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The Lionhearted CEO Podcast is for unapologetically ambitious women entrepreneurs who want to scale their online businesses without sacrificing connection. Hosted by Sophie Griffiths, a leading Meta ads expert and business growth strategist, this show delivers practical marketing strategies for impatiently ambitious female entrepreneurs. Perfect for coaches, course creators, and service-based business owners, especially those balancing motherhood with their entrepreneurial journey. Each week ...
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Are you an online expert or digital entrepreneur struggling to scale your business? Does it feel like you're constantly pouring money into ads without seeing the explosive growth you've been promised? You're not alone. In today's crowded digital landscape, standing out and turning ad spend into profitable revenue can seem like an impossible task. The harsh reality is that most online businesses fail to crack the code of effective advertising. They waste countless hours and dollars on poorly ...
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Love the idea of a podcast but not sure if it's really where you should be spending your time? In this episode, Sophie shares her journey of starting and growing a podcast. She's also sharing what she's learnt about creating a podcast that resonates with your audience AND supports your business goals. Here's what we're covering today: The key reaso…
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Imagine going into 2025 already knowing you were going to hit your revenue goal. It was all locked in... secure. This is what I help my clients do and what I have created for myself, and in this episode I'm going to share how you can too. Here's what we're covering: Creating a Superfan System that grows your list AND builds an audience who are exci…
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Ready to scale but can't imagine fitting in any more work or clients right now? In this episode, we're diving into three common business models and how you can boost your revenue without creating anything new. Here's what we're sipping on today: The membership model: How to make it work (even if you're not a "membership person"!) Multiple course of…
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In a group coaching call last week we had a great discussion about what happens when your ads seem to be going well, but hardly any of the new leads are actually clicking on the lead magnet or opening your emails. I wanted to share the 3 things we talked about and how you can solve this issue too: Why great ad performance doesn't always equal engag…
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When you're scaling your business it can be really easy to get stuck in what I call 'the messy middle'. In this episode, I'm spilling the tea on how I transformed my approach to growth and found a way to build a business that truly aligns with my values and lifestyle. Grab your cuppa and let's dive in! Here's what we're sipping on today: Why hittin…
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Are you ready to turn your Facebook ad spend into a cash-generating machine? Imagine waking up to a flood of high-ticket sales, all from a single, well-executed Facebook ads campaign. This isn't a pipe dream – it's exactly what I've helped my clients achieve, and I'm about to show you how. Today, I'm pulling back the curtain on the exact Facebook A…
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If you're anything like me, you know it's possible to boost your sales without burning out - but figuring out how to do it for your specific business can be a head-scratcher. Well, pop the kettle on and grab a biscuit, because I'm about to break down exactly how I generated 57 sales in just 42 days, all while working 3-day weeks and actually enjoyi…
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I had a moment last week where I got REALLY irritated of the cookie-cutter definitions of business success plastered all over social media - and I'm actually not even just talking about '£10k months', it's way bigger than that. So in this episode, I'm ditching the one-size-fits-all approach and diving into what success really means for me and YOU! …
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Are you tired of watching your hard-earned money disappear into the Facebook ad void? You're not alone. A shocking 90% of business owners are losing money on this platform. But what if you could flip the script and join the elite 10% who are scaling their businesses and multiplying their ROI? In this episode of The Scaling Season, I pull back the c…
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If you've ever felt confused, or like you're playing Pin the Tail on the Donkey when it comes to choosing your Facebook ad objectives - you're not alone! In this episode, we're demystifying campaign objectives once and for all! Here's what I'm spilling the tea on: The three crucial questions you MUST ask before setting up any ad campaign (and why t…
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If you've ever felt like you're trying to spin plates while riding a unicycle when it comes to balancing motherhood and business - I can empathise! In this episode, I'm spilling the tea on how I (attempt to) run a thriving business while raising two daughters (and dealing with the occasional broken arm!). Here's what I'm dishing up: The game-changi…
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"Holy cow, I just blew $5,000 on Facebook ads and got nothing but crickets." That was me, in 2019. I was ready to throw in the towel, convinced that scaling Facebook ads was a pipe dream reserved for the chosen few. But then I stumbled upon a discovery that turned everything around. Fast forward to today, and I'm sitting on a Facebook ads strategy …
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Are you pouring money into Facebook ads and wondering if they're actually doing anything for your business? In this episode, we're diving deep into the world of ad metrics and the difference between what you see on the dashboard, an the actual business impact! Here's what we're unpacking: The 5 key metrics in your Facebook ads dashboard you should …
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Are you ready to sprinkle some magic on your business with a low-cost offer that your audience will gobble up faster than the last biscuit in the tin? In this episode, we're diving into the delicious world of low-cost offers that pack a serious punch! Here's what I'm sharing: What exactly is a 'low-cost' offer (and why £7, £9, and £27 are your new …
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You're tired of pouring money into Facebook Ads without seeing the ROI you deserve. You know there's massive potential in social media advertising, but every time you try, it feels like you're throwing cash into a black hole. Sound familiar? I get it. I've seen countless business owners struggle with the same issue. They've tried evergreen funnels,…
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Are you feeling the summer slump in your business? Worried about keeping those sales flowing while you're busy juggling work and family time? In this episode, I'm sharing my cheeky little challenge that's keeping me focused (and my bank account happy) during the school holidays. Here's what we're chatting about today: - The accidental holiday sales…
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In this episode, we're diving into the three key strategies that my most successful clients share – and spoiler alert, it's not about having the biggest ad budget! Here's what we're roaring about today: 🦁 Knowing Your Client's Journey: Discover why understanding how your clients actually buy from you is a game-changer for your marketing strategy. 🦁…
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Is the mere thought of Facebook and Instagram ads making you break out in a cold sweat? You're not alone! As the number one concern I hear from brilliant business owners like you, ad anxiety is real. But guess what? We're tackling it head-on today! In this episode, we're breaking down: The 3 most common ad nightmares (and why they're more common th…
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Fancy a behind-the-scenes peek at my recent birthday flash sale? Pop the kettle on and settle in, because I'm sharing all the juicy details of how I generated over £3000 in just 48 hours - without adding an additional work to my (already quite full!) plate! In this episode, we'll cover: My year-long journey to creating a truly scalable offer (spoil…
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Are you struggling to grow your sales with Facebook Ads because you think you need a large following to start? Think again! In this episode of The Scaling Season Podcast, I'm about to flip that notion on its head and show you how to leverage Facebook Ads to skyrocket your brand growth, even if you're starting from absolute zero. I've spent the past…
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Work out your ideal ad budget and maximize ROI with this strategic approach! Are you puzzling over your Facebook ad spend? You're not alone! In this episode, I'm tackling the budget question that would make me a millionaire if I had a pound for every time I heard it. Let's unravel the ad spending mystery together! Here's what you'll discover: Why t…
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Transform your ad strategy from Pinterest fail to showstopper with this simple recipe Are you feeling like you're trying to bake a Facebook ad cake without a recipe? In this episode, I'm sharing the three key ingredients that will turn your ad strategy from a soggy bottom to a star baker worthy creation! Here's what we're whisking up: The perfect c…
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Are you struggling to sell your high-ticket products or services? In this step-by-step video, you'll discover the power of low-ticket funnels and how to use them to boost your sales in 2024 and beyond! How to Build A Low Ticket Funnel That Sells Your High Ticket Offers in 2024 as an online business owner 🔥 Why Low-Ticket Funnels are a Game-Changer …
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Discover How to Create Powerful Custom and Interest-Based Audiences for Your Facebook and Instagram Ads Struggling to get your Meta ads in front of the right eyes? You're not alone, lovely! In this episode, we're diving deep into the nitty-gritty of creating effective ad audiences in Meta Ads Manager. Here's what you'll discover: The two-phase appr…
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Discover how to create a sold-out masterclass using Meta ads and the Superfan System for maximum conversions Lovely listeners, are you ready to transform your September launch into a Taylor Swift-level event? Let's dive into my proven 5-step approach to creating a masterclass that not only fills seats but also seamlessly leads to sales! Here's what…
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Instagram deleted my page and I watched a ton of videos to try and get it back because I really did not want to start over. I found a way that was extremely helpful and helped me retrieve my page back. So in this video, I explained what worked for me when it comes to getting my IG and Facebook accounts Back! Are you a small business owner, online e…
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Discover Proven Instagram Strategies to Attract, Engage, and Convert New Followers into Loyal Superfans Is your Instagram profile giving new followers the cold shoulder? Time to roll out the red carpet! In this quick-fire episode of Lionhearted CEO, I'm sharing a game-changing strategy to transform your Instagram grid from 'meh' to magnetic for new…
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Discover How to Break Free from Being Your Own Growth Ceiling and Scale Your Service Business with Sustainable Strategies Do you find yourself: Constantly juggling client work, barely finding time to breathe? Saying 'yes' to projects even when you're already swamped? Struggling to hand over tasks because 'no one does it quite like you'? Dreaming of…
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Discover the ultimate blueprint for creating high-converting VSLs that attract premium clients and skyrocket your business growth. In this comprehensive guide, I reveal my battle-tested VSL structure that has generated millions in revenue across various niches. 📲 Get Our Team to Create & Manage Your Ads: https://drogonconsulting.co/demo 🤔 ABOUT THI…
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Is the idea of an automated funnel tempting but you're wondering if it's REALLY all it's cracked up to be? You're not alone! In this final episode of The Client Cure mini series, we're busting the myth of the 'set it and forget it' funnel and revealing how to create a client journey that's both scalable and deeply rooted in connection. Here's what …
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Are your offers more of a jumbled jigsaw than a clear path to success? Time to weave a golden thread (and I'll show you how!). In this episode of The Client Cure, we're diving into the art of creating an offer stack so irresistible, your clients can't help but take the next step. Whether you have multiple offers or just one signature service, you'l…
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Are you stuck in a content creation loop, speaking only to those who already know and love you? This "warm audience trap" could be sabotaging your Meta ads and stunting your business growth. In the 3rd episode of The Client Cure mini series, we're tackling the content strategy mistakes that keep you invisible to potential dream clients and showing …
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Ever created a lead magnet you thought was pure gold, only for totally random people to sign up? Don't worry, lovely - you're about to discover the Goldilocks secret to lead magnets that are juuust right! In this episode of The Client Cure, we're diving into the art of creating lead magnets that make your Meta ads irresistible. You'll learn: Why yo…
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Are you ready to supercharge your business with ads that actually get you clients? Whether you're an ads newbie, you've had a go before with mixed results or you're running ads but are ready for even better results, I'm here to tell you that outrageously good results are within your reach. To celebrate the new series of Lionhearted CEO, this is the…
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Dreaming of a sales pipeline overflowing with qualified leads ready to invest in your high-ticket offer? It's not a fantasy – it's a strategic reality. In this episode of The Scaling Season Podcast, I'm cracking the code on scheduling a whopping 100+ qualified calls per month for your high-ticket service. We'll ditch the generic tactics and explore…
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Have You Been Scammed by a Facebook Ads "Guru"? Don't Let it Happen Again (Ep. 55) The online marketing world is full of promises – explosive growth, overnight success, guaranteed results. But with those promises often come lurking scammers, ready to take your money and leave you with nothing but disappointment. In this episode of The Scaling Seaso…
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Feeling Overwhelmed & Drowning in Tasks? Our Top 10 AI Secrets to 10X Productivity (Ep. 54) We all know the struggle – to-do lists a mile long, not enough hours in the day. But what if AI could be the secret weapon to unlocking superhuman productivity? In this episode of The Scaling Season Podcast, I'm pulling back the curtain and revealing the top…
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Thinking About Hiring a Facebook Ads Agency? Hold Up! 5 Must-Haves Before You Sign the Contract (Ep. 53) So you're ready to take your Facebook Ads to the next level and hire an agency? Smart move! But before you jump in, there are critical steps you NEED to take to ensure a successful partnership. In this episode of The Scaling Season Podcast, I'm …
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Pouring Money into Facebook Ads That Flop? It's Probably Not You (But Here's How to Fix It!) | Ep. 52 with Joly Tematio Ever feel like you're throwing good money after bad with Facebook Ads? You're not alone. But before you blame yourself, let's get real: there are sneaky culprits lurking behind those underperforming campaigns. In this episode of T…
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Want to Add an Extra $1.2 Million to Your Business This Year? Steal Our Secret Weapon (Ep. 51) Ready to ditch the guesswork and unlock explosive growth? In this episode of The Scaling Season Podcast, I'm doing something a little different. I'm pulling back the curtain and revealing the exact client acquisition system responsible for adding an EXTRA…
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Building a six-figure coaching business sounds amazing, but is adding an extra $80k-$100k per month really possible in 2024? In this episode of The Scaling Season Podcast, I'm pulling back the curtain on the strategies that can take your coaching business from "steady" to "spectacular." We'll debunk the myths and lay out a concrete roadmap to scali…
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Webinars can be a powerful tool, but if you're struggling to attract (and convert) ice-cold prospects, they can quickly turn into a time-consuming headache. In this episode of The Scaling Season Podcast, I'm here to turn your webinars into lead generation machines. We'll explore proven strategies to not only attract a crowd, but transform those unf…
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Dreaming of High-Ticket Clients? Your Facebook Ads Strategy Needs an Upgrade (Ep. 48) Landing those dream clients with deep pockets feels like winning the marketing lottery, right? But are your current Facebook Ads attracting tire kickers or the big spenders you deserve? In this episode of The Scaling Season Podcast, I'm cracking the code on the BE…
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Stuck in Facebook Ads Analysis Paralysis? Stop Overthinking and Start Growing (Ep. 47) Is endless analysis holding your Facebook Ads hostage? You're not alone. Many business owners get caught in the trap of overthinking their strategy, leading to inaction and missed opportunities. In this episode of The Scaling Season Podcast, I'm here to break the…
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Facebook Ads: Scaling = Burning Cash? Wrong! My Profitable Growth Blueprint (Ep. 46) Feeling like Facebook Ads are a bottomless pit for your marketing budget? You're not alone. But what if I told you scaling your revenue with Facebook Ads in 2024 can be both explosive and profitable? In this episode of The Scaling Season Podcast, I'm unveiling a po…
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Facebook Ads on a Budget? Myth Busted! Get My Complete Low-Budget Strategy (Ep. 45) Think Facebook Ads are only for big spenders? Think again! In this episode of The Scaling Season Podcast, I'm shattering the myth that effective Facebook advertising requires a hefty budget. I'll be your guide on a complete walkthrough of the BEST low-budget Faceboo…
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