Podcast terbaik Pharma Marketing (2024)

1
From Battlefields to Boardrooms: Transformative Leadership Secrets in Pharma 21:17

10d ago21:17

21:17

In this episode of Pharma Marketing Playbook, we sit down with Atul Suri, Strategic Business Unit Head at Alembic Pharmaceutical Limited. Atul's remarkable journey spans from his distinguished military service to a leading role in the pharmaceutical industry. He shares his unique perspective on leadership, the importance of adaptability, and how AI…

1
Transforming Pharma : AI, Data Analytics and Ethical Marketing with Industry Leader Thambu Raj Anthuvan 32:40

19d ago32:40

32:40

In this episode of the "Pharma Marketing Playbook" series, Saumya Prakash interviews Thambu Raj Anthuvan, Senior Vice President at USV Private Limited, to explore the dynamic intersection of data analytics and AI in the pharmaceutical industry. Together, they discuss how these cutting-edge technologies are transforming marketing strategies, from di…

1
Revolutionizing HCP Engagement: The Power of AI-Driven Solutions in Pharma 36:31

24d ago36:31

36:31

Unlock the power of AI in pharma marketing with our latest episode featuring industry veteran Amaninder Singh Dhillon. From his journey as a trainee to a franchise lead at AstraZeneca, Dhillon shares invaluable insights on leveraging AI for personalized HCP engagement. In this episode, we explore: How data digitization forms the backbone of AI-driv…

1
Evolving landscape of personalized Pharma Marketing with Dr. Kavita Lamror 27:58

28d ago27:58

27:58

Explore the dynamic shift from traditional to digital marketing strategies in the pharmaceutical sector that is being triggered and drive by GenAI. Join us for a fascinating conversation with Dr. Kavita Lamror, a leading expert in real-world evidence and digital transformation at Maxis Clinical Sciences. In this episode, Dr. Kavita delves into how …

1
From Lab Coats to Boardrooms, Decoding Pharma's Global Marketing Evolution 33:26

1M ago33:26

33:26

Can you imagine how exclusivity showcased the critical importance of adaptable strategies in the pharmaceutical industry? In this episode, embark on an illuminating journey through the evolution of pharmaceutical marketing as your host Soumya Prakash engages in a thought-provoking dialogue with industry luminary Salil Kallianpur. In this podcast Mr…

1
From Data to Diagnosis How AI is Shaping Pharma Marketing 26:25

2M ago26:25

26:25

Is AI the game-changer the pharmaceutical industry has been waiting for? Join your host Saumya Prakash as she unpacks this pressing question with Gauri Chaudhary, the co-founder of Brand Inner World and the author of "The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand." Gain a new perspective as Gauri categorizes the industry into three …

1
Pharma Marketing’s Evolution from Manual Arithmetic to Artificial Intelligence 26:05

2M ago26:05

26:05

Ever wondered how the pharmaceutical industry transitioned from manual records to cutting-edge AI solutions? In this episode, gain a deep understanding of this evolution as your host Saumya Prakash stirs up an enlightening conversation with Mr. Vivek Hattangadi, who brings nearly 50 years of industry wisdom. Listen in as Mr. Vivek recounts the tran…

1
Transforming Pharma Marketing with AI: A Deep Dive with Ganesh Chakkarwar 20:50

3M ago20:50

20:50

What if artificial intelligence could revolutionize the way we market and treat health conditions? Join us as we welcome Ganesh Chakkarwar takes us on a fascinating journey from the early days of transitioning from physical to digital processes, right up to his current focus on incorporating AI into pharma marketing. Sparked by a capstone project o…

1
Data-Driven Decisions: Transforming Pharma Sales 29:37

7M ago29:37

29:37

How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs. Don’t be left behind …

1
PR & Communication Agency GenAI Playbook: Decoding trends and best practices 18:46

9M ago18:46

18:46

Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip y…

1
Data Insight Playbook: Tools and Training for marketing effectiveness 24:29

10M ago24:29

24:29

Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur, Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing. Some of the key as…

1
This is the Pharma Marketing Playbook: Data, GenAI, and Beyond 1:26

11M ago1:26

1:26

Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours! Meet your host: Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software w…

1
Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing 23:36

12M ago23:36

23:36

Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer than anticipated. This podcast will shar…

1
Horizon Therapeutics' Experiences with Executing Multiple Highly Innovative Campaigns Simultaneously to Challenge Disease State Misperceptions, Create Urgency and Change Treatment Behaviors 14:24

1y ago14:24

14:24

Toxic Portraits: Gout is traditionally viewed as a low-priority disease with misperceptions driving the narrative. To change those misperceptions, we must be creative and bring the impact of this condition to the forefront. Toxic Portraits provide an innovative way to look at a disease state often overlooked. This entirely different approach to cre…

1
Pharma Marketers Need AI Now: How to deliver a truly personalized, omnichannel experience for your patients, with William Grambley, CEO of Allazo Health 25:00

1+ y ago25:00

25:00

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more with less. In this podcast, William…

1
What's Ahead for 1st and 3rd Party Data 31:31

2+ y ago31:31

31:31

Tune in to this episode of the Pharma Marketing Podcast with Bharti Rai, Novartis VP, Chief Commercial Operations, Insight, Analytics Officer Data & Digital, for a deeper dive into marketer's next steps after Google phases out 3rd party cookies in 2023.

1
Pharma & Modular Content: A Deeper Dive 26:41

2+ y ago26:41

26:41

Tune in to this episode of the Pharma Marketing Podcast for a deeper dive into pharma and modular content, with Ryan Rosenberg, Director Omnichannel Capabilities @ Sanofi, who shared his insights on making modular content work and why pharma is the perfect candidate for it.Oleh pharma marketing network

1
Cultural Competence for Global Marketing 22:49

2+ y ago22:49

22:49

Tune in to this episode of the Pharma marketing Podcast, with our guest Wendy Pease, President of Rapport International and the author of The Language of Global Marketing for a conversation on why pharma should be thinking global from the start, addressing how to keep a consistent brand globally, and the many things that need to be considered when …

1
Let’s talk TALK and Pharma marketing 21:30

2+ y ago21:30

21:30

Tune in to this episode of the Pharma Marketing Podcast to hear a discussion with Charles Benaiah, Innovator, Founder and CEO of Watzan, Founder of ililli, and Jennifer Ginest, Digital Marketing Manager of PMN on audio and the possibilities of integrating it into your marketing strategy.Oleh Pharma Marketing

1
Ep. 18: Law Changes and Updates: What Pharma Marketers Need to Know 30:00

2+ y ago30:00

30:00

Tune in to this episode, Law Changes and Updates: What Pharma Marketers Need to Know, with our friend and Editorial Advisory Board member and returning guest, Darshan Kulkarni, Attorney of Law at the Kulkarni Law Firm which advises life science companies and their advisors including marketing and PR agencies with compliance issues, promotional revi…

1
Ep. 17: A Continuation Into the Role of Digital Therapeutics in Healthcare - Jennifer Ginest and Chris Wasden of Happify Health 54:51

2+ y ago54:51

54:51

Tune in to this episode of the Pharma Marketing Podcast to hear from our guest, Chris Wasden, Head of Pharma Specialty Solutions & Corporate Strategy at Happify Health and Jennifer Ginest, Digital Marketing Manager of PMN discuss the current role of Digital Therapeutics in Healthcare and were it is headed.…

1
Ep. 16 How Biotech and Pharma Companies are Using Technology to Improve CX - Jennifer Ginest and Robert Schildt of Biohaven Pharmaceuticals 25:17

3y ago25:17

25:17

Tune in to this episode of the PMN podcast to hear from our guest, Robert Schildt, Senior Director of Go-To-Market Innovation at Biohaven Pharmaceuticals and Jennifer Ginest, Digital Marketing Manager of PMN discuss how digital is being used to engage and personalize the CX experience in pharma.

1
Ep.15 - David Hunt, CEO of The Considered: Breaking the Rules in Pharma Advertising 31:39

3y ago31:39

31:39

In this podcast interview, R.J. Lewis talks with David Hunt, the CEO of the independent agency, The Considered, about how they are breaking the rules in pharma advertising. David discusses and answers questions around: How The Considered is different. What launched the conception of the agency? What rules is The Considered breaking? The new working…

1
Ep. 14 Why Pharma Marketers Should Be Embracing the eCME Wave – RJ Lewis and Diane Bartoli of epocrates 32:50

3y ago32:50

32:50

Listen as we interview Diane Bartoli on the current and future state of eCME, what impacts COVID has had, and where she expects eCME to to post COVID.Oleh R.J. Lewis

1
Guest Episode – DarshanTalks: Marketing and Evolving Patient Centricity – February 1, 2021 31:03

3y ago31:03

31:03

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. The discussion between host, Darshan Kulkarni, Head of Growth at Gentem Health, Omar Khateeb, and Director of DTC & HCP Marketing at Bausch …

1
Ep. 12 - Tom Ollerton - Automated Creative produced AI innovation in digital advertising creative development 30:54

4y ago30:54

30:54

In this podcast interview, R.J. Lewis talks with Tom Ollerton of Automated Creative about how they use Artificial Intelligence in the creation, testing and optimization of digital advertising. Tom discusses and answers questions around: His experience is doing marketing for pharma brands The role AI may have in taking away human marketing jobs (and…

1
Stephanie Berez on Marketing and Finding your Undeniability 37:25

4y ago37:25

37:25

Undeniability is the art of crafting something so unique that it can only be attributed to your brand. It is so desired that your consumers are magnetically drawn to it. It is so fulfilling that they can't help but come back for more. In this episode Stephanie bring her years of consumer package goods (CPG) experienced to our audience and addresses…

1
Robin Farmanfarmaian 33:04

4y ago33:04

33:04

Robin Farmanfarmaian is a professional speaker and entrepreneur based in Silicon Valley. She has been involved with over 20 early stage startups working on cutting edge technology in healthcare; biotech, pharma, med device, and digital health. In this podcast, Robin discusses her digital health investments and books she's written as well as takes a…

1
Vlad Mkrtumyan from Logic Inbound talks SEO 28:15

4y ago28:15

28:15

Search engine optimization is difficult in any industry. In pharma and healthcare it can be particularly challenging. In this episode, the CEO of Logic Inbound, Vlad Mkrtumyan joins us to discuss the nuts and bolts of search engine marketing for physicians offices and healthcare clients.Oleh Pharma Marketing Network

1
Holly Henry and Kamran Shah from Klick Health on the California Consumer Privacy Act (CCPA) 33:11

4+ y ago33:11

33:11

The pharmaceutical industry is probably more privacy minded than most. The California Consumer Privacy Act, which came into full effect as of 2020 (retroactive to January of 2019), has been in the spotlight for a couple of years already and is not new to global pharma companies, although not everyone is fully versed in its content and the implicati…

1
Mark Stinson & Bob Baurys of 83bar - Patient Activation 33:15

5y ago33:15

33:15

In this episode of the Pharma Marketing Podcast, we sit down with Mark Stinson and Bob Baurys from 83bar, the #1 patient activation company in the healthcare industry. Mark and Bob bring two unique and highly relevant perspectives to the table from their extensive individual experience in healthcare and pharma marketing (Mark) and provider services…

1
Special Guest Episode - Darshan Talks 6:05

5y ago6:05

6:05

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Insys & Mallinkrodt: Is legal really necessary on your promotional review teams? from his podcast series, Darshan Talks.

1
Dave Chase - The Opioid Crisis, Employer's Role in Healthcare, the Biggest Heist in U.S. History and the Hope Merchant 37:37

5y ago37:37

37:37

With drug prices steadily rising and the opioid crisis in full swing with no end in sight, it's no secret that America's healthcare system is broken, in crisis, and its lawmakers are struggling to find solutions. Dave Chase, Co-Founder of the Health Rosetta and author of The Opioid Crisis Wake-up Call and the best-selling, The CEO's Guide to Restor…

1
Rishad Tobaccowala of Publicis on The Agency of the Future 36:03

5y ago36:03

36:03

R.J. Lewis and Rishad Tobaccowala have packed a lot into this 30 minute conversation which covers the "3rd Connected Age" of Data-to-Data connections through AI and Machine Learning, the Things-to-Things connections of IOT, and the new ways to connect including Voice, Cloud, AR and VR. They talk about how Publicis and the holding company agency bus…

1
The Art of the Possible - Interview with Ritesh Patel 31:23

5+ y ago31:23

31:23

R.J. Lewis and Ritesh Patel sit down for a candid conversation around the "Art of the Possible" - a fascinating discourse that includes Ritesh's advice on how to best engage AI for pharma manufacturers, hospital & healthcare executives, clinical researchers, healthcare/pharma marketers and partner delivery systems. This will be a half hour well spe…

1
The Pharma Marketing Podcast - Episode 002, John Mack 22:41

5+ y ago22:41

22:41

In the second part of our interview John Mack turns the interview around on hosts R.J. Lewis and Don Langsdorf, to find out more on their vision for the Pharma Marketing Network moving forward. R.J. and Don discuss the new mission of the PMN, and its focus on a more collaborative approach with the industry to gain insights and perspectives directly…

1
The Pharma Marketing Podcast - Episode 001, John Mack 45:01

5+ y ago45:01

45:01

R.J. Lewis, Founder and CEO and Don Langsdorf, Director of Digital Solutions & Strategy at eHealthcare Solutions interview John Mack, a.k.a. Pharmaguy, the founder of the Pharma Marketing Network. John shares some of his favorite moments from his 20 years as a highly visible and respected maverick in the pharmaceutical and healthcare marketing worl…

Podcast Berbaloi untuk Didengar

Podcast Pharma Marketing

Podcast Berbaloi untuk Didengar

Panduan Rujukan Pantas