Podcast terbaik Paul Greens MSP Marketing (2024)

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Episode 236: Is break/fix outdated… or a valid marketing tactic? 30:30

3d ago30:30

30:30

The podcast powered by the MSP Marketing Edge Welcome to this week’s episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this episode I weigh up the relevance of the traditional break/fix model versus managed services. Is break/fix just an outdated concept, or can it still serve as a valuable …

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Episode 235: SPECIAL: How MSPs get more leads from trade shows 34:52

10d ago34:52

34:52

Episode 235 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Episode I’m joined by Lyle Kirshenbaum, owner of Toronto-based MSP Wired for the Future, to talk about how he has used events and trade shows to market his business and generate leads and prospect…

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Episode 234: How to market your MSP to a vertical 41:23

17d ago41:23

41:23

Episode 234 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to market your MSP to a vertical 10:14 This productivity hack will help you Get Things Done 18:56 Engender happier, more productive staff Featured guest: Thank you to Dr. Kevin Gazzara, leadership…

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Episode 233: The MSP that's unstoppable 32:07

24d ago32:07

32:07

Episode 233 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Why you need Big Mo in your business 08:01 Systemize your ability to under-promise and over-deliver 15:41 This expert can help you grow your MSP business Featured guest: Thank you to MSP Coach Brian H…

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Episode 232: Sell something small to build trust 22:39

1M ago22:39

22:39

Episode 232 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Build trust by doing a small thing well 08:04 Have you heard of Feedback Donuts? 10:51 Harnessing Intent Data to convert leads into prospects Featured guest: Thank you to Paul Franklin, founder of Koa…

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Episode 231: No-one buys MFA... they buy "sleeping better" 27:01

1M ago27:01

27:01

Episode 231 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Don’t sell the FEATURES, sell the BENEFITS 03:20 3 KILLER offers to stand out from the MSP crowd 11:17 How to hire and integrate the best remote employees into your MSP Featured guest: Thank you to Mi…

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Episode 230: How to attach MRR to hardware & project sales 33:36

1M ago33:36

33:36

Episode 230 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 How to attach Monthly Recurring Revenue to hardware & project sales 07:33 5 quick wins to improve your net profit margin 11:45 Attract your ideal clients with strategic content marketing Featured gues…

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Episode 229: SPECIAL: Using AI in your MSP's marketing 23:24

2M ago23:24

23:24

Episode 229 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In this Special Easter Episode I’m joined by Kevin Clune, who I like to describe as the Marketing R&D department of the entire MSP channel. Kevin and I talk about the present and future of MSP marketing tools, in…

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Episode 228: Super easy customer case studies for MSPs 28:29

2M ago28:29

28:29

Episode 228 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Be more relatable in your marketing by being more human 06:22 Are LinkedIn hashtags still relevant? 12:34 Driving ROI from customer success stories Featured guest: Thank you to Joel Klettke, Founder o…

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Episode 227: MSPs: Get 408 comments on a LinkedIn post 34:05

2M ago34:05

34:05

Episode 227 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Can you generate leads by literally knocking on doors? 05:20 Achieve INSANE engagement with a 48 hour LinkedIn frenzy 16:35 How to avoid ‘spammy’ marketing Featured guest: Thank you to Fractional CTO …

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Episode 226: The best (and simplest) MSP client retention idea 34:56

2M ago34:56

34:56

Episode 226 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Is your website good enough? 07:59 The simplest way to maximize retention 15:07 How this MSP grew a million pound business…TWICE Featured guest: Thank you to Joe Burns, co-founder and CEO of Reformed …

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Episode 225: MSPs: Send a Xmas card to prospects... in March? 29:16

3M ago29:16

29:16

Episode 225 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Say goodbye to distractions 04:54 Send your prospects a Christmas card in MARCH 11:45 Close more deals by improving your communication with non-technical people Featured guest: Thank you to David Duff…

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Episode 224: Can you grow your MSP with YouTube ads? 37:18

3M ago37:18

37:18

Episode 224 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Looking after yourself IS looking after your business 08:45 A ‘no’ today isn’t a ‘no’ forever 16:01 Could YouTube Ads help grow your MSP? Featured guest: Thank you to YouTube Ads specialist Ben Jones,…

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Episode 223: Could you buy another MSP? 26:34

3M ago26:34

26:34

Episode 223 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 Could you grow your MSP business by buying another one? 08:39 How everybody benefits from cause related marketing 12:49 Using social proof to increase sales Featured guest: Thank you to branding & mar…

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Episode 222: Nasty surprises employees spring on MSPs 45:56

3M ago45:56

45:56

Episode 222 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Staff 'red flags' you need to address 14:50 3 ways to make your staff feel special 23:07 Making the most of M&A Featured guest: Thank you to Craig Fulton, Advisor at Evergreen, for joining me to talk …

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Episode 221: Successful MSPs are rapid action takers 29:24

4M ago29:24

29:24

Episode 221 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 The power of taking rapid action 09:17 Improve your website by eliminating THIS word 15:21 Work smarter to work less and grow your MSP Featured guest: Thank you to Josh Fonger, CEO of WTS Enterprises,…

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Episode 220: MSPs: This tool sells more to your clients 38:12

4M ago38:12

38:12

Episode 220 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Five marketing myths that are holding you back 06:18 This tool sells more to your clients 13:33 The secrets of successful Facebook marketing Featured guest: Thank you to Trevor W. Goodchild, Facebook …

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Episode 219: How this MSP grew from 0 to 25 staff 43:57

4M ago43:57

43:57

Episode 219 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 What is remarketing, and how can it help your MSP? 08:22 Five more common website mistakes 19:47 How this MSP grew from 0 to 25 staff Featured guest: Thank you to Chad Lauterbach, CEO of Be Structured…

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Episode 218: Is Facebook a viable promotional tool for an MSP? 42:36

4M ago42:36

42:36

Episode 218 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Is Facebook a viable promotional tool for an MSP? 05:44 Five common website mistakes 19:22 How 'emotional content' can help you connect with prospects Featured guest: Thank you to Matt Tompkins, Presi…

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Episode 217: SPECIAL: Listen to Paul's BAD cold sales calls 20:07

5M ago20:07

20:07

Episode 217 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the third and final of our series of Special Episodes, I'm joined by cold-calling expert Derek Marin. Derek shares some of the advice and tips he's learnt from cold-calling, and offers me live feedback when I …

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Episode 216: SPECIAL: This guarantees your MSP SUCCESS in 2024 29:34

5M ago29:34

29:34

Episode 216 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. For this second of our series of Special Episodes, I wanted to do something a little different, and a little special. I'll be taking you for a walk around one of my favourite places, Willen Lake, and sharing some…

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Episode 215: SPECIAL: The SECRETS to grow your MSP to $40m revenue 43:30

5M ago43:30

43:30

Episode 215 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the first of our series of Special Episodes heading into 2024, I'm joined by Intelligent Technical Solutions CEO Tom Andrulis. Tom and I discuss the hot topic of mergers & acquisitions. Tom also shares some of…

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Episode 214: What if you could only work 1 hour a day? 37:57

5M ago37:57

37:57

Episode 214 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Add value to your business in 60 minutes 08:02 For how long should you ask a client to commit to you? 13:40 Focus your marketing by defining your target market Featured guest: Thank you to Tim Fitzpat…

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Episode 213: Ask prospects this cyber security question 29:41

5M ago29:41

29:41

Episode 213 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week’s show includes: 00:00 What elements of value will make someone buy from YOU? 08:48 Use THIS trick to get past the ‘gatekeeper’ 13:41 The value and power of using your personal brand in your marketing Featured guest: Thank …

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Episode 212: Is it worth MSPs doing Google ads in 2024? 40:18

6M ago40:18

40:18

Episode 212 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Should your MSP do pay-per-click Google ads? 09:50 How switching off can power up your business 16:36 The secret to sustainable business growth Featured guest: Thank you to Damien Stevens, Founder & C…

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Episode 211: MSPs: Turn away clients like these 32:08

6M ago32:08

32:08

Episode 211 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Client doesn't pay? Take the service away! 06:49 New starter to superstar in 50 weeks 14:33 Practice your sales technique - but NOT on your prospects Featured guest: Thank you to Robert Gillette, foun…

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Episode 210: Use Star Wars marketing in your MSP 30:36

6M ago30:36

30:36

Episode 210 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Can you make your marketing as compelling as Star Wars? 06:59 The psychology of three-tier pricing 13:12 Free yourself from time-suck activities with a Virtual Assistant Featured guest: Thank you to M…

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Episode 209: The secret LinkedIn tool MSPs don't know about 33:42

6M ago33:42

33:42

Episode 209 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How understanding personality types can help shape your sales and marketing 07:36 Could this 'secret' LinkedIn tool give you the edge 12:52 Use your marketing to improve your relevance to potential cl…

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Episode 208: Target these 4 awesome verticals 35:56

7M ago35:56

35:56

Episode 208 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Four awesome verticals you should target 09:10 Make it EASY for buyers to choose you 15:59 How to improve your recruitment to find the best techs for your MSP Featured guest: Thank you to Josh Wood, R…

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Episode 207: How ordinary clients talk about their MSP 31:49

7M ago31:49

31:49

Episode 207 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 An MSP horror story you'll want to avoid 05:14 The advice that could save your marriage 10:05 Creating a brand video to win new clients Featured guest: Thank you to filmmaker Mariana Henninger, for jo…

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Episode 206: This MSP won £7,000 MRR from networking 34:57

7M ago34:57

34:57

Episode 206 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Improve your networking game to win more clients 10:17 How to raise your prices and take your clients with you 19:31 Securing investment for your new business Featured guest: Thank you to Scott McCrad…

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Episode 205: A smart LinkedIn MSP marketing trick 38:30

7M ago38:30

38:30

Episode 205 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Finding the ideal regular cadence for your marketing system 07:28 Generate more leads with LinkedIn lead magnets 18:01 Get new clients and grow your MSP Featured guest: Thank you to Jake Gregorich, VP…

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Episode 204: New client? Why you should ask for a 3 year contract 34:31

8M ago34:31

34:31

Episode 204 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Working ON your business little and often 05:45 Why you should ask new clients for a three-year contract 15:15 Grow your business through referral marketing Featured guest: Thank you to Braith Bamkin,…

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Episode 203: MSPs: 3 ideas for better LinkedIn engagement 35:48

8M ago35:48

35:48

Episode 203 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 What are YOU using AI tools for? 05:21 Creating engaging content for LinkedIn 14:47 Improving your employee and client satisfaction and retention rates Featured guest: Thank you to Stephen Spiegel, Fo…

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Episode 202: Ghosted by prospects? Try this 38:39

8M ago38:39

38:39

Episode 202 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How to encourage 'ghost' prospects to re-engage 07:45 Grow your LinkedIn connections and email database at the same time 20:36 Leadership, true client partnerships and the voice of the CIO Featured gu…

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Episode 201: How many users till your next technician hire? 33:52

8M ago33:52

33:52

Episode 201 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How do you balance users with tech recruitment? 06:12 Save time and improve consistency with shortcut apps 13:00 Help your clients get ahead by taking advantage of AI Featured guest: Thank you to Manu…

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Episode 200 SPECIAL: 5 times this podcast has changed MSP's lives 32:02

8M ago32:02

32:02

Episode 200 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. One of the things I get asked most often is what other successful MSPs are doing, so in this episode I'll be sharing the stories of some of the MSPs I've worked with over the years, and I've raided the vaults for…

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Episode 199: MSPs: Uncover prospects' pain points to sell more 29:04

9M ago29:04

29:04

Episode 199 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Improve your productivity by eliminating 'noise' 07:00 Sell more by uncovering prospects' pain points 13:40 Communicate effectively with your non-technical prospects Featured guest: Thank you to profe…

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Episode 198: This simple idea will have HUGE impact 31:29

9M ago31:29

31:29

Episode 198 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Keep your foot on the marketing gas pedal 07:19 The huge impact of using personalised video in your prospect and client communications 15:35 Protect your clients from their staff and themselves Featur…

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Episode 197: Help techs triage tickets properly 34:06

9M ago34:06

34:06

Episode 197 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Protect yourself from LinkedIn prospect poachers 05:42 Help techs triage tickets properly 13:00 How consultative selling can improve your MSP income Featured guest: Thank you to Merit Kahn, CEO of SEL…

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Episode 196 SPECIAL: Inspirational: How this MSP built his business 42:45

9M ago42:45

42:45

Episode 196 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the third and final 2023 Summer Special podcast, I'm joined by MSP Founder and industry expert Scott Riley. Scott discusses his remarkable journey to founding a successful MSP, including the time he worked wit…

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Episode 195 SPECIAL: The cyber security briefing you need to hear 21:22

10M ago21:22

21:22

Episode 195 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the second 2023 Summer Special podcast, I'm joined by MSSP Technical Director and cyber security expert John Douglas. John discusses the ever-evolving issue of cyber security, as well as recounting his amazing…

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Episode 194 SPECIAL: Could your MSP survive losing 50% of revenue? 30:34

10M ago30:34

30:34

Episode 194 Welcome to a special episode of the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. In the first 2023 Summer Special podcast, I'm joined by MSP Managing Director Henry Duncombe. Henry shares with me his fascinating and inspiring story, from joining the business as an engineer to becoming its MD,…

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Episode 193: How to hire Gen Z technicians 25:49

10M ago25:49

25:49

Episode 193 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 The things you love and hate about your MSP 04:10 The power of in-person proposals and scheduled follow-ups 13:46 The importance of authenticity when hiring or marketing to Gen Z Featured guest: Thank…

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Episode 192: MSPs: To do list? Have a "stop doing" list 27:58

10M ago27:58

27:58

Episode 192 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How a 'stop doing' list can supercharge your productivity 04:40 Set yourself up for sales success by taking control of the meeting environment 15:27 Understanding the implications of cyber insurance F…

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Episode 191: This simple trick increases sales for MSPs 38:23

11M ago38:23

38:23

Episode 191 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Why the right time is always NOW 05:57 'Pre-suading' your leads 14:45 The secret to progressing from coffee date to closing the deal Featured guest: Thank you to Craig Andrews, Founder and Principal A…

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Episode 190: Can an MSP do a 4 day working week? 27:28

11M ago27:28

27:28

Episode 190 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 The ONE nugget of advice new MSPs need 07:09 The benefits of operating your MSP on a four-day working week 15:49 Marketing cyber security without leaning on fear, uncertainty and doubt Featured guest:…

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Episode 189: Market cyber security without using FEAR 30:56

11M ago30:56

30:56

Episode 189 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Your views on the value (or otherwise) of SLAs 05:22 Avoid FUD when marketing cyber security 13:08 The impact of AI on marketing Featured guest: Thank you to Scott Bywater, Direct Response Copywriter,…

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Episode 188: How to explain the cloud to prospects 37:12

11M ago37:12

37:12

Episode 188 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 How to explain the cloud to prospects 04:39 Getting over you fear of being on camera 13:22 Growing yourself to grow your business Featured guest: Thank you to Nicky Billou, author, podcaster and Milli…

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Episode 187: Persuade clients about MFA 30:05

12M ago30:05

30:05

Episode 187 Welcome to the MSP Marketing Podcast with me, Paul Green. This is THE show if you want to grow your MSP. This week's show includes: 00:00 Persuading clients to accept MFA 05:23 The benefits of posting real photos on your MSP website 12:43 The value of public speaking to your business Featured guest: Thank you to Grant Baldwin, Founder a…

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