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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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The Game Development show for indie developers, Inside Indie Games’ explores what it is that inspires and motivates games developers make the games they do. Our community of independent games developers are among the brightest and best in UK games dev talent and, on this show, we're tapping into their expertise and experience, to find out how you can build your own successful games company. Learn from the experts what challenges, successes and opportunities are typical for independent games ...
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Ever pick up a weird indie game and wonder "what's all that about?" Well come and wonder with us at NPC Dialogue; a reaction-based talk show where your party of AJ, JJ, and Mike do their best to make sense of the small and unconventional in gaming. For a few episodes at a time, we will target a specific game to wrestle with and go as indepth as we can about it's mechanics, story, themes, and any other fun abstractions that makes everyone's head spin. So come join us as we dive into the weird ...
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show series
 
Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for. In todays episode, we explore exactly what makes an …
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Die Erzählspiel-Expert:innen Jasmin, Markus und Andreas öffnen euch die Augen für das breite Spektrum verschiedener Erzählspiel-Engines. Was gibt es da draußen an großen Strömungen verschiedener Spielarten? Warum und wie unterstützen narrative Systeme erzählorientiertes Spiel direkter im Vergleich zu klassischen Rollenspielen? Und heißt es jetzt Er…
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Managing any game community entails a lot of work and focus, but managing a team of managers across multiple communities, each one vastly different from each other can be outright overwhelming, especially when thinking about how to be strategic and hit certain goals. The good news is, it doesn’t have to be. In today’s discussion, we approach how to…
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Starting an indie game studio can be difficult but growing a sustainable one can be a challenging experience faced with a variety of unknown obstacles where every decision can impact your growth. Today, we’re going to explore the indie side of business development by breaking things down into simple concepts that can make all the difference in how …
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Creating a brand is one of those things that we sometimes don’t put much stake in, and understandably so. Logos and sleek websites are nice to have, but they don’t necessarily contribute to goals and objectives…or do they? Well, today we’re going to dive deep into that concept and others, discovering how building a strong brand foundation doesn’t o…
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When it comes to creating horror games, it can become quite a challenge to effectively deliver scares while keeping players fully immersed in the experience In this special Halloween episode we dive into the horror genre, comparing effective (and not effective) ways both games and films have leveraged scares, pacing and a whole lot of other areas, …
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If there’s one thing indie studios and developers are always looking to do, it’s to increase the odds of their game’s success. However, trying to pinpoint exactly what that is, will always be a challenge to figure out. In today’s episode, we’re going to explore different concepts that can guide developers and studios to find their own solutions to …
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We all know that key art for our games plays a critical role in setting expectations for players, but sometimes despite the best intentions, it can still fall flat, causing confusion and even friction for players. Today we’re going to dig deep into what key art should consist of, the importance of knowing the market, and explore everything from con…
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Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims that “no marketing” was done, marketing is an intrinsic component of development and carries well beyond awareness and promotion. In this episode, we’re going …
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Learning how to adapt to the ever-changing game industry is a challenge that all studios and developers face. From understanding evolving market conditions to determining how to align projects with those demands, it can be a tough climate to navigate. Today we’ll explore strategies that help set and maintain your project's course while learning how…
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If there’s one thing developers generally have a strong supply of, it’s passion. While this is a great driving force that sparks motivation and creativity, it doesn’t always lend itself well when looking at projects from a marketing and business perspective, but it is possible. So today we’re going to explore how one developer made some interesting…
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Getting wishlists is probably one of the main goals, bottom-line result we strive to acquire when getting games ready for release, and understandably so. But often, we get so caught up in this key metric that we don’t stop to think about the importance quality plays in our wishlist acquisition, and just focus on hitting a total number before releas…
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If there is one thing most of us strive to do as game creators, it’s to stand out. And standing out doesn’t get much better when people talk about your game and share it with others. But understanding exactly what the reasons or moments are that compel players to share games with their community can be a mystery. So in today’s conversation, we’re g…
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Fully understanding the market demand for a commercial game is essential. Leading with a genre that is in high demand is a great start, but many don’t think to dig deeper and find the gold nuggets that additional market research can reveal. In today’s episode, we’ll discuss where most people go wrong with their research, how to further validate you…
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Diversity takes many shapes. In addition to differences in identity, diversity should encompass a difference in thought, background, experiences, skills. The games industry is experiencing a movement toward expanding and deepening our understanding of diversity and it’s an important conversation we need to have. In today’s episode, we’ll be discuss…
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This is Part 2 of the interview with Konstantin Suvorov. As an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a AAA studio. However, changing your mindset can make all the difference in how your game studio can outplay and one-up even the biggest AAA brands. Today we’re going to uncover huge advant…
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As an indie studio, comparing and despairing can be demoralizing, especially when comparing yourself to a AAA studio. However, changing your mindset can make all the difference in how your game studio can outplay and one-up even the biggest AAA brands. Today we’re going to uncover huge advantages indies have over AAA studios, valuable lessons each …
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The journey to success is different for all of us, regardless of our beginnings. Overcoming challenges, and learning how to pivot are all valuable experiences, but sometimes it’s the humble beginnings that can really pave the way to reaching your destination. In today’s episode, we’ll be discussing one company’s rise to prominence and how their evo…
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Maintaining productivity for any indie studio is absolutely essential, but studios that transitioned over to a remote setup over the past few years now face new challenges in keeping teams productive and healthy. In today’s episode, we discuss some of these challenges, interesting benefits that come from a remote setup and how the core solution to …
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Collaborating with content creators is one of the most impactful ways to amplify awareness and grow your game’s community. However, structuring programs sometimes can be a struggle when ensuring they support and benefit content creators too. Today we explore practical strategies your studio can use to amplify your marketing, engage your community a…
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Exploring ideas and concepts for a new project is always fun, especially when you’re ready to develop a prototype. But sometimes passion, drive, and even opportunity can be a distraction that could easily send you off course. Today we’re going to dive deep with our guest and discuss their process of exploring concepts, implementing prototypes, and …
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We all understand the importance and value an IP has and rightfully so. However, sometimes studios don’t see beyond this, finding it difficult to visualize and unlock their IPs true potential. Today we’re going to explore creative approaches, simple yet powerful mindsets and other monetization strategies that can unleash your IPs full revenue poten…
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We all have a tendency to get close to our projects and sometimes miss the forest for the trees, especially when it comes to player feedback. But even if we don’t, the playtesting process can be cumbersome and even overwhelming, making it a challenge to navigate and understand what actions need to be prioritized to improve the quality of your game.…
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Validating any game concept can be a huge challenge for game creators. And if you’re not hitting the target dead on, it can cost valuable time and resources. But just validating a product in a demanding market doesn’t mean it’s enough to stand out. Usually, this comes down to looking at the whole picture from a different lens. Sometimes, that means…
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The world of game marketing is a shifting landscape. Recent years have shown a trend toward short-form content for advertising, communicating and selling video games. Today we’ll be discussing some of those trends, effective ways to employ them in your projects and other concepts to keep in mind when tackling your marketing. Ep 308 Shownotes:…
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Creating effective PR campaigns is a very tedious process. On top of that, executing campaigns doesn’t guarantee results. However, developing a better understanding and streamlining the process can create lots of opportunities to communicate your story and maximize your game’s awareness. We’ll be discussing how using data insights can help make dec…
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By now, most of you should know that this podcast is about the marketing and business of indie games. But another core theme carried throughout the show is empathy. We’ve talked about this in numerous ways in how it pertains to your audience, but never really defined the different types of empathy and explore the impact it can have across the indus…
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