tools for ecommerce growth.
…
continue reading

1
Everything You Need to Know About Building Supply Chains
36:06
36:06
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
36:06Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business. For more on Diaspora Co. and show notes click here.Oleh Shuang Esther Shan, Sana Javeri Kadri, Diaspora Co., Shopify
…
continue reading

1
Maximize Your Margins as an Ecommerce Founder
34:23
34:23
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
34:23Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer brand. Andrew shares his tips for iterating and testing creative, spending more efficiently on ad creative, and saving on variable …
…
continue reading

1
Break Into an Established Market With These Retail Strategies
31:15
31:15
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
31:15Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales. For more on Original Duckhead and show notes click here.Oleh Shuang Esther Shan, Morgan Cros, Original Duckhead, Shopify
…
continue reading

1
Creating Media Moments with A PR Expert
34:14
34:14
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
34:14Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.Oleh Shopify, Adam Levinter
…
continue reading

1
Creative Strategies to Fundraise Without Sacrificing Ownership
35:59
35:59
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
35:59Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and grew Sani into a thriving business. For more on Sani and show notes click here.Oleh Niki Shamdasani, Ritika Shamdasani, Shuang Esther Shan
…
continue reading

1
The Business Pivot That Led to More Customers and Happier Suppliers
34:44
34:44
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
34:44Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintaining good relationships, plus the big change he made to make Odd Bunch's value proposition better for both customers and suppliers…
…
continue reading

1
How to Scale Quickly Without Funding
32:08
32:08
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
32:08Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once. For more on Waterboy and show notes click here.Oleh Mike Xhaxho, Shuang Esther Shan
…
continue reading

1
When a Passion for Plants Grows Into a Business
33:59
33:59
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
33:59April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses. For more about Unsolicited Plant Talks and show notes: https://ww…
…
continue reading

1
The Key to Balancing Profitability & Sustainability
30:24
30:24
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
30:24A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun. For more on My Skin Feels and show notes click here.Oleh Shuang Esther Shan, Danielle Close, My Skin Feels, Shopify
…
continue reading

1
The Future of DTC: Funding Strategies and Using AI
37:34
37:34
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
37:34Matthew Scanlan, co-founder of cashmere company Naadam, shares how his company started with a daring ride across the Gobi Desert and $2.5 million in cash. Matthew discusses the challenges of launching a direct-to-consumer brand in today’s market, including securing funding, managing cashflow, and leveraging AI. For more about Naadam and show notes:…
…
continue reading
Kindred Label founder Cassidy Caulk built a patented luxury shoe brand from scratch, mastering everything from cobbling to engineering. Get actionable tips for product development, manufacturing partnerships, and protecting your invention. For more on Kindred Label and show notes click here.Oleh Shuang Esther Shan, Cassidy Caulk, Shopify, Kindred Label
…
continue reading

1
How To Dominate Affiliate Marketing
29:47
29:47
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
29:47Reverie scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean beauty empire through intentional product development and community marketing. For more on Reverie and show notes click here.Oleh Shopify
…
continue reading

1
Building a Multimillion-Dollar Brand on Family Values: The Story of First Day
28:19
28:19
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
28:19Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the sign…
…
continue reading

1
How Fur's Founders Pioneered a New Beauty Category Through Trust and Persistence
35:55
35:55
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
35:55From getting laughed out of stores to selling at major retailers—discover how Fur’s founders built a multimillion-dollar beauty brand in an untapped market with just $10,000. For more on Fur and show notes click here.Oleh Laura Schubert, Lillian Tung, Fur, pubic hair, personal care, beauty, sales, social media, content creation, affiliate, shopping, online shopping, Ulta Beauty, Credo, taboo, sexual health, haircare, Shuang Esther Shan, marketing, Shopify
…
continue reading

1
Going from Creating Content to Making Products
29:34
29:34
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
29:34Lindsay Silberman has extensive experience as a magazine editor and content creator before launching Hotel Lobby Candle, a candle company designed to take customers back to their favorite travel destinations. Lindsay shares her journey of learning how to create products and she gives advice on pitching editors and writers for media coverage. To lea…
…
continue reading

1
Transforming Ancient Beauty Rituals into Modern Success
40:22
40:22
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
40:22From DIY sugaring in her dorm room to landing her product in more than 300 Ulta Beauty stores, Aliyah Marandiz shares how she built Sugardoh through authentic “anti-marketing,” community support, and navigating manufacturing challenges. For more on Sugardoh and show notes click here.Oleh Shuang Esther Shan, Aliyah Marandiz, Sugardoh, Shopify
…
continue reading

1
Growing a Hobby Into a Business
24:57
24:57
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
24:57Making terrariums started as a hobby for Emma Sibley. The business grew organically, first through sales to friends and family, then markets and workshops. Here's how she scaled London Terrariums, which now has a storefront in East London. To learn more about London Terrariums and for show notes: https://www.shopify.com/blog/london-terrariums-scali…
…
continue reading

1
Soft-launch Strategies That Lead to Immediate Sellouts
30:21
30:21
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
30:21Kloo cofounder Claudia Snoh shares how she and her Q-grader mother built a premium coffee concentrate brand, from soft launch strategies to vertical integration and building authentic brand connections. For more on Kloo and show notes click here.Oleh Shuang Esther Shan, Claudia Snoh, Kloo, Shopify
…
continue reading

1
How Private Equity Approaches Ecommerce
34:28
34:28
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
34:28Leon Hughes built his career around developing digital strategies for consumer brands. Now, he's passing on that knowledge as a partner at the London-based private equity firm, Piper, and the organizer of Shopify Geekmeets. To learn more about Piper and for show notes: https://www.shopify.com/blog/piper-private-equity For video interviews, subscrib…
…
continue reading

1
Go Viral While Spending Zero Dollars on Ads
37:05
37:05
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
37:05Learn how two founders built the viral pickle brand Good Girl Snacks through heritage-inspired innovation and zero-cost marketing. Read more about Good Girl Snacks and show notes here.Oleh Shuang Esther Shan, Leah Marcus, Yasaman Bakhtiar, Shopify
…
continue reading

1
How Many Product Iterations Do You Need to Launch?
32:36
32:36
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
32:36Julie Carty created LatchLight, a wearable light for breastfeeding mothers, with no prior design experience. She describes the product development process and when she felt confident to launch. To learn more about LatchLight and for show notes: https://www.shopify.com/blog/latchlight-product-design Subscribe to the Shopify Masters YouTube channel f…
…
continue reading

1
The Slow Burn Strategy to Massive Retail Success
34:23
34:23
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
34:23Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around. For more on Stoked Oats and show notes click here.Oleh Shuang Esther Shan, Simon Donato, Stoked Oats, Shopify
…
continue reading

1
Brand Building with an Indigenous Designer
24:18
24:18
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
24:18Hud Oberly is the indigenous founder and designer behind the clothing company Here’s 2 You. He crafted the brand around that belief that everyone is creative. Here's how he is sharing that message through clothing, events, and more. For more about Here's 2 You and show notes: https://www.shopify.com/blog/heres-2-you-creativity Watch the video of th…
…
continue reading

1
How to Sell Premium Products at Scale
40:43
40:43
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
40:43Island Creek Oysters scaled into a premium seafood company and now ships to 46 states. CEO Chris Sherman shares scaling strategies and tips for any brand transitioning into ecommerce. For more on Island Creek Oysters and show notes click here.Oleh Adam Levinter, Chris Sherman, Shopify, Island Creek Oysters
…
continue reading

1
The Secret to Monetizing as an Artist
30:50
30:50
Main Kemudian
Main Kemudian
Senarai
Suka
Disukai
30:50Learn how indigenous hip-hop duo Snotty Nose Rez Kids built their empire through storytelling, from hand-selling merch to running a global brand. Watch the full video interview on YouTube here. For more on Snotty Nose Rez Kids and show notes click here.Oleh Benjamin Gottlieb, Shopify, Snotty Nose Rez Kids, Young D, Darren Metz, Yung Trybe, Quinton Nyce
…
continue reading