Everyone can be a marketer. On The Make Me A Marketer Show I share simple and effective marketing principles to help coaches and course creators spread their unique message. And, helping them redefine success in life and business along the way.
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048: Mastering Content Creation - 23 Powerful Strategies
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Read the full list here:https://landonpoburan.substack.com/p/23-simple-but-powerful-ways-to-get23 simple but powerful methods to enhance content creation and a guide towards long-term success. Among the strategies highlighted are content repurposing, re-posting high-performing content, content automation, analyzing analytics, and transforming conte…
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047: Unmasking My Biggest Failure As An Entrepreneur
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My Biggest Failure as an EntrepreneurToday, I unmask the ugly truth about failure in business as an entrepreneur. I recount my biggest failure in business. The highs and lows of the journey, the emotional toll it took, and the lessons learned.In this honest and heart-wrenching episode, I share my personal journey of running a business, hitting $100…
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047: 6 Warning Signs You’re Going To Burnout From Content Creation (And What To Do About It)
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Identifying Warning Signs of Burnout and Strategies to Keep it at BayThis podcast episode provides insights into identifying the warning signs of burnout and offers strategies to prevent it. I share my personal experiences of encountering these signs and offer strategies such as simplification of tasks, rest and recovery, and maintaining your 'cons…
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045: How To Publish 5 (Or More) Pieces Of Content Every Day
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In today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time, without a time, and having ADHD. I will show you how…
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044: The Consistency Threshold: Increasing Consistency & Productivity For Neurodivergent Entrepreneurs
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Read "The Consistency Threshold" Letter on Substack:https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas of life? Why is it that some people can maintain consistenc…
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043: Branding: “The Rock” Worth $200M More Than Tom Cruise
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In this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies and grossed more at the box office, The Rock has diversi…
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042: The Best Product or Service Doesn't Always Win
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In Episode 042 we take a dive into the iconic battle of the 1980s: VHS vs. Betamax. Discover why having a superior product isn't always the winning ticket and how powerful marketing can shape the course of history. Whether you're a history buff or an entrepreneur looking for business insights, this episode unravels the importance of branding and th…
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041: Why Online Courses Often Don't Deliver Results
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Click here if you'd prefer to watch on YouTube: https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9BhojIn Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success.Tactic…
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040: Learn 7 Proven Methods to Fix a Course That's Not Selling (Live Audit)
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Click here if you prefer to watch on YouTube:https://youtu.be/8xULxvW7hHo?si=42szi94x12vYh4bvIn Ep. 040, we dive deep into the essential strategies every business needs to implement to take their online course sales and marketing to the next level. Whether you're a seasoned marketer or launching your first course, this episode promises valuable ins…
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9 Reasons To Start & Grow A Personal Brand in 2024 | Ep 039
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Click here if you'd prefer to watch on YouTube:https://youtu.be/QWSKqabY-9c?si=QlgSJYixpv-AXCMtIn today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that proved effective.I dive into the 9 benefits of building a…
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How to Overcome Burnout In a World Designed To Constantly Work More | Ep 038
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Click here if you'd prefer to watch on YouTube:https://youtu.be/kbmF-4hb0FY?si=rBFcZxIBeX3GuY2eIn today's episode, we explore the historical and current implications of overwork, starting with Henry Ford's switch from a 48-hour to a 40-hour workweek in 1926. We discuss how societal tendencies fueled by the 'hustle culture' exacerbate the issue, div…
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Investing 140 Hours in a Hobby: A Waste of Time or a Life Changing Journey? | Ep 037
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In this episode, I'm back after a 3-month break to discuss my 140-hour adventure into coding. Was it a waste of time or an enriching experience? Tune in to find out how this journey has impacted both my personal and professional life in unexpected ways.What I Cover:Why I took a 3-month hiatus and how I've been dealing with burnout.The reason a digi…
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Unlock The Secret To Building A Profitable Sales Funnel - Avoid These 5 Fatal Mistakes! | Ep 036
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Welcome to the Make Me a Marketer Show where your host, Landon Poburan, reveals five common sales funnel mistakes that could be costing you money and damaging your relationship with customers. Tune in to learn how to fix these mistakes and grow your business exponentially.What you'll learn:The importance of having an opt-in rate over 20%.Why your l…
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The Truth About Scaling Your Online Coaching Business Past $10,000 Per Month Ft. Lucas Rubix | Ep 035
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Today we dive deep into the world of entrepreneurship, business growth, and the mindset required to succeed in this game. Our guest today is a seasoned entrepreneur who has gone through the ups and downs of business and comes out stronger every time. Get ready to learn some raw and unfiltered truths about the entrepreneurial journey!In this episode…
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Why “Making Money with ChatGPT” Tutorials Might Not Be Worth the Risk | Ep 034
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“How To Make Money with ChatGPT” is a trending topic right now. But, after asking ChatGPT if I can sell the content it generated… I became a little unsure on if I could legally do this or not.In this video I cover:- My concerns about “Make Money With ChatGPT” tutorials.- A walk-through showing what ChatGPT and the OpenAI terms say about commercial …
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Luis Diaz Reveals Secrets to Monetizing Your Podcast Successfully | Ep 033
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Discover the secrets behind how the top-ranked podcasts are generating thousands of dollars in sales using nothing except their podcast. Connect With Luis Diazhttps://www.youtube.com/@LuisRyanDiaz https://www.top10podcasts.com/ Let’s Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/…
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$0.95 Leads: My Experiment With Gary Vaynerchuk’s Brandformance Strategy On TikTok | Ep 032
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Gary Vaynerchuk's Brandformance strategy proved to be a game changer for my lead generation with TikTok & Facebook Ads.With a beautifully simple approach, this method is designed to empower creators to succeed in today's competitive ad landscape. I embarked on a journey to experiment with this strategy, and the results were phenomenal. From struggl…
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Facebook Ads vs. Google Ads: Which Is Better For Your Online Business with Nick Miller | Ep 031
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In this episode, we dive into the world of online advertising and compare the two biggest players in the game: Facebook Ads and Google Ads.Our expert guest Nick Miller shares insights on the key differences between the two platforms such as how people use each platform and which businesses may do better on each. Whether you're a online business own…
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ChatGPT Simplified: What You Need To Know As A Coach Or Course Creator | Ep 030
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Download 28 ChatGPT & AI Prompts To Automate Your Content Creation:https://landonp.ck.page/chatgptJoin me as we explore the world of ChatGPT, the cutting-edge AI technology that's taken the marketing industry by storm. I share my insights on how to leverage this technology in your online business. From automating content creation to overcoming writ…
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Discover The Art of Purposeful & Authentic Podcasting with Dylan Schmidt | Ep 029
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In Ep 29 of the Make Me a Marketer Show, special guest Dylan Schmidt of the "Digital Podcaster Podcast" and I discuss the importance of authenticity and purpose when starting and growing a podcast.We discuss the importance of defining your "Why", having a clear purpose that drives your show, and how your show will evolve over time.Later in the show…
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How To Build Your First Landing Page In 60 Seconds (Beginner Friendly) | Ep 028
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In this episode, you'll learn how to build your first landing page in less than 60 seconds. But first, Landon will explain why a landing page is crucial for building your email list and the importance of using a landing page to capture someone's contact information.Here's a quick rundown of what you'll learn:What a landing page is and how it's used…
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How To Build An Email List Using TikTok (Fast, Free, With No Following) | Ep 027
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Welcome to the Make Me a Marketer Show with your host Landon Poburan. Today we're gonna talk about how to build your email list using TikTok for free without running paid ads and how to do it even if you have a small following. I'm gonna walk you through something that I just finished doing. It cost me no money, and I only have as of recording, abo…
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My Goals for 2023: Overcoming Perfectionism and Self Doubt to Achieve Success | Ep 026
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In this episode, we will be exploring the power of redefining the way we set goals for the coming year. We will delve into my personal journey of overcoming self-doubt and perfectionism, and how I plan to lead by example and help others embrace their unique gifts in order to share their message with the world.Key Points Covered:- Understanding the …
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The Ultimate Tool for Identifying Your Audience's Pain Points | Ep 025
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On this episode, we're diving into the topic of ideation and creating content for social media.Let's be real, there are a million and one "experts" out there who are constantly pushing content calendars and templates. But, I'm here to tell you that there's a better way.Sure, you can focus on the pain points of your ideal client, but what if we went…
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ChatGPT Roundtable: Using ChatGPT & AI To Optimize Facebook and Google Ads, Enhance Copywriting, & Increase Productivity | The Customer Acquisition Show | Ep 024
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In this episode, you’ll hear a recent guest podcast where I joined Tom Meredith and Nick Miller for a roundtable discussion on ChatGPT on Tier 11’s Customer Acquisition Show! We explored ChatGPT and AI and how it can be used to optimize Facebook and Google ads, enhance copywriting, and increase productivity. Whether you're a marketing pro or just i…
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Efficient Content Creation: Tips for Finding Flow and Maximizing Productivity | Ep 023
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In this episode, we explored the concept of finding flow in your content strategy and how it can help you create faster, more often, and with higher quality. We discussed the pros and cons of batching vs. creating daily and shared our personal preference for creating more often. Plus, we shared some of our favorite tools and techniques for maximizi…
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Discover the Fundamental Principles of Highly Successful Businesses | Ep 022
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As a marketing professional, I have had the opportunity to see firsthand how certain companies in the seven, eight, and even nine figure range have achieved success through their marketing efforts. These businesses have a unique ability to generate money on demand by utilizing their strong brand and email list to reach a large audience. These found…
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Maximizing ROI: Fix Your Customer Journey First | Ep 021
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Today, we're going to be discussing the importance of not driving traffic to a broken customer journey. We'll talk about why fixing the customer experience is key to success, and how optimizing your backend can lead to increased profitability. We'll also cover the pre-click and post-click customer journey, and how to accelerate the path to conversi…
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The Future of Automating Content Creation with ChatGPT and AI | Ep 020
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In this podcast, Landon discusses using ChatGPT, and AI to automate content marketing strategies to increase efficiency. Landon describes using ChatGPT and AI to create Facebook posts, LinkedIn posts, tweets, and Instagram posts based on the transcription from a podcast. He also mentions the ability to edit and update the content in real-time using…
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How The “Reverse Application Funnel” Generated 1MM In Sales In 10 Days Without A Sales Page w/ Travis Motley | Ep 019
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Discover how Travis Motley used his "Reverse Application Funnel" to generate almost 1MM in sales without using a sales page.Taking the insights and lessons learned from a failed launch he created a brand new system he's calling the "Reverse Application Funnel."This has been used to generate 1MM in sales from a single launch of an unproven product f…
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Is Perfectionism & Procrastination Killing Your Business? | Ep 018
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I see too many amazing coaches with giant hearts and big missions paralyzed by perfectionism and unable to take action...The expectations we set and the external validation we seek is stopping us before we ever get started.If you've been feeling this... You're not alone. I too have fallen into this many times.In today's episode, I share some simple…
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The Simplest Way I've Found To Grow A Social Media Following | Ep 017
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This simple adjustment in strategy brought me 697 new followers and 1,167 new email subscribers without any "structured" social media strategy or focus on gaining new followers.But, I only discovered this after firing my professional social media marketing agency that I spent $11,000 on -- and only generated 236 Instagram subscribers.(I don't even …
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Shortcut To High Converting Facebook Ads (You Don't Need a Fancy Designer Or Agency) | Ep 016
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In today's episode, I walk through a simple quick and dirty ad strategy that gets you high-converting ads without needing an agency, or fancy designer.After managing and overseeing millions of dollars in ad spend... This is still my go-to strategy for high-converting ads for the businesses that I own.Website: https://landonp.com/Instagram: https://…
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17 Years In Business and I'm Still Not "There" (Vulnerable Discussion On Failure As An Entrepreneur) | Ep 015
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Today's Episode is a vulnerable discussion around failure as an entrepreneur.I open up and share never heard before details about my 17+ year journey as an entrepreneur and business owner in hopes of provide you hope and a knowing that you're not alone if you have ever felt the same as I have.Website: https://landonp.com/Instagram: https://www.inst…
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Try This If You're Getting Started As A Marketer, Creator, Or A Coach | Ep 014
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If you're switching careers or just getting started in marketing or as a coach or creator I recorded this for you.Getting started is never easy but in today's episode I share an idea that may help reduce the overwhelm of getting started. I walk through some ideas to cover your expenses while building your side hustle, and getting paid to learn whil…
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This 1 Trick Doubled My Productivity In Less Than 10 Minutes Per Day | Ep 013
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I created a massive shift in my personal productivity when I did this one simple thing. After discovering that time blocking was not enough I began experimenting with how to become more productive and efficient with my time. Maybe it will work for you to.Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let’s Connect …
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Transform Your Social Media Into A Cash Machine With Captions That Convert Ft. Alex McMahon | Ep 012
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Special guest Alex McMahon, a copywriter who has generated over $1,000,000 in sales from his writing teaches his simple step-by-step framework for writing social media posts that get your ideal clients to take action and convert.More from special guest Alex McMahon:See his 'Conversational Copywriting Masterclass' Here: https://conversational-copy.t…
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Design Your Schedule To Reduce Burnout, Improve Performance, And Drop Into A Flow State Ft. Brian Taylor | Ep 011
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Traditional "Time Blocking" rarely works... Tune in to find out how to design your day to improve your performance, reduce burnout, drop into a flow state and discover the limitations of traditional time blocking and productivity strategies.More from special guest Brian Taylor:Follow on Twitter: https://twitter.com/hpmentalcoachFollow on Instagram:…
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Acquiring Customers Is Not Enough If You Want To Scale To Cold Traffic | Ep 010
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If we become too focused on acquiring new customers we leave ourselves open to multiple blind spots that can impact the growth of our business. In today's episode, I outline these blind spots and show you how to avoid them.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let’s Connect on Social Media:Weekly Let…
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Controversial Fitness Advice To Apply To Growing Your Business | Ep 009
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Today we discuss the pitfalls of copying what everyone else is doing to achieve (what we see as) success... And, what to do instead.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let’s Connect on Social Media:Weekly Letters on Substack: https://landonpoburan.substack.com/YouTube: https://youtube.com/@landonpo…
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5 Keys To A Successful Online Coaching Business | Ep 008
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Tune in to Episode 008 to learn the 5 Keys to building and growing a successful online coaching business.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let’s Connect on Social Media:Weekly Le…
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You Can’t Measure ALL Of Your Marketing (And Why You Shouldn’t) | Ep 007
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You can't measure everything, especially to the degree we as marketers wish we could. And, if you try? You will drive yourself crazy. It can cause unneeded stress and result in poor decision-making. Let me show you how to Zoom out and view the bigger picture.Have a question? Please send me an email or a DM (links below) if you have any questions or…
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How To Quickly Promote Your Product/Service Without Paid Ads | Ep 006
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You just launched a new product or service... Maybe it's a workshop, or a new course... Tune in to find a quick and easy way to mediate attention and get in front of people without using paid ads.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/…
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12 Reasons I Feel The Facebook IOS Changes Are Positive | Ep 005
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The Apple IOS privacy updates have disrupted the digital marketing industry. But, I actually think these changes are going to be a very positive shift for the industry. Tune in to find out why.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Ins…
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Should You Run Ads on Facebook & Instagram Or YouTube & Google | Ep 004
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Curious what platform is best for running paid traffic? Facebook? Instagram? YouTube? Google? It can be a difficult choice where to put your hard-earned dollars.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagram.co…
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3 Critical Growth Strategies For Personal Brands & Coaching Businesses | Ep 003
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3 Mission-critical growth strategies when it comes to building, growing, and scaling your personal brand or your coaching business.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let’s Connect…
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Mistakes To Avoid When Selling High Ticket Coaching Programs | Ep 002
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Selling a high ticket coaching program with paid traffic? Tune in to hear about the common mistakes we make as Marketers when optimizing high ticket coaching funnels.Have a question? Please send me an email or a DM (links below) if you have any questions or episode topics suggestions.Links:Website: https://landonp.com/Instagram: https://www.instagr…
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577x ROAS With Facebook Ads | Ep 001
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Marketing social proof is extremely misleading... I got 577x return, however, let's dig into how this is misleading and how to watch for marketers and advertisers using social proof to mislead you as a consumer.Let's Connect!Website: https://landonp.com/Instagram: https://www.instagram.com/landonpoburan/ Let’s Connect on Social Media:Weekly Letters…
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