Ngoc Truong awam
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Started selling in North America & Australia since 2019, with strong foundation in digital marketing & passion for ecommerce, Ngoc's grown 3 product brands from scratch to top sellers in their categories. Her products have been repeated recommended by Amazon Editorials and bloggers all around the world. Besides running her Amazon FBA, Ngoc also coaches newbie sellers to find products and launch their products successfully on Amazon. Ngoc now is sharing with you everything she knows about Ama ...
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In January 2024, Amazon announced a shocking product photo requirement. Let's hear what it is about and how you'll handle it! To learn more about by book "Zero to Bestseller: How to build a 7-figure Amazon listing from day one": https://zerotobestseller.com/waitlist Watch the episode on Youtube: AmazonFBA with Ngoc Truong.…
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Unleash the power of UGC which is a trend that is working right now in advertising. Amazon post is no exception. In this episode, I'll talk about: What happens if traffic stays the same but listing Conversion Rate increases? Types of product photos and videos that convert well on Amazon in 2024 What is a Post? What type of content you can use for A…
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My real TACoS revealed. 4 high-level strategies for Amazon PPC 2024. Episode recap:- My TACoS - Total Advertising Cost of Sales - What is my average TACoS in 2023 so far?- Amazon PPC ACoS, TACoS explained- 4 Strategies for Amazon PPC 2023, 2024- Why do we have to do Amazon listing optimisation?- My soon-to-be-launched Amazon FBA bookWatch the episo…
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What is the optimal length for a product video on Amazon listing? Let's find out. Amazon's requirements for product video length? What is the best practice for product video length in 2023, 2024? What is View Duration Percentage (VDP) on Amazon? My product videos on Amazon What happens if your videos have lower View Duration Percentage? My takeaway…
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FBA fee (Fulfilment by Amazon) fee is the biggest cost component of your product when selling on Amazon. Therefore, saving FBA fee becomes a critical step in maximising your profit. Here are the key moments: Find product dimensions and weight measured by Amazon How Amazon calculates a product's FBA fee? Create a Support case How to describe the iss…
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Amazon PPC Structure and Important Settings at the 3 Levels: 3 Tiers of Amazon PPC Portfolio and how it works Portfolio Budget Cap Important Campaign Settings Important Ad Group Settings Portfolio view on Amazon Campaign Manager How to set Budget Cap for a Portfolio? Campaign view on Amazon Campaign Manager Campaign Settings on Campaign Manager Ad …
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The Definitive Guide to Amazon FBA Product Photography. What types of product photos that convert well on Amazon? Overview of 11 Photo Styles and Their Roles 1) Lifestyle Photos 2) Specifications Photos 3) Use-Case Photos 4) Unboxing Photos 5) Features Close-Up 6) Key-Selling-Point Photos (KSP) 7) Comparison Photos 8) Result: Before - After Photos …
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Amazon PPC management is an important task in Amazon FBA. In this episode, I’ll teach you how to optimise your Auto campaign using Negative Targeting, specifically: 1. How to choose Time period when reviewing Search Terms?2. How to identify Irrelevant search terms, products?3. What to do with Search terms that you’re on the fence about?4. What to d…
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Why should you get UPC codes from GS1? Should you get an individual UPC code or Company Prefix? How to input product information for your UPC? How to register UPC ownership information on GS1 to avoid Amazon delisting? Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…
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How to create a product Main image that generates Clicks and Sales effectively? I'll talk about: Three core components of an Amazon FBA business Amazon product photos overview The roles of the Main image Four factors that will help your product Main image outcompete competitors in the search result Connect with me on Facebook: @NgocTruongPPC Connec…
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Why most people struggle in Amazon product research? What are they doing wrong? Let's find out these 5 deadly mistakes that are keeping sellers from succeeding in Amazon FBA. Connect with me on Facebook: @NgocTruongPPC Connect with me on LinkedIn: @NgocTruong215 Connect with me on TikTok: @NgocTruongfba…
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In this video, I'll walk you through the backend of an Amazon product listing. Step by step of how to populate information for your Amazon product page, specifically: Vital information: product title, brand name, product category, etc. Product Variations Product Offers: how to create a strikethrough price Compliance information Product Images Produ…
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In this episode, you’ll learn about Amazon keywords and how they work, specifically: 1. What is a Keyword? 2. What Types of Keywords Do We Have? 3. Is There Any Difference Between Keywords and Search Terms? 4. What Are Keywords Match Types on Amazon and How Do They Work? 5. How Does Amazon Index a Keyword? 6. What Are Negative Keywords and How Do T…
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In this video , I'll explain to you the following:1. What is the purpose of Google search engine?2. The common structure of a typical search results page (SERP)3. How does Google decide to show your ads?4. What are the most important factors that decide your Google Ads ranking?5. Why is landing page critical to Google Ads' success?6. Benefits of Go…
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In this episode, I'll share with you how to build and structure your Amazon PPC Sponsored Product campaigns across keyword targeting and product targeting in order to achieve high sales volume and return on ad spend. Let's dive in! Follow me on Facebook to get updated in Amazon marketing and Google marketing spaces https://www.facebook.com/NgocTruo…
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This episode I'm talking about the difference between Amazon PPC advertising and Google Ads regarding their targeting ability, so that you can have an overview of what you can do in terms of targeting on Amazon PPC comparing with those on Goolge Ads. Hope you'll find this useful and share your thoughts if any. Cheers!…
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