Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
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Build a 7-Figure Business by Providing Your Most Priceless Product for Free
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34:09Revenge Of became the go-to nerd bodega by hosting free events and waiving pinball fees. Learn the strategy that drives organic sales without discounts. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Joe Myers, Adam Levinter, Shopify, Jeff Eyser
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The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
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41:01Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers. For more on Elix and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Lulu Ge, Serena Smith, Shopify
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How to Make Retailers Chase Your Brand
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32:35Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actually performs. SALT & STONE has now become one of the fastest growing brands in the space to-date by doing things differently. For mo…
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From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors
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41:22Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized brand rooted in culture, design, and storytelling. In this episode, she shares how she validated demand early, built trust online wi…
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How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months
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32:38Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million first year. His journey shows aspiring entrepreneurs why demand-first thinking, authentic mission, and smart list-building can ch…
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From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew
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36:28Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leading with purpose helped them weather crises and grow a resilient business. For more on Taza Chocolate and show notes click here Subs…
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How to Save Lives & Build a Brand
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39:27While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now offers helmet and bike accessories in 20+ countries with financial backing from REI and the Clif Bar Family Office. Gloria talks al…
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How One TikTok Creator Built a Brand That Sells Out on Repeat
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36:58How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency. For more on Shelter Skin and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Catherine Lockhart, Shelter Skin, Shopify, Serena Smith
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The Retail Strategy That Lets Us Compete With Home Depot (Inventory Advice)
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29:05Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business competes against giants like Home Depot and Lowe's, taking pride as the #1 search result on Google. In this heartfelt conversation Matt…
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Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue
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41:55MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems. For more on MiJa Books and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Stephanie Reed, Muammar Reed, Serena Smith, MiJa Books, Shopify
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How I Made $1 Million In 1Hour After Our Worst Year In Business
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40:02SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athletic wear brand that generates $1 million in under an hour and is on track to hit $30 million in annual revenue this year. Lindsey …
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How Kindness and Smart Scaling Built a $92 Million Skin Care Business
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37:13Beekman 1802’s founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart. For more on Beekman 1802 and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Beekman 1802, Dr. Brent Ridge, Shopify, Shuang Esther Shan
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How to Run a Successful Kickstarter Campaign (From a $60M Pro)
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36:55Peak Design has raised over $60 million on Kickstarter across multiple campaigns, making them one of the most successful crowdfunding brands in history. Their most recent campaign alone generated $13.5 million. Founder Peter Dering shares the exact strategies, lessons, and controversial decisions behind building a $100M+ business entirely without v…
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How a College Injury Sparked an 8-Figure Shoe Startup
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40:37How Haley Pavone turned a college injury into an eight-figure convertible footwear brand built on curiosity, grit, and smart, sustainable growth. For more on Pashion Footwear and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Haley Pavone, Pashion Footwear, Serena Smith, Shopify
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How Two Friends Built a Multimillion-Dollar Business While Keeping Their Day Jobs
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40:39Rachel Hochhauser and Jena Wolfe didn’t quit their jobs to build Piecework Puzzles—and that’s exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner…
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How to Win Black Friday Cyber Monday
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21:44Discover the best Black Friday Cyber Monday strategies from 13 successful founders. Get actionable tips on sales, inventory, marketing, and more for 2025. For more on BFCM and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Peter Dering, Lindsey Carter, Rachel Hochhauser, Lanny Smith, Gloria Hwang, Casey Wojtalewicz, Ally Walsh, Matthew Burrows, Joe Myers, Jeff Eyser, Nima Jalali, Adam Levinter, Sean Frank, Serena Smith, Michelle Razavi, Dr. Julie Chung
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How Ridge Used AI to Double Revenue & Surpass $100M Revenue
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32:52Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue. For more on Ridge and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Sean Frank, Ridge, Adam Levinter, Shopify
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From Pantry Staple To Premium Brand: Bold Bean Co’s Recipe for 250% Growth
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33:23Bold Bean Co grew 250% by redefining beans as a premium, building community through storytelling, and scaling with purpose. For more on Bold Bean Co and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Amelia Christie-Miller, Bold Bean Co, Shuang Esther Shan, Shopify
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How She Pitched Whole Foods & Got a Response in 3 Hours
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45:18One cold email landed Elavi in more than 50 Whole Foods Market stores. Learn the three-step pitch framework that gets buyers to respond in hours, not weeks. For more on Elavi and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Michelle Razavi, Serena Smith, Shopify, Elavi
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MALK’s Path to $100M in Revenue
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46:13MALK’s president scaled the organic plant-based milk brand to $100M in revenue through smart growth strategies and tactics. For more on MALK and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Ryan Rouse, MALK, Shopify, Shuang Esther Shan
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Turn a Side Hustle into $100K Revenue
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34:00Province of Canada grew from $1,500 to $100K monthly revenue through 5 years of organic growth, daily content, and community building. For more on Province of Canada and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Julie Brown, Province of Canada, Shuang Esther Shan, Shopify
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The Founder Who Turned Plastic Waste Into a Multimillion Dollar Travel Brand
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34:54Solgaard founder Adrian Solgaard shares how crowdfunding, design, and sustainability shaped his global travel brand. For more on Solgaard and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Adrian Solgaard, Solgaard, Shuang Esther Shan, Shopify
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From College Dropout to $100M Brand Owner : A Founder’s Story
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54:33Building a company with your best friends can be the best way to reach $100M. Learn about sustainable growth through a Meta strategy from Unbound Merino’s CEO, Dan Demsky. For more on Unbound Merino and show notes click here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.…
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How Larroudé Scaled From $4,000 to Nine Digit Revenue in Five Years
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33:50Launched with $4000 in 2020, footwear brand Larroudé scaled to 550 staff and nine-digit revenue within five years using vertical integration and a direct-to-demand model. For more on Larroudé and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.…
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From $0 Profit to Doubling Revenue: The Business Plan That Changed Everything
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27:38Fashion entrepreneur Stephanie Ibbitson shares how writing a solid business plan transformed her struggling handbag brand into a profitable company. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.Oleh Sonya Lee, Stephanie Ibbitson, Shuang Esther Shan, Shopify
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