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Welcome to the Indie Made Biz Podcast! I’m Cheryl Ham, and after growing my handmade businesses to 7 figures, I’m sharing the strategies that helped me turn my passion into a full-time income. If you’re making the products you sell, you need to do things differently—tune in for actionable tips and proven strategies to help you launch, scale, and thrive as a creative entrepreneur.
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I'm Anna Panteli an ex corporate girl who began an online business during her maternity leave in 2014, fast forward a few years and I have created 4 online handmade businesses, quit my day job and become a full time entrepreneur. But the path from a - b is ongoing, the online space changes daily, the anxiety, overwhelm and stress is real as is the fear of failure.So I am turning on the mic to give you advice and authentic chats, diving into how to's in business and life, giving you tips, tri ...
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Marketspace Vendor Events

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When it comes to building your brand as an artisan maker, there isn't a "one size fits all" guide to success. Join us, Kim and Kevin of @marketspacevendorevents, as we chat about our own experiences and those of the 3,000+ artists in our network. We'll take questions, host interviews, and make recommendations to help you practice or pivot. We happen to be married so you'll also be treated to a layer of comedic banter. Support this podcast: https://podcasters.spotify.com/pod/show/businesshand ...
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We’ve made it all the way to the end of the year and more than likely, you’re super busy right now. In my business, we call it Beast mode because inevitably this time of year we’re working our tails off with different projects and fulfilling orders to keep up with seasonal orders. It’s very easy to stress yourself out, so on this week’s podcast I’m…
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Are you so busy working IN your business that there’s no time left to work ON your business? We’ve all said it, “There aren’t enough hours in the day.” It really does feel that way when you’re wearing all the hats in your creative business. And it can be downright impossible to embrace the visionary role that your business requires of you when you’…
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In this episode you will be listening into me talking about 2 quite major chronic health conditions that I have to manage on a day-day and month-month. How they have affected every aspect of my wellness and how I am now finally getting to a place where I am doing so much better! By no means am I in tip top health in my mind or in my body, but 2022 …
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After weeks apart doing solo podcast episodes, the stars have aligned, and fate has finally reunited us! It’s a double the flavor, double the fun episode with both Cheryl and Nicky back from our solo journeys and we’re happy to be together again. This happy meeting has reminded us how important it is to have a business friend to share all the feeli…
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Have you fallen out with Instagram? Do you feel a bit icky when posting? Maybe you are totally confused and feeling overwhelmed by the platform? I have felt (and to some degree still do) alllll of the above. But I have a plan, a content plan, and in this episode we will walk step by step through it from A - Z. Currently I am in charge of building t…
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This is not the planned episode, BUT it is an episode borne out of me being stopped in my tracks by the idea of perfectionism. I recorded an episode last week - ready to be published on time. But when it came to releasing it, when it really came down to putting it out into the world - I thought nope, this isn't perfect, this isn't my best work. And…
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We hear about it all the time: how do we, as creative entrepreneurs, maintain a healthy work / life balance? We want to dedicate as much time as we can to making our business successful, but how much of our personal life should we sacrifice to achieve that result? On this episode of the podcast, Cheryl’s sharing her experience building her business…
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What happens when you’ve built your business to the point where in order to keep up with everything, you need to hire some help? What happens when you need help even though you’re still working out of your home? It might be time to find your first employee! Today Cheryl is talking about what happened when she hired her General Manager Jess to help …
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In this full episode I delve into my background. The truth behind how I became an Etsy seller, the behind the scenes on some of the hardest struggles of the past 8 years in business. It's always interesting for me to hear and learn about people's humble beginnings and how they got from where they were to where they are now. So I hope this episode s…
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Are you worried that the market you're trying to break into is oversaturated and there’s no room for you to stand out? Or maybe you think that getting ahead means you need to outshine the competition? If you’ve ever struggled with how to get noticed and feel like you’re attempts to be seen are falling on deaf ears, it’s not your fault. It super har…
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Are you finding that you’re in a rut with your business? That you feel like you’re almost to that next level, but something is holding you back? This is a feeling that is way too common for first time entrepreneurs. We’ve all felt it, that feeling that something has got to give, and you just need a win to get you to that next level. That’s what tod…
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Today’s podcast is about a subject that we mention frequently when we’re talking about how to be successful as a maker entrepreneur. In our type of business, we thrive when we build and develop our relationship with our audience. Without that relationship, without that trust between us and our audience, we wouldn’t have a consistent place to sell t…
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It’s almost inevitable that if you’re a creative person, there’s going to be a time when you create something and find another thing that looks very close to what you made. We’re not talking about actively copying other people’s creations, but those coincidences when two things look similar. For creative people, this can be a real moral dilemma! No…
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On today's episode (the last of season 2 whilst we take a break for the summer) - we finish on a massive high, with Vicki Weinberg who is an Amazon Product Coach and Expert Vicki takes us through her journey of starting her own product business selling Bamboo Products on Amazon after her second child was born out of necessity to be more flexible ar…
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When you’re starting out, every cent you make counts. Any money that you make is either put back into your business or used to keep your personal life afloat. The thought of using any extra money that you have to better yourself seems frivolous, at best. But investing in business courses or signing up to be part of a professional group, or really a…
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Well have we got a cracker of an episode for you this week?! Lynsey and Anna are joined by the lovely Kerry from Aim High Social Kerry is a Social Media Management Expert specialising in Instagram and specifically content creation, engagement, strategy planning and jargon busting! On this episode we delve into Kerry's journey from being made redund…
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So, you’ve started your business by posting your crafts online and building an audience, and now you’re ready to start expanding. That’s the subject of this week’s podcast: identifying your ideal customer so that you know exactly who you’re attracting and how best to expand your reach. It’s not just a numbers game where any customer is a good custo…
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In today's episode Anna interviews Ruth from Ruth's Reusables, who is a previous guest on the podcast (episode 4 back in 2020). Today Ruth and Anna discuss a rollercoaster of a journey detailing overwhelm, a 360 degree shift in business and life and how we have both made a comeback after life-pain, burn out, exhaustion and ongoing change. If you ar…
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When a big brand notices you for the first time, it’s hard not to think that you’ve finally made it in the makers business! Sometimes these collaborations can come organically with them contacting you, or maybe you’ve reached out to them and now you’re communicating… either way the clout from your collaboration is worth whatever you need to do to g…
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On today's episode Lynsey and Anna cover all things Reels but the majority of the information can be applied to Tik Tok and Pinterest stories too... We cover: - What Reels actually are (short form fast paced content) - The major benefits of Reels (such as stopping the scroll) - How to create Reels (audio, effects, captions, CTA's) We also touch on …
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We became business owners to have the freedom to determine our own success. Since we are now our own bosses and sometimes even our only employee, we tend to see all of our time as potential work hours. You hear about “the hustle” from influencers and how as an entrepreneur, all your time must be devoted to achieving success. Look y’all, we’re here …
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Today Lynsey and Anna are joined by Michelle Ramsay of Michelle Ramsay Designs. Michelle is abranding consultant and graphic designer who helps small business owners get their brand accross to their Ideal Audience in a visual way, whether this is online or offline. This episode we are guided along a very visually stimulating path by Michelle who ex…
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We’re all going to run into situations when running our business where we don’t make the best decisions. The reality is, we’re going to mess up and make mistakes y’all, it’s a fact of life that we all need to come to grips with. It’s how long it takes us to get our heads back on straight and deal with those mistakes that we’re discussing and hopefu…
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So much of our marketing is centered on posting on social media that sometimes tried and true methods of marketing are cast aside. If there’s one thing we can convince you, one thing for you to get the most out of, it’s building and maintaining and well-crafted email list. There are just so many advantages to having an effective email list for enga…
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There's no denying it, Podcasts have taken the world by storm - with a podcast for every aspect of life! In this episode Lynsey and Anna discuss the benefits of listening to podcasts from their convenience to their 'free-ness' from education to motivation from fun to emotional. Whether you want a great story, a boost in confidence, or a step by ste…
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Once you get to a certain point in your business, you’re going to have to start thinking about using paid ads to reach a wider audience. Investing money into advertising is a big step, and you want to be able to get the most bang for your buck, but where do you even start to have a strategy that is going to win for you? If these questions and worri…
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On today's Episode Lynsey and Anna go through all things (and we mean all things) newsletters. It's a really hands on episode and you may want to get your pen and paper ready - we also have a downloadable freebie (How to create a newsletter for your Handmade Business) that has some further info that we don't discuss in the episode so make sure you …
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It’s one of the biggest mysteries to entrepreneurs when they’re first starting out: how do I build an effective social media community? We’ve all been there, creating content and sending out posts into the wild hoping beyond hope that someone will see it and give it a like. It can be disheartening when our posts don’t get the likes you were hoping …
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Fanfan of Fanfan Handmade is a relatively new business owner - but oh my does she have some AMAZING tips for us all when it comes to starting up a successful business from scratch. Fanfan creates children's clothes using organic, neutral & beautiful fabrics for children aged 0-6 years. With an eye for breaking down and analysing photos make sure yo…
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Hello, hello, and welcome to our podcast! As a re-introduction, we are Kim and Kevin of Marketspace Vendor Events. We curate handmade artisan markets across New Jersey. We are passionate about small business and local, handmade art. We have been busy bees with our four kids - the newest addition was just recently born in August 2021! We both have f…
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This week we’re talking about something I’m sure we’ve all felt at one time or another. You’ve started your own business, you have a great idea or craft that you’re ready to share with the world, but then the details on how to share or get your idea out there paralyze you. We want our content to be perfect and compare ourselves against other entrep…
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This week we’re rolling up our sleeves and welcoming Erica from the Lopsided Crafter on to the podcast for a little up close and personal coaching. When you’re first starting out, you might have more ideas for new products than you have space or money. So as a business owner, you have to be able to sell any product that you make. But how do you kno…
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On this week's episode Lysney and Anna are going to dive into their favourite books for business help and life. You will tell throughout the episode how passionate they are about books and how important they are in their day-day. We hope you get as excited as they do... We can put any bet on the table that after the episode you will be inspired to …
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In today's episode, we are sharing a behind-the-scenes look at one of the most important topics of creative entrepreneurship: MANAGING THE MONEY. So much of what we do as makers is DIY and scrappy, but don't neglect your money management! This week we are sharing some of our best tips about keeping track of dollars in and dollars out. Don’t forget …
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On today's episode Lynsey and Anna have a lovely guest on, all the way from the sunny state in the USA Imelda from Sunset Shutterbug. Imelda is a photography coach helping makers who struggle with photography learn how to capture great product photos that sell their crafts online. And she has some epic tips and step by steps for you to try today! I…
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Meeting self-set goals help grow your business. However, to set goals, you first need to define what your success looks like. The definition will vary from small business to small business and even change year to year. Defining what success looks like for your small business will help you, well…be successful! Topics discussed in this episode: 2:35:…
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Leading on from our episode last week on Star Seller Badges - Lynsey and Anna look at customer service as a whole. The girls have a good old discussion on what's important to them as buyers and how they bring those importances inside their own personal Etsy shops. Lynsey talks about her mission and values and how this impacts how she sells her prod…
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Episode 10 ALREADY? Say what?! We've covered a ton of awesome content in the first 10 episodes, so we decided to dive deeper on some of the bigger concepts so far. Make sure to find us on social media and let us know what YOU want to hear more of on the podcast! Don’t forget to share YOUR Needle Mover with us on Instagram by posting it to your Stor…
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On this week's episode Lynsey and Anna dive into Star Seller on Etsy. This is a very practical episode with hints and tips on how to get Star Seller (i.e practically and statistically) but also our honest opinions on what we think about the programme. We hope that by the end of the episode we will have persuaded you to attempt to gain the badge! An…
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Are you so busy working IN your business that there’s no time left to work ON your business? We’ve all said it, “There aren’t enough hours in the day.” It really does feel that way when you’re wearing all the hats in your creative business. And it can be downright impossible to embrace the visionary role that your business requires of you when you’…
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This week Lynsey and Anna are joined by the lovely Nicola from Silk Jasmine. Nicola makes Luxury Hand Made Mulberry Silk Accessories for Women & Children such as scrunchies and eye masks. In this episode we all discuss in detail how Nicola, who is an ex beauty therapist turned teacher, took her passion for sewing combined with a love of silk and lu…
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Receiving wholesale inquiries is SOOO exciting, but once the excitement wears off it can also be a little scary. We’ve invited a special guest, Lorri Helberg of Arkansas Yarn Company, to sit down with us to discuss all things wholesale and to answer some questions like: Do I need a contract? How do I price wholesale? Is wholesale beneficial to my c…
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This episode is mega chunky, with a whole host of tips, tricks, hints and examples on how to set and achieve those business goals in 2022. So you've worked through the review booklet from last weeks episode (which if you haven't listened to already can be found here) and you have worked through the epic year in review workbook (which can be found h…
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Receiving wholesale inquiries is SOOO exciting, but once the excitement wears off it can also be a little scary. We’ve invited a special guest, Lorri Helberg of Arkansas Yarn Company, to sit down with us to discuss all things wholesale and to answer some questions like: Do I need a contract? How do I price wholesale? Is wholesale beneficial to my c…
  continue reading
 
In today's episode Lynsey and Anna are guiding you through the Freebie worksheet (which is epic btw!) that can be found here by signing up to our newsletter. 365 days is a whole lot of time to get a whole lot of things done! So using the freebie you can join us in reviewing: what worked and what didn't work what did you learn what good things came …
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If your business is a one person show and you find yourself struggling to get all the things done (in business and in life), then we know exactly how you feel. We all want our businesses to run like a well oiled machine - each day, week, and month set up for success with a strategy in place to conquer every task that needs doing. But sometimes that…
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Shopify, Wordpress, Etsy, oh my! If you’ve been stressing over your businesses online forever-home, you’re not alone. It’s a big decision, and it can be scary deciding which platform is best for your business. Etsy’s ease of use makes it a popular choice when starting out, but it’s important to know the pros and cons before making this important de…
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Today Lynsey and Anna look at all the aspects of success in business and life. We dive into the science and the abstract plus some actual research that Lynsey has discovered in a book she is enjoying called The Happiness Advantage. Today's episode is a true look into the mind of Lynsey and Anna and how they feel about success and we bet you feel ex…
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Are you worried that the market you're trying to break into is oversaturated and there’s no room for you to stand out? Or maybe you think that getting ahead means you need to outshine the competition? If you’ve ever struggled with how to get noticed and feel like you’re attempts to be seen are falling on deaf ears, it’s not your fault. It super har…
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