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Started selling in North America & Australia since 2019, with strong foundation in digital marketing & passion for ecommerce, Ngoc's grown 3 product brands from scratch to top sellers in their categories. Her products have been repeated recommended by Amazon Editorials and bloggers all around the world. Besides running her Amazon FBA, Ngoc also coaches newbie sellers to find products and launch their products successfully on Amazon. Ngoc now is sharing with you everything she knows about Ama ...
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Amazon FBA with Ngoc Truong
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20. Amazon PPC Strategies 2023, 2024
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My real TACoS revealed. 4 high-level strategies for Amazon PPC 2024. Episode recap:- My TACoS - Total Advertising Cost of Sales - What is my average TACoS in 2023 so far?- Amazon PPC ACoS, TACoS explained- 4 Strategies for Amazon PPC 2023, 2024- Why do we have to do Amazon listing optimisation?- My soon-to-be-launched Amazon FBA bookWatch the episo…
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Amazon FBA with Ngoc Truong
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19. Best Product Video Length on Amazon
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What is the optimal length for a product video on Amazon listing? Let's find out. Amazon's requirements for product video length? What is the best practice for product video length in 2023, 2024? What is View Duration Percentage (VDP) on Amazon? My product videos on Amazon What happens if your videos have lower View Duration Percentage? My takeaway…
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Amazon FBA with Ngoc Truong
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18. Amazon Video Ads What Not To Do in 2023
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Amazon Sponsored Brand Video Ads What NOT To Do! If you're targeting Broad Match keywords in sponsored brand video campaign, then STOP it. Do this instead.To view examples, watch the episode on Youtube @AmazonFBA with Ngoc Truong.Happy selling x
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Amazon FBA with Ngoc Truong
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17. AI Generated Product Photo 2023
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I tried an AI generative platform to create customised product photo based on photo of the product itself and descriptions of what I wanted the final image to be. And here was what I got.Watch the episode on Youtube @ngoctruongfba - AmazonFBA with Ngoc Truong.
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FBA fee (Fulfilment by Amazon) fee is the biggest cost component of your product when selling on Amazon. Therefore, saving FBA fee becomes a critical step in maximising your profit. Here are the key moments: Find product dimensions and weight measured by Amazon How Amazon calculates a product's FBA fee? Create a Support case How to describe the iss…
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Amazon FBA with Ngoc Truong
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3 Amazon PPC Basics Every Beginner Should Know 2023
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Amazon PPC Structure and Important Settings at the 3 Levels: 3 Tiers of Amazon PPC Portfolio and how it works Portfolio Budget Cap Important Campaign Settings Important Ad Group Settings Portfolio view on Amazon Campaign Manager How to set Budget Cap for a Portfolio? Campaign view on Amazon Campaign Manager Campaign Settings on Campaign Manager Ad …
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Amazon FBA with Ngoc Truong
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11 Product Photo Styles That Convert Like Crazy on Amazon!
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The Definitive Guide to Amazon FBA Product Photography. What types of product photos that convert well on Amazon? Overview of 11 Photo Styles and Their Roles 1) Lifestyle Photos 2) Specifications Photos 3) Use-Case Photos 4) Unboxing Photos 5) Features Close-Up 6) Key-Selling-Point Photos (KSP) 7) Comparison Photos 8) Result: Before - After Photos …
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Amazon FBA with Ngoc Truong
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Amazon PPC: How To Optimise Auto Campaign Using Negative Targeting
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Amazon PPC management is an important task in Amazon FBA. In this episode, I’ll teach you how to optimise your Auto campaign using Negative Targeting, specifically: 1. How to choose Time period when reviewing Search Terms?2. How to identify Irrelevant search terms, products?3. What to do with Search terms that you’re on the fence about?4. What to d…
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Amazon FBA with Ngoc Truong
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How to get UPC codes from GS1 in 2023
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Why should you get UPC codes from GS1? Should you get an individual UPC code or Company Prefix? How to input product information for your UPC? How to register UPC ownership information on GS1 to avoid Amazon delisting? Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…
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Amazon FBA with Ngoc Truong
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Amazon Product Photography: 4 Winning Tactics for Main Image
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How to create a product Main image that generates Clicks and Sales effectively? I'll talk about: Three core components of an Amazon FBA business Amazon product photos overview The roles of the Main image Four factors that will help your product Main image outcompete competitors in the search result Connect with me on Facebook: @NgocTruongPPC Connec…
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Amazon FBA with Ngoc Truong
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Amazon Product Research 5 Biggest Mistakes You Should Avoid
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Why most people struggle in Amazon product research? What are they doing wrong? Let's find out these 5 deadly mistakes that are keeping sellers from succeeding in Amazon FBA. Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…
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Amazon FBA with Ngoc Truong
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Amazon SEO: Product Listing Optimization Step By Step
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In this video, I'll walk you through the backend of an Amazon product listing. Step by step of how to populate information for your Amazon product page, specifically: Vital information: product title, brand name, product category, etc. Product Variations Product Offers: how to create a strikethrough price Compliance information Product Images Produ…
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Amazon FBA with Ngoc Truong
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Everything You Should Know About Amazon Keywords & How They Work
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In this episode, you’ll learn about Amazon keywords and how they work, specifically: 1. What is a Keyword? 2. What Types of Keywords Do We Have? 3. Is There Any Difference Between Keywords and Search Terms? 4. What Are Keywords Match Types on Amazon and How Do They Work? 5. How Does Amazon Index a Keyword? 6. What Are Negative Keywords and How Do T…
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Amazon FBA with Ngoc Truong
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#7 - Amazon Courtesy Refund - Does It Work?
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Amazon's new Courtesy refund feature. Does it work? In this episode, I'll share with you: How the courtesy refund works Courtesy refund vs. Customer support messaging Pros and cons of Courtesy refund Does Courtesy refund actually have a positive impact on your product review ratings?
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Amazon FBA with Ngoc Truong
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#6 - Amazon PPC ACoS & TACoS - Is TACoS Being Misused?
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In this episode, I'll talk about ACoS and TACoS in Amazon PPC. 👉 How ACoS & TACoS work 👉 3 Reasons why TACoS is being misused in evaluating Amazon PPC performance.
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Amazon FBA with Ngoc Truong
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#5 - DON’T do Google Ads in 2021 until you listen to this ✋
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In this video , I'll explain to you the following:1. What is the purpose of Google search engine?2. The common structure of a typical search results page (SERP)3. How does Google decide to show your ads?4. What are the most important factors that decide your Google Ads ranking?5. Why is landing page critical to Google Ads' success?6. Benefits of Go…
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Amazon FBA with Ngoc Truong
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#4 - Amazon PPC Optimization Strategy 2020 for High Sales Volume & ROI
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In this episode, I'll share with you how to build and structure your Amazon PPC Sponsored Product campaigns across keyword targeting and product targeting in order to achieve high sales volume and return on ad spend. Let's dive in! Follow me on Facebook to get updated in Amazon marketing and Google marketing spaces https://www.facebook.com/NgocTruo…
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Amazon FBA with Ngoc Truong
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#3 - Amazon PPC vs. Google PPC 2020 - A Look at Targeting Capabilities of Google & Amazon Ads.
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This episode I'm talking about the difference between Amazon PPC advertising and Google Ads regarding their targeting ability, so that you can have an overview of what you can do in terms of targeting on Amazon PPC comparing with those on Goolge Ads. Hope you'll find this useful and share your thoughts if any. Cheers!…
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Amazon FBA with Ngoc Truong
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#2 - Google Ads 2019, 4 Things You Should Know About!
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Four strategic factors that impact your ROI in Google Ads. Let’s find out!
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Amazon FBA with Ngoc Truong
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#1 - 2019, if Email Marketing is going to die?
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Hi there, it’s 2019! I have no idea how 2018 has gone so fast. Let’s chat about the future of email marketing! It’s never too soon or too late. It’s about your action today! :)
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