Everyone knows they need a website but are you using yours to your best advantage? I see many mistakes with music teacher sites, especially from the potential student's point of view. Is your site about you or about the student? Are you talking about what you have done (your resume) or what you can do for the student (problem-solving)? Have you des…

Content marketing is THE go-to method for leading marketers. The reason? It is one of the quickest ways to both establish your authority in the marketplace as well as creating demand for your services. The key is to create valuable content that solves a problem for your potential client, leading them to seek you out above your competition. In this …

The mindset of the teacher and the marketer can be at odds. Great teachers are often humble and used to working behind the scenes. Marketing requires you to step out of your comfort zone and announce to the world just how awesome you are. In this episode, John gives his tips on adopting a marketer mindset as well as the single most important attitu…

Understanding and using the Facebook pixel is one of the most important things you can do to get your Facebook campaigns profitable. The pixel can be confusing - what it is and what to do with it. In this episode, John breaks down how the pixel works and why you need it. Bonus link: CLICK HERE to get the free pixel installation guide video.…

Human relationships are best when they follow a natural, unforced course that created likeability and trust. Business is no different. If someone is too pushy, it's a "turn-off" to want to do business with them. Knowing the different types of audience temperatures is critical in your advertising. It helps you know when to back off, and most importa…

This is where the road gets bumpy. Paying for ads that don't work is horribly frustrating! This is where many studio owners give up, which creates a powerful opportunity for you. By understanding the true value of a client you can create an advertising budget that is profitable. In this episode, John gives you the compelling reasons why you need to…

A mistake often made is not understanding how a platform is being used by its audience. You can reach the same person with Facebook or Google, but they will often be in a completely different mindset when using one over the other. You need to adjust your strategy to the medium being used or you can be wasting your ad dollars. Facebook especially re…

The moment you open your own teaching studio or academy, you become an entrepreneur. While this may not be the reason you got into this business, the fact remains you are now responsible for filling your schedule with students, which can be daunting. Studio Marketing Secrets is dedicated to helping you breakthrough to business success. John Henny i…