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Podcast Sales Copy

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ill communication: copywriting tips & sales strategies for small businesses

Kim Kiel - Marketing & Copywriting Strategist

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As a small business owner, you know copywriting is one of the essential “skills to pay the bills.” But how often do you sit down at your laptop and struggle with knowing what and how to write? You’re not alone. It’s difficult to write your own copy (even for pro copywriters). Plus, when you’re juggling a family, clients, and a team... there just isn’t enough time in the day to do it all. It’s why sending an email to your list or updating your website never gets crossed off your to-do list. E ...
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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners

Jess | Copywriter for Course Creators, Coaches, and Service Providers

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Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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154: What I Will/Will Not Be Buying In 2025 As An Online Business Owner (ft. My Husband) 30:44

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In this episode of Sell Like A Copywriter, I'm bringing my husband on to chat about the primary investments I will AND will NOT be making in 2025 for both my business and personal life. Why? No shiny object syndrome. No new sEcReTs To SuCcEsS. No overconsumption. This year, I'm going deep in what I KNOW works, and this episode tells you how! ------…
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25 No-BS Resolutions for GenX Business Owners who want more ease, success and fun in 2025 16:24

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Tired of setting the same old New Year's resolutions that fizzle out by February? Ready for some refreshingly honest, achievable goals that actually align with your life and business? I'm sharing 25 no-BS resolutions specifically crafted for GenX business owners (though trust me, they'll resonate no matter your generation). From finally raising you…
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153: 3 Things I'd Never Do (Again) As A Copywriter 8:01

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As a copywriter, I've been around the block mannnnyyyyy times. I've seen (and participated in) some practices that hold you back from more money instead of leading you intoooo more money. In this episode of Sell Like A Copywriter, learn 3 things I’d never do (again) as a copywriter...And how you can avoid them for more sales and less stress! ------…
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A guided reflection for entrepreneurs - 11 prompts for end-of-year reflection & goal setting in 2025 9:16

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Want to set yourself up for an incredible 2025? Today I want to guide you through a powerful end-of-year reflection practice designed specifically for entrepreneurs and business owners. I'll walk you through a series of thoughtful questions that will help you celebrate your wins, acknowledge your challenges, and craft an intentional vision for the …
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152: Fun (& Funny) Copywriting Prompt for Online Business Owners 5:35

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In Sell Like A Copywriter 1:1 and DIY Copywriting, you receive a 30 day copywriting challenge with prompts to write copy and sell your offers. In this episode of Sell Like A Copywriter, get a taste of this through one of my favorite challenge prompts, how to use it for your offers, and examples of what it looks like! ------------- Ready to have you…
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Why small business owners should share "surprise and delight” content 10:12

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If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast episode from a couple of years ago. I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal mome…
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151: Own Your Messaging In A Busy Industry 8:34

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You shouldn’t outsource your copy until YOU know how to write solid af copy that sells your offers. Once you have a specific copy bank (sales pages, emails, and content) that gets results...THEN you can outsource your copy with confidence. In this episode of Sell Like A Copywriter, learn how to own your messaging and write copy that sells your offe…
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9 simple, stress-free ways entrepreneurs can remix content over the holidays (or any day!) 17:45

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Feeling overwhelmed by the pressure to create fresh content during the holiday season? What if I told you there's a stress-free way to keep your audience engaged without burning yourself out? In this episode, I'm revealing 9 game-changing strategies for remixing and repurposing your existing content that will save you time, energy, and sanity. From…
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150: 3 (Simple) Copywriting Mistakes 7:43

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When I started writing sales copy for online business owners 5ish years ago...There were some easy mistakes I made that defffff held this copy back. And I fear you mayyyyy be making them, too. In this episode of Sell Like A Copywriter, I'm sharing the top 3 worst copywriting mistakes I made, the lesson learned takeaway you can implement now, and ho…
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5 ways to turn 2025 into your most profitable, stress-free, and successful year yet in small business 14:17

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Are you struggling to break through your marketing plateaus and looking to make 2025 your most successful year yet? In this episode, I dive deep into the strategies and services that can transform your business's copywriting and marketing approach. I'll share five powerful ways to overcome common challenges like stalled sales, inconsistent messagin…
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149: All Engagement Is Good Engagement 12:02

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Whether you're getting 1-2 likes each social media post or going viral and getting obliterated in the comments...In this episode of Sell Like A Copywriter, learn my method for remembering that alllllll engagement is good engagement, and what this means for you as a business owner. ------------- Ready to have your sales funnel written and ready to p…
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8.5 Things I’m grateful for in 2024 11:41

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How do you find joy and gratitude during challenging business years? I’m sharing my reflections on 2024, diving into the ups and downs of my entrepreneurial journey while highlighting the unexpected sources of happiness that have sustained me through a difficult period of business uncertainty. From celebrating my incredible family and rediscovering…
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148: Copywriting Tip: Easy Email Copywriting 9:31

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You’re spending hours writing one email because you’re inducing all the info instead of staying specific and pushing your sales page. Instead of going in on a blank page to write emails, use my Easy Email Framework to get email ideas from your brain to page without word vomiting everything you know about your offer. In this episode of Sell Like A C…
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13 Last minute ideas for raising money on Giving Tuesday (plus a bonus 3-email fundraising sequence) 17:26

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What’s the best way to make the most out of Giving Tuesday? In this episode, I share 13 creative, last-minute strategies that charities and businesses alike can use to ride the wave of generosity and excitement during this global day of giving. From simple email-only campaigns to thoughtful donor appreciation ideas, you’ll hear practical ways to co…
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147: Copywriting Tip: Sales Page Skeleton 7:20

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THE most intimidating sales asset creative business owners struggle to write is the sales page for your offer. So, I created a simple framework for writing your sales page (especially when you haaaaaate writing): The Sales Page Skeleton. In this episode of Sell Like A Copywriter, learn my #1 sales page copywriting framework, how to write your sales…
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Why FAQs are good for your business and bottom line 9:28

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Is your business missing out on potential customers and revenue by not including FAQs in your marketing efforts? In this episode, I dive into why FAQs are so valuable for your business and bottom line. You'll learn how FAQs can help move your readers toward making a purchase decision, tackle common objections, and even boost your SEO. Plus, I'll sh…
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146: Copywriting Tip: Write Bad Copy 9:13

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I remind my clients all. the. time. that you don’t have to be a good writer to write good copy—You just have to start. In this episode of Sell Like A Copywriter, learn my top 2 copywriting tips for writing messy copy and still selling your offers and becoming the best copywriter for your business. ------------- Are you an online course creator, coa…
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"How do you grow your audience and boost engagement for your podcast or blog?” {Pick My Brain!} 12:03

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Want to know the secret behind growing your audience without spending a dime on ads? Today I’m answering a “pick my brain” question I got from one of my business buddies, Lauren, about how I've managed to regularly rank in the top 200 (and sometimes top 50!) marketing podcasts on Apple Charts in Canada. I break down my three key strategies for boos…
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145: You Don't Have to Be A Good Writer to Write Good Copy 15:42

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If you’ve been putting off writing emails or updating your sales page because you feel like you’re not a “good writer,” you’re not alone. In this episode of Sell Like A Copywriter, we’ll break down why you feel stuck with copywriting, the importance of not over-explaining so writing is easy, how to (quickly) write your copy with confidence and clar…
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144: FAQ About Sales Page Audits 9:32

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Let's answer some frequently asked questions about Sales Page Audits: 🍒 How long do I have access to my sales page audit? 🍒 How long is a sales page audit? 🍒 How do I know my sales page audit will align with my brand voice and message? 🍒 How do I know now is the time for a sales page audit? 🍒 What types of offers benefit from a sales page audit? 🍒 …
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143: Why Your Sales Page Copy Isn't Converting (And How to Fix It) 10:06

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Using the example of an online health and fitness coach, you'll learn why your sales page copy isn't converting and is actually boring your community. In this episode of Sell Like A Copywriter, you'll learn why your sales page copy isn't converting, how to fix it, and your next steps. Click here to book your Spooky Sales Page Audit if you are a cre…
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My Favourite Thing (a timeless writing prompt to create connection with your audience) 8:13

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Are you staring at the calendar wondering how you'll get all your content created before the year ends? Well, you’re in luck because I'm sharing one of my favourite copywriting prompts, "My Favourite Thing". This prompt consistently helps my Joy of Copy Club members create engaging email content in record time. I'll walk you through exactly how to …
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142: Wait - What Exactly Is A Sales Page Audit? 10:20

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I know the whole “sales page audit” thing might sound like a bunch of marketing mumbo jumbo...but it can actually be THE most transformative investment you make this year. In this episode of Sell Like A Copywriter, learn exactly what a sales page audit is, if you need one, and how to get one. Click here to book your Spooky Sales Page Audit if you a…
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141: Your Sales Page Is Too Confusing 9:18

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If your sales page is loaded with vague phrases, big promises, or fluffy language...You are speaking wayyyyyy over your soulmate clients' heads...and confused people don't buy. In this episode of Sell Like A Copywriter, learn how to fix your sales page confusion in four quick steps. Click here to book your Spooky Sales Page Audit if you are a creat…
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140: Stop Looking Over The Fence (Pay Attention to Your Business) 6:46

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The grass isn't always greener on the other side...In this episode, learn where the grass IS greener and how you can continue bringing color to your garden (and business) without comparing your world or business to everyone else's. Click here to apply for DFY copywriting ------------- Are you ready to master simple selling through specific messagin…
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139: Your Offer Isn't Why Your Sales Page Isn't Selling 11:02

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You poured hours into your sales page, and you know your offer is gold. But instead of getting more clients, you're just hearing crickets. Well, the problem isn’t your offer!!! Your sales page messaging is leaving your soulmate clients confused and stagnant instead of running to get their wallets. In this episode of Sell Like A Copywriter, we'll ta…
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138: Are You Over-Complicating Your Sales Page? 7:40

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If you’re feeling that ugh sensation every time you read through your sales page, and you think, “Why does this feel like a jumbled mess?!”—It’s time to simplify. In this episode of Sell Like A Copywriter, learn how to stop over-complicating your sales page so you can sell more with confidence. Click here to book your Spooky Sales Page Audit if you…
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137: The Reason It All Feels Unaligned (Sermon Studies for Business Owners) 8:12

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Welcome back to our fun new series on Sell Like A Copywriter called Sermon Studies for Business Owners. These are curated, short Sermon Studies for you based on a sermon from our pastor, and will dive into God’s Word to see how this scripture applies to our online businesses. If you believe in God and want to continue building an aligned business -…
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136: Clear Copywriting Does NOT Mean Bland and Boring 8:19

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Struggling to infuse your personality through clear and specific messaging? If every time you sit down to sell, you think, "Ugh this is so boring. I wish I could act more like me but I guess I'll use this cringy template because so-and-so said it would work..." this episode is for you. In this episode of Sell Like A Copywriter, learn my 2-step meth…
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Go from confused to confident. How copy coaching can boost your marketing and grow your sales 15:25

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Is your copywriting taking too long and still not getting the results you want? In this episode, I’m walking you through how to go from feeling confused and overwhelmed about your copywriting to becoming confident and efficient. I share my proven strategies that have helped countless business owners write everything from weekly emails to sales page…
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