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Opportunity to talk real situations, real situations on officials in the Amateur Hockey in the US. Also Discussions on things going on in the USA Hockey & High School Hockey World. We are not officially endorsed by USA Hockey, we are affiliated by being Certified USA Hockey Officials.
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Shelf Talks

Roberta Townes

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Shelf Talks is the go-to podcast for entrepreneurs in the product space, offering insider insights on how to successfully get your products into retail stores and thrive on the shelves. Hosted by Roberta Townes, Shelf Talks features interviews with trailblazing female founders who have navigated the retail world. Each episode dives into real-life success stories, from building the perfect product to landing deals with major retailers. Whether you're just starting out or looking to level up y ...
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Send us a text In this episode of Shelf Talks, host Roberta interviews Jia Liao, the founder of HotPot Queen, a brand that brings the rich tradition of hot pot to American homes. Gia shares her journey from growing up in a family restaurant to launching her own CPG brand, emphasizing the importance of family legacy, product development, and the cha…
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Top Shelf Talks Hockey Stripes: In this Episode: Dad comes on the ice in Seattle and assults two young officals Parents you can do better What do we do as older seasoned officals when we enter the rink? We are one team We need to keep our younger officals protected from abuse Please send us an email at [email protected] or leave us a comment …
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Send us a text In this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests. In this clip, I talk with Tania Sweis, Co-Founder of Brune Kitchen and how she drives consumers trial in store, gives insight and facts to buyers when pitching for refrigerator space and not being afraid to iterate base…
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Send us a text Hope you have enjoyed the full episode with Sonia Smith Kang, Founder of Mixed Up Clothing and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Sonia specifically about launching into retail stores - Enjoy! (and learn). If another founder told yo…
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Send us a text In this episode of Shelf Talks, host Roberta interviews Sonia Smith-Kang, founder of Mixed Up Clothing, a children's brand that blends culture through fashion. Sonia shares her journey from being a registered nurse to launching her clothing line, driven by a desire to celebrate diversity and representation. She discusses the challeng…
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Send us a text In this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests. In this clip, I talk with Rebecca Alvarez-Story, founder of Bloomi - a sexual wellness brand currently on the shelves of Target and CVS. She talks about the challenges of connecting with VCs and securing venture capital…
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Send us a text Hope you have enjoyed the full episode with Lori Peha Kezner, Co-Founder of Millie's Sipping Broth and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Lori specifically about launching into retail stores - Enjoy! (and learn). What is one piece o…
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Send us a text In this episode of Shelf Talks, host Roberta interviews Lori Peha Kezner, Co-Founder of Millie's Sipping Broth. Lori shares her journey from being a school teacher to creating a unique savory broth product that caters to health-conscious consumers. The conversation covers the initial idea, the challenges of finding manufacturers, the…
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Send us a text Hope you have enjoyed the full episode with Mabel Frias, Co-Founder of Luna Magic and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Mabel specifically about launching into retail stores - Enjoy! (and learn). Looking back, what’s one thing you …
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Send us a text In this episode of Shelf Talks, host Roberta interviews Mabel Frias, co-founder of Luna Magic, a vibrant beauty brand inspired by Latina culture. Mabel shares her journey from climbing the corporate ladder in retail to launching her own cosmetics line with her sister. She discusses the influence of her entrepreneurial family, the dec…
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Send us a text Hope you have enjoyed the full episode with Katie Lefkowitz, Founder of Harken Sweets and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Katie specifically about launching into retail stores - Enjoy! (and learn). 1. What is one piece of advice …
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Send us a text In this episode of Shelf Talks, host Roberta interviews Katie Lefkowitz, founder of Harken Sweets, a brand dedicated to creating healthier candy alternatives. Katie shares her journey from a healthcare background to the food industry, driven by personal health challenges and a desire to make indulgent treats that are also good for yo…
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Send us a text Hope you have enjoyed the full episode with Camille Bell, Co-Founder of Poundcake and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Camille specifically about launching into retail stores - Enjoy! (and learn). Questions asked: What is the one …
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Send us a text In this engaging conversation, Roberta interviews Camille Bell, co-founder of Poundcake, a beauty brand focused on inclusivity and representation in the makeup industry. Camille shares her journey from college to entrepreneurship, the challenges she faced in creating a brand that caters to diverse skin tones, and the importance of re…
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Send us a text Hope you have enjoyed the full episode with Sarah Kaminiski, founder of Best Ever Granola and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Sarah specifically about launching into retail stores - Enjoy! (and learn). Questions asked: If another…
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Send us a text In this conversation, Sarah Kaminski shares her journey of building Best Ever Granola from a home-based operation to a growing brand with retail partnerships. She discusses the challenges of scaling production, the importance of marketing and social media engagement, and the strategies she employed to connect with consumers and retai…
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Send us a text Hope you have enjoyed the full episode with Aliett Buttelman, Co-Founder of Fazit Beauty and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Aliett specifically about launching into retail stores - Enjoy! (and learn). Questions asked: If another…
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Send us a text In this episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of vir…
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Send us a text Hope you have enjoyed the full episode with Ashley Hunt-Poole, Founder of Mocktails for Mommy and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Ashley specifically about launching into retail stores - Enjoy! (and learn). Questions asked: What …
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Send us a text In this conversation, Roberta interviews Ashley Hunt-Poole, the founder of Mocktails for Mommy, a pioneering alcohol-free beverage company. Ashley shares her journey from making videos on social making fun mocktails to creating a brand that caters to the sober curious community. The discussion covers the challenges she faced and the …
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Send us a text Hope you have enjoyed the full episode with Heather Sloan and Enwei Li, Founders of Heali Medical and took away some learning about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Heather and Li specifically about launching into retail stores - Enjoy! (and learn). Questions …
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Send us a text In this conversation, Roberta interviews Heather Sloan and Enwei Li, co-founders of Heali, a wellness company that innovates in the sports, beauty, skincare, and aging sectors. They discuss their backgrounds, the inception of Heali, the challenges faced during product development, and their unexpected success in retail. The conversat…
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Send us a text Hope you enjoyed the full episode with Christina Kao, Co-Founder & Co-CEO of Le Mini Macaron and took away some learnings about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Christina specifically about launching into retail stores - Enjoy! (and learn). What advice would y…
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Send us a text In this conversation, Christina Kao, Co-Founder and Co-CEO of Le Mini Macaron, shares her journey from a marketing background to launching a successful nail care brand. The discussion covers the inspiration behind the brand, the challenges faced during its inception, and the innovative approach taken to create a user-friendly gel man…
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Send us a text Hope you enjoyed the full episode with Alli Ball, Founder & CEO of Food Biz Wiz and took away some learnings about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Alli specifically about launching into retail stores - Enjoy! (and learn). If a founder had to focus on one thin…
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Send us a text In this episode of Shelf Talks, host Roberta chats with Alli Ball, founder and CEO of Food Biz Wiz, who shares her journey from grocery buyer to consultant for emerging food brands. Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program that has provided strategic support, curated curriculu…
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Send us a text Hope you enjoyed the full episode with Yelitsa Jean-Charles, Founder & CEO of Healthy Roots Dolls and took away some learnings about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Yelitsa specifically about launching into retail stores - Enjoy! (and learn). 3 Questions aske…
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Send us a text In this conversation, Yelitsa Jean-Charles shares her inspiring journey of creating Healthy Roots Dolls, a multicultural toy company aimed at teaching children to love their natural hair. She discusses the challenges she faced in product development, the importance of community support, and her strategies for funding and pitching her…
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Send us a text Hope you enjoyed the full episode with April Showers, Founder & CEO of Afro Unicorn and took away some learnings about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked April specifically about launching into retail stores - Enjoy! (and learn). 3 Questions asked: 1. What do yo…
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Send us a text In this conversation, April Showers, the founder and CEO of Afro Unicorn, shares her inspiring journey from being a mother of two and entrepreneur to creating a successful brand that empowers women and children of color. She discusses the importance of community, representation, and the challenges she faced in the retail space, inclu…
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Send us a text Hope you enjoyed the full episode with Tania Sweis, Co-Founder and CEO of Brune Kitchen and took away some learnings about the readiness it takes to launch in retail stores. On this mini drop, here are 3 powerful questions I asked Tania specifically about launching into retail stores - Enjoy! (and learn). 3 Questions asked: 1. If ano…
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Send us a text In this episode of Shelf Talks, Roberta interviews Tania Sweis, co-founder of Brune Kitchen, the world's first tahini-based cookie brand. Tanya shares her journey from being a corporate attorney to launching a clean, gluten-free, vegan cookie brand. The conversation delves into the challenges and triumphs of starting a business, navi…
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Send us a text In this episode of Shelf Talks, host Roberta reflects on the journeys of five remarkable female founders who have successfully navigated the retail landscape. She highlights common traits among these women, such as self-belief, grit, and the ability to adapt. Each founder's story offers valuable insights into brand building, retail s…
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Send us a text Hope you enjoyed the full episode with founder Brianna Arps, founder of Moodeaux, and took away some learnings about the readiness it takes to launch in mass retail. On this mini drop, here are 3 powerful questions I asked Brianna specifically around launching into retail stores - Enjoy (and learn) 3 Questions asked: 1. What is the o…
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Send us a text In this engaging conversation, Brianna Arps, founder of Moodeaux, shares her journey from being a beauty editor to launching her own luxury fragrance brand. She discusses the challenges she faced, the importance of community engagement, and how her personal experiences shaped her brand's identity. Brianna emphasizes the significance …
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Send us a text Hope you enjoyed the full episode with founder Morgan Potts, founder of Granarly, and took away some learnings about the readiness it takes to launch in mass retail. On this mini drop, here are 3 powerful questions I asked Morgan specifically around launching into retail stores - Enjoy (and learn) 3 Questions asked: 1. What is the on…
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Send us a text In this engaging conversation, Morgan Potts, founder of Granarly, shares her inspiring journey from aspiring veterinarian to entrepreneur with a unique whiskey-infused granola brand. She discusses the pivotal moments that led to the creation of Granarly, the challenges of navigating the food industry, and the importance of building r…
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Send us a text Hope you enjoyed the full episode with founder Jamika Martin, founder of Rosen Skincare and took away some learnings about the readiness it takes to launch in mass retail. On this mini drop, here are 3 powerful questions I asked Jamika specifically around launching into retail stores - Enjoy (and learn) 3 Questions asked: 1. What is …
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Send us a text In this conversation, Jamika Martin, founder of Rosen Skincare, discusses her journey from formulating her products in her college apartment to launching a successful skincare brand now in over 700 Ulta stores. Jamika shares insights on the challenges and learnings from starting her business, including the importance of customer feed…
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Send us a text Hope you enjoyed the full episode of Revival Food Co. with founder Rachel Klein and took away some learnings about the readiness it takes to launch in mass retail. On this mini drop, here are 3 powerful questions I asked Rachel specifically around launching into retail stores - Enjoy (and learn) 3 Questions asked: 1. What would you s…
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Send us a text In this engaging conversation, Rachel Klein shares her unique journey from being a modern dance major to founding Revival Food Co., a premium almond butter brand. She discusses the challenges and triumphs of starting her business, including her experiences with scaling, entering retail, and navigating setbacks. Rachel emphasizes the …
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Send us a text Hope you enjoyed the full episode of Bloomi with founder Rebecca Alvarez-Story and took away all the gems on launching into retail stores successfully! On this mini drop, here are 3 powerful questions I asked Rebecca specifically around launching into retail stores - Enjoy! 3 Questions asked: 1. What is the one thing you wish you kne…
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Send us a text In this conversation, I interview Rebecca Alvarez-Story, founder of Bloomi, a sexual wellness brand currently available at Target and CVS stores. We discuss Rebecca's journey from intimacy consulting to launching her own brand, the challenges she faced, and the importance of community engagement. The conversation also covers her expe…
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Send us a text Welcome to my very first episode of Shelf Talks! In this episode I'll give you a glimpse into who I am, why I started this podcast and what you can expect in future episodes. How to Follow Shelf Talks Podcast on social: Instagram: https://www.instagram.com/shelftalkspodcast/ Linkedin: https://www.linkedin.com/company/shelf-talks-podc…
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Top Shelf Talks Hockey Stripes: In this Episode: Mercy Rule, is there really one? Improve your game, work with each other What do we do to get better? Ladies Hockey, it's worth it. Keep the questions coming Please send us an email at [email protected] or leave us a comment if you want to hear different things on future Podcasts. We are also l…
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Top Shelf Talks Hockey Stripes: In this Episode: How to handle Players during an injury time out Coaches and Trainers during injuries Penalty Box situations What happens if a players is released early Too Many Players on the ice. Please send us an email at [email protected] or leave us a comment if you want to hear different things on future …
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Top Shelf Talks Hockey Stripes: In this Episode: How handle equipment issues both Adult and Youth Time Management Running Clock Ice Conditions, check before you blow the whistle to go. Social Media Questions We Love to hear from you. Please send us an email at [email protected] or leave us a comment if you want to hear different things on fut…
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Top Shelf Talks Hockey Stripes: In this Episode: How to manage Criticism - Artcle Working Games, how to mange the time Listen to others they may have something good to say Social Media Questions We Love to hear from you. Please send us an email at [email protected] or leave us a comment if you want to hear different things on future Podcasts.…
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Top Shelf Talks Hockey Stripes: In this Episode: How to manage a game to the skill set you are officiating. Working Multiple Games and how they can be different. Get the feel for the game, its tough. Get you registrations done!!! We Love to hear from you. More Content to Come. Please send us an email at [email protected] or leave us a comment…
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Top Shelf Talks Hockey Stripes: In this Episode: Social Media Question, from Paul. USA How to handle Major plus Minor Penalties in same stoppage How to Handle Coincidental minors with the major What goes as time on the board Adult League, subs on the bench good to know. Get you registrations done!!! Stay Cool this summer Please send us an email at …
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