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Bob Sevier and I probably know too much about each other after arguing about higher education marketing for almost 30 years. Here’s your chance to listen in on our higher ed marketing meanderings. We’re planning to post new conversations every couple of weeks in 2016, so subscribe and hold on. This should be fun.
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Episode 12: Escape the Blur of Competition
9:34
9:34
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9:34
Bob and Eric review why creativity and innovation are key ways to escape the blur of competing institutions. When money is tight and enrollment is low, only educational establishments with strategic, grand-new ideas come out on top.Oleh Stamats
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Episode 11: Measuring Your Marketing
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7:41
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7:41
Bob and Eric discuss the complicated reality of measuring marketing return on investment at your school. It takes a deep commitment to establishing internal benchmarks to measure year over year.Oleh Stamats
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Episode 10: The Value of a College Degree
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7:01
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Bob and Eric discuss what's on everyone's mind: is a college degree worth the cost? The question deserves to be answered—but what's the right equation and are students the determining variable?Oleh Stamats
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Bob and Eric discuss the role of a new president at a college or university. A momentous and often contentious occasion for any institution, a new president should consider these tips.Oleh Stamats
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Episode 8: What We Have Learned as Higher Ed Consultants
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8:56
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Bob asks Eric about what he has learned about himself and the intricacies of higher education in his tenure as a consultant for colleges and universities. They discuss what it's like working with different types of people across higher education.Oleh Stamats
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Episode 7: Essential Qualities of a Higher Ed Senior Leadership Team
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8:56
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Bob and Eric discuss the importance of forming a strong senior leadership team in higher education that can work together around the vision of the institution and what to do when the team is not in sync.Oleh Stamats
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Episode 6: Someone with Adult Responsibilities
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8:56
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8:56
Eric and Bob discuss the changing market of adult students and post-traditional learners. They talk about the difficult task of recruiting an adult student, but more importantly keeping that student happy, succeeding, and ultimately holding a degree.Oleh Stamats
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Episode 5: Is Higher Ed Marketing Fair?
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7:08
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7:08
Eric calls Bob to discuss how to prioritize marketing initiatives on a college campus. They discuss the importance of ruthless prioritization with the big picture in mind.Oleh Stamats
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Episode 4: Why the CAO is the New CMO
8:15
8:15
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Eric calls Bob to discuss what the senior team of a college/university should do to improve the institution's marketability. They discuss the importance of the Chief Academic Officer (CAO) and creating programs that are in demand.Oleh Stamats
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Episode 3: Strategy is More Important Than Strategic Planning
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6:32
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6:32
The strategic planning process should inspire your team, not wear everybody out. Bob and Eric discuss the best way to approach the strategic planning process.Oleh Stamats
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Just in time to help campus communities embrace New Year’s Resolutions that involve shifting paradigms and challenging the status quo, Bob and Eric discuss strategies for making change “stick.”Oleh Stamats
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Eric calls Bob to discuss his most recent post to Stamats Insights, titled, “The Sriracha Effect.” Bob explains the importance of thinking about the way colleges and universities approach marketing.Oleh Stamats
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