A podcast that explores how brands use martech and data to create exceptional customer experiences
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Future-proofing the humans behind the tech. Follow Phil Gamache on his mission to help marketers level up and have successful careers in the constantly expanding universe of martech.
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Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work. This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and ...
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Making sense of Martech (MSoM) is an irregular set of interviews with some of the most interesting people working in marketing and technology. This podcast is an extension of The Martech Weekly newsletter by going deeper into the most popular topics covered there. You can subscribe at themartechweekly.com
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Welcome to Couch Confidential by Martech Therapy, where we unravel the mysteries of marketing technology one session at a time. Join us on the couch as we dive deep into the intricacies of Martech, from common challenges to breakthrough solutions. Whether you’re a seasoned expert or just stepping into the Martech realm, we’ve got the insights you need to thrive.
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The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Douglas Karr Interviews Business, Marketing, and Sales Leaders
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Welcome to MarTech Mastery, your ultimate podcast for exploring the dynamic world of marketing technology. Join us as we dive deep into the latest tools, platforms, and strategies that are revolutionizing the way businesses approach data-driven marketing, personalization, and digital advertising. In each episode, we cover essential topics that empower marketers to leverage technology effectively. Discover how cutting-edge tools are enabling businesses to analyze data, optimize campaigns, and ...
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MarTech Talks brings you the latest insights on Marketing Technology. We interview experts and innovators in digital marketing, content marketing and public relations.
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El podcast de tecnología donde hablamos sobre las últimas novedades de celulares, apps, drones y mucho más!!! Siguenos en Fb, IG, Youtube y twitter como @thetruetec.
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E-business advisor e consulente marketing nel settore moda e lusso. Offre consigli e novità su strategie concrete all'incrocio tra marketing e tecnologie per l'efficacia del business. Ascolta il Podcast mentre sei in macchina, corri tra una riunione e l'altra o bevi un caffè. Per richieste e collaborazioni: info@flaminiluca.it
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Salesforce Chit-Chat & MarTech Musings from nVision Talent
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Delighted to welcome Tom Fishburne, the founder, and CEO of Marketoonist - you can't have missed them, they’ve been featured in all the big business publications and of course, you may recognize the style in several brand campaigns as well
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Welcome to The Marketing Technology (MarTech) Data Lab, a podcast at the intersection of the rapid rise of the marketing technology as a discipline, the importance of data to help drive transformational change at organizations, and a culture of experimentation and innovation required to stay ahead of future challenges. Hosted by Samuel Itin. Support this podcast: https://podcasters.spotify.com/pod/show/martechdatalab/support
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From digital transformation to customer experience to MarTech, marketing is increasingly complex with data and technology at the centre. But it is still about human experience and brand experience. There’s an infinite number of ways that brands interact with customers today and thousands of tools to enable better CX. How do you as a CXO keep track of all that’s going on? That’s where I come in. I am Namrata Balwani, a Digital and Customer Experience Consultant, with a 20-year career & leader ...
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Too often, companies begin with a solution and then search for a problem. Juiciero is a prime example. No one needed a high-tech juicer, so the company folded. This product-first approach is backward. The most successful businesses start by understanding customer pain points. Every product decision, feature, and innovation stems from improving cust…
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CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately boosting your sales and customer connections. Explore the innovative stra…
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Michael Katz discusses his CDP 2.0 manifesto
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In this inaugural episode of Martech Therapy, Matthew Niederberger interviews Michael Katz, CEO of mParticle, discussing the evolution and future of Customer Data Platforms (CDPs). They explore the importance of first-party data, the commoditization of CDPs, and the challenges faced by businesses in selecting the right solutions. The conversation e…
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The role a banks brand plays in digital customer experience
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We explore why banks are in danger of commoditising their services by being drawn into competing on digital features and whether this is the route to building strong customer relationships. We look at the importance which brand, brand values and taking what's unique about your business and translating this uniqueness across digital channels and ser…
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146: Jim Williams: The strategic role of marketing ops in annual planning
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What’s up everyone, today we have the pleasure of sitting down with Jim Williams, CMO at Uptempo. Summary: Forget version control spreadsheets and stale budgets, Jim’s take on marketing planning is about putting purpose behind every dollar. Instead of throwing darts at a board, focus on creating a blueprint that connects goals to actual business im…
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TMW Case Study #004 | Building a better data foundation by HP
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From third-party to first-party: Building a better data foundation What do you think of when I say “tech start-up?” Those words probably conjure up thoughts of a small team working out of the founder’s garage somewhere in Palo Alto, Sunnyvale, or Cupertino. The reason that image springs to mind is because that is how a bunch of the biggest and most…
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How email marketing has evolved with MarTech tools, and how to use them effectively to create automated, personalized email campaigns.
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What Are Best Practices For Updating A Wikipedia Page About You?
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President and Founder of Beutler Enterprises, Inc., William Beutler, delves into best practices for updating a Wikipedia page about yourself. Exploring the importance of enhancing online presence through accurate information on Wikipedia and creating engaging digital content, William shares insights on optimizing your brand's representation. Show N…
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What Are The Requirements To Get Your Own Page On Wikipedia?
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President William Beutler from Beutler Enterprises, Inc. delves into the requirements for establishing a Wikipedia page. He emphasizes the importance of accurate information and compelling digital content to enhance brand presence online. Show Notes Connect With: William Beutler: Website // LinkedIn The MarTech Podcast: Email // LinkedIn // Twitter…
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Coffee Talk: Having success with intent data
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During the Fall 2024 MarTech Conference this past September, we were joined by Eric Dates, Head of Marketing at VComply and Liam Moroney, CEO of Storybook Marketing for a captivating conversation on the power of intent data in today's marketing landscape. In this episode, Eric and Liam dive deep into how businesses can leverage intent data to: Iden…
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Overcoming the challenges of driving digital transformation in banking and insurance with Sol Enenmoh
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During this episode, we are joined by Sol Enenmoh, as we discuss a common theme from across the financial world. The constant desire to implement digital transformation and the challenges involved in defining, pushing through and driving successful adoption of digital initiatives. How to define and start a digital transformation project How to trac…
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Interview: How The Nationwide Building Society is approaching digital change | In conversation with Richard James, Ways of Working Enablement Leader at Nationwide
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To get in touch with future questions or to be interviewed for a future episode, email info@ratiofs.com or visit us at www.ratiofs.com In today's episode, we will explore The future role of the bank's branch network The importance of having the right company culture to drive change The challenge of moving beyond the status quo in a big organisation…
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Personalisation - The Future of Banking and Insurance
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With Doug Morris, digital strategy director at Ratio: FS, we explore the role that digital personalisation will play in the future of banking and insurance. We delved into the role personalisation plays in delivering an improved customer experience and how personalisation could help enrich the day-to-day experiences a customer has with their bank a…
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Legal & General's Digital product lead - Tariq Maonah on the importance of customer feedback in driving digital innovation
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During today's episode, we explore with Tariq Maonah, Digital product lead at Legal & General - how to build a customer-first digital business at scale by collecting direct customer feedback and building products and experiences focused on solving customers day to day challenges. We'll explore: The role that customer feedback plays in driving the d…
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Aligning Your Sales & Marketing Teams Through Social Media
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Founder and Director at iKwe, Jadis Tillery, shares insights on empowering growth for businesses seeking investments and driving digital transformation through strategic vision and technology. With over 25 years of experience in various marketing sectors, including Media, Luxury Retail, and B2B SaaS, Jadis specializes in tailoring strategies to mee…
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Optimising digital experiences in financial services
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During today's episode, we explore with Doug Morris, strategy director at Ratio:FS the role which optimisation plays in continually improving your customer's digital experience. We'll explore What is optimisation The importance of continual investment in your programme The role of personalisation vs testing How to structure your optimisation team H…
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How Fractional Leadership Roles Are Transforming The Marketing Landscape
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Founder and Director at iKwe, Jadis Tillery, shares her expertise in blending strategic vision with cutting-edge technology to drive digital transformation for businesses and marketing teams, creating next-generation customer experiences. With over 25 years of experience in B2C, D2T, and B2B marketing, Jadis specializes in empowering growth for Pri…
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What To Do When Your Company Data Isn't Easily Accessible
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Cofounder and CEO / President of Zappi, Steve Phillips and Ryan Barry, discuss strategies for dealing with inaccessible company data. They delve into the importance of leveraging consumer insights to enhance advertising and product ideas, emphasizing the need for faster and more affordable solutions in the creation process. Zappi, a company working…
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What It Means For Companies To Be "Data-Rich" But "Insights-Poor"
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Steve Phillips and Ryan Barry from Zappi delve into the challenges faced by companies that are data-rich but insights-poor. They explore the importance of understanding consumer behavior and internal organizational journeys to extract meaningful insights. Discover how bridging the gap between data and insights can help companies like PepsiCo, McDon…
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Learn how to build a successful MarTech stack with the right tools, platforms, and integrations to optimize your marketing efforts.
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An introduction to Marketing Technology (MarTech), exploring its evolution, key tools, and how businesses are using tech to enhance marketing strategies.
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How data is transforming marketing strategies, enabling better targeting, personalization, and overall campaign effectiveness.
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Explore how marketers can deliver personalized experiences to customers at scale using MarTech tools like email marketing platforms and content management systems.
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Social Media and MarTech Integration
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How to integrate social media platforms with your MarTech stack to enhance marketing campaigns, track performance, and engage customers.
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The Future of Marketing Automation
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What’s next for marketing automation? Exploring the future of AI-powered automation and how it will continue to evolve in MarTech.
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Blockchain in MarTech: A New Frontier
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Exploring the potential applications of blockchain technology in MarTech, from data security to transparency in digital advertising.
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SEO and MarTech: How They Work Together
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A look at the relationship between SEO and MarTech, focusing on how technology can optimize search engine strategies and improve visibility.
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Transforming Client Feedback InTo New Product Features
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CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses transforming client feedback into new product features. Learn how customer feedback can drive new product features, optimization, and business growth opportunities. Discover how Simple.io's intuitive marketing software optimizes creative workflows and improves project man…
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Streamlining Creative Project Briefing & Approval Workflows
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CEO and Product Owner, Darin Lloyd from Simple Marketing Solutions, discusses streamlining creative project briefing and approval workflows. Simple.io offers intuitive marketing software to optimize creative workflows and improve project management for creatives, ad agencies, and marketing teams. Learn how their solutions simplify the review and ap…
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Data-Driven Marketing Strategies
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Unlock the power of data in marketing with this episode of MarTech Mastery! We discuss how data-driven marketing strategies can enhance decision-making, optimize campaigns, and improve customer targeting. Learn about key metrics to track, valuable tools to utilize, and inspiring case studies that illustrate the effectiveness of data in driving mark…
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The Rise of Marketing Automation
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In this episode of MarTech Mastery, we dive into the transformative rise of marketing automation and its impact on modern businesses. Discover how automation tools enhance efficiency, streamline workflows, and boost ROI for your marketing campaigns. We’ll explore the latest trends, best practices for implementation, and real-world success stories f…
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The Power of Personalization in Marketing
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Join us in this episode of MarTech Mastery as we explore the incredible power of personalization in marketing. Discover strategies for tailoring content, communications, and offers to meet individual customer preferences, and learn how personalization can drive engagement and loyalty. We’ll share practical tips, essential tools, and real-life examp…
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