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A podcast of search industry discussion and analysis from the BlackTruck Media + Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher. Listen to our podcasts shorts - BTW with BlackTruck Media Listen to our full-length episodes - The Redirect Podcast
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Many of us start off with a plan or conception of what our life and career will look like, but often times we end up in a completely different place than we ever could have dreamed? This is a podcast where we sit down with celebrities, athletes, and entrepreneurs to hear how they handled life's unexpected events. I am your host Andrew East, engineer turned professional athlete turned entrepreneur and I can’t wait to share these stories with you to help inspire you to reach your dreams.
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REJECTION most times is the REDIRECTION we need to unlock our truest potential. Life puts us in some uncomfortable and unexpected situations despite our efforts and plans. So, how do we look at failures as opportunities? How do we navigate the unknown and turn disappointments into dreams? We brace, take cues, apply the right mindset and attitude then embrace all that comes. The Redirection with Terri-Karelle podcast will welcome guests from a wide cross-section- young, old, and in between; m ...
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302 Marketing Redirect

Jen McFarland & Bridget Willard

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This is a show from two nerdy women in marketing who run their own businesses. We met on camera once and thought this would be fun. We'll talk about marketing, fun stories, entrepreneurship, and honestly, since neither of us knows what's coming out of our mouths next ... we don't know what we'll be talking about. BUCKLE UP and GOOD LUCK.
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Redirections is dedicated to helping Filipino millennials who are currently stuck in a career they don’t love and are now wanting to pursue and monetize their true passion in life. Weekly episodes are either about RJ's own redirection story or his value-rich conversations with people who changed careers and defied the odds. You'll discover how they were able to make life-changing decisions, even when they were also afraid at the start. These genuine stories bring you impactful lessons that i ...
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In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explor…
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Redirected is back with an awesome conversation featuring Davey Blackburn, the author of 'Nothing is Wasted' and the founder of Nothing is Wasted Ministries. Davey hosts the 'Nothing is Wasted Podcast,' which has over 300 episodes and more than 3 million downloads. You can purchase the book here ▶ https://www.nothingiswasted.com/book If you haven’t…
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Episode 13 of the ‘Redirection With Terri-Karelle’ podcast is probably one of the most powerful, not because of struggles but because of the willingness to acknowledge the weak areas, the willingness to say “I need a lot of work”, the willingness to put oneself out there and mine for feedback. It seems like such a simple approach but it’s one that …
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On episode 12 of ‘Redirection with Terri-Karelle’ I sit with one of the nicest, funniest and most hardworking people I know. He is a superb father and an even more supportive and great husband. It was through our casual conversations that I started to learn more about his life, humble beginnings and challenges. Hailing from Trelawny from a little d…
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Every week it just gets better and better!!! My guest this week was actually NOMINATED to be on the show and oh boy did he deliver! On episode 8 of RWTK, I sit down with a gentleman who started to display the spirit of entrepreneurship while in school. Charismatic, hard working and disciplined he established his retail business only to lose it. But…
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After his meteoric rise to fame with breakout hit song “Somewhere Wonderful” and his soul moving performance at the 2023 Earth Hour Jamaica concert, we knew that there was more to his story! His seemingly militant exterior gives way to his soft spokenness, old soul and appreciation for the lessons he has learnt as a young artiste and man in general…
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How do you come back from a near death experience (doing something you absolutely love), PIVOT to then become Jamaica’s only International Female Race Car Driver ? 🫡Let’s ask Sara Misir! She’s in the redirection seat for episode 5 of RDTK. It’s always interesting how we often look at someone and assume he/she might have it all, only to find out wha…
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REDIRECTIONPODCAST.COM If you believe in the power of transformation, this is for you! If you believe in second chances, this is for you! If you believe that you are never too “bad” to turn over a new leaf, this is for you! Our 4th episode of RWTK welcomes the multi-potentialite, the quintessential gentleman, the man with the voice, the man from th…
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Whewwwww Dr. Joan Wright-Good testimony had us feeling every single sentence! If you believe that you can’t come back from dark times, this woman of God will change your mind. Hers is a story of taking life’s curve balls, learning to love and believe in self and placing all faith in God. Who she has become far outweighs all her tribulations and now…
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Stuttering will not and cannot slow down or stop Dathan Henry! Often ridiculed because of his speech disorder and discouraged from careers because of it, you would think he would shy away into the shadows. Nope! He owns his stutter and steps into his professional career with charisma, charm and style! 🤟🏾The podcast is accompanied with a sign langua…
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We kick off Season 3, episode 1 with a 🇯🇲 history maker. First of her name! Inimitable, as she is incomparable. Covergirl, top model, the first of firsts! Mentally astute, regality at its finest, witty, pragmatic and fabulous!! It’s an honour to sit at the feet of a woman whose transparency is as inspiring as her story. Althea Laing in the Redirect…
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Surpriseeeee!!!! From a “likkle” rural place called Woodlands in St Elizabeth, Jamaica - no running water, an outside bathroom, cooking on wood fire and walking miles to school everyday, a little over 4 decades later, Dr Trisha Bailey (@creatingmyownyes ) would become dubbed “the richest Jamaican woman” with a net worth of over $1 billion USD. She …
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In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency …
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It's the Season Finale of the 'Redirection with Terri-Karelle' Podcast and what a season it was! So who filled the 'Redirection seat' for the final episode? The Wearer of many hats, Gladiator of gladiators, Internationally-acclaimed speaker, Beauty Queen, Public Speaking Coach, Author, mother, Killer of fear and so much more...The inimitable Krysta…
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"BE NUFF!" We see this gentleman all the time, sharply dressed, self confident and helping to shape the minds of youngsters. But Conroy B. Wilson has a bigger story... the story of how he got there. Can't wait to have him in the Redirection Seat. From graduating with just three subjects to becoming the Executive Director of The Ashe Company, I laug…
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It's never too late to start! Imagine learning new things and exploring new possibilities at the ripe age of 70?! That guest who is coming up in the Redirection seat and I do not know if I have a word to describe her fully. She has no problems with starting over from scratch. She's going to learn how to play the piano, play the violin, the steel pa…
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The intersection of mental health awareness, masculinity, manhood and the military. Let’s talk about PTSD! (Post Traumatic Stress Disorder) how it affects your mental state of being and how societal views of masculinity and manhood influence our men’s willingness to not get therapy! It also made me ask, how do we cope with loved ones suffering from…
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For those of us who love entrepreneurial stories, this is one for you! In episode 15 of the 'Redirection with Terri-Karelle' podcast, Janelle Pantry-Coke, Founder and Managing Director of Spaces Jamaica sits in the Redirection seat. From not having a clearly defined career path, to boldly starting a business without any industry knowledge to naviga…
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Meet Peter Mohan. I, like so many, do not particularly like going into banks but if there is one person who makes going into a bank so positively lovely, it's Peter! When I first met him, didn't even know his role/ title. I just always saw him helping out on the floor, speaking to different customers, always patient and always so kind. His energy w…
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So as usual you always ask me, if this week was so good or if last week was so good, who's coming in next week? Well, I hope you will agree that the person I am about to have in the "Redirection" seat is a vocal powerhouse. She hits a stage, she leaves everything on the line, always bubbly, brilliant, bold and lights up any room. But her life and h…
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I’m really excited about the episode because this is a different format, different kind of guest, in fact, we will be speaking with Cristophe Phillips who will be the very first deaf graduate from the Edna Manley College for the Visual and Performing Arts. It’s a big deal considering society is still a little bit closed off and still does not reali…
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She has an incredible story from flunking subjects to getting a diagnosis, to becoming an HR professional, to even going further to take the bar. How did she do all of this with so much going on? We cannot wait to speak to the lovely Candice Walker on episode 11 of the 'Redirection with Terri-Karelle' podcast. ‼️Watch on my YouTube Channel (@terrik…
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September 10 marks World Suicide Prevention Day and my guest in the 'Redirection Seat' one of the most amazing people I know Lashawndla Bailey-Miller. It's interesting how some of the hardest working, compassionate, giving, never complaining people are the ones who suffer in silence the most. Her customers will tell you about her awesome service an…
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This is my youngest guest ever. An articulate and eloquent Youth parliamentarian, youth ambassador, debater, activist and advocate. He is just 17, and what a life he has lived! Despite abuse, he is grace personified! Resilient, purposeful and a future change maker. Othneil Vashawn Lammie is my guest on Episode 9 of the ‘Redirection With Terri-Karel…
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A chance encounter with this young lady is the reason why she is going to be in the seat. Born with a particular condition and having to navigate how mean society can be, how mean communities can be and having to realize that the validation she needed was the validation that she would have to find from within. She finds that power, she redirects ho…
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In episode 7 of season 2, I'm joined by the Chief Dream Officer of one of the most loved and recognizable Jamaican luxury brands! You will often see Jamaicans all over the world rocking the Roast by Bresheh products with pride! But how much do we know about the story of the co-creator Randy Makk? He speaks about his humble beginnings, making do wit…
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If you could imagine the face of a mental health illness, condition or disorder, what would that face look like? Does it have a face? And if you could imagine the voice of what a mental health advocate, whose voice would it be? On the 6th episode of the ‘Redirection with Terri-Karelle’ podcast, my next guest’s transparency allows us to remove the s…
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In Episode 5 of the 'Redirection with Terri-Karelle' podcast, I speak with someone who has been judged by the colour of his skin and the locs he wears. His mom taught him that there is no shame in having an honest day's job, regardless of how menial it might be! She was a street sweeper and now he is an attorney-at-law and the newly minted State Mi…
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From intern to making HISTORY! One defining decision, one moment that she made in her life, sent her on an unexpected journey! She drops nuggets and gems from a personal perspective as well as a professional perspective. She demonstrates that you have the power to self-actualize, but you have to put in the work, you have to be intentional, and she …
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Coming next to the Redirection seat is a lovely woman who I had the pleasure of working for and meeting and there was something that she said that was so profound. If you want to find someone who is the epitome of resilience in the face of rejection, if you want to meet someone who has been graceful and gracious in all the redirections of her life,…
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My guest is someone I consider to be theatre royalty, drama royalty, Jamaican royalty! We have seen him in the space as one thing - a comedian/ entertainer, but there are so many layers to him, so much length, depth and breadth. He shares something that shocks me and reminds us that people who are seemingly the strongest and funniest can sometimes …
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Matthew and I have decided to hang up the headphones and wanted to shove off with one final show. Thanks to all the listeners and patrons who supported us along the way. We truly appreciate it. I wish I had more time to dedicate to this space, but unfortunately we're both so busy and frankly feeling pretty burned out with work and life stuff. There…
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My guest is someone who will readily, easily and openly tell you that she is broken and flawed BUT healing. She shares a story with us that she has never shared with anyone else and I am humbled by this. From having a broken childhood to now being the principal of a school where she’s helping to shape and mould the minds of our young people. Tamar …
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From Haiti to the USA, from speaking Haitian Creole and French exclusively to being a self-taught English speaker, from packing boxes in a warehouse to becoming a Client Success Manager at Microsoft, Dr. Stevens Bonhomme shows us how it pays to believe in oneself, stay the course, set goals and timelines and aim higher even when you are already at …
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In this episode, Doug Bopst shares his story of overcoming addiction and turning his life around through fitness. Doug is an award-winning personal trainer, author, speaker and podcast host. Those credentials and accolades are a result of his own transformation. He is a former felon and drug addict, sentenced to months in jail due to being found gu…
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This week, I got to talk with Todd Anderson, the Founder of Dream Recovery. Dream recovery produces performance silk sleep masks & pillowcases. We talk about everything from health, wellness, and recovery. Hope you enjoy it! You can learn more here ▶ https://dreamrecovery.io/ If you haven’t yet, please rate Redirected and subscribe to hear more. An…
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In Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there th…
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This week on Redirect Matthew and I are joined by Professor Michael Kagan (@MichaelGKagan) from UNLV about pleadings in immigration court. It has become accepted as part of immigration law "culture" that allegations are admitted to at the beginning of removal proceedings in order to move things along and maintain cordial relations with immigration …
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This week Matthew and I discuss the recent State of the Union address. Republicans scare monger about fetanyl and house prices. Blaming your troubles on immigrants is as American as apple pie, but the rhetoric does seem to be ramping up. Is it worse than in years past, or are we suffering from recency bias? Support the show by becoming a Patron at …
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